Podcast With Neil Patel

Neil Patel’s SEO Secrets: What AI Means for You

Show Notes

Discover the future of SEO as Neil Patel reveals AI insights that are crucial for staying ahead in the SEO game🚀 Join me in this insightful conversation where Neil Patel, a global authority in digital marketing, shares how AI is transforming search engine rankings and what it means for your site.

We'll explore the most vulnerable areas to AI disruption, the importance of creating high-value content, and the evolving role of link building in SEO. Whether you're a beginner eager to learn or an advanced user seeking to refine your strategies, this video offers practical value to improve your visibility and drive more organic traffic.

Want me to help you rank number 1? Stay updated with the latest SEO trends and proven strategies by subscribing to my channel. Let’s conquer the search engine landscape together! 💪

Chapters:

00:00 - Introduction

00:30 - Building a Personal Brand

04:15 - AI Influence on SEO

07:45 - AI Impact on Digital Marketing

10:05 - Future of SEO Strategies

11:25 - Rethinking SEO for Agencies

12:19 - AI Content Tools and Quality

14:29 - Importance of Link Building

15:48 - Is SEO Still Relevant?

17:10 - NP Digital's Rapid Growth

19:53 - Advice for Scaling Agencies

21:08 - Agency Pitching to Enterprises

22:27 - Exciting Marketing Channels for Agencies

23:13 - Core Skills for Future-Proofing Agencies

23:37 - Future of NP Digital

24:04 - Starting an Agency Today

24:28 - Rapid Fire Questions

25:14 - What's Next for Neil and NP Digital

Transcript

Introduction

0:00 welcome to the another exciting episode

0:02 of the agency Insider show I'm your host

0:04 nnit kosel and today we have a guest who

0:07 needs no introduction in the world of

0:09 digital marketing joining us is the one

0:12 and only Neil Patel our name synonymous

0:14 with success in SEO digital marketing

0:16 and personal branding so let's welcome

0:19 Neil Patel to the agency Insider show

0:24 [Applause]

0:29 [Music]

