Podcast With Jonathan Boshoff

How AI Tools Can Boost Your SEO with Jonathan Boshoff

Show Notes

Unlocking AI's Hidden SEO Powers With Jonathan Boshoff! 🚀 Dive into this step-by-step guide as we explore groundbreaking SEO strategies. Join Navneet Kaushal and Jonathan Boshoff, founder of the AI SEO Academy, as he reveal how to rank your website number 1 using AI tools and techniques. Understand the evolution of SEO, overcome common challenges, and discover the magic of combining AI with SEO to drive more organic traffic and achieve a #1 ranking.

In this video, Jonathan shares his journey from creating WordPress websites to becoming an SEO specialist and early adopter of AI technologies like ChatGPT. Learn how AI can automate mundane SEO tasks, enhance content quality, and adapt to Google's latest updates. Get practical insights into internal linking, content optimization, and leveraging AI for technical audits.

This episode is packed with valuable tips for beginners and advanced users alike, emphasizing the importance of staying updated with SEO trends and AI developments. Whether you're a content creator, a digital marketer, or an SEO professional, this guide will empower you to push the boundaries and thrive in the ever-evolving digital marketing world.

👉 Want me to help you rank number 1? Stay tuned till the end and connect with me on LinkedIn for personalized insights and updates. Don't forget to like, comment, and subscribe for more expert advice and strategies! 🌟

Chapters:

00:00 - Intro

00:51 - Jonathan's SEO Journey

02:32 - AI and SEO Inspiration

06:15 - Google March Update Impact

10:07 - Adapting AI Content to Google Algorithm

11:39 - Hope for Penalized Websites

13:05 - AI SEO Academy Overview

15:41 - Best AI SEO Tools

19:28 - Best AI Model for SEO

21:27 - Effective Strategies for Organic Traffic

23:16 - AI SEO's Industry Impact

24:34 - Future Trends in AI SEO

25:38 - Leveraging AI for SEO

26:34 - SGE Impact on SEO

28:38 - AI Tools for SEO

31:26 - Advice for Aspiring SEO Professionals

33:06 - Specializing in AI SEO

33:59 - Staying Updated with AI Developments

35:14 - Jonathan's Favorite SEO Tool

36:12 - Impact of Google Leak on Tools

38:10 - Jonathan's AI Tool Development

39:08 - Key Takeaways

40:07 - Connecting with Jonathan

Transcript

Intro

0:00 welcome to agency Insider the podcast that take you behind the digital marketing world I'm your host D kosel

0:06 CEO of pace traffic each week I'll be joined by renowned guest speakers industry experts successful marketers

0:14 and digital Pioneers who will share the insights strategies and stories let's

0:19 get started and unlock the secret to thriving in this ever evolving industry

0:26 [Applause]

0:32 [Music] today I have a very special guest with

0:37 me Jonathan bosha founder of the aisu academy Jonathan is a leading expert in

0:43 aisu welcome to the agency Insider Jonathan thanks for having me so I just

Jonathan's SEO Journey

0:51 so let's start so Jonathan if uh can you share with us how you got started in the field of su back in 2012

1:00 yeah so I got started making uh WordPress websites as a freelancer okay

1:06 and people would ask me after making a website how do I get traffic how do I get leads so I started learning SE as a

1:14 way to help people do that small businesses mostly okay and uh so so what were some of the

1:23 initial challenge you faced at the beginning of your career when you moved from making WordPress websites to SEO

1:31 yeah well the hard part for me was just learning like there was so much to learn with SEO and the funny thing is back

1:38 then I didn't know the difference between like black hat tactics that you

1:43 shouldn't do and white hat tactics that are good to do I didn't know about like

1:48 algorithm updates and penalties and things like that um so the people I was

1:54 learning from on YouTube and stuff were actually like teaching black hat SEO practices and that that's how I thought

2:01 SEO worked so I was just trying to do whatever people on YouTube and stuff were telling me to do um and I

2:07 eventually caught on and realized that there's like good good things and bad things but that was my challenge at

2:13 first was kind like okay so hope no nobody no site get penalized that

2:20 time yeah thankfully I didn't manage to to get any sites penalized I didn't know any better back

