Podcast With Gabriela Covay

Digital PR Unveiled: Secrets to Building High Authority Links with Gabriela Covay

Show Notes

Unlock the secrets of digital PR and discover how to build high-authority links with our expert guide! Join me discuss the same with Gabriela Covayi, as she unveils step-by-step strategies to rank your website number 1 and drive more organic traffic. Learn how to create compelling linkable assets, pitch to journalists effectively, and leverage media coverage to achieve a #1 ranking. Stay ahead of the curve by understanding the latest trends and techniques in digital marketing. Want to elevate your SEO game even further? Subscribe now for more insights and strategies to boost your online presence!

Chapters:

00:00 - Intro

00:40 - Gabriela's Background and Journey

02:15 - Challenges Faced by Gabriella

03:20 - Transition to Digital PR

05:40 - What is Digital PR

07:40 - Process of Creating a Campaign

12:49 - Successful Digital PR Campaign Factors

17:00 - Digital PR Across Industries

17:52 - Building Relationships with Journalists and Influencers

19:40 - Do Follow vs No Follow Links

22:28 - Impact of Google Updates

25:29 - ChatGPT's Role in Digital PR

27:57 - Business Lessons and Advice

29:06 - Agency Advice for Digital PR

31:26 - Importance of Mentorship

32:40 - Staying Updated with Trends

34:33 - Future of Digital PR

37:04 - Connect with Gabriela

Transcript

Intro

0:00 welcome to the agency Insider podcast I'm your host nnit Kel CEO Pace traffic

0:05 and today we have a special guest Gabriel kovi a digital marketing expert and the founder of bright Val marketing

0:13 Gabriela has been instrumental in helping Brands achieve High Authority links and boost their online presence

0:18 through Innovative digital PR strategies let's dive into her journey and insight

0:27 [Applause]

0:32 [Music] Gabriela welcome to the show thank you

0:38 so much na hi everyone it's great to be here yeah so we we'll jump right into

Gabriela's Background and Journey

0:45 your background and journey so can you share a bit about your background and what led you to start uh bright Val

0:51 marketing yes absolutely so actually dived into the digital marketing World in 2009 I was fresh out of college and

0:59 my mom and dad at the time they were starting their own family daycare business and they needed a website and

1:05 they needed customers and they're like well we don't know how to do any of this so why don't you help us you don't have

1:10 a job you just got out of college I'm like okay great I don't know I don't know any of you know I don't know how to

1:16 do any of this but okay I'll figure it out so I built their website and I started diving into the SEO world and

1:23 you know learning all about it so I was able to optimize their website with uh you know meta keywords and all that fun

1:29 stuff that used to work back then and they started getting a lot of traffic and customers through the door and I was

1:36 like wow this is this is really interesting like this this is this is the future you know I need to start

1:41 diving into this so so fast forward a few years later I you know work for a

1:46 small digital marketing company here in Sacramento and then that you know I gained a lot of experience it was it was

1:52 quite challenging because I was still pretty new you know to the SEO world and and all that um but after after I I

1:59 would say like a year I decided to just freelance and go on my own and just Branch out and and try to be an

2:05 entrepreneur and that was 10 years ago and I never looked looked back that was bright Valley marketing we're 10 years

2:12 strong now okay and uh so so I'm sure like any

Challenges Faced by Gabriella

2:17 entrepreneur they we all face challenges so what were the initial challenges you faced when you entered digital marketing

2:25 and then what were the challenges you faced when you started your own business and how did you what absolutely yeah so

2:31 in the beginning you know like I said like I was I was a freelancer so I was doing everything on my own it was crazy

2:37 I was starting to get burned out uh there was just so there were so many aspects to digital marketing keeping up

2:42 with all the changes that were happening at the time became overwhelming and I realized like the way to grow my

2:48 business is to start hiring people and I I think the biggest challenge was kind of letting go of that control because

2:55 when you do everything yourself you know exactly what the end product is going to look like you know what goes into it and

3:01 I think making that that leap of faith and just saying look I need to hire people that share the same values as me