Building a Personal Brand

0:33 Neil thank you for joining us today we

0:35 are thrilled to have you on the show

0:37 yeah thanks for having

0:39 me yeah so uh Neil you you have been one

0:43 of the most inspiring entrepreneur

0:44 stories out there from Humble beginning

0:47 to becoming a global Authority in

0:49 digital marketing looking back what was

0:51 the most significant turning point that

0:53 made you realize you could succeed in

0:55 this industry and how did that shape the

0:57 way you approach building your brand

1:00 there was no one real turning point I

1:03 got started early when Google was in its

1:05 infancy I got started early when there

1:08 was no Facebook and as I was seeing

1:11 things grow you know I was going through

1:14 ups and downs of course with business

1:16 but I was seeing more and more traction

1:18 over time and I adapted with what was

1:21 happening to the market I rode some

1:23 Trends which helped

1:25 out and over time things just started

1:27 slowly getting better there wasn't

1:29 really a turning point it wasn't all of

1:31 a sudden things started doing better

1:34 started getting better it was more so

1:35 they just slowly and

1:38 gradually uh started moving in the right

1:41 direction and sometimes it would move up

1:43 sometimes down but over time it was

1:45 going in the right

1:47 direction okay okay uh of course you

1:50 have built a globally recognized

1:52 personal brand in the digital marketing

1:53 space so what do you think are the

1:56 foundational elements you believe

1:57 contributed to building a brand that

1:59 resat so strongly with the people I

2:02 don't know if I built a brand that

2:04 really resonates that strongly um but I

2:08 think the key to building a personal

2:10 brand is just to be transparent on

2:12 authentic you know it's just like those

2:14 people who produce all this fancy

2:16 content and spend arm and a leg it's

2:18 better to just use your phone and you

2:20 know film content be real and authentic

2:24 and just put it out there okay so so

2:27 when you when you create content

2:28 everything do you do you spend a lot of

2:30 time or do you just do out

2:33 of uh I just record or my team comes and

2:36 records with the camera I just shoot

2:39 there's not really tons of edits or Cuts

2:41 or anything like that and over time uh

2:44 they adjust it here and there make some

2:47 modifications and add some editing here

2:49 and there but we don't spend tons of

2:51 time to release content okay so uh uh

2:55 personal branding of course is more

2:57 important than ever in today's business

2:59 environment

3:00 how can agencies leverage their leaders

3:02 personal brand to attract more clients

3:04 and stand out from the

3:07 competitors I don't think personal

3:09 branding helps that much to attract

3:11 customers what really helps is having

3:14 good experience within that sector or

3:17 field for example if you want to work

3:20 with Azure right Microsoft's cloud

3:22 computing unit if you have great case

3:24 studies with AWS or Google's Cloud uh

3:28 division it makes it easy to work with

3:30 Azure on the flip side if you're

3:32 starting out it's too hard to get AWS

3:35 Azure or even Google as a customer so

3:37 you're going to have to start off with

3:38 smaller corporations within the space

3:40 and slowly work your way

3:42 up okay so so it's the personal branding

3:46 helps just not to get the foot in the

3:48 door but exact but I think to help close

3:51 the deals no the personal branding helps

3:55 get the foot in the door in the early

3:56 stages but it doesn't really help that

3:58 much to get big contract s or big

4:00 corporations to work with you it helps

4:03 get a lot of small and medium businesses

4:04 the big corporations don't care they

4:06 don't care who Neil Patel is or nne is

4:09 like I'm not trying to say that in a

4:11 mean way all they actually care is who

4:14 on n's team or Neil's team has done this

AI Influence on SEO

4:18 before in our industry and can show

4:20 proven results so that way there's less

4:22 risk that's all they really care for I

