Podcast With Kasra Dash

Scale Your SEO Agency Fast: Strategies That Work in 2025 with Kasra Dash

Show Notes

Want to scale your SEO agency fast in 2025 and rank your website number 1? This video is your ultimate step-by-step guide packed with actionable SEO strategies, growth hacks, and tips to drive more organic traffic and achieve a #1 ranking! Join Navneet Kaushal and SEO expert Kasra Dash as they unpack the secrets to future-proofing your agency, mastering link building, leveraging AI, and creating impactful content.

Discover how to refine your systems, and build a personal brand that sets you apart. Whether you're a beginner or an advanced user, this guide will help you stay ahead of Google algorithm updates, improve search engine rankings, and scale your business with efficiency and confidence.

Ready to apply these strategies and dominate search results? Hit play now and take your SEO game to the next level!

Chapters:

00:00 - Intro

00:51 - Exciting Developments in SEO

01:40 - SEO Journey in Three Words

03:47 - Core Principles for Google Page 1 Ranking

04:53 - Future Proofing SEO Strategies for Agencies

06:59 - SEO Approaches for Gambling and Adult Industries

09:27 - Content Diversity's Role in SEO Success

13:38 - Ranking Potential of AI-Generated Content

16:01 - Debunking Common SEO Myths

21:18 - Overview of the Founders Mastermind

23:54 - Scaling Challenges in SEO

26:10 - Managing a Large Network Effectively

30:02 - Top Lead Generation Strategy for Agencies

34:54 - Hiring Best Practices in SEO

37:58 - Effective Outsourcing for SEO Agencies

40:48 - Automation in Business: Is It Possible?

42:55 - Starting an SEO Agency: Key Advice

44:27 - Learning from SEO Mistakes

46:30 - Networking Importance in SEO

49:07 - Benefits of SEO Conferences and Masterminds

51:23 - Networking Tips for Introverts

53:27 - Mentorship Inspiration with Odys Global

57:50 - Personal Branding Advice for SEO Professionals

01:01:20 - Finding and Approaching a Mentor

01:03:54 - Best Investment in Your Career

01:05:05 - Memorable Networking Breakthroughs

01:06:21 - Rapid Fire Round

01:08:18 - Future Plans for Kasra Dash

01:09:34 - Connecting with Kasra Dash Online

Transcript

Intro

0:00 welcome to the another exciting episode of the agency Insider show I'm your host navnit kosel and today we have a guest

0:07 who needs no introduction in the world of SEO business and digital marketing KRA Dash Kasra is an SE expert

0:14 entrepreneur and Link building specialist who has helped countless businesses rank higher and scale their

0:19 online presence in this episode we are diving into SEO strategies business growth hacks and the power of networking

0:26 buckle up because this is going to be an episode packed with insight [Music] [Applause]

0:34 [Music] [Applause] [Music]

0:39 [Applause] [Music] Kasra welcome to the show how's everything going for you today hello

0:46 thanks for having me yeah everything's going well how are you I'm good I'm good so I've seen you speak at se events

Exciting Developments in SEO

0:53 worldwide what's the most excited thing exciting things happening in your world right now

1:00 so the most exciting thing that's happening is is probably growth and obviously learning more about AI like I

1:06 I feel like every day that you that we wake up there's something new there's a

1:12 new tool there's a new process of writing content there's a new way of doing Outreach there's a new way of

1:19 internal linking for example so right I think the the biggest thing for me is is just getting to grips and keeping up to

1:25 date with AI and obviously just keeping the team up to date on like p and retraining them and just making our

1:33 agency just that little bit better okay and uh so uh if you had to

SEO Journey in Three Words

1:41 describe your SE your journey into three words what would it be into free words

1:49 okay absolutely painful that that would be the free words um like a

1:55 lot of people think that running an agency or or setting up a business is easy it's definitely not like it's it's

2:02 got its it's definitely got it has its highs it's definitely got its lows so I

2:08 think with with anything in life it's it's probably just a learning curve so just make certain that you're learning

2:14 along the way and that you're improving the Sops you're improving the systems you're improving the training and yeah

2:21 you're you're you're definitely going to learn from the actual experience okay and if I have to ask you

2:27 I'm sure same question two years back before the helpful update I'm sure the answer would have been a little different or

2:33 same the the the the thing is like I I always see it is you're always learning

2:39 like even even before the hcu right we we had um we had the Snippets update I

2:45 don't know if you remember that like where previously there was just absolutely no Snippets and everyone

2:50 thought Oh Google's going to start displaying Snippets they're going to start stealing clicks so we had that and

2:57 then even before that we had like the uh the Google Maps update where they went

3:02 from only showing I I want to say it was like two Google uh Google Map Packs they

3:08 shown like five I want to say at one point um so like we we've always we've

3:14 all we've always had issues but it just depends how you see them are you going to be a little and cry about it or

3:20 are you just going to actually learn the the latest and greatest algorithm and figure out how to rank and er in that

3:26 algorithm because telling you now if if you're not going to if you're not going to learn and if

3:33 you're just going to pack your stuff and be like actually no this is too hard then yeah you probably deserve to to not

3:40 be earning in SEO that that's how I see it right right right now uh uh correct

Core Principles for Google Page 1 Ranking

3:47 me if I'm wrong you have built and ranked hundred of websites so what are the core principles of ranking on page

3:53 one of Google today the core principles and this is going to sound really boring good

4:00 content good links like there's there's there's no secret formula you can go and

4:05 watch hundreds of my videos online right the whole thing that I teach on YouTube

4:11 is good get good content whether it's using AI whether it's using a a Content

4:17 brief whether it's using a Content writer and a proof reader and an editor

4:23 right if that's your setup that's your setup if you want to go and use AI you can do just figure out a way to scale

4:30 out good quality content that is optimized for cro purposes that's also

4:35 optimized for SEO make certain that you're doing internal links and then just build actual back links through to

4:41 your website and I know that probably doesn't sound sexy and in black and all

4:47 this type of stuff but that's honestly the truth when it comes to ranking okay now with Google recent

Future Proofing SEO Strategies for Agencies

4:54 algorithm updates of course how can agencies future proof their SEO strategies

5:02 so when it comes to agencies it it depends because I I get asked this

5:07 question a lot if you are truly a good SEO agency and you know how to rank and

5:13 you're not scamming your clients because there are a lot of agencies that will charge their clients $1,000 or500 pound

5:20 or whatever a month and they're just not doing any work but let's say you're actually one of the good agencies that

5:26 does exceptional work you're actually getting CL or you're getting um leads

5:32 for your actual client and stuff one thing that you could definitely do is try and build out your own assets so

5:39 let's say you're working with an actual Plumbing business and you're generating them let's say 25 30 inquiries via their

5:45 own website why don't you build your own Rank and rent website and rent that website out to them because at that

5:51 point as well you're able to make that customer make that client a

5:58 little bit more sticky you're not just doing SEO for their website but theyve they might already they might actually have like four or five ranking rent