2:27 then okay okay okay so so uh so that was 2012 and now uh so of course I think AI

AI and SEO Inspiration

2:35 mainly came around 220 2021 mainly for 20 in fact 2020 so what inspired you to

2:42 combine AI with SEO and what you've been doing uh I mean since 2012 you were just

2:47 practicing yio uh up till the AI yeah so my career progressed and I

2:53 ended up you know working at agencies and in-house roles as an SEO specialist

2:59 okay and around 2021 when like open AI was starting to

3:04 get big with chat gbt I was a beta tester because when I saw it I I was I

3:10 was thinking this is definitely going to have like SEO applications right um I

3:16 think that was before like chat gbt came out okay and as soon as chat gbt came

3:22 out I started playing around with it and you know like starting to prompt it to write title tags and meta description

3:30 I realized that there's tons of like SEO applications for just chat gbt itself

3:36 okay and then I realized that chat GPT could write code and that was like

3:43 another step for me so I started using chat gbt to make like little Python

3:49 scripts and web apps that would do like SEO automations okay so so uh for my

3:56 listeners so did you knew python beforehand or you learned that on the

4:01 job yeah I learned it on the go any python skill I have I've learned mostly

4:07 from chat jbt and trying out other people's scripts all right I'm not really a python

4:13 developer but I can prompt decently enough to to build something simple yeah

4:19 I I've seen a lot of your prompts and yes they are simple but they do magic when you use them

4:26 right yes so so uh of course you were one of the early adopters using chat GPT

4:31 and AI for the SEO now how has AI changed the Les landscape of SEO in these uh recent

4:38 years yeah that's a good question so the thing that I thought would immediately

4:43 happen was everybody would make tons and tons of AI generated content and my

4:51 prediction was that it would work for a while and then kind of stop working quickly as Google caught on and that's

4:56 pretty much exactly what happened like we saw a lot of people Skyrocket their traffic publishing AI content and then

5:04 Google quickly came out with some sort of way to stop that in its tracks and we saw a lot of sites Crash and Burn

5:12 afterwards um so I I kind of like fores saw that happening because I know just

5:17 like marketers are going to take advantage of anything they can get their hands on right um so I focused the

5:24 majority of the things that I worked on to be around like quality

5:30 and just anything outside of SEO that isn't like content generation because that's what most people think of when

5:37 they think of AI and SEO they think making spammy content so I've made tools

5:42 like internal linking checking uh against quality Raider guidelines like

5:47 eat all kinds of weird stuff okay um so I enjoy like focusing on the

5:54 other 90% of what you can use AI for okay so that that's really cool and yes

6:02 you are right uh I mean I think half of the industry still thinks uh AI is

6:07 mainly for SEO content yes I I've seen that myself right yeah so uh so let's talk

Google March Update Impact

6:15 about the impact of Google March 2024 update you also mentioned that there were a lot of Corrections which Google

6:21 did so we both know Google March 2024 update uh significantly impacted AI

6:27 based content sites so can you share sh your Insight on what changes Google implemented and why AI generated content

6:35 was heavily targeted yeah that's a good question so the really hard part and people tend to

6:43 oversimplify it is they just go oh AI content is now bad and we should use AI

6:49 content detectors and make sure that there's no detection of AI right which

6:54 isn't really the right way to look at it what the only thing that Google can focus on is content

7:01 quality and the important consideration there is Google isn't like some sentient

7:08 AI that reads your page and goes hm I think this is good quality I think this is bad quality right like it's an

7:15 algorithm it's running code it's doing like a computational math like at the end of the day everything is broken up

7:21 into some sort of really complex calculation right so while we think of

7:27 high quality content that might mean a lot lot of things to a lot of different people but I tend

7:33 to uh focus on where it's measurable for Content

7:39 quality for example like it's pretty easy to tell if a page is has real

7:46 firsthand experience or if they're just making stuff up it's pretty easy to tell

7:51 if a page has some level of expertise going on or if it's just kind of

7:57 regurgitating best practices that are welln right so those are kind of like

8:02 little areas where content quality can come into play right but more more obviously would be like time on page and

8:09 bounce rate like that's a Telltale sign if you've generated AI content and you