4:25 agree I agree right so let's talk a

4:28 little bit about aif course you these

4:30 days talk yourself about AI so uh I mean

4:34 you've been quite vocal about that you

4:36 mentioned that AI will change SEO

4:38 significantly what's your prediction on

4:41 how AI will influence search algorithm

4:43 and ranking strategies in the next uh

4:46 couple of

4:47 years so first off marketers are using

4:51 AI to create content at scale we're

4:53 seeing more marketers use AI to create

4:56 content than not create content uh which

4:59 which means the majority of the content

5:01 that marketers are are creating are AI

5:04 generated or AI assisted in which it's

5:06 AI combined with the human we're seeing

5:09 roughly a 5.44 x difference in AI

5:12 traffic versus or traffic at AI article

5:15 gets versus a human in which the human

5:17 one is averaging 5.44 times more monthly

5:21 search traffic there's a big difference

5:23 there it looks like the

5:26 algorithms want more human written

5:29 content than AI written content we also

5:31 did an interesting experiment with

5:33 roughly 1.8 million visitors the content

5:35 was all written by humans but for a

5:38 third of the traffic we put written by

5:40 AI even though it was the same article

5:42 and it was written by a human the read

5:44 time dropped by a little bit more than a

5:47 half it just shows it doesn't matter

5:49 what people say if they know it's

5:51 written by a they don't really want

5:53 it now the next thing to mention is is

5:57 these

5:58 algorithms are quite Advanced and

6:00 sophisticated they've been adapted when

6:02 it comes to search um they've already

6:05 integrated AI into their results and

6:08 we're seeing an increase in traffic with

6:10 Google's roll out of AI overviews not a

6:12 decrease because you can optimize for

6:14 being mentioned in the AI overviews

6:16 which is generating more traffic and

6:18 overall when we look at our clients

6:19 across the board we've seen a slight

6:21 increase a little bit more than 1% not a

6:24 big increase by any means but not a drop

6:27 and everyone's like oh is going to crush

6:28 the search tra we haven't seen it yet

6:31 how are they going to use AI in their

6:33 algorithms that I don't know time will

6:35 tell but they're mixing not just AI in

6:38 there they're also using social content

6:42 like short form videos podcasting type

6:44 content the list goes on and

6:47 on so I mean uh do you think AI tools

6:50 like gpts or other can eventually

6:53 replace human Le Su content creation or

6:56 do you believe there will always be a

6:59 need for human touch in the digital

7:00 marketing I think there'll always be a

7:02 need for a human touch I'm not saying AI

7:05 can't replace a lot of task but AI is

7:07 also only as good as the person using it

7:11 there's a lot of average humans I'm not

7:14 trying to be rude but it's just the

7:16 reality right you you give the one

7:20 percentile right from IQ standpoint and

7:22 creativity standpoint AI sure they're

7:26 going to have much better use of it than

7:27 the average person out there so it

7:30 matters who's using it and when humans

7:33 create content and information they have

7:35 something called eat experience

7:37 expertise Authority and trust and it's

7:39 hard for AI to include that with content

7:42 that's generated so do I think it can

7:43 fully replace humans no do I think it'll

AI Impact on Digital Marketing

7:46 get better and better over time yes do I

7:48 think it'll be able to do a lot more

7:49 than it can do today yes but we'll just

7:52 have to wait and

7:53 see okay and uh so what areas of digital

7:57 marketing do you think are most

7:59 vulnerable to the air disruption right

8:02 now creative we think creative is going

8:04 to be disrupted the most and when you

8:08 look at the second piece we're going to

8:09 see content creation being very

8:11 disrupted uh third data and analytics uh

8:14 they're not in any really particular

8:15 order other than I think creative is

8:17 going to be impacted the most but

8:18 creative content data and analytics I