3:07 and deliver the same quality of work that proved to be pivotal in my business

3:12 and that's what allowed me to scale and and grow and be able to serve more

3:18 customers okay so uh let's dive into digital PR so when exactly did you move

3:25 from uh the I mean your agency into digital PR

3:30 yeah so the transition happened roughly around 200 end of 2015 beginning of 2016

3:37 we had a lot of local like more of the like the local SEO clients um because we started out in Santa Cruz California and

3:44 we served a lot of the local customers there and a lot of them were getting coverage in the local media you know so

3:51 we're like okay well this is really great they're getting a backlink from like the Santa Cruz Sentinel you know

3:56 and that's like really hard to get and at the time you know everyone was still doing all the guest posting like link

4:02 insertions all that stuff and I saw like wait a minute what if we just you know we take this that's like local and we

4:10 apply the strategy and and Branch out and and get other companies similar

4:15 coverage but go National and and get National coverage because I realized like the way that things were done at

4:22 the time with all the the link building that was taking place it was not sustainable I saw the techniques were

4:29 were quite spammy you know we were we were still you know we were were guest posting here and there and doing the

4:36 link insertions and it was working at the time but I realized look this is not gonna this is not going to work in the

4:43 long run like we need to do things authentically and build the type of links that are hard to replicate and

4:50 hard to earn and that are white hats so I've always been a proponent of doing

4:55 things the right way even though it's the harder way most of the time and never requires more effort but in the

5:01 end that's what pays off so that's when we started like really diving into the digital PR world and um focusing on that

5:08 more and more but it wasn't until I would say two years ago that it really started taking off and people really

5:15 started be to to begin investing in this service because they they actually started seeing the value that digital PR

5:21 provides and uh it wasn't something I had to like explain to them a million times and like convince them that why

5:27 they should do it they they saw you know and they understood that the old way of doing link building is not going to be

5:35 and make a difference in the long run okay so so I mean uh of course for uh

What is Digital PR

5:42 some of our listeners who might know what digital PR is so can you explain what digital PR is and how it can be

5:49 beneficial for our clients as well as agencies yeah absolutely so digital PR in a nutshell is the process of getting

5:56 media coverage for your company for your company's website which usually results in backlinks right those those High

6:03 Authority hard to replicate backlinks from these trusted media sources like CBS News ABC News NBC Etc and the way

6:12 that you usually earn those backlinks is by producing newsworthy content that the media is interested in covering and when

6:19 journalists do cover your story they will reward you they will credit you with a backlink usually to your website

6:26 sometimes TV coverage too okay so so of course so I understand

6:31 because something digital PR you see as something more sustainable than gas post

6:37 and uh they shits at that time and that's what you decided to so I I mean

6:43 you had no prior experience so did you took some coaching or it just on the job you learned on the week so it was a

6:50 little bit of both um at the time I met my partner my business partner that came from a PR background and I came from a

6:57 from an SEO background you know so I we combined forces and we created this

7:02 service essentially um you know and I I came to the to the table with an SEO

7:09 perspective I was thinking about backs I was thinking about you know do follows all that stuff you know are we the

7:14 anchor text everything so we kind of combined forces and and then we just uh

7:20 yeah took off from there yeah okay and so uh I I was taking a podcast with BB

7:27 Raven and she speaks very highly about you and that's where the conversation

7:33 went and she said yeah so so I mean and she told that your digital PR campaigns

7:38 has been quite successful and of course I've seen so could you walk us through the process of uh creating a campaign

Process of Creating a Campaign

7:44 from idea to execution so or do you want me to give you a hypothetical situation

7:49 I'll I'll definitely walk you through but first I want to say something about BB and Link building link building still

7:55 really really very much works like the the guest posting they've done the right way way and BB does things the right way

8:02 right not in the spammy ways that that know people used to do back in the day so it's still very much effective and I

8:08 don't want to completely discount that ticket because still much relevant but you just have to do it authentically in

8:13 the right way so and BB's awesome but U okay back to the digital PR process yeah

8:19 so we break down our process into uh three phases essentially so the first phase is ideation that's when we sit at