8:16 can't keep people on the page for more than 10 seconds or so because it's just so bad people are going to leave and

8:23 they're going to go to a page that can hold their attention um so whether it's made with AI or not

8:30 it's all about like figuring out what those quality metrics will be and how to

8:35 kind of align better with them okay so so so the pages which has high dwell

8:40 time or uh or retention were the pages which were not got hit but mainly the

8:45 pages which were AI generated tends to have low quality and higher bounce rate is what you think this update got hit

8:52 those website right yeah exactly so the the pages that got hit they have low qu

8:59 quality like there's no experience or expertise going on it's all best practices people aren't sticking around

9:05 on the page people are bouncing that's pretty easy to calculate from like a a grand scale Google algorithm perspective

9:14 right and then there's also like those helpful content updates which are a sitewide uh score so if Google detects

9:22 that you have so many pages that are doing that with like the low scores bad quality bad clicks then going to affect

9:30 your whole site and that's why a lot of websites saw really big sitewide

9:35 declines because they made so many bad pages and they like tanked their site quality

9:43 scores yeah I agree with that the helpful content update for my listeners came in September uh

9:49 2023 and I believe we are yet to see recovery of any websites through right

9:55 yes yeah yeah Google said they GNA roll roll out another update very shortly let's

10:03 see right so yes wait so how can I mean

Adapting AI Content to Google Algorithm

10:08 of course there are content creator and they are AI based content creators we all use AI some places to generate some

10:15 sort of content maybe with a different prompt I mean let's be frank so how can AI based content creator adapt to uh

10:22 these new Google algorithm to ensure their content remains compliant and rank

10:27 well yeah great question question the and it's not very scalable like there's

10:33 no just best practices you can follow but probably the best thing you can do

10:38 for each page is to look at who's outranking you what topics they're

10:44 covering and then all of the intricate details in between like are they using

10:50 experts who actually have real experience and expertise are they using

10:55 statistics quotes what other types of media are on that AG like are there

11:00 Graphics are there screenshots or videos so the best thing you can do is

11:06 kind of look at those elements and then start to find similarities because

11:11 depending on the type of content you're working on you might notice that like this certain cluster of content the

11:18 pieces that are outranking it they're mostly just covering other topics and then you might find for a different

11:25 cluster the pieces that are outranking yours all have like screen shots or Graphics or something like that so you

11:31 got to kind of just decode what's working better than yours okay and uh all right so uh I

Hope for Penalized Websites

11:40 think uh the website which got penalized do they have any hope of coming back or what do you

11:45 think yeah it is tough because of those uh like sitewide helpful content updates

11:52 right um I think it is possible to recover there's not a lot of people who

11:57 have shared a helpful content content recovery like on LinkedIn or anywhere right where they've shown my site got

12:04 tanked all the way down and now we've made it all the way back up right um and it's a it's a huge pain point for tons

12:10 of websites and people are talking to Google about it saying like why did you kill our website and Google's being

12:17 pretty indifferent about it um I do think it's possible like it wouldn't make sense to just go start new websites

12:23 or migrate everything over to like new domains and kind of start fresh right um

12:29 but also think it's something that's not going to happen overnight because these

12:35 these like larger helpful content updates they take months of data into consideration so even if you could snap

12:42 your fingers and all of your content was 10 times better than it was yesterday it

12:47 would still take months to see the improvement from that right right right

12:54 because I think there are quite few those updates comes in a year maybe two or three at Max right right yeah you're

13:02 fighting a lot of historical data okay okay now now uh uh of course I mentioned

AI SEO Academy Overview

13:09 uh you have an aisu academy that's uh I mean not too common to have those

13:15 Academy so can you tell us more about the aisu academy and what actually motivate you motivated you to start it

13:22 yeah that is a good question um so I started it just because I wanted to kind

13:28 of collect people people who had the same interests as me um because not a

13:33 lot of people are making tools that are AI focused there's a lot of people who

13:40 are still like doing chat GPT and stuff so I'm basically just like a super early

13:45 adopter and I wanted to have something ready for the next stage because my theory was that people are going to go

13:51 through the same stages as me where they're going to start on like chat jbt and then they're going to start looking