8:22 think are going to be the big three that

8:24 are going to be affected

8:25 drastically okay and how do you think

8:28 agencies should prepare for this

8:31 shift adapt Leverage The Technologies

8:33 get good at

8:35 it okay because like even corporations

8:38 even if they know these changes are

8:40 happening I'm seeing a lot of

8:41 Corporations reach out to agencies

8:42 saying hey we want to create a campaign

8:44 using AI can you do it for

8:46 us so so they are not like AI they are

8:50 not Awards to AI for example I mean in

8:52 our agency we don't want AI to be used

8:55 everywhere but the large corporation

8:56 doesn't have those issues no we're

8:59 seeing sometimes they want it but most

9:02 large corporations were're seeing them

9:03 say don't use AI to create our content

9:05 or creatives the main reason being is

9:07 not that they're opposed to it they just

9:09 don't want any legal liabilities in case

9:11 there's any plagiarism issues right

9:14 right right right that makes sense U

9:17 let's talk about how AI is influencing

9:18 personalization so how do you think

9:20 agencies can leverage AI for hyper

9:23 targeting uh targeted marketing while

9:26 still maintaining a sense of

9:27 authenticity in their messaging

9:31 so with a lot of the ad channels that

9:33 you buy ads from whether it's Google

9:35 performance Max Facebook has their own

9:37 version of AI you know they will help

9:40 you with the targeting and that combined

9:42 with humans you can make the campaigns

9:44 pretty amazing where AI is really going

9:46 to help is Imagine customizing a landing

9:49 page for every single visitor that takes

9:51 a lot of work and that's hard to do it's

9:53 easier for AI to do things like that

9:55 that's where you're going to see the

9:56 personalization go to the next level not

9:58 just emails but websites the landing

10:01 page the person visiting how often are

10:04 they visiting what page they land on

Future of SEO Strategies

10:06 what are they looking for based on their

10:07 emails and their past Behavior you can

10:10 adjust everything based on that

10:11 individual that's where AI will really

10:13 come in handy okay you're right so uh

10:16 let's talk about a little bit about the

10:18 future of SEO I mean of course you've

10:20 been you've seen the SEO landscape

10:22 change dramatically over the years from

10:24 simple on page optimization to complex

10:26 strategies so I mean Su has evolved

10:29 rapidly but what do you see as the

10:30 single biggest factor that will Define

10:32 SE success in the next let's say five

10:35 years I think as a business if you want

10:38 to do well in SEO you need to create

10:41 content of all types A lot of businesses

10:44 are stuck on Tech space content but if

10:47 you look at Google they're trying to

10:48 index podcasts and rank them they're

10:50 trying to rank short form content long

10:52 form videos short form being short form

10:54 videos uh images you know if you're not

10:57 creating all types of content content

11:00 formats you're not going to do well in

11:02 the new age of SEO when there's a video

11:04 at the top uh above the fold in Google

11:06 search results the videoos clicked on

11:08 more than anything else you can't just

11:10 rely on creating text based

11:13 content right right right and does it

11:16 mean also does it matter where all it

11:19 get distributed as well it does you need

11:22 to take a Omni Channel approach Google

11:24 Facebook YouTube Instagram X got to make

Rethinking SEO for Agencies

11:28 sure chat GPT is crawling your stuff as

11:30 well right you got to pretty much

11:32 leverage all the major channels out

11:34 there okay and uh with the rise of voice

11:37 search and AI based algorithm how do how

11:39 should agencies rethink their SEO

11:41 strategies to remain competitive and are

11:44 there any areas where you think agencies

11:47 are under

11:49 investing you you should leverage all

11:52 the platforms that your potential

11:56 customers are

11:58 on does that mean an SEO agency is under

12:02 you know leveraging a specific platform

12:04 it really depends on the client type for

