Podcast With Adriaan Dekker

Scale Your Google Ads ROI: Proven Strategy for Small Budgets with Adriaan Dekker

Show Notes

Looking to maximize your Google Ads ROI with a limited budget? Discover proven strategies from Google Ads expert Adriaan Dekker in this value-packed interview. Learn how to effectively scale your campaigns while maintaining strong performance, even with smaller advertising budgets.

Adriaan shares his 6+ years of expertise on implementing enhanced conversions, optimizing tracking, and leveraging advanced targeting techniques that deliver results. Get actionable insights on avoiding common scaling mistakes, implementing profit-focused metrics, and making data-driven decisions to improve campaign performance.

From essential tools and resources to practical tips on audience segmentation, discover how to:

• Optimize campaigns for maximum ROI
• Implement advanced tracking solutions
• Choose the right campaign types for your business
• Scale effectively without sacrificing performance
• Leverage AI and automation strategically

Perfect for business owners and marketers looking to improve their Google Ads results while working with smaller budgets. Whether you're just starting with Google Ads or looking to optimize existing campaigns, this interview provides valuable insights to help you achieve better results with your advertising spend.

Chapters:

00:00 - Intro

00:40 - Digital Advertising Specialization Inspiration

04:07 - Pivotal Moments in Your Journey

05:45 - Common Google Ads Scaling Mistakes

07:55 - Underutilized Google Ads Features

08:52 - Timeframe for Google Ads Results

10:32 - Staying Ahead of Google Ads Updates

11:44 - Small Business Google Ads Maximization

12:48 - Starting a Service-Based Business

15:31 - Importance of Enhanced Conversions

18:16 - Future of Paid Advertising Trends

20:30 - Effective Use of AI Tools

21:47 - Cross-Channel Marketing Strategies

22:30 - Advanced Targeting Techniques

24:02 - Audience Segmentation Strategies

25:25 - Targeting Improvement and User Privacy

26:42 - Essential Tools for Google Ads Professionals

28:59 - Building a Campaign for Service Businesses

29:50 - Single Keyword Ad Groups (SKAGs)

30:40 - Evolution of the PPC Specialist Role

31:40 - Resources for Learning Google Ads

34:10 - Rapid Fire Round

34:41 - Advice for Google Ads Beginners

34:50 - Most Interesting Google Ads Campaign

35:20 - Favorite Google Ads Metrics

35:40 - Influential Figures in Digital Marketing

36:30 - Secrets to 100k LinkedIn Followers

38:45 - What's Next in Your Journey

39:38 - Final Advice for Google Ads Success

40:23 - Learn More About Our Guest

Transcript

Intro

0:00 welcome to the agency Insider podcast today we have a very special guest Adrian deer a renowned Google ad

0:06 freelancer from Rotterdam Adrian has been helping businesses of all sizes achieve their marketing goals through

0:13 effective Google ads [Applause]

0:23 [Music] campaign thank you for joining us Adrian

0:30 thanks for having me NE neev n yes yes that's correct yeah thanks for yeah so

0:39 before diving into Google ads and your expertise let's get to know the person behind the strategies can you share a

Digital Advertising Specialization Inspiration

0:45 bit about your background and what inspires you to specialize in digital advertising particularly Google

0:52 Arts yeah sure so I started freelancing around six years ago after I had done a

1:01 study in uh marketing and that was specifically online marketing so

1:07 basically even before I started studying I had some courses and some lectures on

1:13 uh dig digital marketing and it was really interesting to see that you could measure everything uh the outcomes and

1:21 yeah I got to know Google analytics uh when it still was Universal analytics and it was so interesting to see and

1:28 then also this uh teacher he was saying that the online space and digital marketing is only growing and yeah he

1:36 even taught us about how Google knows everything about us our age our gender where we're from what our interests are

1:43 so I was really like oh this is amazing this is really cool and this is going to

1:49 be the future and it's going to be really big so then I started my study in

1:54 digital marketing and already during my study I had to do some things in Analytics some things in Google ads and