13:57 for other tools and solutions so I started like building the the kind

14:02 of like courses and guides and tools that people would go to next for

14:08 SEO okay so when did you started this academy uh almost a year ago now I think

14:15 it's been like 11 or 10 months okay okay and and and how does

14:21 this work so people is it a paid Academy or uh and uh I mean what are some of the

14:28 key topics and skills that your cours is in Su acad AI Su Academy covers yeah so it's it's free to join I

14:35 did charge for it at one point it was 10 bucks a month a while ago but I made it

14:40 free recently just because I wanted it to grow faster um but there's all kinds

14:46 of stuff in there like basically every week or so I make a new tool and then

14:51 I'll make a walkthrough video of how to use the tool why it's important all the

14:56 use cases for it results you can get using the tool um and then I've

15:02 categorized them based on like kind of what you're doing overall like are you planning content are you improving

15:09 content are you doing link buildings that's kind of how I'm categorizing

15:15 everything okay so uh so how is it going I inan the academy yeah it's going good it's

15:22 currently pretty small there's only like I think 560 people in there right now

15:27 okay it's growing a lot faster since I made the group free okay I do get some

15:33 spammers so I have to like kick them out but I think overall it's worth it just to keep it like free and open it's

15:40 growing quickly now okay now now uh you have generated of course you have created a lot of AI powered tools and

Best AI SEO Tools

15:46 applications so so my question is what are some of the AI powered applications

15:51 and tools you have developed for SEO I mean uh and I mean can you help us name

15:58 some Maybe we can put a link and people can try yeah sure so one of the ones that

16:04 did really well and it wasn't to like a hosted tool or anything it's actually just a python script okay but it was an

16:11 internal linking automation tool okay um so that there's a script in there

16:16 that'll show you how to use the Google search API to find internal linking

16:23 opportunities at scale and it's pretty easy to run like you just input keywords and the URL on it finds it for you okay

16:30 and I've built several of these like quality checking tools but multiple uh eat Checkers that

16:40 I've built so like uh Google quality Rader guidelines Checkers helpful content Checkers okay U review update

16:48 Checkers so that was a whole like the Google reviews update for affiliate review type content uh has a different

16:55 set of guidelines and I have a different tool that looks that specific specifically so those are probably the

17:01 easiest to start with because you can just pop in a URL and it'll tell you like which guidelines you're meeting and

17:07 which guidelines you're not meeting okay so so these tools do does somebody needs

17:12 python to know this how do they how somebody how can somebody run them yeah some of them do use Python um

17:19 but you don't have to like copy paste the script and learn how to figure all that stuff out I post those ones on

17:27 streamlit which is just like a code sharing platform so it has a bit of like a simple user interface so you can just

17:34 like try stuff out okay and then I host another set of tools on a platform called

17:39 moonlet and that one does cost there was a fee with that one but you get I think

17:46 it's 500 free credits if you make an account I have be honest I've tried some

17:51 of those of yours yes okay yeah so moon lit's great it's like a no code Builder

17:57 like you can drag and drop and just move stuff around and then you can share apps and it's usually the same thing just

18:03 like a URL or a couple inputs and then you hit run and it gives you your your

18:08 report or whatever okay and these all require I guess chat GPT

18:14 API uh if you're us using the Python scripts yes you need an API and you just

18:21 like copy in your API key if you're using moonlet you just need like an account and it uses like moonless apis

18:29 oh that's good okay and and do so have you used any tools or have you created

18:35 any tools to automate some of the Su task besides just when you mentioned about internal

18:40 linking yeah I've created a bunch I've done uh creating topical Maps keyword

18:46 research content cannibalization um finding guest post

18:51 opportunities all kinds of stuff pretty much like title tags metad descriptions

18:57 any like really time consuming task I've automated schema creation kind of is

19:04 there anything left there is there's a couple left like I haven't done uh alt text image alt

19:11 text yet I could okay um it's it's just one of those things I haven't got around

19:16 to yet and now that we have the models like before the solution would have been a little more complicated but GPT 40 can

19:24 process images so it' be pretty easy to do that one now okay so besides chat GPT

Best AI Model for SEO

19:30 are your uh AI power tools based on any other like CLA or something any other