8:26 the drawing board and we come up with all these ideas that are relevant to to the client's website to their industry

8:31 to their Niche and then the second phase is uh we actually go into production we We Gather the data so we either ideally

8:39 what we do is is run a a surveys of usually about 3,000 respondents because

8:45 that provides us with a really original insights that no one has produced before and it provides us with the greatest

8:51 creative flexibility but sometimes we also just look at publicly available data sources bls.gov there's so many

8:58 government databases that are free for anyone to use and it just requires time and effort to dive in look at the

9:05 numbers crunch the data and see if there are any Trends and then once we have that we illustrate all of our findings

9:11 in a nice uh infographic we call that like a linkable asset we uh break down the key findings we sometimes provide uh

9:19 implications about the study where we provide commentary about you know our findings and basically then we create a

9:26 press release that we end up Distributing to relevant media outlets and journalists that might be interested

9:33 in covering the story so we do the prospecting during that phase as well and then the last phase is uh Outreach

9:39 that's when we you know go and and reach out to these to these journalists and Pitch them the press release and and the

9:46 data and follow up with them schedule sometimes TV interviews because those do happen quite frequently with our

9:52 campaigns and clients are interested in that that provides other ancillary benefits um and like roughly like a you

9:59 know from start to finish is like six to eight week process essentially for a digital PR campaign so this digital this

10:05 linkable assets gets published on the client website that's right yeah yes it

10:10 gets published on the client's website and usually journalists will link to the client's homepage but also that linkable

10:17 asset page so you get essentially two links in one for the most part okay and

10:24 so when you're doing these ideations so does the current trends also comes into picture piggy bank on something current

10:30 for example a lot of Brands did when the Barbie movie came out so the piggy bank on that something so do you guys also do

10:38 in that adiation process absolutely we always consider what we call the state of society we always consider you know

10:45 what is happening in the media right now you know what's going on with the weather you know what are people talking

10:50 about and if there's a a way that we can link the campaign to something that's happening in society then that creates

10:57 um stronger relevancy so journalists are more eager to pick pick that story up

11:02 because it relates so much to What's Happening Here in the States you know we still we still have inflation going on

11:08 even though I think people are saying it's like decreasing but still I mean people are always complaining about the

11:13 cost of uh you know grocery items it's it's pretty have gone really expensive I

11:19 was there last year so right I can know yeah I I just bought like a matcha Lata it literally cost me

11:26 $7.50 for like a tiny cup of of Mach like you know it's it's it's eating up

11:32 my wallet yeah so so ideas like that that relate to society are really important what happened this past summer

11:38 is we had a lot of heat waves here in the states rolling heat waves just nonstop it was scorching hot so I think

11:45 we did like five or six campaigns for clients in different industries that

11:50 were talking about heat waves you know so how heat waves were uh affecting

11:55 people's sleep how heat waves were affecting pest activity so that was one of one of the campaigns that we did

12:02 about how pest pest activity increases during the heat because it increases the

12:08 insects reproductive cycles and when insects are you know increasing and

12:13 proliferating they enter our homes so so we did that campaign for a pest control expert um and that did really well so

12:20 there's just so many things you have to be aware of um that are happening at the moment and try to come up with something

12:26 that's related and it's not always I mean sometimes there's no you know you you don't always find something that's

12:33 like that relevant to society and then that's totally okay too as long as the idea is newsworthy and is insightful and

12:40 and and and elicits like an emotional reaction from from uh journalists and

12:45 the readers as well okay so so uh when you do a digital PR campaign does all of

Successful Digital PR Campaign Factors

12:52 them become successful or some of them bombed most of them are quite successful but we definitely have instances when

12:59 campaigns kind of flop and in those cases it's usually due to a number of

13:04 factors either we timed our Outreach too late or too early or there's factors that are beyond our control like things

13:11 happening in the world where the media you know let there was actually a campaign that we did about like a

13:16 ranking of universities and and stuff like that but then at the time right when we started Outreach the media

13:23 started covering all the university protests happening and it was just like just really bad timing like no one