2:01 you know I learned the basics about marketing um directly after my study or

2:07 even during my nend thesis I started at a company uh and I was doing also

2:14 digital marketing in that company as a freelancer um that company had some uh

2:21 ads accounts and I also had done some ads already um at some jobs before uh

2:28 during my study some internships um so yeah that's basically how I started I I

2:34 just got some lectures about it and that's where my interest in digital marketing started and then after a while

2:41 I got some chances to do Google ads and I took it with both hands and um yeah I

2:47 just started to learn everything and when I started to learn all the things because you learn a bit about Google ads

2:54 maybe a bit how you should write copy but it's a lot of learning on your own right especially when you're a

3:01 freelancer so I learned a lot and then I was like why why I'm not sharing everything that

3:09 I learn and maybe I can get some clients when I share all this stuff and that's basically also how I became uh yeah well

3:15 known on LinkedIn by sharing a lot of stuff and it's yeah I'm learning and I'm sharing so um it's beneficial for

3:23 everybody okay so this was which year when you took the course uh you me just the Google

3:31 courses yeah you said you started taking the course with your instructor so when was when did you start it uh that should

3:38 be around that should be 10 years ago I think and then I just started to learn more the basics of how marketing works

3:45 you know the Philip Cotler he wrote some books um just the real Basics how

3:50 marketing Works how digital marketing works and yeah 10 years ago okay so it's

3:57 it sounds like um of course 10 years is quad a time and especially doing Google ads and everything right correct yes

4:05 right so uh you've been in this space of course for 10 years and what are some pivotal moments in your journey that

Pivotal Moments in Your Journey

4:11 really shaped your approach to advertising or let's say Google Arts I think just just um finding the

4:21 more advanced strategies and the you know there comes a point when you

4:27 understand how trkking works so the you you install basic tracking and then you're and then you find out that you

4:33 also have these offline conversions you also get enhanced conversions for example and around that point I started

4:40 to really invest in my skills and I was like okay I need to understand these tools right I need to pitch this to my

4:46 clients we're still at at a basic level it's good to know the basics that's you

4:52 must Implement those but then I saw more advanced strategies that I could use um

4:58 so that was one one p of moment for me where I was like okay I'm going to start with server site implementing that I'm

5:04 going to start with implementing offline conversions I'm going to start with poas so and in the beginning all these new

5:12 tools you know you need to learn about those tools and it's a bit scary maybe

5:17 but after you have implemented it a few times um it becomes easier and you you

5:22 get those you get also cases about how these things work right it works for this company yes and for this company

5:28 not so uh in the future I will advise it to this company and maybe for this company I would I would say it's a trial

5:34 you know um I'm not sure if this is going to work but we're going to test this so that was a p the moment I would

5:42 say okay now let's talk about Google ads strategies and optimizations uh many

Common Google Ads Scaling Mistakes

5:49 businesses struggles with scaling their Google ads campaign without sacrificing uh performance so what are some of the

5:55 common mistakes you see people make when trying to scale their campaigns

6:01 um the most common mistakes I think investing in the wrong

6:08 products or Services investing in the wrong campaign types uh not looking at the bigger picture so yeah just looking

6:16 at your prices um do you have good prices do you have good delivery do you have optimize your landing page for

6:22 example um yeah I would say those things okay

6:28 okay and uh what strategies do you recommend for effectively scaling Google ads campaign while maintaining a high

6:35 Roi especially for small

6:41 [Music] businesses yeah make sure that you have

6:46 implemented all the all the right right tools with service s side tagging to get

6:51 the most accurate uh tracking uh then try to scale all all your ads all your

6:58 keywords uh make sure you are targeting all your services when you have done

7:04 that just also look at your conversion rate optimization look at how big the

7:09 market is um so what's your search impression share if you already have uh

7:16 High search impression share for example start uh with other channels also like

7:21 YouTube maybe or display for example uh the m and you can try that one um but

7:27 look at uh how big the market is um where you are

7:33 in the funnel um always try to get the lower traffic funnel most out of that

