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Discovery Optimization: Is SEO Evolving Beyond Google with Alex Moss
Show Notes
What’s the future of SEO in the age of AI? Learn how to rank #1 and stay ahead with actionable strategies in this power-packed episode of The Agency Insider Show. Navneet Kaushal is joined by Alex Moss—Principal SEO at Yoast and cofounder of Firecast—to unpack how AI is reshaping search engine rankings and transforming the digital marketing landscape.
From the rise of discovery engines to mastering cross-platform content that drives organic traffic, Alex offers a step-by-step guide to evolving your SEO approach in an AI-first world. Should agencies depend on SEO plugins for strategy? Is WordPress still the go-to CMS for search optimization? And how do you prepare for a future where AI-generated answers may replace traditional blue links?
Whether you're an experienced SEO or just getting started, this episode delivers expert insights, practical takeaways, and future-proof techniques to boost visibility, build trust, and stay competitive in a rapidly changing environment.
Ready to elevate your SEO strategy? Tune in now and start applying these proven methods to work smarter—and rank higher!
Chapters:
00:00 – Intro
01:28 – What has been your journey in SEO?
03:50 – How has SEO evolved over the years?
07:36 – Is SEO transforming into discovery optimization?
10:11 – Why is multichannel content the future?
12:08 – What would you name your agency today?
13:38 – How can you create cross-platform discoverable content?
16:02 – What role do AI workflows play in SEO?
18:59 – Which tasks should AI automate and which should humans lead?
21:19 – How can SEOs prepare for the rise of AI?
26:03 – How does WordPress compare to other CMSs?
29:12 – Why shouldn’t plugins dictate your SEO strategy?
30:57 – What is the importance of schema and credibility signals?
39:41 – How can you future-proof your SEO for 2025 and beyond?
43:15 – Will SEO jobs undergo reinvention?
44:55 – What advice can you give agencies struggling to prove SEO ROI?
47:10 – Where can you find Alex online?
48:15 – Closing
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Alex Moss
Principal SEO at Yoast
Alex Moss is an experienced digital strategist and technical SEO expert with over 15 years of success in growing websites and scaling brands. He currently serves as Principal SEO at Yoast, where he leads product innovation and search strategy, and is also the Co-Founder of FireCask—a Manchester-based agency specializing in organic marketing and WordPress development.
Throughout his career, Alex has managed SEO and web projects for top-tier brands including Expedia, Vitabiotics, and the Financial Times. A serial entrepreneur, he has also co-founded several ventures across tech, pet care, and hospitality industries.