6:04 websites from you as well at that point they are very much reliant on you

6:10 they're not just you're not just an SEO agency that they can just bin off after six or 12 months and then go with

6:16 another SEO agency that gives them a better price so at that point you're doing the SEO for their website but you

6:22 might also be renting out let's say two or three websites to them as well and that's how I would potentially look to

6:27 Future proof an agency the the the other thing as well is like with the hcu and

6:33 stuff there there's not that many local websites that got hit with the hcu it's more so the affiliate sites that got hit

6:39 um there's there's obviously like the the Google Maps update that got recently um added in and I believe like a lot of

6:47 gmbs and stuff like that got impacted um but apart from that like that's that's what I would be doing to like future Pro

6:54 Financial agency okay and uh uh you have spoken

SEO Approaches for Gambling and Adult Industries

7:00 about link building for Industries like gambling and adult sites quite often now

7:05 how does your approach differ for these uh from traditional niches yeah so when it comes to I gaming

7:14 SEO or link building in in the I gaming space the I I I always say that IE

7:22 gaming or or gambling SEO as some people call it as being like one of the top

7:28 three or four industry like you've probably got like gambling you've got porn you have got

7:34 CBD and you've probably got like the Cannabis nich or like dating as well that's probably like the top four or

7:40 five that comes to mind right those those all have one thing in common you need to be like what I like to call is

7:48 has being like the top 1% of SEO especially if you're trying to do it in like UK markets and stuff so what I mean

7:55 by that is you need to have like really good content your topical it needs to be on point you need to make certain that

8:01 you're actually covering the topic in its entirety you've got good content depth your content's just really good

8:08 right then from an link building point of view you also need to make certain that you've got a lot of homepage links

8:14 you you need to make certain that you've got a lot of uh branded links you need to make certain that you've got tiered

8:20 links as well so again a lot of people go and buy guest post or they they'll go and buy digital PR for example but if

8:27 you even if you go and spend like let's say seven or Grand on a digital PR campaign

8:33 and let's say you go and land 25 links with that digital PR campaign you've got a link on the Forbes or um Daily Mail

8:41 and Telegraph and stuff like that now what you need to remember is like Daily Mail and Telegraph and and Forbes and

8:47 stuff like that they've got hundreds of thousands of pages indexed so if you're not doing like for example tiered link

8:53 building so if you're not building links to your links then again that's that's another thing that like a lot of people

8:59 people in the gambling CBD space do so that's another thing that you're missing out on you just need to have a way more

9:06 holistic approach when it comes to gambling SEO that that's how I see it like it's not just uh go and build a

9:12 website and it ranks you need to do like YouTube you need to do videos you need to rank your images you need to just be

9:18 more holistic with with your actual overall approach okay now uh you also mentioned

Content Diversity's Role in SEO Success

9:28 the importance of content diversity in one of your previous talks now can you

9:33 elaborate on this and explain how it impacts Su performance yeah so I believe you you

9:40 you might be referring to the talk that I done in saon last year and that's when

9:46 I was like talking about like having like breaking down your website into like more of a funnel uh mainly because

9:54 like Google doesn't just want you to specifically talk about like bottom of the funnel articles it wants you to talk

10:01 about like top of the funnel it wants you to talk about middle of the funnel and the whole Pro process of that is

10:06 that it's just a lot easier for for first of all for Google to understand that you're actually in 40 but for

10:12 second of all for people visiting your website um I don't know if I can can I screen share yes yeah so if I just share

10:20 my screen I've actually got the diagram here that I showed up on stage um for

10:25 people to actually understand I think you should be able to to see right let

10:31 me just put it on the stage yeah there we go yeah so this is the actual um user

10:37 Journey that and this applies to like so many websites it's not just in this case

10:42 we've just used like an Ecom store but it doesn't matter if you're an Ecom store an affiliate website if you're

10:49 selling credit cards if you're a local hfac company if you're a dentist

10:54 whatever the case is any good website that ranks online follows this and they might not even understand that they're

11:01 actually following this right so in this case we've got top of the funnel which is like easy cake recipes so for example

11:08 if me and um nav started a bakery website right or an an e-commerce store

11:16 selling cake mixers this easy cake recipe for beginners this would generate

11:21 us absolutely zero money every single month people that are searching that people that are actually landing on this

11:27 page all they care about is just getting a cake recipe and then bouncing off of our website then you've got middle of

11:33 the funnel articles and that's like best cake baking tools for example now

11:38 somebody that's searching that we would probably earn not crazy amounts of money but we would earn a few pound or a few

11:45 dollars from that every single month but then this is our Big Money Maker the bottom of the funnel so choosing the

11:51 right uh stand mixer and that's like I don't know if you know what a stand mixer is but

11:57 that's like a maybe like a yeah5 700 product so if we're selling like even 10

12:02 of these for example a month that's like 5K we've not done too bad from our reccom store but if we were to flip this

12:09 on its head right if if we were to completely change this to like for example dentists right so let's say

12:16 you're in local you want to rank a d Dentistry website the top of the funnel might be like is Invisalign worth it

12:23 then you've got middle of the funnel and then and middle of the funnel might be like invisaline versus braces right some

12:28 of the that's searching that they're they're they're a little bit more inclined to actually inquire with us

12:34 then you've got like bottom of the funnel and then bottom of the funnel would be something along the lines of

12:39 um Invisalign Manchester or like invisaline specialist Manchester

12:45 somebody that's searching that they're ready to actually inquire with us and and actually turn into a lead so

12:50 literally any website that's ranking online it doesn't matter if they are knowingly doing this or if they've

12:56 accidentally done this this is what Google wants from you mainly because it's like it just makes more sense and

13:03 this is also how you build out like topical Authority as well you don't just want bottom of the funnel now also

13:09 another thing as well bottom of the funnel is typically where the most money is but it's the hardest ones to rank for

13:15 as well and then obviously orange is a little bit easier Green's obviously the easiest green gets the most searches

13:21 then further down the funnel that you get you get less searches but the intense a lot higher as well but yeah

13:26 this is the diagram that I follow um when it comes to ranking any website and it it it does really well okay all right

13:36 now uh there has been a lot of debate about AI generated content so can AI content

Ranking Potential of AI-Generated Content

13:43 rank well or is it just another hype cycle so it can definitely rank but if

13:50 you think you can go into like chat gbt and say like hey write me an SEO article about networking or write me an SEO

13:57 article about link building right right it's just going to come back with like the already existing stuff that that

14:05 Google already knows now that's not an issue but it's also like how you structure the content like you've got

14:11 micro and macro content like which keywords are are shown up higher up up in the content like a lot of um SEO

14:19 tools that actually give you like a an SEO grade for your content and

14:24 stuff what they do is they'll give you like an SEO score zero to 100 and if you

14:30 give that content piece to like even even an actual um content writer let's just not even talk about AI content for

14:37 the for the time being right if you go and give the the the article or the the surfer SEO link or the phrase link or

14:44 whatever you use your to write your content with to an to an article writer