7:39 and if you can't reach that anymore um go upper funnel or try to uh improve

7:46 your conversion rate for example your average order value okay and uh uh what do you believe

Underutilized Google Ads Features

7:55 are underutilized features or tactics with Google ads and and uh what are uh

8:01 you feel marketers are overlooking I would say experimenting

8:08 just done a Paul and experimenting and I think that 30 or 40% said that they did not use the ab test tool for

8:15 example um just just try stuff you know and I've seen weird experiments that

8:21 worked I've seen experiments that I would think they would work they did not

8:27 work at all um try a lot of try stuff with a with a small budget um AB test um

8:35 yeah I think I think a lot of people don't don't test test enough and even after six or 12 months for example just

8:42 you can test something again and maybe it will work because Google makes improvements the market changes all the

8:48 time so um yeah testing okay so so one of the common mistakes or one of the

Timeframe for Google Ads Results

8:54 common complaints businesses have when they start Google ads they expect immediately that they will start getting

9:00 leads or sales so for a for a common user does it work that way or what do

9:07 somebody has to wait time so yeah this is interesting because

9:12 you you have a company and they have never done ads maybe so you do not know

9:18 what works then it's also dependent on the budget for example if you can get into smart building really fast it's

9:23 easier of course but for B2B clients with low volume it's it can be really

9:29 hard it can it can take some months three to four months before you know what's working and then you have to try

9:35 different things you have to communicate with them uh that's why it's better to take a few months before um that you say

9:44 that okay we're we we need some months before this thing works because I'm going to test a few things and you do

9:52 not know if it works so I had one client and it it took us a while to to um get

9:58 to the right keywords to the right services and then we got there and now we're scaling but this is this has been

10:05 going on for three or four months maybe and yeah I was surprised that what

10:12 worked but now it's working but you need to have some money to invest in those three or four months so that's why it's

10:19 really important that you talk to your client and that you say Okay three or four months budget is th000 EUR per

10:25 month for example we need three or 4K at least okay so that's a good advice and uh with

Staying Ahead of Google Ads Updates

10:32 the constant updates and changes to the Google ads platform how do you stay ahead and uh ensure your strategies

10:39 remain relevant you mean with the consent mode no with the constant Google ads you know

10:46 Google ads keeps on coming with lot of changes so do how do you stay

10:51 relevant yeah just I just follow the news all the time and I think if people follow me they will be up to dat but

10:59 also follow Thomas ISO for example uh Joanne he has a newsletter search engine

11:06 land search engine Round Table you need to follow these channels to see what is happening because it changes a lot of

11:12 the times and even clients can ask oh I saw this happening I saw that happening how are we going to do this or even

11:18 better you can be proactive and say I saw this change in Google ads you know theand gen for example gets look like

11:26 audiences um do you have a customer list so that we can try this future for example and you can be one of the first

11:33 maybe to try these things then and it's also good for your own skills to try these things and to test them so that

11:40 you can test them with other clients if it's successful for example

Small Business Google Ads Maximization

11:45 okay okay uh let's talk a little bit about uh uh the uh small businesses how

11:53 we can maximize Google ads with small businesses I mean uh a lot of small businesses I starting to embrace digital

12:01 advertising but they often have limited budgets what advice would you give to a small business trying to maximize the

12:07 impact of their Google ads campaign with the minimal spent yeah try to focus on what's

12:13 already working um make sure you're spending your advertising money on

12:18 what's already selling organically for example and from The Profit you get from those products try to test with products

12:26 that are maybe not selling that well but normally when something is not selling that well it it has a reason maybe the

12:32 offer is not good enough for example so yeah try to focus on what works so that

12:37 you can make ads profitable and from that point on you can look into other products for example scale up or um make

12:45 bundles of products for example need to be a bit creative with it and and what

Starting a Service-Based Business

12:50 advice would be if it's a service based business which is recently

12:56 starting yeah that that's a hard if if a because if a company just recently

13:01 started and they do not have a lot of sales for the services for example or

13:07 appointments you do not know if there is a product Market Fit already maybe there's not so if somebody comes to me