19:36 llm models yeah so I've used Claud perplexity

19:41 Gemini llama Co thing about moonlet is you can just swap out the chat models so if you

19:49 don't like your output with GPT 4 it's just like a drag and drop thing and you just switch it to gemini or Claude or

19:56 perplexity that's cool and it'll just swap the model out and run the same

20:01 prompt and the same process just with a slightly different model okay so so in

20:06 your experience which one which one of these llm models Fair uh best when while

20:12 doing these automated tasks or repeatable tasks yeah for Content

20:17 generation I find that cloud especially the new one 3.5 does way better at

20:23 generating like content that people will enjoy reading versus GPT

20:29 okay and for research is pretty new with the perplexity model it can browse the web

20:36 so the same thing you could get on perplexity doai you can run that as a chat model and it'll browse the web and

20:43 find information for you just within like a tool okay that you're

20:48 building and and for the other task besides content like the topic and all those

20:56 topical Authority Maps yeah for tasks outside of content

21:01 generation I tend to just use GPT 4 sometimes even 3.5 if the task is really

21:06 simple I try to be kind of like cost effective like if it doesn't need a complex chat model I can just use

21:13 something simple and and like do it quickly and scalably at a low cost

21:19 versus if it needs to make like really high quality content then I'll use like Cloud

21:25 3.5 okay okay and and uh you you've been of course working for I think more than

Effective Strategies for Organic Traffic

21:31 a decade in SEO for clients as well so what strategies have you find most

21:37 effective in doing a 23x revenue uh increase from organic

21:44 search yeah so it's just like most SEO it's usually a combination of lots of

21:50 little things instead of one big uh awesome strategy uh but there are cases

21:56 where AI can be really useful especially for like programmatic SEO like if you

22:02 have a template and you need to make a ton of different versions of that same template just with slightly different

22:08 content AI can make really quick work of those kind of tasks same with like

22:13 e-commerce like product pages category Pages it's really easy to do those at scale with AI okay so you have used them

22:22 to help scale the uh revenue and the traffic 2 3x yeah yeah title tags meta

22:29 descriptions okay anything that's the thing that's different so it's still the same work but what AI is going to do is

22:37 help you produce more outputs with less time less resources like most seos or

22:45 SEO teams are usually really small just like a couple of people right um whether

22:51 it's at an agency or inhouse right so there's always way more work than than people and the key thing that moves the

22:59 needle with SEO is like outputs so so like how many pages did you create how many titles did you update how many

23:05 internal links did you add so right it's all about kind of like those outputs and AI is going to help you get more of

23:12 those out the door than you would just by yourself right so are there any

AI SEO's Industry Impact

23:18 specific Industries where you have found a AI powered SEO more

23:23 impactful I mean besides e-commerce of course uh e-commerce is probably the

23:29 best use case and the Second Use case would be like programmatic SEO which is

23:34 largely for software as a service websites so they have a lot of like

23:39 templates type content that you can create and scale and those are not the content

23:46 which will uh which can get impacted by Google algorithm

23:51 updates it depends so like with with programmatic SEO you have opportunities

23:57 to use unique data um a good example is like ATS so they they started a

24:04 programmatic kind of strategy where they're pulling in stats on all of the

24:09 different websites so you could just type up a website and a will have a page

24:15 about statistics from it and it's pulling those statistics in from from their own database but they're also

24:21 using like AI content for the text portions of that so it's still unique

24:26 and useful but it's done that scale and with AI okay right so so uh now uh given then

Future Trends in AI SEO

24:36 the changes brought by Google update what future Trends do you foresee in the integration of AI and SEO with all these

24:44 updates yeah the the big one is going to be people eventually coming around with

24:50 like the content components okay because even though those updates have kind of

24:56 already slapped people making Mass content it's going to take a while for people to kind of figure out what's

25:04 working how AI can still like make an impact and be useful because just making

25:10 like a million like what is this keyword and generating it on chat GPT and

25:15 Publishing that as a post that's not going to work right um people have to

25:20 kind of like find the new ways to use it without hurting their websites and

25:26 that's going to take some time time and research and people like publishing case studies and sharing their learnings uh