14:49 what they will do is they will just push as many keywords it has on the right hand side within that content and

14:55 they'll try and get you a high SEO score now typically speaking that it's okay to

15:00 to have like a 100 out of 100 on Surfer or phrase or whatever but you should actually be using the keywords in the

15:06 correct places so if you've got like a subheading for example maybe second um

15:14 subheading down and it says like how much do solar panel costs or how how much are solar panels right and if you

15:21 don't mention the cost within that subhead in but you've got the cost somewhere else in the content yes you

15:27 might have a a green Surfer score but it it just doesn't make sense so it's also

15:33 to do with like where you're actually putting the most important keywords where you're putting the lsis where

15:38 you're placing the secondary key wordss when you start doing that and if you're

15:43 prompting AI to actually take that into consideration when it comes to writing your articles then yes it can definitely

15:50 rank but if you're just saying like hey write me a 6,000 word article on how to do Outreach then you're you're going to

15:57 struggle okay so uh now what's one Su

Debunking Common SEO Myths

16:02 myth you would like to debunk today the desos don't

16:08 work they work so they this is like a common

16:14 misconception in the SEO space and people say this a lot with when it comes to like disavow and stuff I'm actually

16:21 working on a case study that should be live in the next couple weeks along with um VBA from rank watch and and also the

16:30 surfer SEO guys but basically what we actually done is we went to a very familiar guest

16:40 post directory site so like you can go in log in um get a loaded guest post and

16:46 stuff like that and we basically scraped out like 6,000 of their website and we

16:52 looked at their TR traffic loss of their actual websites and we analyzed six of 50 websites that

17:00 were hit by the hcu and there was a direct correlation between the toxic links that they had

17:07 from like guest po Farms all like the GU po directories and stuff like that to

17:12 the amount of traffic the hcu sites have been actually um impacted by so if they had let's say 85% of toxic links from um

17:22 the guest post um directory then they'd also lost 65% in

17:29 actual traffic so there was like a it's a little bit of a crazy correlation case

17:34 today and I tend to say like correlation doesn't mean causation because in some cases there can be other factors Google

17:41 might just hate your website for example but in this case like over the 550 HC

17:47 websites that we analyzed and the 6,000 um websites that that V's team actually

17:53 analyzed there was there was like a very very clear correlation there actually quite excited about that but yeah going

18:00 back to what you were saying um the there is a massive misconception

18:06 when it comes to this of hour and they don't they don't work but the the reason

18:11 why people think they don't work is because they haven't disavowed the correct links

18:20 like if you're just going to like for example Sam Rush they've got like a they've got a Spam Checker and that's

18:27 completely incorrect what you should be doing is you should be analyzing your links using three

18:33 different tools this is this is our process or actually four different tools so for example if you came to us and you

18:39 said like hey I've got a huge website travel space and needs to this

18:45 Val I think what we would do is extract all of your back links from like Majestic extract all of your backlinks

18:51 from AHS extract all of your back links from Sam rush and also use Link research

18:56 tools as well and then analyze all of the links within link research tools and give like a toxicity score we've also

19:03 got like an internal um API that we can actually use to like

19:09 see if they're hacked links if they're pbns if they're hidden links clocked links Etc and that gives us the most

19:17 accurate um diso now the reason why some people think that disos don't work is

19:24 because if we go back like 10 years ago there's like certain tactics that you

19:29 can use for generating toxic and spammy links like I don't know if you remember

19:34 like 10 years ago you could build like 150 links in an afternoon saying like um

19:41 pedophile or um this guy's um addicted to Coke and stuff like that right is is

19:48 the actual anchors right and that typically would actually tank a lot of websites now Google over the years has

19:55 gotten like a lot smarter and those types of thinks Google actually does ignore however the guest Post Farms and

20:02 stuff like that Google doesn't ignore um there's a lot of like aggregator links

20:08 Google doesn't doesn't ignore what we found um from the team with like rank

20:14 watch like massive shout out to VBA um and his team but what we found from the

20:20 links that we analyzed and there was like 6,000 of these links it it wasn't

20:25 like a small amount there was like 6,000 of the of these links all linking to hundreds of thousands of sites but what

20:33 we found is like those were deemed as like guest Post Farms and again Google just didn't ignore those guess po Farms

20:39 so if you had a link from those websites it actually had a negative impact it didn't even have just neutral impact had

20:46 an actual negative impact so yeah there's there's all of these things that you just need to be wary of I know

20:52 Google says that they ignore toxic links and bad links and they do they definitely do don't don't get me wrong

20:58 but there is a certain percentage of links that they just don't ignore I don't know if it's maybe because they

21:05 maybe they don't have the processing power maybe they they I I I don't know the the honest answer but there is

21:10 definitely a percentage of links that Google doesn't ignore and they just have a negative impact on your

21:17 site now let's talk about business growth and scaling and Su agency so before I jump into it I mean what

Overview of the Founders Mastermind

21:24 exactly is found uh mastermind.com about

21:29 yeah so the masterminder is um is is not an agency at all it's actually a

21:34 mastermind and a conference this year um but I've always said and this is

21:41 this has been like the biggest growth hack for my career is just knowing the

21:47 right people being able to speak to the people that have already done what you're trying to achieve it just fast

21:54 tracks it so for example if if I was trying to get into LW for SEO let's say

22:00 there's probably no other there's probably two people that come to mind or actually maybe three people that come to mind that I would probably want to speak

22:07 to those three people would be Jason Hennessy Ryan Stewart and Victoria Alman

22:13 right there's there's probably no three better people that come to mind there there's obviously a few others and stuff

22:18 like that but those are the three that I can just contact on WhatsApp and like hey how how do I get into this law for

22:24 SEO right but the the the B the biggest thing for me is like being able to like

22:30 reach out to people that have already achieved what I've done or what what I'm trying to do and just tell them like hey

22:36 where where did you mess up like can you help me fast track this and typically

22:41 speaking the the the people that are at the top the the ones that have maybe even sold their SEO agency or maybe they

22:49 they've they've hit like new highs like Jason eny for example he's he's I think he's doing like 20 million a year right

22:56 if I hit him up with a message like saying like hey I want to get into like La for Messi in the UK for example he

23:03 would be an open book I just know he would like he would he would share everything to me so the masterminder is

23:09 is where like I try to pick like the the best of the best to come and speak in

23:15 front of an audience and also the the second day so it's the 27th is the the

23:20 conference the 28th is the actual uh Mastermind where we've got like 60 people attending Just For The Mastermind

23:28 and then 150 for the conference but the Mastermind is like smaller groups of like six to seven people and then you

23:34 get like 45 minutes each person where you can like go over like one issue that you've got within your business one

23:41 thing that's working well for for you and then the rest of the people within the group can basically tell you like

23:46 hey have you tried this for hiring for example or have you done this for scaling out your your SEO team and

23:52 stuff okay now you talk about scaling now now you have built a successful Su

Scaling Challenges in SEO

23:58 business what were the biggest challenges in scaling you fac biggest challenges when it comes to