12:06 example in my business it doesn't make

12:08 sense for my Ad Agency to leverage Alexa

12:11 that much but if I was e-commerce why

12:14 wouldn't you want to try to generate

12:15 sales from Amazon's

12:17 Alexa voice Commerce is booming but you

AI Content Tools and Quality

12:20 got to pick and choose depending on the

12:22 industry in the business that you're in

12:25 uh and is the agency leveraging all of

12:28 them well depends on the agency right

12:31 okay uh you always been advocating for

12:34 creating high value content uh as Aid

12:37 driven content tools become more popular

12:39 do you think there will be a need for a

12:41 new standard in defining quality content

12:43 in

12:44 SEO quality content I think has always

12:47 really been the same if you can Delight

12:49 the user and create something that just

12:51 knocks or socks off you've done a good

12:53 job creating

12:54 content and uh I mean of course you the

12:58 way Google is updated

12:59 it's actually not rewarding quality

13:01 content so what is your take on that I

13:03 mean you saw the statement today as

13:06 well uh I I haven't seen any statements

13:08 today but so Danny Danny said that the

13:12 algorithm is still evolving do don't do

13:14 any changes on your website uh stop for

13:17 that and uh we we will be tweaking again

13:20 and coming back with more changes so so

13:22 these small and they say not everybody

13:24 will get left behind but that actually

13:26 means they are agreeing that yes they

13:28 screwed up a lot of things so that's

13:31 what ye yes but they did some changes

13:34 recently that's brought back a lot of

13:36 websites

13:37 traffic and is Google algorithm perfect

13:42 no do I think that it'll get better over

13:44 time sure um I don't pay too much

13:48 attention to what Danny Sullivan from

13:51 Google right Google search liaison or

13:53 others say I don't pay too much

13:55 attention to what Google makes in a

13:57 single change I'm not talking about

13:59 changes over time because just like

14:02 everyone else we're humans and we make

14:04 mistakes but if you really do what's

14:06 best for the user in the long run you

14:09 should win not in the short run you

14:12 could have some bad quarters bad years

14:14 but in the short run right you may lose

14:17 but in the long run you should win

14:19 that's the key in marketing you can't

14:22 just say man this algorithm change

14:24 happened my traffic went down I'm going

14:27 to change my strategy well if you're

14:28 doing what's best for the users and

Importance of Link Building

14:29 someone else isn't and they're winning

14:32 well keep doing what you're doing

14:33 because eventually these algorithms will

14:35 have to adapt to what's best for

14:37 users right right right right now let's

14:40 talk about a little bit about link

14:42 building of course some people says that

14:44 link building becoming less relevant

14:46 with the AI and AI overview which Google

14:50 is introducing while other beliefs still

14:52 critical where do you stand on the

14:53 importance of Link building in SEO

14:56 moving forward we see it very important

14:59 we don't see sites without links that

15:01 rank well if no one builds any links we

15:03 do not see that site ranking well for

15:06 somewhat competitive terms forget

15:07 competitive terms I'm even talking about

15:09 even average you know keywords that are

15:11 somewhat competitive if a site doesn't

15:13 want to build any links and has zero

15:14 backlinks we do not see them ranking

15:16 well

15:17 period yep and this this doesn't matter

15:21 you know what you think or I think or

15:24 what Google says this is just the

15:26 reality of the data right

15:29 I also believe that that's what Google

15:31 fundamentally based on links so I don't

15:33 think that's going to go away the

15:34 algorithm is built on links and crawling

15:37 right yeah may not be the most important

15:39 factor maybe a top 10 factor or top 20

15:42 Factor but right now it looks like it's

15:45 much more than a top 10 Factor how high

Is SEO Still Relevant?