13:12 and says I have a new company I don't know if this company is is going to run

13:18 or if we're going to make good profit yeah we do not even have that proof so

13:23 then you never know um I would focus on what he or she says is the best op offer

13:29 and just ask a lot of questions about this offer and how we can uh differentiate it from the competitors

13:35 and how we can make it stand out really okay so so sometime uh small

13:41 businesses thinks that okay this is my competitor whose ads are working who landing page are working let's go ahead

13:47 and copy everything over there so do you think this strategy actually works or is it smart enough to start like

13:53 that just copying your competitor yeah

14:00 yeah it can work for a while maybe but then you like you need to create your own lane a bit I think um I think it's

14:07 not not something you want to build uh your company on copying somebody else but listen if you can copy something and

14:14 you can make it better a bit then then it's can work I do not if I had a

14:21 business I would not do it but if somebody wants to do it it can work okay

14:26 okay uh could you share any success stories where small budget clients made a significant impact using uh smart

14:36 [Music] strategies let me

14:42 think so yeah I had one I had one campaign that I just implemented better

14:48 tracking tools uh segmented our pmax campaign and I think we scaled we scaled

14:54 at least the the advertising budget with three times the budget and then we kept

14:59 the same uh row us so so that was a great uh example um but then also the

15:05 company did not I left the company I think a few months ago the company uh

15:11 did not improve their inventory for example they did not get new products so maybe if the company also gets more

15:17 products then after a few months for example you can really scale it out right so it was still the same company

15:23 it was just getting more and more money out of the ads with better better tracking and segmenting it

15:30 down okay okay uh let's talk a little bit about enhanced conversion you know

Importance of Enhanced Conversions

15:35 it's everywhere I mean because of the reasons so of course inan conversion have become a crucial tool for measuring

15:41 the impact of Google ads campaign uh what are your thoughts on the impact importance of enhanced conversions and

15:47 how businesses can effectively Implement them so yeah I think it's really

15:53 important because you can track more conversions right and it also works together with the consent

16:00 um yeah you can get better data so why would you not Implement that I think it's just that people do not understand

16:08 how important it can be to get more data out of the system to know where your

16:13 leads are coming from and even for some small companies that maybe have a few leads a month if it's one lead more or

16:20 less it it can already has a lot of impact um yeah I think just a lot of

16:26 people don't understand it um do not know how to implement it and then there's no data layer maybe and they're

16:33 like okay how can I fix this um yeah there's also a reason why Google

16:40 is pushing enhanced conversions so much and they're saying you're getting emails

16:45 all the time if you do not have implemented right so there's the reason why they're pushing this um yeah it's

16:52 really important okay and uh how do you see the future of enhance conversion and uh

16:58 other uh measuring uh measurement Tools in Google Arts yeah it's really uncertain for

17:06 example what they have done with cookies already like they were pushing it uh to

17:12 a new date every time and now they're like oh no we're we will have cookies still I

17:18 think we do not need to be panicked need we we do not need to panic because

17:25 Google is a is a big company I think they have a revenue of 250 uh billion uh US dollars per year

17:34 with the ad spent they will come up with something and we will need to adjust uh

17:40 Google will make it as easy as possible because they want to get money out of the

17:46 advertisers um I can see something still happening with the topics if they get that right for example um you know they

17:54 uh announc that they will keep cookies but maybe in a in a few years that they have fixed it and they made it the model

18:01 work and then it's topics again or something like that so um yeah I I don't I do not think we

18:11 need to panic about anything um okay now let's talk a little bit

Future of Paid Advertising Trends

18:18 about the future in the AI in Google ads as well uh dist marketing and Google ads

18:23 of course have evolved a lot over the years what do you think the future holds for uh the paid advertising

18:30 more strategies uh so more based on strategy instead of working in the

18:37 account um yeah more automation more assets Google will focus

18:43 more on upper funnel they're already doing that with the m genen YouTube YouTube is getting a lot of new Futures

18:50 right um same for the M genen uh more inventory and with the more inventory we