25:33 so it's kind of like a back to square one type situation okay so so how do you

Leveraging AI for SEO

25:39 think people can best leverage AI in their SEO strategies I mean keep keeping the fear after the March 2024 update

25:47 that nobody wants to touch AI content with a 10t pole so how can business

25:52 prepare to leverage AI now for their Su strategies yeah the best way would be to

25:59 look at all the use cases outside of generating content okay and for example

26:05 maybe you're not going to generate the whole page with AI maybe you're going to make the content outline or the brief

26:12 with AI maybe you generate kind of like the boring parts of that page but then

26:18 you hand it off to like a subject manager expert who can fill in the blanks with their own insights and

26:24 experiences okay so it's kind of like creating a hybrid situation and looking

26:30 at all the other use cases outside of generating content okay and and what do

SGE Impact on SEO

26:35 you feel about the SG coming into picture of course Google is still testing it so what do you feel where

26:41 does this will fit in with AI and SG and the marketer trying to get their website

26:47 in SG yeah that's a bit of a a crazy update and then Google rolled it out and then

26:52 they rolled it back and then they change it and then they roll it out again and they roll it back so obviously it's not

26:59 uh as much of like a smashing hit that they want it to be because every time

27:05 they launch it to more like website or to more users they probably are not

27:10 getting the data that they're hoping to see and then they like roll it back and they take it back and they work on it some more um So eventually we're

27:17 probably going to see these AI overviews come out and be somewhat functional and

27:23 the problem is every time that it's come out I've tried to look at it and think of like oh how can we get on here and

27:29 one of the earlier versions like the uh the titles of pages that were shared

27:35 were really short so I was suggesting that people should shorten their title tags and all sorts of things like that

27:42 but then Google takes it back and they change it we kind of have to wait until Google settles on a more finalized structure

27:50 for sge or AI overviews right and then we'll be able to figure out how to play

27:55 in that space so it's still very early to recommend anything I mean specific right

28:02 now yeah like the last time it came out the interesting thing about AI overviews

28:07 was it wasn't entirely uh focused on Authority and like top ranking Whoever

28:13 has the highest Authority because that's usually what you see on the organic results is like the biggest highest

28:19 Authority site wins right AI overviews was showing kind of like those little nuggets of much smaller sites that

28:26 weren't to just like massive Authority Giants and that was really interesting to see but then they they've

28:33 kind of pulled that back at the moment okay right right now now what AI power

AI Tools for SEO

28:39 tool do you recommend for optimizing content and ensuring it meet uh Google latest standards I know there are Sur

28:46 for Su and host of tool but have you uh experienced any of them or do you

28:51 recommend some how is there any recommendations from you so for for tools to optimize

28:58 content probably the best solution would just still be chat gbt but getting

29:04 smarter with prompts and learning the kinds of prompts that you need to improve the quality of your content okay

29:12 like with all of the tools that I've made a lot of them have been built using like chat GPT as the model and I'm just

29:20 doing a lot of like really crafty prompts behind the scenes to evaluate pages so you can still do that it

29:27 doesn't matter if it's in a tool or a platform what's important is the prompt behind

29:33 it okay okay and and how H how can AI be utilized for technical SE tasks such as

29:41 can we do site audits or performance optimization I mean without risking any

29:46 algorithm penalties which I of course believe won't be there but how can you utilize for like site Audits and

29:53 performance optimization yeah that's a good one and I've done a couple tools in that area

29:58 it's definitely more complex and complicated like I made one that will give you your page or your core web

30:05 vital scores for every page and you just kind of like enter your domain and it spits out like the page and the core web

30:12 vital scores okay I also made one that does a an audit of one web page so not a

30:18 whole website but you enter like a URL and it gives you like a tech audit of like internal links broken Pages broken

30:26 images low page speed all that kind of stuff you'd look for in a tech audit all right so it is possible it's just a

30:32 little more Technical and it's not really like user friendly to make

30:37 Technical Solutions unless you kind of have that uh Tech background a little

30:43 bit more comfortable with programming and code and stuff like that okay okay so all these tools which

30:51 you talk about uh are available in your Academy for my I mean for the listeners