13:29 picked up the campaign very much because they were focused so heavily on all the protests and covering all that so we're

13:35 like okay well you know the that's camp in I guess exactly yeah so there's

13:42 definitely factors that that are beyond our control but for the most part we do we do quite well and if a campaign flops

13:48 for whatever reason we end up doing another one complimentary one for the client because we've got um targets that

13:55 we need to hit and we always do those no matter what this was the failure but in your experience uh what are the key

14:02 elements that actually make a digital PR campaign successful yeah absolutely so we talked about relevancy to society

14:09 that's a big one but beyond that there's you know again the emotional reaction aspect of it the emotional connection

14:15 that people have to the campaign and oftentimes people really react to campaigns that elicit a sense of Pride

14:22 you know like oh I'm so proud that our city was ranked number one for the being the safest for you know to raise a

14:28 family or something like that so Pride feeling a sense of Pride shock also works really well like oh my God I can't

14:35 believe you know this data shows that blah blah blah blah blah you know um right right yeah joy happiness the

14:42 feel-good stories the cute stories work really well also negative stories unfortunately tend to work really well

14:49 the the ones that we have a lot of success with are the stories that warn people of something like experts warn of

14:55 an impending you know insect surge you know which that was like kind of the campaign that we did for that Pest

15:01 Control client that work really well so those types of stories work well stories that have a practical aspect that you

15:08 know people can you know they can actually take that story and say oh well this is interesting maybe I should you

15:14 know take my child to this suburb because it was voted as being you know one of the top rated suburbs for you

15:20 know raising a family or something like that right maybe move there so if there's like a practical aspect that can

15:25 help people out that works really well as well and um another one is stories

15:31 that that dive into people's hidden desires their thoughts their their

15:36 values we call those psychographic insights and those campaigns tend to do

15:41 really well so for example one one of the campaigns that we did was um you know when when do people think it is

15:48 acceptable to start day drinking at what time you know andite that down this was

15:54 done for a a rehab center actually yeah that campaign did really well and we

15:59 broke down the results by state and you know in some states people thought it was acceptable to start drinking it like

16:06 noon we're like whoa you know that's not that's not good but um yeah so there's a lot of interesting insights that can

16:12 come out of surveys specifically that's happened to People's thoughts and desires and um you know like where where

16:19 would you know that was actually about death which is kind of a morbit subject but it it did so well because we asked

16:26 we asked like where would you um where would you scatter your ashes if you could scatter them anywhere and some

16:32 people were saying like you know the New York Yankee like Stadium or something or like a sports Stadium um and and and

16:38 places like that and and that showed that people had a really strong connection to those places even though

16:45 it's it's probably like very much illegal to do that in in some of these places but it still tapped into people's

16:50 like dreams and all that and that that works really well those types of stories work really well because it just it's so

16:57 interesting you know yes so and and does digital PR work for all Industries yeah

Digital PR Across Industries

17:04 absolutely it it does work for all Industries however I have to say that some industries that are very very very

17:11 very specific like let's say you're like a um Airline manufacturing Airline parts

17:17 manufacturing company right like that's like oh okay you you need to think

17:22 Beyond just your very specific Niche you have to think about what does your Niche

17:28 represent you know step step away a degrees from your core industry you're in you're in the travel industry

17:34 essentially right so you're not just going to do a campaign about Airline Parts you're going to do a campaign about travel you know traveling by

17:40 airplane U things like that so think Beyond just your industry and and uh

17:45 think about what would actually get coverage what type of campaign would coverage and how can agencies use

17:51 digital PR to build relationship with the journalist and influencers yeah sure

Building Relationships with Journalists and Influencers

17:57 so relationship count yes when you do when we do digital

18:03 PR um while we do have some relationships with journalists most of the time the journalists that we reach

18:08 out to we have no idea who they are there's just so many of them because the sto the story gets coverage because it's

18:14 so strong that regardless of whether you know the journalist or not they're going to cover it but if you do want to build

18:20 relationships with with journalists once you get coverage thank the journalist say hey thank you so much for featuring