24:06 scaling so I think the the biggest challeng is making certain your Sops are

24:12 are set up correctly like a lot of people they scale out staff and

24:18 something goes wrong within the the process whether it's like the onboarding whether it's the deliverables whether

24:24 it's like talking to the client whatever that that thing that issue is and then

24:30 they'll end up blaming the actual staff like if you can't really blame the

24:37 staff if it was never noted down in theop so for example let's say I

24:42 onboarded you as an SEO client and then it got handed over to one of my vas or

24:47 my account manager or whatever the case is they missed something out and it was just never

24:54 documented then it's not their problem it's it's anop problem problem like you need to when it comes to scaling out

25:01 like anything really you need to figure out if somebody makes a mistake within your business is a people problem or is

25:08 an sop problem if it's a people problem then okay let's do some further training

25:13 with that person and let's try and figure out why they done that and then let's hope it doesn't happen again but

25:19 if it's an sop problem it's not it's not that person's fault it could have been anybody's is

25:26 it's technically actually my fault it's not it's not anybody else's fault or it's whoever that wrote theop why didn't

25:32 they mention that they need to message you 12 times a day right if if that if

25:38 that's what's said on theop that's what you require from that person but if that so doesn't say like hey you need to

25:44 message that times a day and then it's people's

25:49 person now if I may ask how many websites will be there in your portfolio

25:56 current websites in the portfolio um I'm not going to give an

26:02 exact number um is over

26:07 150 under a thousand so it's somewhere in that ballpark okay we can settle on

Managing a Large Network Effectively

26:14 650 I guess yeah yeah we could definitely do that now now so my

26:20 question was how do you manage such a large Network and what advice would you give to someone looking to scale their

26:25 online businesses so I the the one thing I will definitely say is

26:33 that you definitely don't need 650 700 800 websites just like because in some

26:39 cases people will say like that's just unachievable I've not even built out my first 10 websites like how am I going to

26:46 get to 650 I think um to do this at scale and to do it profitably as well because

26:52 that's another thing that you need to to bear in mind take a look and see like what's earning you the most money

26:59 whether it's lead generation whether it's affiliate whatever the case is then I also look at like the industry as well

27:07 and see what what what type of Industries is actually working for you because there's no point get going into

27:13 like locksmiths for example if you've never done locksmith or there's no point going into plumbers if you've never done plumbers so that that's the first thing

27:20 I would recommend the the the second thing that I would recommend is just

27:25 scale out averageness like try try to try to perfect like a strategy whether

27:31 it's like a certain like I'll give you an example I've been on a lot of these

27:36 podcasts right and I I get asked this exact same question all the time and I try to like give a different answer

27:43 every single time but the the fact of the matter is is like we've got our own

27:49 custom WordPress um plugins we've got our own custom WordPress theme and

27:55 that's took maybe four years to develop so to to be able to do what I've done

28:01 don't think that you can just do it out the box like you you can definitely do it with like up the the plugins on

28:07 repository and stuff like that but the issue that we had when we tried to just use the the just like element as our

28:15 theme Builder and like maybe using a couple plugins is websites get hacked so

28:21 if you're using like all of the plugins that are accessible to everybody else and especially if they're being

28:27 downloaded by hundreds of thousands of other users people or hackers typically

28:32 take a look at at those websites and those plugins are like right okay we're gonna we're going to try and hack this

28:39 because we've got access if we if we can if we can we've got access to 60,000 websites it's not even just my 100

28:45 websites or my 500 websites right so try to build out a custom framework if you

28:52 possibly can um try and build that custom themes try and build out a custom plugin doing it riffin custom will be a

28:59 lot more easy and a lot more scalable for your staff and then the third thing as well is like don't just think that

29:05 I'm the only person managing this like I I don't think I've logged into a website

29:10 in the past I don't know 12 months like

29:16 a lot of people think that I'm the one like managing it all and it's not the case like you you need a team to to

29:21 manage those amount of websites otherwise like you're just going to be working 80 hours in a day

29:29 so yeah just hire a team okay now are you a fan of Wordpress

29:35 for managing or uh uh webflow type themes uh Builders will also do um I

29:41 mean I've I've seen a few people move over to webflow I've never used webflow I I I don't I don't particularly know

29:48 much about it I'm still WordPress only uh WordPress for like local websites I

29:54 do prefer Shopify when it comes to like Ecom stores so that's that's my

29:59 preference okay now uh in today's word uh what do you think should be a number

Top Lead Generation Strategy for Agencies

30:06 one strategy for uh agencies to generate leads agencies to generate leads

30:13 so I think the easiest way to generate leads for an agency is having a personal

30:20 brand so like doing what you're doing building out a podcast doing blogging um

30:27 I also think that doing like case studies help a lot like so many agencies that I speak to like I I I do a lot of

30:34 consultancy with like agency owners and stuff like that people that are like trying to generate like 20 inquiries a

30:39 month for their agency 50 inquiries 100

30:45 and you would be surprised if I told you like even some of the guys are

30:50 generating like 16 quiries a month for for their agency I look at their website

30:57 sometimes and I'm like hey you literally not even got any case studies on on your website like what's what's going on here

31:03 like go and get some case studies it's going to it might not generate you more inquiries but if you're already

31:08 generating let's say 60 inquiries for your business and you're only converting six of them you might be able to just by

31:14 having like three case studies you might be able to double that you might be able to generate 60 still the same amount but

31:21 you might be able to close 12 of those as opposed to just the six and just doing that overnight you've been able to

31:27 double your your actual monthly Revenue so yeah like case studies is really

31:34 important building a Brands really important um I those those are probably

31:40 the two biggest things that I would be focusing on in 20 25 like you can obviously um spend money on ads and

31:47 stuff like that but again I'm going to assume you're already spending money on ads and stuff right now uh client churn

31:55 is also a big problem for agencies these days so what strategies help help you retain

32:01 clients long term communication so like don't just be

32:06 an SEO agency um and I know that probably sounds a little bit cliche or people obviously speak about it but like

32:13 try and deliver something that other people can't like there's like if I if I

32:19 search Su agency in Manchester there's probably like 25 SE agencies that um

32:26 come to mind right but what makes you better than the other 25 like are

32:32 you doing weekly calls with the client are you helping them with their cro are

32:38 you helping them are you being more of like a business Mentor as well and you're like right hey we've been able to

32:43 scale your website from zero traffic to 3,000 hits a month also by the way on

32:49 top of the 3,000 hits a month we are able to um help you with actually

32:55 converting that traffic into customers as well like have you ever thought about hiring a sales manager how have you ever

33:00 thought about x y and Zed like if you're able to give people more advice that like the the ultimate thing is is like

33:08 how easy are you making somebody's life like is it like are are they able

33:15 to get the exact same service that you're delivering at a cheaper price somewhere else then if that is the case

33:21 then yeah you are going to have a high CH rate of clients but if say for example you're now I'm not saying do

33:27 that by the way but let's say I sign up a client and I cook them breakfast and