18:55 get the more assets like I said more Genera AI um it will be focused on that part

19:03 also a lot and you see a lot of changes now happening in that space okay and do

19:09 you think Ai and automation will completely take over or will there be a still a need of human expertise in

19:15 Google Arts there will still we still need human expertise so for example um

19:23 cat GPT can't scrape everything I think Google has blocked cat GPT from scraping

19:28 it right right I'm not sure but I think they have blocked it so the database

19:33 cannot be um strong enough without that data maybe

19:39 so it can be that CH GT does not have the uh right data or it's not up to date

19:46 at the moment um so there you still need to check it because sometimes I work with cat GPT and I will ask something

19:52 and it's still wrong so yeah we will always be needed but I think companies

19:58 that do not have enough clients who do not can attract enough clients who are not proactive and are helping business

20:05 with optimizing for example which product is working and why it's working

20:10 and which direction they need to take I think those will um will have a hard

20:17 time so basically the companies that are only focusing on working in the account

20:23 and um that do not get enough clients you need to have more clients

20:29 okay and uh have you been using AI tools like chat GPT to optimize your campaigns

Effective Use of AI Tools

20:35 or client campaigns yeah yeah sure to get more keywords to get better copy for

20:41 example um yeah I use it okay and can you share any tips for

20:46 leveraging AI tools effectively while maintaining control over the campaigns yeah always check it uh do not

20:54 copy paste and it it's ask good questions to the system you will get good answers so really just go in the

21:02 afternoon in your weekend or a weekday when you're free and just check how people are prompting right and people

21:08 can write crazy prompts and you can even create your own database or you can

21:13 check uh database or somebody else so you have the Alex Orosi chat GPT and

21:19 sometimes I ask him questions like what would you do and then he also asked me questions back like what is your

21:25 audience for example right what is your message for example so try a lot of different things um and

21:33 don't just go only into chat GPT ask some questions really try to see what others are doing and how you can become

21:40 better in it and how you can become maybe an prompt

21:45 engineer that's a good advice right uh let's talk a little bit about cross Channel marketing strategies how do you

Cross-Channel Marketing Strategies

21:52 approach integrating Google ads with other marketing channels yeah I only focus on Google ads

21:59 uh okay I only focus on Google ads I I've done some Bing ads also now and

22:05 I've seen it work for some markets just to get some extra volume out of it I think it's interesting I think you

22:11 should always test Bing ads to see what it does um I have done meta in the yeah

22:17 in the past just a different different platform and I I just really like to be all in on

22:25 one channel to become uh an expert in that channel

Advanced Targeting Techniques

22:31 okay uh let's talk about little bit about Advanced targeting techniques uh

22:36 what are some Advanced targ Techniques you have found particularly particularly effective

22:45 recently yeah I don't know if it's Advanced but using profit profit metrics

22:50 with poas with uh the conversion booster also so people I I I don't know if they

22:58 understand that this profit metrics tool also has a conversion booster where you just can get more attribution to Google

23:05 ads and that it can track more and I've Just Seen another account with 10% more

23:10 uh Revenue that has that is being tracked by this conversion booster right and then I'm also using uh profit on at

23:18 spend and then I can really be aggressive if I want and spend um way more uh because the Ros is

23:28 Ros is not interesting to use when you have a lot of when you have a lot of different margins because the Ros is

23:34 really different from product to product right so and a a profit on ad spend above one is always profitable and yeah

23:44 Ras can really be different from product to product so profit on ad spent and I

23:49 still see companies that do not use this tool and even if you are not using it

23:55 you can still measure it for example and then see if your ATS are even profitable for

24:01 example okay okay and uh how do you approach audience segmentations for uh

Audience Segmentation Strategies

24:08 diff different campaign types yeah so you have strategies for

24:13 example that you can Thomas ISO wrote a post about this

24:19 where you can you can segment your customers for example and then you can um make a

24:27 competitor campaign and if your customers are searching for a competitor you can give them a special offer for

24:32 example so um I have a customer and he's looking for a competitor and then I will