30:56 or is there uh posty where people can go and download or try

31:01 these yeah they're all in there in the academy so you can just oh join it it's

31:07 free post the URL in the description once this podcast goes live right yeah

31:13 you can also read about them on my website so every tool I've made I've done a little write up for on my website

31:20 so if you don't want to join the academy just kind of want to pck out the tools you can go there as well okay okay now

Advice for Aspiring SEO Professionals

31:27 the that talk about advice for aspiring SEO professional of course the SEO professionals we are where we seen all

31:34 the ups and downs and SEO professionals which right now they they are in a chat G era and of course for Content creators

31:41 who heavily rely on AI what strategies can the employ to uh diversify their

31:47 content creation method and reduce Reliance on Purely AI generated

31:52 content yeah that's a good question so the the new people who are learning Su

31:58 and getting into the field the the way that it was always done before was kind of like working Your Way backwards like

32:05 starting at the beginning going through the algorithm updates learning the basics and doing all and like eventually

32:12 making your way to like present day where you've kind of got a little bit of background on all of the SEO

32:19 history um these days it's going to be totally different people going into SEO

32:26 have ai tools to help them so it's going to be a totally different learning experience and the the future like SEO

32:34 professionals who have started by learning AI they're going to be so much more uh Adept at like automating which

32:42 isn't something that was huge in the past right um but in order to make sure that like you're not just relying on AI

32:50 the best thing to do instead of starting at the beginning of like search history is to probably just work your way backwards like where was SEO a few

32:57 months months ago where was SEO a year ago two years ago okay um and kind of

33:03 like go that way okay okay and and what advice would you

Specializing in AI SEO

33:08 give to someone looking to specialize in aisu best advice would be to stick

33:16 around and chat GPT um it's like we're still really early adopters not a lot of people are

33:23 actually using chat gbt on a daily basis like most people use it once or tce if

33:28 they do use it per day um but basically like stick around in there and learn as

33:34 much as you can and get to the point where you want to start automating

33:40 things and you start looking outside of chat gbt that's how you know that you've kind of like learned everything you can

33:46 learn within chat jpt once you start being like Oh I should make a tool to automate this task like once you get

33:53 there that's how you know you've kind of like done your essential learning okay and and how important do you think

Staying Updated with AI Developments

34:01 it's uh for SEO professionals to stay updated with the AI

34:06 development I think it's really important like a lot of people they're kind of not paying attention to it and

34:14 they think it might just be like a fad or something um and a lot of people are

34:20 kind of like closed-minded because they've seen crappy AI generated content and they've seen tanked websites as a

34:27 result of it and they don't want to look any further than that they're just like oh this is a bad thing I'm not going to

34:32 pay attention to any of this right um that's that's probably not a good idea

34:38 like even if you're against it right now today you should still pay attention to it and learn what are the latest

34:45 revelations in AI because it's going to change quickly like one day gbt 5 is

34:51 going to come out and it's going to be mind-blowingly better than it is today so there might be a day when everybody

34:57 changes their mind like if you're against it today in the future something might happen and now suddenly it's going

35:04 to be something that you can agree with but you're you will have missed out on all of the learning in between then and

35:11 now right and and uh so so out of all these AI tools which you have I mean

Jonathan's Favorite SEO Tool

35:17 which one is your favorite yeah my favorite tool is

35:23 probably um the competitive I think it's called called competitive e eat analysis

35:31 is what it does you give it three pages okay and your page and it's going to

35:36 tell you what those other pages did that yours didn't in terms of experience and

35:43 expertise a little bit of like authoritativeness and trustworthiness but it's going to point out all of those

35:49 elements Beyond like keywords and title tags and right kind of like those SEO Basics okay so I'll say like this page

35:56 used a quote this page use statistics and It'll point out exactly how pages

36:01 are beating yours on all of those Playing Fields okay that sounds very cool I'll

36:08 definitely give it a try and uh so uh

Impact of Google Leak on Tools

36:13 after this Google leak of course which happened did you tweaked your tools a bit or did you came up with some new

36:19 tools to incorporate some of those stuff yeah the Google le is really

36:25 interesting and for me it mostly just changed what areas to focus on um so

36:33 like the big one for me was kind of like time on page and I've and like because