33:32 then I'm also doing their SEO and I'm also emailing all of their customers and I'm also keeping their products up to

33:38 date on their website and I'm also designing them a logo every every Friday

33:44 right and I'm also booking their flights for for their family holiday the next month right that that's like probably

33:51 like I'm saying that and probably so some people are watching this and they're like actually that sounds like a really good deal I'll take C up on that

33:57 but like that's what I mean like if you can make that person's life a lot easier

34:03 then they're they're always going to stay with you like try and try and treat your clients almost

34:10 like a friend not just somebody that's paying you um like try and give them like friendly advice like hey I know

34:16 that we've been able to scale out this traffic but have you ever thought about hiring a sales manager we've just done

34:22 that for our business I think that you would be able to benefit a lot if you were to do this like just give them them

34:28 advice um I feel like a lot of SE agency owners and stuff like they just don't do that that's why they've got like high

34:34 churn rates and stuff but if you're almost acting as not just an SEO but a business Mentor

34:42 a friend somebody that is cooking them breakfast every morning um you're you're

34:47 you're just going to have like a way lower turn rate when it comes to clients and stuff okay now uh hiding is tough in

Hiring Best Practices in SEO

34:56 the industry so what's your approach to hiring the right Talent pay them well like there's just

35:04 there's literally nothing there's there's no secret behind it like a a lot of

35:10 people that I've spoke to in the past are like hey I've I've got high not not just churn rate of clients but I've got

35:16 a high churn rate of staff and I'm like well when was the last time you gave them a salary bump like oh yeah two

35:22 years ago well yeah that's probably why you're losing staff um the the ultimate

35:28 thing is is like if you're trying to hire the best um it comes with a price now we've

35:36 kind of went with the opposite approach we hire the worst and we train them so

35:42 we we in the UK anyway like we' found that there's a lot of people that like don't believe in link building or

35:47 they've read a couple blogs and stuff and they're like oh link building's illegal you you can't build links so

35:53 like we we call them like seos with baggage so we don't hire like seos with

36:00 previous experience we like to hire apprentices and train them up okay and

36:06 the reason for that is because like now again this might not be for everyone and I I I completely understand right

36:13 but we've got really good training and well connected with a lot of people in

36:19 the industry so for example one of the the main reasons why this works for our companies is because I've got the

36:24 masterm minders if I have issue with content for example I can speak to Corey

36:30 if I have an issue with technical SEO I can speak to guys like Peter roer if I have got guy if I've got issues with

36:36 link building for example I could speak to guys like Carl right and I could train my staff up based off of what the

36:43 best in the industry are basically doing that's not for everyone I understand that but that's what we've

36:49 done so it allows us to get like apprentices for like 12 to 15,000 a uh

36:56 not a month to 12 to 15,000 a year for the first year and the government gives

37:02 us like some money back so we we go down that route and then our staff seem to be like a lot

37:09 sticky so like we give them a lot of incentives they are able to um run their

37:15 own projects hire their own um staff like we almost see like the UK staff as

37:20 being like middle managers so they end up like being a middle manager for like

37:25 10 vas for example so we've got that set up so they they almost kind of run their own kind of

37:32 Lane type thing okay now that works for us but if you're trying to hire like the

37:38 best of the best like for example if you're trying to hire like the the head SEO at one of your competitors agencies

37:44 for example and if you're not matching the salary or if you're not giving at least 15% more for them to move over

37:51 then yeah you're going to have a a hard time hiring right now uh you have also often

Effective Outsourcing for SEO Agencies

38:01 spoken about the importance of Outsourcing so can you share approach to building and managing remote teams e

38:08 effectively or efficiently so the the most efficient so I I I've got

38:16 like a a team that does like my videos and they also do like my graphic design

38:22 and stuff like that so like I've got two social managers and I've got two

38:27 graphic designers two video editors so a Sixers team run not not just my channel

38:33 but like maybe like six different channels and the biggest thing for for

38:39 me especially is finding like a manager in that country so like I've got vas in

38:44 Philippines I've got vas in in India I've got vas in

38:51 um Vietnam South Africa and also South America as well like literally on every

38:58 single time zone I feel like I've got somebody and it's not intentionally I've done that but just different businesses

39:03 different vas and stuff but having like a a manager that is from that country

39:10 helps so much because there's like certain holidays that they have that I just don't get like for example the past

39:17 week um my Vietnamese team have been off on the Chinese Lunar New Year and I

39:23 would have just never known that like I I would have just thought like we've only got Chris right but there's like there's there's

39:30 just different like um there there's different Christmases there's different breaks like there there there's surely

39:36 like a different break in India for example right so like again like I'm not

39:42 being that I'm not being arrogant maybe I'm just a little bit naive and thinking

39:47 like we've we've only got the one set of holidays and that's the UK holidays but it's definitely not the case so having

39:54 somebody like that's just a manager that's like just able to like communicate that with me and being like

39:59 hey the Indian team they're not going to be able to work on the days of like 5th of April to the 10th of April because

40:06 they've got XY Z Festival happening I'm like okay brilliant that's that's totally fine but then there's also

40:12 certain things like for example in in the UK we've got like Christmas that comes up and like

40:19 New Years and usually staff want like a bonus or like a salary increase or whatever there's certain things like

40:25 that that we do for even our vas for example to keep them happy but again it

40:30 comes to like different timings of the year for example so just having like a manager in like all of the regions helps

40:38 a lot because they just keep you up to date with like certain holidays and like who's off SEC and stuff like that that's

40:44 that's probably the biggest thing I would recommend to anyone hiring overseas okay now can as your business

Automation in Business: Is It Possible?

40:51 be fully automated or does human expertise will still play a role or and

40:57 how much have you automated your Su business I would love to say that I've a

41:03 automated the entire business and I just don't need any staff and I can go and chill on a beach but it's not the case

41:09 unfortunately not yet anyway like the there there's a lot of

41:14 things that have been automated like for example um being able to split test

41:21 different emails for the Outreach process we've been able to automate that being able to automate certain customer

41:28 support queries like just by having certain trigger keywords and like chat up uh chat popups and stuff like that so

41:35 there there's certain things like that that we've been able to automate um I do think that when it

41:40 comes to mundane repeatable task we've been able to like automate a lot of that but

41:48 there's still a lot of things that we still have like human interaction with like for

41:53 example two three years ago if I was on a podcast I would I I was very against AI content I was like it's never going

42:00 to it's never going to work it's it's you don't don't even waste time on it

42:05 but now I'm like actually do you know what AI content does work because there's a lot more research that goes

42:11 into it it can it can get more data points than like our previous content writers could it can write a way better

42:18 content brief and it's a lot faster does that mean that I'm just going to copy and paste an AI article onto a website

42:25 definitely not I still have like that that human input because AI makes mistakes all the time um so there

42:33 there's there's certain things like that that we've been able to automate but there's still like that human

42:38 interaction hopefully in like a year's time I'll jump on this podcast again you ask me the exact same question I say