15:48 up who knows but you know it's

15:50 definitely within the top 10 and it's

15:53 not number 10 nine or eight or anywhere

15:55 that low on the

15:57 list right I do with now let's talk

16:00 about a little bit about the agencies

16:02 and the changing digital landscape like

16:04 I a lot of people say SEO is dead a lot

16:07 of agencies think SEO is not a right

16:10 boat to be in or is the right services

16:11 to be in now and of course uh how has

16:15 your approach to running an agency

16:16 evolved since your early day in the

16:18 industry till I mean

16:20 now it it's it hasn't evolve much um you

16:26 know you in an agency it's all about the

16:27 customers over delivering trying to

16:30 satisfy him but

16:32 where you I would say the biggest thing

16:36 that's changed for me and it hasn't

16:38 really changed you know uh just for me

16:40 it's changed for all agencies is there's

16:43 no longer just Google as a platform or

16:45 Facebook there's just so many that you

16:47 got to optimize for and do well for for

16:49 your clients but running an agency

16:52 hasn't change much over the five six

16:54 seven years sure there's new

16:55 technologies like Ai and you got to

16:57 leverage them but there's always been

16:58 Chang whether it's algorithms or new

17:00 tools or technology you just got to

17:02 embrace them I think the biggest change

17:05 when you look at ad agencies is a lot of

17:07 them focus on profitability vers versus

17:09 focusing on servicing their customers

NP Digital's Rapid Growth

17:11 most agencies focus on generating new

17:14 revenue and closing new customers versus

17:16 keeping your existing ones happier and

17:17 expanding those they're focusing on the

17:19 wrong

17:21 stuff okay and uh uh what do you believe

17:24 are the key differentiating uh

17:26 differentiators that have allowed NP

17:28 digital to grow so rapidly in the

17:30 competitive agency

17:33 landscape really good team my CEO used

17:36 to head up I Prospect which was one of

17:38 the largest agencies out there he was

17:40 the president of I Prospect our coo was

17:43 a COO of Merkel I Prospect and

17:47 360i you know a lot of our team members

17:50 are experienced our head of APAC used to

17:53 run Canada and Australia for I Prospect

17:56 our head of Canada used to run Canada

17:58 for

17:59 Prospect we have Executives from

18:02 everywhere uh denu you know publicist

18:06 wpp you know most are managing directors

18:09 were managing directors at one of these

18:11 large corporations like our head of

18:13 latam used to run one of the large

18:15 agencies in Lam for

18:19 wpp okay that's interesting so most of

18:23 these agencies I mean are quite big and

18:26 when I started these were the agencies

18:27 we were looking to I I know early 2,000

18:30 these were the agencies right now uh has

18:34 your sub business been affected by

18:37 recent Google algorithm and update in a

18:40 positive or A negative way no it's

18:43 really stayed the same okay what's

18:45 changed your business more than anything

18:46 isn't that Google algorithm updates is

18:48 more so the interest rates in the

18:50 economy it makes it harder to close

18:53 customers the sales cycle longer we're

18:56 seeing things like that from the economy

18:57 being bad and the inflation also I'm

19:00 sure yes yes so so are there any

19:04 specific markets like besides the US

19:07 which are seeing much better growth than

19:09 the us or they all are same our number

19:11 one market that we're seeing growth in

19:13 is India the rest of the world we're

19:15 seeing struggles India we're seeing a

19:17 boom but not as big of a boom as they're

19:21 telling everyone right everyone saying

19:23 India is a very rapid growing economy

19:25 it's still growing but it's had a lot of

19:28 licks in the last year or two in which

19:31 startups over rais over spent uh they're

19:35 not as profitable as they're claiming a

19:37 lot of mismanagement of finances in

19:39 India this has made a lot of investors

19:41 worry about India and caused a lot to

19:44 pull back which is causing slower growth

19:46 in that market from what we're seeing

19:49 right you you you have I guess an office

19:51 in Bangalore Bangalore Bangalore Delhi

Advice for Scaling Agencies

19:54 and Mumbai ah okay so do you often visit

19:58 India

19:59 uhhuh like three times a year four times

20:01 a year okay okay okay and uh so what

20:06 advice would you give to agency owners

20:08 looking to scale their business today

20:10 particularly in a highly competitive

20:13 market the advice I would give to agency

20:16 owners is verticalized and specialize so

20:19 for example you can say I'm going to do

20:20 marketing just for D Toc I'm going to do

20:22 marketing just for pharmaceuticals I'm

20:24 going to do marketing just for B2B SAS

20:28 yeah right that's next question was the

20:31 why why have you not niched down or it's

20:36 not I would follow the advice and not

20:38 copy me the reason I say that is I

20:40 started with a pretty big following in a

20:43 brand um not a big following like a

20:45 Kardashian or Tony Robbins or anyone

20:48 like that but big enough within the

20:50 space of digital marketing so I had an

20:53 influx of leads before I started before

20:56 I started the agency we're getting more

20:58 than 10,000 leads a month of people

21:00 wanting help with marketing so all

21:03 around the world so it's not like you

21:05 know we lacked leads that was never the

21:07 real issue okay so right so but

Agency Pitching to Enterprises

21:10 otherwise if the agencies really want to