24:38 show up with a with a 10% discount offer for example so um that's really

24:44 interesting but also if you know that customers uh need to buy a product after

24:50 30 days for example again because it's a product you buy every month and you do not have email or you do not have their

24:56 email or they do not want email or they they are not opening it make a segment for them they can Target them to display

25:03 ads for example uh or search ads um but yeah you you do not know if they're

25:08 really searching for your product so then maybe display ads is better and you can test all these things you can also

25:14 say maybe after one month they like the product and I have another product that they're interested in then you can

25:20 Target them again for that product for example right uh can you share any other

Targeting Improvement and User Privacy

25:27 any more tips for for improving targeting without compromising user

25:34 privacy you can you can yeah without

25:41 targeting yeah but you can Target on different things right you can t on audience but also on keywords for

25:47 example so what do you really mean with that question uh what I meant is for

25:52 example you shared that the uh you gave an example of competitor targeting competitor audience segmentation so are

26:00 there other way of improving targeting just besides that uh when you are

26:05 targeting your particular audience is there any other ways of improving your

26:11 targeting yeah improving your you mean Target more specific for for your

26:20 company and you can test with look like audiences for example um you can test with optimized

26:27 targeting if you have enough conversions for example to get uh to go outside of your

26:33 own targeting and then if you have enough conversions it can be really interesting and it can it can work okay

Essential Tools for Google Ads Professionals

26:42 okay and uh let's talk little bit about tools and resources you have worked with several Tools in your carers of course

26:47 to enhance Google ad performance what are some must tool for Google ads professional today that go beyond the

26:54 native Google ad uh platform features if you're in Europe using comparison

27:01 shopping service so CSS um just for the sake of getting um

27:07 you can bid more uh because there was a lawsuit against Google uh Google has its

27:12 own marketplace where they store the products um then they were going into

27:17 their own act auction with their Marketplace and they will still get some

27:23 Revenue out of debt and then that was not fair and then there was a court case um and if you are using a different

27:29 Marketplace like for example uh chall product hero uh you have a lot of these these

27:36 marketplaces um your products go in that Marketplace and that Marketplace goes

27:41 also in the in the auction then you can you you can have more bit power um so

27:47 that's that's one two I would use um so for e-commerce with different margins

27:53 use uh profit metrics um then for offline

27:58 versions um yeah I would prefer for example a good system like HubSpot for

28:04 example where you can really make an easy integration but if you do not have that and you want to work with Excel for

28:10 example uh use zapier uh to connect that to automate your offline conversion

28:16 import then you have also these CSS tools where you can just optimize your

28:22 feet easily that's also for Ecom uh yeah really good good you have

28:29 tools like opto you know where you can quickly get a lot of uh recommendations

28:34 and those are recommendations that work for you and not for Google um so they

28:39 will also say cut cut this spend for example and Google will never say cut this spend for example so then you have

28:47 that to um yeah server Sid tracking for your analytics um with stap for example or

28:55 taggers um yeah maybe I forgot a few to be honest but these are these popped up

Building a Campaign for Service Businesses

29:01 in my head so for a service level business do you do you how do you build

29:06 a campaign do you prefer something like unbounce where a lot of agencies try to build uh landing pages on unbounce what

29:12 is your approach there I don't build a landing page so I'm in contact with the

29:19 company I would say okay we need to change the landing page a bit I think it's just

29:25 um we need to AB test for example or I think we need to change the copy the

29:30 pictures for example and then it's up to them where they want to work in I've worked with unbounded um then I had the

29:38 Unbound page and it worked it worked good so I've work with Unbound but then

29:44 I don't make it and if it if it looks good and if I can track it then I'm happy um I think inbalance is good and

Single Keyword Ad Groups (SKAGs)

29:52 what is your take on SK SK AGS one more time

29:59 single keyword add group yeah can it can it can work I do

30:08 not I I think it's going to work less and less because the queries are getting uh different uh longer then you

30:16 need you would even need to make more single keyword ad groups you do you cannot see every search term uh you can

30:23 just a test it um but I think you have

30:29 hakura right hakura I think that's for most companies better but you still have