18:27 us featuring our story you know we're always available here if you if you need

18:32 our you know insights in the future about any topic that that you know interest you so so that's how you kind

18:38 of build relationships with them make sure to follow them on their social media profiles they're usually on a

18:43 variety of platforms x uh Instagram yeah yeah LinkedIn too as well so definitely

18:50 connect to them there um engage with them like their posts you know keep make sure that they see you that that you're

18:57 engaging with them and that kind of keeps them at the top of at the top of their mind keeps you at the top of their mind so over this digital PR there comes

19:05 the influencers so have you thought or do you do anything which counts these

19:10 influencers for example on Tik Tok or Instagram so have you thought about or do you do some mix of these yeah we

19:18 don't we don't do like influencers and stuff yeah no we so we just always identify journalists based on our media

19:25 media database and also through manual uh prospecting as as well but yeah we don't we don't do like the influencer

19:31 marketing and and all that I know that that's obviously a very effective Avenue it's just it's kind of like an own Beast

19:37 you know gota right so do you go after do follow links or no follow or it

Do Follow vs No Follow Links

19:43 doesn't matter yeah so the majority of the links that we that we do get are follow which is good but we keep track

19:50 of all the links essentially so we keep track of whether they're no followed whether they're do follow whether

19:56 they're syndicated what their you know Dr is the traffic that they get and then uh if they're indexed so so most of the

20:03 times all the links are indexed you'll find sometimes a couple of Duds in there that are like not indexed and if they're

20:09 not indexed they don't count because Google doesn't count them they don't exist essentially in Google's eyes so we

20:15 don't count them either we don't count syndicated links even though those have um have value in themselves like they

20:21 drive up the or a referral traffic which is nice but from an SEO standpoint we don't really count syndicated links we

20:28 don't count no follow links even though like I'm seeing all these like debates online like yeah no follow does matter

20:34 okay it does a little bit but follow obviously matters more so we're gonna stick to follow um and count that

20:41 towards our Target yeah that day I was on another podcast and uh so there was

20:48 someone who also does digital PR he says if the if the journalist don't do no follow then they email them to if the

20:55 journalist do no follow they generally email them requesting a do follow and then they know okay for this type of

21:01 publication you need to email this guy to get it do follow so is that something happens in your case too yeah yeah we

21:07 try to you know we try to reach out as much as possible to get them to fix those types of links even links where

21:12 they like sometimes they'll link to the wrong like the link will the URL will contain errors or something and the link

21:18 doesn't even work so we reach out to them and and they end up for the most part they end up fixing everything so

21:23 that's not really a a problem but um you know journalists they do their own thing you know they don't no matter if you can

21:30 you can nudge them but in the end they decide so there's only so much you can do and you don't want to piss them

21:36 absolutely so does the digital PR sometime goes in a way in offline media as well in like real Publications or

21:43 they are mostly online yeah sometimes it does it does go into actual physical Publications as well usually it's mostly

21:49 online just because everything's online um and that's where the media Outlets get their readership yeah so but in some

21:56 cases you know they get published in like magazines and stuff like that which is kind of nice so all those are kind of

22:02 like we call them like ancillary benefits digital PR campaigns where you get coverage in like an actual physical

22:08 magazine or you get TV coverage like in a prime time segment which you know doesn't like directly affect your SEO

22:16 but in the end like they do those media Outlets will post that video like on a on YouTube or something you know so that

22:23 ties into SEO and some to some capacity indirectly so yeah

Impact of Google Updates

22:29 so has anything changed after the Google March update and recent updates or

22:34 Nothing changed in your approach as such um the approach is more or less the same I would say but we're definitely paying

22:41 more close attention to our linkable asset page we're we're trying to create

22:46 more of like a robust and comprehensive page that outlines the key findings and

22:52 uh the implications and we're really trying to make that page you know like a solid page before we you know we would

22:58 just like have like an infographic and that worked right like here's our page with an infographic that's the linkable

23:03 asset but now it's like requiring us to go a little bit deeper to really make that page as helpful in Google's eyes