42:43 yeah I've been able to fire all my staff and I just press one button every morning and it does all the SEO but as

42:52 as of right now we we're still not there yet all right now if someone is starting

Starting an SEO Agency: Key Advice

42:58 an Su agency from a scratch today uh what will be your number one piece of advice besides not starting get yourself

43:05 out there like the get get a couple case studies start

43:11 talking about them start reaching out to people and start building a personal

43:18 brand or maybe not a personal brand but just start building a brand uh that I

43:23 think that's probably the the the best way to to go about scaling out an SEO

43:29 business like a lot of people they they worry about logos and they worry about

43:34 website colors and like I I want to say the first like 10 clients that I

43:41 acquired for my agency I don't even have a website so I mean it just goes to show

43:48 you like just focus on the right things like the nobody gives a about your logo nobody cares about your website

43:54 nobody no like if you've if you can pitch somebody and if you know people's

44:01 pinp points and if you can sell that person more leads more sales for their

44:07 Ecom store more whatever the the thing is that you're selling right maybe it's

44:12 PPC if you can do that then you can actually scale out an agency and you would shouldn't even really worry about

44:18 your logo or your website and stuff like that actually focus on things that push or generate you more

44:25 Revenue okay now now uh uh Kasra we all learned from our mistakes so can you

Learning from SEO Mistakes

44:31 share with us a personal failure or a mistake that helped you grow as an so I set up a pbn business about six years

44:39 ago now seven years ago and it was like a pbn web design agency right uh at this

44:48 at the start it was meant to be like websites and then I figured out like what pbn was and stuff like that so I

44:54 was like I will actually may as well do pbn's as as well makes sense so set this website up spent weeks on

45:04 this website and hours on the logo stuff like that

45:11 and at that time I thought I had to get the sales build the website myself get write

45:20 the content myself and also deliver the website myself I just didn't know anything about Outsourcing and iring and

45:27 stuff like that so that's probably one of the the biggest mistakes that comes to mind like I thought that almost like

45:35 Outsourcing or hiring staff or not doing the actual work yourself was cheating I didn't think that it was actually a

45:41 smart thing to do which is like really crazy to to say that because like if if

45:47 you guys have been listening like maybe about 20 minutes ago I said I've not even logged into a WordPress website in

45:52 the past 12 months right I've just got my team that does that so being able to go from something that's very like I

45:59 need to do all of this myself to just hands off approach like I think I think

46:05 that's where I've probably Lear learned a lot of my uh

46:11 mistakes all right now so you still got that pbn Network up no so this this was

46:17 actually like a service that I actually wanted to to sell like it failed because

46:22 I I just had too many things on but that that was that was one of the things that that comes to mind okay now let's talk a

Networking Importance in SEO

46:30 little bit about uh networking and personal branding so your network is

46:36 your net worth how has networking impacted your career yeah so about five or six years

46:45 ago now I actually went to a networking event held in Liverpool which is like

46:51 maybe one hour that way that way um and

46:58 I met three business or three mentors that still speak to today like six years

47:04 F fast forward six years and my um business partner as well just from that

47:10 one event so I I basically went from like just

47:16 being like a web developer to like being an Entre like again this wasn't like overnight it's this took six years in

47:21 the making right but from that one event I've been able to reach out to like guys

47:27 Craig Campbell Gary Wilson James douly stuff like that and I've literally went

47:33 from like just being a web developer to being a entrepreneur investing into SAS

47:39 businesses investing into SEO agencies investing into link building agencies

47:44 starting my own SEO conference again not happened overnight but being able to

47:50 actually network with the right people and just ask them like like hey like where where did you mess up like when

47:56 when you you or my age or when where where did you waste most of your money like when it comes to like advertising

48:02 and stuff like that just being able to like ask the right questions to the right people that are like happy to like

48:08 just be a open book are is is really important I feel when it comes to like

48:14 especially like if you're a lot of people think they can do everything themselves and it's not the case like a

48:21 lot of people think they can do SEO PPC write content build links um onboard

48:26 client and S sell SEO right it's like well that's like seven or eight different pe people's jobs that you're

48:32 doing right so unless you're like a superum maybe you've got like the Elon Musk chip in your brain or something

48:39 right you're not going to be able to do all of that so being able to just speak to the right people maybe they they

48:45 Outsource their sales process to someone and you can hire that person to to do Outreach for you or what whatever the

48:51 case is right being able to like just speak to the right people be in the right rooms is I I think it's it's

48:56 probably like the single-handedly biggest thing when it comes to growth in business and also just an SEO for myself

49:04 okay now what other are the biggest benefits of attending SEO conferences in

Benefits of SEO Conferences and Masterminds

49:13 masterminds so when it comes to like masterminds for

49:18 myself personally you're able to like speak to people and actually ask

49:25 questions like it's very very hard for for you to like ask like a very

49:31 long-winded question or ask multiple question to somebody that's on stage for example but if you're like attending a

49:36 mastermind for example being able to like be like hey you mentioned these five things in your talk can you expand

49:43 on these five things and then they'll expand then you might go back with another question you might go back with another question right some sometimes

49:50 like you just don't have the time to do that in in front of an audience especially if if you're in the audience

49:55 and somebody's Maybe got like five minutes to answer questions which is typically like what a lot of our speakers have and stuff but if they if

50:04 if you're actually able to like get them in a mastermind like a five or six person Mastermind you're you're able to

50:12 just pinpoint like the questions and really dive in like in in some cases like even at the masterm minders and we

50:19 we had one in Chang M we also had one in Vietnam last year there were people like coming up to like guys like Corey for

50:25 example or guys like myself with a laptop and they're like hey what you've explained on on on your

50:32 talk two days ago what what what would you do for this website and then like I could show them like the link building

50:37 strategy or what if cor if it was Corey you could talk about semantic um SEO and

50:44 stuff like that so there's there's a lot more time and effort into like going into masterminds but conferences is like

50:51 really good when it comes to like just taking notes and being able to like just keep up to dat date with like the latest

50:57 algorithm Trends what's working what's not like the the all the speakers that

51:03 I've picked for the the conference at the masterminder they're all just testing the the actual algorithm they're

51:10 daily testing they're able to like say like this is working because of I because I've tested on these 25 websites

51:18 you need to start implementing this into your SE strategy okay now uh can you share some

Networking Tips for Introverts

51:25 tips for Effective Network working especially for introverts or those who are new to the industry so I would

51:31 always say like don't be an introvert and I know that's really hard for somebody that is obviously introverted

51:38 maybe they they they just don't have social skills but like even even guys like myself right I I was never this

51:44 confident five six years ago but I still was able to go up to some and start speaking to someone about SEO about

51:51 business about whatever the case is even if I just didn't know that much about business or SEO and stuff

51:57 that so that's always a a good thing if you're still scared to do that um this

52:05 might be like more of a British thing but go and buy somebody a drink like yeah I I can guarantee anybody on that

52:13 that speaker lineup for like the masterm minders for example if you were to go and buy them a drink it doesn't even