30:34 some some cases where you can try it and test with it right so okay okay and how

Evolution of the PPC Specialist Role

30:41 do you think the role of PPC specialist will evolve in the future will they just remain ppc's F they have to think

30:47 outside the PPC or Google ads Universe yeah they have to think outside

30:54 of of PPC so that's why that's why I'm so happy that I got this digital Market degree right that I that I read those

31:00 books and even after my study um you just have some basic books like um from

31:07 Daniel canaman for example um Robert Chini you need to have

31:14 this basic knowledge of companies how companies work how they get money how you can persuade people for example I

31:22 think that's really important and then you can specialize of course that's that that's great uh um but you need to also

31:29 think outside of the system and like I already said I think it's less time in

31:34 the system and more time just analyzing the business what works why it works for example okay and uh for those who wants

Resources for Learning Google Ads

31:43 to learn more about Google ads whether they are beginner or season marketer what resources or course do you

31:48 recommend they start with depends on how much money you have um what your skill level is uh where you

31:56 have gaps for example so if somebody would come to me and say I I do not know anything about Google

32:03 ads I do not know anything about Google I would say go to the skill shop learn everything there and I would say okay do

32:09 not Implement everything that Google says but this is just the basics that you you need to learn how the auction

32:15 works because clients sometimes they will also ask me like oh we have campaign A and B and are they going to

32:22 bid against each other right that only one goes into the auction for example you need to know these things right you

32:28 need to know how uh targeting Works how the match types Works uh that positive

32:35 targeting so broad match is different from negative targeting for example you need to know all these

32:41 Basics um then when you know these Basics go watch on YouTube for example

32:46 um because you can also watch a lot of tech manager on YouTube I've learned everything myself and then later on I

32:52 started to uh pay also for courses so when you have a bit more money money you

32:58 want to pay you want to go quicker maybe um so this is the thing when you learn

33:03 everything yourself you got to have a bit more time I think when you have not a lot of time but I hope you have a bit

33:10 more money then it's better to maybe pay somebody so you can join the PPC hub

33:15 from from mes and Bob for example but you can also just uh just pay a

33:21 freelancer and say hey I just want to learn from you how much do you charge per hour for example um and then he can

33:29 tell tells you everything why he's doing something how you can do it for example

33:35 and otherwise just watch a lot of videos just go into you can also just chat with

33:41 other Specialists and uh just ask them questions go to communities right you

33:46 also have the free Discord from miles but also from Thomas um you have redit for example um

33:55 and while you are learning all these things I would advise you to document it and to write posts about it create

34:01 content about it um so that you can also get some views out of that and maybe

34:06 clients okay okay so uh let's go uh in the final

Rapid Fire Round

34:13 segment of our podcast we're going to throw some rapid fire questions on you and you're going to just answer what

34:19 comes in your mind Stam so are you ready sure yeah I'm ready so okay so what's

34:25 your favorite Google ad feature or tool

34:32 okay this this should be rapid but then I'm like what's my yeah conversion

34:39 tracking okay if you could give one piece of advice to someone just starting with Google ads what would what would it

Advice for Google Ads Beginners

34:45 be skill what is working okay uh what's the most

Most Interesting Google Ads Campaign

34:50 interesting uh Google ads campaign you have worked on uh B2 big B2B client in

35:00 America um order value is really high uh but really low volumes but really

35:05 interesting if you get it right and you can just expand you start in one state and when you can expand it can go really

35:13 quick because the order amount is so high okay what's your favorite Google ad

Favorite Google Ads Metrics

35:21 Matrix bide conversions one more time please what's your favorite Google ads

35:26 Matrix besides conversions [Music]

35:33 um yeah it would be maybe search impression share to see how much you still can can grow for example I think

35:39 that's so interesting to see how much you're getting out of the market okay uh who do you admire in the

Influential Figures in Digital Marketing

35:46 distal marketing industry po uh a lot of people but I I

35:51 think just Bob and mouse how they created their own course and how they just