23:10 and to the readers as possible so that it's not looked upon as like a thin content page um so that's that's definit

23:18 we're like you know amping up the the the quality of everything I would say so do you do you take care eat factors also

23:25 while doing digital PR or or link a linkable asset yeah we always keep those

23:31 aspects in mind like we will work with the client usually the client has their own like Dev team and and um team of

23:37 like content writers and whatnot and we kind of guide them in the direction of like okay here's how you should

23:42 structure the the the post you know make sure that there's an author like an information an author bio at the bottom

23:48 make sure that you know it contains like relevant internal links don't be too salesy um and we always try to integrate

23:56 keywords SEO keywords if if if if it works right so we'll do a little bit of research and like identify using HRS for

24:03 example relevant keywords that we can incorporate in the linkable assets um and sometimes you know the linkable

24:09 asset itself will rank for many keywords have we did a campaign about like the best uh uh cities in America to get

24:17 pizza I know it's like a very simple campaign it was like based on Google reviews public data right uh so we

24:23 created that linkable asset page and that page was ranking for our client for like over 400 keywords for like the best

24:29 cities for pizza the like all these variations so they're just giving a bunch of traffic to their site from that

24:36 linkable asset itself not even talking about you know like the back Lings that they got and everything okay now so

24:44 clearly after this uh Google new updates has your digital PR clients increased or

24:50 decreased I'm guessing increased yeah we've definitely noticed an increase uh for sure a little bit of a drop off you

24:57 know and this happened with the last hcu update drop off in like affiliate marketing clients like the content the

25:03 pure content sites because those got hammered you know I I know that some are starting to recover a little bit but

25:09 many are still not but the clients that we are getting more of now are like the actual businesses you know the ones that

25:16 provide some sort of tangible service or product s companies technology companies

25:22 businesses yeah all sorts of online businesses e-commerce sites Etc so yeah

25:27 we're seeing uptick in that for sure so so with the chat GP and everything do you uh get try to get or interact put

ChatGPT's Role in Digital PR

25:35 some data with chat GPT or how does It Blend into digital PR campaigns of your

25:42 or it does not yeah yeah so we do have a a GPT bot that we've created where we fed a bunch of like ideas into it of

25:50 ideas that of successful campaigns that we've done in the past I would say that it you know it's a very much a hit or

25:56 miss with chat GPT at the moment it'll get things right and sometimes it'll spark some ideas based on what it what

26:02 it comes up with but oftentimes it's just like you know like we have to constantly find tunage just requires even more work than we would normally

26:10 just spend brainstorming manually like among ourselves but um I think you know

26:15 with the Advent of AI now and all these chat Bots it's going to make digital PR easier and harder in some in some senses

26:22 from like a a data crunching perspective I feel like we're going to we're going to get services AI services that uh and

26:30 products and services that come out that that can quickly analyze vast amount of data from like public databases and come

26:36 up with Trends you can ask the G the AI like you know is there a pattern here

26:41 like what does this show and where are the states with the highest blah blah blah blah blah so that's going to make

26:47 things faster to some degree but I think also at the moment people are a little

26:52 bit overly riant on on AI especially like when they're doing like link

26:57 building and all that pitching journalists with all this like chat GPT generated content like that's making it

27:04 a little harder for all of us because journalists like are getting flooded with all the spam in their inbox and you

27:11 know you really to do digital PR the right way you have to really stand out now because literally like journalists

27:17 will get like 300 pitches a day and that's like a lot right so H how big is your team now

27:26 so our team we've got a court team and I always I always like don't have the

27:31 specific answers is because I'm like I need to know exactly how how Bigg our team but we're like about 15 people um

27:37 at the yeah we've got some part-timers uh full-timers yeah all based in the

27:44 yeah uh we're we're kind of all distributed so a lot of us are based in the US I am uh we've got people in you

27:50 know all over everywhere eventually Lisbon in Portugal in Serbia and yeah

27:56 all over the place so let's talk about the some advices and lessons you learned

Business Lessons and Advice

28:01 and the advices you could give to the businesses who are interested in Mr PR so I mean you told me about the