52:18 need to be alcoholic just like even even if it's like a Diet Coke for example like I know guys like Craig for example

52:24 he doesn't drink anymore but even if you were to go and buy Craig for example a drink right and you were to be like hey

52:31 really appreciated your talk here's your diet coke or here's your Coke can you talk to me about link building for five

52:38 minutes I've got this real major issue right I can guarantee you if you do that he will open up he'll be like yep no

52:45 worries show me your laptop show me your website he will go to town and and try and help you out like there's it's it's

52:51 not like a magic science just try to be extra it I

52:58 suppose okay that's a good advice I hope uh intt listening should I I really hope

53:05 that like there's not like a load of people that buy me a lot loads of drinks at the next conference because I I I've

53:11 stopped like I don't drink um so just bear that in mind the the best thing

53:16 that you could probably do is just make me a cup of tea that that's that's like just come to me approach me with a cup

53:22 of tea and I will you've got you've got my time all right all right right now you

Mentorship Inspiration with Odys Global

53:28 are also a mentor with Odis Global so what inspired you to become a mentor and what do you find most rewarding about it

53:36 so yeah like I funny story right very very quickly I met Alex drew uh probably

53:46 for the first time in person like I've been speaking to him for like maybe five years now just over Skype and stuff like

53:52 that like I used to buy domains from Alex when he was first on Skype not even when he had like all the Ys and stuff um

54:00 but I met Alex maybe like three years ago or maybe four years ago now in

54:06 person for the first time and I don't know why but there was a lot of people like that were saying like Alex is

54:13 actually a woman right like there there there was this like misconception that this slight lie and I was like is Alex a

54:19 woman I don't I don't know maybe he is maybe he's not no seen Alex as well like he he point just never had like a

54:26 profile picture so it was like well maybe he is a woman I don't know yeah I met him um in person in York

54:35 for the very first time really nice guy he is he's one of the people I'm you've

54:42 you've met him before as well right yes yes yes he I think you would agree with

54:48 me in saying this he will try to help anyone even if he might not know the answer he'll try and connect that person

54:55 with somebody that might know the answer and I really have time for Alex so I I

55:00 met him I kicked off with him very well we've got a very similar business mindset as well when it comes to like

55:05 running a business and so like we we were just chatting for maybe like 40 minutes for the first time talking about

55:11 business and stuff and then there was I I think I think he

55:18 might have just like approached me and he was like Hey we're running this mentorship program are you interested and I was like well yeah like if if I

55:25 can do anything to help Alex I know that maybe not today maybe not right now this second Alex might not have anything to

55:31 to help me but he might be able to help me in other ways they might be able to connect me to to somebody further down

55:37 the line so it was kind of like the again this this kind of comes back to like your networking question as well

55:43 right A lot of people when they ask for something they want something in return this second so it's like hey I'll give

55:51 you this remote control right you give me something in return and it's like well well yes you could you could do

55:58 that but in some cases I might not get something from you for like the next two years like you might um I don't know you

56:06 you might message me in a year s you're like hey I've just landed this huge SEO client in the UK can you help me out

56:13 right and I'll be I'll be like yeah sure why not right so that that's the that's the the power of networking it's not

56:20 always about like hey I'll give you this remote you give me this can of Coke back in return right so it's always it's kind

56:27 of like a revolving door it's always just going round and round and round so yeah like I I've helped Alex when it

56:33 comes to like um gaining new clients and stuff like that like there's been so many people where they're like hey like

56:40 I want to build out a website I don't want to build it from scratch and I'm like yeah you just need to speak to Alex

56:45 for example and he's also helped me in in in other ways as well so it's always kind of just been that revolving door

56:52 but when it came to me about the the the mentorship program I'm like yeah yeah it just it it makes sense like I know

56:58 everything to do with like expired domains traffic age domains building out

57:04 affiliate sites building out Ecom sites building out lead gen sites so he's got this customer base that want to get into

57:11 SEO they might not fully understand like gmbs local landing pages schema and

57:17 stuff like that but they they they know they need that they need a domain so some cases like somebody might go and

57:23 buy an age domain from all this they're like right brilliant it's a dr60 website I've bought it for

57:29 $2,000 what do I do with this and then they might jump on a call with me and I might give them like three different

57:35 suggestions I might say like hey have you thought about building an Ecom store have you thought about building a ranking rent site have you thought about

57:41 XY and Zed and then that's when it's it's just that revolving door like yeah

57:47 it just works very well right now uh many Su professionals

Personal Branding Advice for SEO Professionals

57:53 struggle with personal branding so what advice would you give them uh to make have their personal branding done just do it like the again like I mentioned this in the

58:06 networking question and I said like don't be an introvert but a lot of like SEOs are introverted like they don't

58:13 like speaking to people they're not confident on camera at one point I was like that um

58:20 and the the best piece of advice that I would probably give and this was like something that Julian Goldie actually

58:25 missed told me about and it's like just keep uploading like if you upload I

58:31 think I uploaded like maybe 340 videos last year right 340 350

58:39 videos if you were to go back to like my first videos they were terrible if you

58:45 were to go to like the videos that I upload in December for example they were way better if you go to the videos that

58:51 I uploaded yesterday they're even better so it's all about like just practicing

58:56 and a lot of people like they think they need like a really nice camera or like a

59:02 really nice webcam like to be to be fair I actually do have a really nice camera

59:07 and a really nice webcam but that's besides the point right like you do not need like a 600 pound camera you do not

59:13 need like a nice microphone like this microphone is I think it's like 250 300

59:20 pound you could get the exact same quality with a microphone at like $40 you can get the exact same quality of a

59:27 camera at $40 so don't just think you need the best gear like how how I say is

59:35 like just start and then if you think you need like a better camera set yourself a goal of saying like Okay once

59:41 I upload 50 videos I'm going to upgrade my camera once I upload maybe 75 videos I'm going to upgrade my uh microphone

59:49 that that's that's the mindset that I have when it comes to like upgrading stuff cuz again like funny story like I

59:56 um I went and bought a camera and like a nice lens like it was a DSLR it was a

1:00:03 Sony camera um it was like a it came to like £3,500

1:00:09 right this camera setup and I'm like this is going to be amazing got this

1:00:14 camera right and um it came and really

1:00:20 excited to use this I I don't know any I don't know if you know anything about DSLRs but I know absolutely nothing

1:00:27 right so exactly right so I opened this camera and I'm really excited to start opening

1:00:33 it start playing around with it and stuff and I screw on the lens start playing around with it turn it on I'm

1:00:39 like this camera quality is so bad like it honestly it was worse than the webcam

1:00:45 that I'm using right now I ended up refunding it and I was like that was the biggest waste of like I literally spent

1:00:52 like two full days like going through different settings different lights everything and I was like that's the

1:00:59 last time I'm going to be end up I did end up buying a DSLR

1:01:04 like maybe a month later um but I don't know why just that camera didn't make

1:01:10 any sense it was just a big waste of time I much prefer just using a webcam a

1:01:15 camera and just a regular microphone and just upload right now if someone has is