35:58 how they earn money uh with just creating knowledge and I think uh they are the first one to do that on this

36:05 skill there are there were already a few creators and they were really early and

36:11 I respect them also a lot um like Kirk Williams for example um or the guys from

36:17 uh the adventure Media Group I think they were really really early but then I

36:24 think they did not scale it like POA mes did so uh I respect them a lot okay and

Secrets to 100k LinkedIn Followers

36:30 uh what is the secret of having almost 100K followers on

36:35 LinkedIn consistency uh hard work that's the only thing you need to be consistent

36:41 and work hard how much time does it took you to scale from zero to 100K on

36:47 LinkedIn I'm not at 100s almost almost almost um I think it was about uh two

36:55 and a half years of posting every day um I I never missed one day um and now I'm

37:03 just posting sometimes 10 times a day for example um every day when I'm sick um I

37:11 post when I'm tired I post um just just showing up and then you will learn and

37:16 it will take maybe if somebody's really talented it it will take him only one year to grow um maybe if somebody has a

37:24 bit more he needs more time to understand the system it will take three years but when you show up you will get

37:30 better and you will learn more just be consistent okay what are the top three

37:36 type of post which you feel works best for you on LinkedIn uh so just changes because uh

37:43 LinkedIn would prefer one uh maybe it's cover sales this month and next year

37:50 it's something else but I would say updates be the first one with a big

37:55 update for example or create an create your own uh strategy or your own

38:01 dashboard um and have free giveaways okay and uh by the way we love

38:07 your free giveaways thank you yeah I think it helps a lot of people so uh I get some

38:14 Impressions out of it and others get some uh knowledge out of it I think it's a fair uh value uh to both to the to the

38:22 user and to the Creator um so yeah I'm really happy with giving uh away a lot

38:27 of knowledge I'm sure it takes a lot of time it's it doesn't take it's doesn't look that easy I mean it looks easy but

38:34 it's not going to be that easy just to create keep on creating those type of knowledge bombs as we call yeah right

38:40 that's true right uh thank you for sharing your insights Adrian before we wrap up what's next for you any exciting

What's Next in Your Journey

38:47 projects or developments you can share with us Yeah so basically the Playbook is

38:53 getting better and better you can uh find it on my site Adrian deerl um I update it every week I've

39:01 done almost over 200 or 300 updates on it right now it keeps getting better

39:07 because it gets better and it gets more uh value every time I I'll keep increasing the price a bit um and then I

39:14 also have the paid newsletter uh where I will give away a lot of the the the uh

39:20 the topics that I make that I give away um I will go further into the news what it what it means for you um so I'm

39:28 working on those two things really active at the moment so I would just check that out and uh yeah just make

39:34 sure to follow me so you can see everything okay also is there any final

Final Advice for Google Ads Success

39:40 advice you like to give our listeners about succeeding in Google ads keep testing things keep trying

39:47 things uh never stop learning um try to find that edge um and

39:54 then you can also just use that edge to a lot of other uh companies for example it's just

39:59 getting a lot of experience seeing a lot of stuff that's really important sometimes even maybe take take

40:05 less pay just to get the experience right and then you can later on get paid better maybe and then you can you have

40:12 the all this experience so okay experience and experiment I

40:18 think both both are important yeah very very important right right right and

Learn More About Our Guest

40:24 where can our listeners learn more about you and your work uh you give us your website but any other resources as well

40:31 I'll mention in the comment box below yeah basically my website and Linkedin I

40:37 have Twitter uh but I would say LinkedIn is the most most up to dat um with just

40:43 posting um I have also a free newsletter that you can check on LinkedIn also so

40:48 if you want to get it in your inbox uh check that newsletter um when you follow

40:53 me you normally get uh automatic invite from LinkedIn um so keep an eyee on that

40:59 uh yeah those are basically the main channels okay all right and that's a

41:05 wrap uh thanks for tuning in to the agency Insider podcast and don't forget to subscribe rate and review our show

41:12 until next time and Adrian thank you very much for being a guest on our show

41:17 thanks for having me enough need