28:08 campaigns which didn't go went well for example the one which bombed because of the uh Trends uh yes so so what is the

28:17 most valuable lesson you have learned from a campaign that didn't go as planned yeah I I would say

28:25 just always be mindful of the timing you know know when to time your Outreach

28:30 because that will make or break your campaign and be mindful of what's happening in the media and if anything

28:36 that's happening in the media that might impact the performance of your campaign be mindful of other uh companies that

28:42 are doing a similar campaign as you because that can also affect your performance right if if multi if

28:48 multiple companies are doing the same story that's G to you know decrease your performance because journalists are

28:54 getting know bombarded with the same uh pitch so be mindful that um and um yeah

29:00 I think that would be the biggest one I would say timing is really really important

29:05 yeah okay uh and uh what advice would you give to the agencies that are looking to get started in Digital P yeah

Agency Advice for Digital PR

29:13 so for those agencies really think it's a great idea to work with like an established agency and get get you know

29:20 some campaigns going and you can kind of see their process like if you were to work with us you will see the whole

29:26 entire process from start to finish and get an idea of what you know the structure of everything looks like and

29:32 you can start to reverse engineer or work go ahead you know I don't mind and then train your teams internally to to

29:38 try to replicate that you can also look at the major companies out there that

29:44 run PR campaigns like literally on a daily basis we're talking about you know wallet Hub bank rate consumer affairs I

29:51 mean there's just so many of them out there that constantly get featured in the media and they're always putting out

29:57 all these uh campaigns so that's a really great way to get started see what they're doing and kind of piggyback on

30:04 that and you know do something similar not exactly a duplicate but do something similar that's obviously relevant to

30:10 your website and Company but yeah you can get so much inspiration from what's already been

30:15 done okay and uh of course in a world where personal branding is becoming more increasingly important what advice would

30:22 you give to someone just starting their personal brand and have you done any digital marketing campaign or a digital

30:29 PR campaign where a person would come from an angle that this is for my personal brand and not just for the

30:34 business yeah so if if you're trying to grow like your personal brand I mean I would say just be very very authentic

30:40 and do you know do things in your way don't try to be a copy and paste of

30:46 someone else I think that's really important and I think you know yeah so when it comes to personal branding we

30:52 have done campaigns for specific personal Brands but they had to again be

30:58 appealing kind of appealing to the to the general consumer media so if you're like a small blogger and you're trying

31:03 to do a digital PR campaign for yourself that can be kind of challenging but if you already have like a sort of like an

31:09 established personal brand then it's much easier to get coverage for those types of sites because journalists will

31:15 trust that site more yeah so it's all about kind of looks you know and professionalism and the perception of

31:23 professionalism right right right uh mentorship can be incredibly powerful so

Importance of Mentorship

31:28 how has it influenced your career and what advice would you give to someone seeking to find the right matter did you

31:35 had a mentor first of all I should be asking that yeah yes and no so not in

31:41 the traditional sense like I met with someone on a regular basis and you know we talked about these like business

31:47 things but I did followed a lot of the people in the industry like in the SEO industry specifically that were doing

31:53 things the right way so you know you probably heard of like Brian Dean from back Linko back in the day like he was

32:00 you know doing things the right way and those the way that he was creating his blogs and everything was like so focused

32:06 on high quality quality over quantity really spoke to me so I I adopted a lot of like what the techniques that he was

32:14 implementing for his own website at the time and I took those and I I applied it to my own business and so basically just

32:21 yeah like I followed the people that I was drawn to that were doing things successfully in the way that I would do

32:27 them and helped me a lot in business but I definitely I mean if you have the opportunity to have like an actual

32:33 Mentor that you can speak to on a regular basis that's gold you know I mean it would have been so nice to have

32:38 talked to Brian Dean like hey Brian I all right now now how do you stay

Staying Updated with Trends

32:45 updated with the latest trends and uh changes in the digital marketing era digital PR yeah so I am part of a couple

32:53 of Industry groups SEO signals lab that's like in the Facebook group all the search