21:12 grow fast uh the nishing down is

21:14 something which you would recommend

21:16 right yes okay uh of course you have

21:21 worked with massive Global Brands and

21:22 smaller businesses what's one thing that

21:25 agencies often Overlook when uh pitching

21:28 to larger Enterprises that could make a

21:30 huge difference in winning

21:32 contracts you need to have a really good

21:34 team on the account so most people

21:37 believe it's just the pitch or the price

21:39 when you're pitching large Enterprises

21:41 they care who's actually doing the work

21:43 so showcasing hey here are the people

21:45 pitching you here's our backgrounds and

21:48 bios and experience within your space

21:50 and we're also going to be the ones

21:51 servicing your account so showcasing who

21:54 is going to be on the account is very

21:56 important and it's a big deciding factor

21:58 for large

21:59 corporations but small bigger agencies

22:02 already know this it's the smaller ones

22:03 who are going Upstream that tend to not

22:06 know this or forget about

22:08 it so this is when so this is when they

22:11 bring their team while pitching or after

22:13 the first pitch or right from no it it's

22:16 it's all the way from pitching to even

22:18 doing the work they ideally want the

22:20 people who pitch to also do the work it

22:23 just makes things

22:24 simpler right they want to also know

22:26 who's on the account who's doing my data

Exciting Marketing Channels for Agencies

22:28 analytics who's doing the SEO who's

22:30 doing the paid advertising who's doing

22:32 whatever service they're paying you for

22:33 they want to know the exact people who

22:34 are doing the work that's more common

22:36 with large contracts all right and what

22:39 emerging marketing channels or

22:41 Technologies are you most excited about

22:43 for agencies to

22:45 explor yeah uh what I'm really excited

22:49 agencies to explore is Global Marketing

22:53 campaigns most agencies like in India

22:55 will be like we're a India agency or

22:57 we're a India agency that does Outsource

23:00 work instead of hey India is a big

23:03 market and so is the rest of APAC how

23:05 can we help do APAC campaigns for our

23:08 clients how can we help do Global

23:10 campaigns for our clients so you are

Core Skills for Future-Proofing Agencies

23:14 right so either they think uh I mean of

23:16 course I'll be in the same vot so I most

23:18 of my business comes from the US so yes

23:20 that's true I would say agree on that

23:23 one right uh looking ahead what are the

23:26 core skill or tools that agencies should

23:29 invest in now for future proofing their

23:31 business for the next five and 10 five

23:33 to 10 years there's not any specific

23:35 tools not one tool is going to Future

Future of NP Digital

23:38 proof your business AI is changing so

23:40 fast and these tools are changing so

23:42 fast you just need to keep up with the

23:44 best tools that work the best okay and

23:48 uh uh let's talk a little bit about uh

23:51 the future of NP digital what are your

23:53 goals for NP digital over the next three

23:54 to five years continually just grow

23:57 globally right having a lot of fun do

23:59 more of what we're doing but yeah okay

24:02 in how many countries you have your

Starting an Agency Today

24:04 office now I think 19 or

24:06 20 okay and I think you have around 700

24:09 employees right thousand plus thousand

24:13 plus okay that might be the okay uh so

24:17 if you are starting an agency from a

24:19 scratch today what would you do

24:20 differently based on what you know now

24:24 uh I would do the verticalization that I

24:26 talked about and I would hire more

Rapid Fire Questions

24:28 experienced people from day one who

24:30 already worked at bigger agencies a lot

24:32 of the Enterprise contracts come from

24:35 relationships okay uh so let's go for a

24:39 couple of minutes in a rapid fire

24:40 question this is the closing section of

24:42 the site okay uh just answer first thing

24:45 that comes to your mind so question one

24:48 what one tool or software which is not

24:50 built or owned by you you can't live

24:52 without Google

24:54 analytics okay what's the biggest SEO

24:57 myth you would

25:00 disappear that more content equals more

25:04 traffic uh who is someone in the digital

25:06 marketing world that you think more

25:08 people should be

25:09 following Brian Dean amazing guy I know

25:12 a lot of people follow him but he's a

25:13 great marketer okay H what's one book

What's Next for Neil and NP Digital

25:17 that changed the way you approach

25:19 marketing don't make me think I read it

25:21 when I was really

25:23 young okay uh Neil this has been an

25:27 incredible conversation as we close can

25:29 you share what's next for you and NP

25:31 digital are there any exciting projects

25:33 or Trends you are focusing on right now

25:35 um just the same old we're expanding

25:38 more services more countries you know

25:41 just continually growing and having fun

25:44 uh Contin leveraging the new

25:45 technologies that are out there and

25:47 improving upon them uh as much as

25:49 possible but more than anything else

25:51 we're just enjoying what we're doing

25:53 thank you so much Neil for sharing your

25:54 insights with us today to all our

25:56 listeners make sure to follow Neil Patel

25:58 for more gamechanging marketing

25:59 strategies you can find links to his

26:01 content and resources in the show notes

26:03 this has been the agency Insider show

26:05 until next time thank you