36:39 they broke it down with like click data like good clicks and bad clicks um and that leak to me spoke

36:49 about how much more important that stuff is like making sure that pages are

36:54 actually being clicked on and then people are staying on the page that's so much more important than a lot of other

37:02 uh elements of SEO that previously people kind of thought it was all weighted pretty much the same the the

37:09 kind of my my newer Revelation is how much more important The Click data is versus other components of SEO right so

37:17 so any of your tool now incorporates this somehow uh I haven't Incorporated

37:23 anything like directly from the update I have like focused more on

37:31 eat which is that's kind of like how you can make those improvements right is

37:37 because like at the end of the day if you're trying to make people stay on the page you can't do that with keywords the

37:44 only way you can do that is by making your content actually interesting right in a way that somebody would want to

37:49 read it and stay and stick around right um so the the guidance there is usually

37:55 around like firsthand experience expertise telling a story not just like

38:00 putting a bunch of keywords on a page and trying to get like the best keyword density and things like that's old is

38:06 schol right yeah so so just out of C curiosity how how many AI tools have you

Jonathan's AI Tool Development

38:13 done developed till now I've released a little over 30 I'd

38:19 have to go check but I've built 30 I probably have like have like a workshop

38:24 of broken tools that I haven't released which probably be like a hundred if I counted them okay the ones that I'm

38:31 actually able to share with people is about 30 okay and any Big Tool which you

38:37 are excited to launch coming soon uh I'm working on some around

38:42 internal linking and uh keyword planning like keyword identification okay and I'm

38:48 working on some around content quality I'm also building some gpts which is

38:53 something that I I've only made a couple gpts okay so I'm going to try and make a whole bunch of gbts just because they're

39:00 easy to use like you can just right okay okay okay okay jonan um

Key Takeaways

39:08 I think it's uh we have covered a lot of ground from your early days in SE to of course Advance a driven strategies which

39:14 you told and the tools which you said uh thank you very much for sharing your valuable insights H it's been a pleasure

39:21 to have you on the show uh before we wrap up are there any key takeaways or final pieces of advice you like to leave

39:27 our audience with with especially those trying to AI uh especially people who

39:34 are looking to work with AI and Su and who are trying to join both yeah probably the the biggest key

39:41 takeaway is to just learn like SEO is an always learning kind of industry like

39:48 you have to stay learning every day I've been at it since like 2012 and I still

39:54 learn new things every day and I try to be like a little bit better than I was

39:59 the day before or the week before or the month before right and I don't think that process stops like you have to keep

40:05 learning no matter what okay so so do you have any favorite books which you would like to recommend to our

Connecting with Jonathan

40:12 listeners favorite books um I wouldn't say books in terms of SEO learning but

40:20 probably the best place to learn is YouTube uh because there's so many like

40:25 good tutorials on how to do things and it's kind of easier for me I'm not much

40:31 of like a a learn through pages type learner okay I learn more like

40:36 interactively so like somebody sharing their screen recording a video talking

40:42 and like showing me how to actually do something I find that way more helpful yeah I I completely agree with you

40:49 that's the easiest way to go you can play it numerous time with no issues right yeah right right right now now uh

40:58 for before we end uh for our listeners who want to Deep dive into your teaching or connect with you what's the best way

41:04 for them to reach out and learn more about your work including the aisu academy probably the best way is just to

41:11 find me on LinkedIn like just search my name I'm one of the only Jonathan BOS offs out

41:17 there and then connect with me and then then you'll be able to keep in touch with all the crazy tools I put out there

41:24 yeah yeah and the crazy updates you come up with cold tools most of the time I get for more so I I just try want to try

41:32 all of them I actually remember taking subscription of Mor to try some of them and I found them very cool that's where

41:38 I found that these are easier ways to do things nice that's awesome yeah yeah

41:45 okay thank you Jonathan for joining us today on agency Insider it's been an insightful conversation and I'm sure the

41:52 our audience has gained available knowledge uh to our listeners thank you for tuning be sure to subscribe for more

41:58 insights from industry experts until next time keep pushing the boundaries and thriving in the digital marketing

42:05 world or rather to say AI world right awesome thanks for having me NE