33:00 and are we getting back Echo a bit something went wrong can you

33:07 hear me I'm getting yes okay perfect yeah so I follow all these uh different groups online I regularly follow people

33:14 on LinkedIn that are publishing um you know interesting insights about what's

33:20 going on loving Lily rais post um yeah so just really trying to stay on top of

33:26 what what industry experts are are posting and um you know what they're talking about what works and what

33:32 doesn't work so are there any favorite SEO or dist PR I don't even know dist PR

33:37 as tools but do you have any Su tools or tools of the trade which you like using or would you like to recommend to our

33:44 listeners yeah so I mean HRS is OB obviously really great there's you know if you're doing digital PR there's

33:50 different media databases you can use we use cion media database but that could be kind of pricey if you're you know you

33:56 have to buy a license you can use prowly it's like the more month-to-month budget friendly option if you're just getting

34:02 started with r right I guess are they what it's owned by sem rush I'm not sure

34:09 I'm not sure about that could be yeah okay that and also you know set up Google alerts for your brand that's free

34:16 it's a free tool make sure you're tracking what people are saying online about your brand and that's how you can

34:21 also track coverage that comes in that features your company you you can easily track that with Google alerts we also

34:28 use internal tools as well but that's like a you know Google Alerts is free so why not right right right how do you see

Future of Digital PR

34:35 the field of digital PR evolving in the next few years and what are the some of the trends we can expect to see I know

34:42 when you said that um journalists are getting bombard by 300 pitches but how

34:49 do you otherwise see it yeah so so I definitely see again you

34:54 know it just ties all back into AI I I think there's just so many different avenues that AI is going to open up for

35:01 for digital PR from uh data crunching to creating press releases to basically

35:07 streamlining the entire process so I feel like there's going to be so many products and services out there that

35:12 we're going to have to try out really AI is is just revolutionizing everything and I I'm I'm kind of excited to see

35:19 what comes out at the same time a little nervous so bright Welly marketing is where you do all of this or does it

35:26 offers any other services beond digital PR yeah so digital PR is sort of our the

35:31 main service that we started focusing on you know in the past couple years but we also do AO of course we do it quite well

35:37 it's all very related I feel like it's not really a separate service it's all very much related and a Google ads as

35:43 well so those are kind of our our main Services content marketing we're pretty good at uh creating hcu friendly content

35:50 is there a thing like that I don't know I mean we we always like we like okay does this you know content include

35:56 original in ites uh does it go beyond what the competition is already saying so it's just everything we do is like

36:03 really high quality okay and and what are the future goals of bright uh well Mark yeah so

36:11 future goals that's a good question I think you know getting back on social media and creating YouTube videos that's

36:16 like one of the immediate goals I would say because it was something I was doing for for a while it just required a lot

36:23 of time and energy but now it's like okay I really like it and I feel like it reaches a lot of people that I wouldn't

36:30 otherwise be able to reach with our with our um yeah our services our products and um yeah so social media getting

36:37 getting more out there than than before and next year we're starting to look at

36:43 going to different conferences and and all that and really meeting up with some of these people that I've known for

36:49 years and I just um I'm kind of a Hermit so like to stay at home and not get out

36:54 much that's that's how all we digital entrepreneurs are yeah most of us to

37:00 work tend to have a better relationship with the computer yeah exactly yeah H so thank you Gabriela for

Connect with Gabriela

37:09 sharing your insights and experience with us today it was a pleasure having you on The ageny Insider podcast and

37:15 where can our listeners connect with you and learn more about your work yeah cool well it was definitely a pleasure as

37:21 well and na need our website is Bright Valley marketing.com um they can go

37:26 there or you you guys can also check out my LinkedIn profile just uh type in Gabriella K and add me on there or send

37:34 me an email at Gabby Gabby bright Val marketing.com so that

37:39 those are the kind of the top places I'm also on YouTube too so YouTube okay all

37:44 right okay uh thank you again gabila and thank you to our listeners for tuning in don't forget to subscribe to the agency

37:51 inside a podcast for more insightful conversations until next time thanks bye

37:56 everyone