Finding and Approaching a Mentor

1:01:22 looking for a mentor in SEO or digital marketing what should they look for and how should they approach the potential

1:01:29 mentors so I would always look to see like what

1:01:34 experience that mentor's got so for example have they got sales experience if they've got sales experience probably

1:01:41 speak to guys like Stephen Cana um if they are looking for like more of

1:01:47 a holistic SEO approach right like I I've done it all um speak to somebody

1:01:53 like myself speak to somebody like James for example Le like try and speak to people that obviously make sense like

1:02:01 there's it's it's kind of like picking a a fitness trainer at the gym right

1:02:07 you've got some guys that are like absolutely huge they're like maybe like 150 kilograms they look like an they

1:02:15 look like a wall right it's like well is that what you want to look like if that's what you want to look like that's

1:02:21 fine by the way like that's totally fine but if you want to like look like somebody like the rock for example go

1:02:27 and find somebody like the rock if you want to look like somebody like I don't know uh maybe a little bit Skinner a

1:02:33 little bit thinner go and find somebody like that that that's that's what I always say like go and find somebody

1:02:39 that's actually done it and try to to Res it's also very similar when it comes to networking as well like when it comes

1:02:46 to like picking mentors and like being in the right rooms and stuff like

1:02:52 that try to find people that are like maybe a couple coup steps ahead of you that have done it like the there was um

1:03:00 there was a very interesting question I got recently asked and it they they said like if you could pick two people that

1:03:08 you could talk to for like an hour each who would they be and I don't know who I

1:03:14 said right but the the follow-up answer is oh why did why did you not pick Elon Musk and Mark Zuckerberg right and it's

1:03:21 like well Elon Musk and Mark Zuckerberg have are so much richer than me right it

1:03:28 just wouldn't make sense for me to talk to them because they're going to be like yeah just go and invest like 6 million pound or 150 million in XY Z and you're

1:03:37 going to get a 5% return I'm like well I don't have 150 million so it's like

1:03:42 there's no point talking to somebody like that right so try and find people that are like a couple steps ahead of

1:03:47 you that have done what you're trying to achieve and just like connect with them that that's what I would

1:03:53 recommend now what's the best investment you have ever made in your career besides returning that

Best Investment in Your Career

1:04:03 DSLR the best investment that I ever made

1:04:08 so the boring answer is probably a phone and a laptop right but I'm not going to use that CU I feel like that's a cop out

1:04:15 answer um but the best investment was the the actual Meetup The Mastermind

1:04:22 that I went to like five or six years ago and the the thing is like it wasn't even like that expensive so it was

1:04:31 literally like the the trip of me traveling to the actual place and like the ticket price so it was like I I

1:04:37 don't know how much it was maybe a couple hundred pound that's what that was probably like the the best

1:04:43 investment that I would say that I've made but then like there's there's there's been other things that I've done

1:04:49 as well like for example I do you know what I I would

1:04:54 probably say every time done like networking events and been speaking to like the right people and stuff I would

1:05:00 probably say they're probably the best investments okay now uh can you share a

Memorable Networking Breakthroughs

1:05:06 memorable networking experience that actually led to a big business breakthrough

1:05:11 so I feel like I've already spoke about this like previously or like in this

1:05:16 podcast but I'll I'll speak about another one so about maybe three years ago three or four

1:05:23 years ago we went to a place called Jersey which is like a small little

1:05:28 island off of UK for a mastermind and that's where I initially met Carl I

1:05:36 believe and like at the time Carl had like a link building agency and stuff

1:05:41 like that so like we we were like speaking to him then and then like fast forward like maybe three years after

1:05:48 that or two maybe not three years maybe like two years after that we were able to actually buy a percentage of of the

1:05:54 link building agency so again talking about that revolving door it's never just like a here's a remote what are you

1:06:00 going to give me back type thing so it's like yeah so sometimes like you go to

1:06:05 these networking events and you think nothing comes from it but you fast forward maybe five years later and

1:06:11 you're like oh yeah well actually if I didn't go to that networking event I would have never met these 15 people so

1:06:19 yeah okay so with this we come to the last uh leg of our show which is the

Rapid Fire Round

1:06:25 rapid fire round so I'm just going to ask you question you have to answer what first comes in your mind right all right so one SE tool you can't

1:06:33 live without chat gbt okay uh best book you have ever read

1:06:41 recently Advanced SEO tips 2025 by myself and

1:06:47 James I think we you just recently launched right yeah uh one uh biggest SE mistake

1:06:55 beginner make um setting a website live but it's

1:07:01 still set as no index by search engines okay and biggest SEO mistake you

1:07:06 have made that's the biggest SEO mistake that I've made yeah yeah okay okay okay

1:07:13 one website besides Google you visit daily YouTube okay I thought you would

1:07:20 say J okay well I I think YouTube's probably more visit like I probably

1:07:27 visit both on a daily basis but I would say YouTube okay okay if you weren't in

1:07:32 SEO what would you be doing I would

1:07:37 be some form of marketing maybe not SEO

1:07:42 maybe PPC maybe web web design content marketing something okay uh if you could go back

1:07:50 in time and give your younger self one piece of advice what would it be so this

1:07:55 wouldn't actually be any business advice I would just go back to my maybe

1:08:01 13-year-old self or actually maybe like 12y old self and say to him go to the gym like

1:08:09 consistently build some muscles yeah okay uh so what's next for CRA Dash

1:08:17 what is next for kazra I want

Future Plans for Kasra Dash

1:08:23 to obviously I I want to set up like a really good SEO conference in the UK I I

1:08:29 think that that's the the one one thing that's like really surprising to me is

1:08:34 that we don't have like a really good SEO conference in the UK and I know that like we've got like the likes of

1:08:39 Brighton SEO and stuff like that but like a a proper like a something to like

1:08:46 rival changai and like the the best of the best out there so that's what I'm

1:08:51 aiming for um I I also want to like scale out the master reminders but then

1:08:56 there's also other things as well so like from businesses I want to scale out search Ro I want to scale out the SEO

1:09:02 agency I want to scale out the rank and rent agency um that's the business side of stuff I also want to spend more time

1:09:10 on a beach like there's there like there's going to be some some way that

1:09:15 I'm going to need to juggle all of these things but being able to like have like

1:09:21 a work life integration is really important for me and so being able to actually do doing both scaling out the

1:09:27 business side of stuff but also scaling out experiences both are equally as important for

1:09:33 myself okay okay now uh castra this has been an absolute master class in SEO

Connecting with Kasra Dash Online

1:09:40 business and networking uh thank you so much for sharing your knowledge and

1:09:46 where can listeners follow you and learn more about what you are working so you

1:09:52 can either follow me like literally just search my name casual Dash or uh if you're in the UK and you want to head

1:09:58 attend a conference head over to the mastermind.com okay okay and to our audience if you

1:10:05 find Value in today's episode subscribe leave a review and share this with your fellow marketers see you next time on

1:10:11 the agency insidership thank you thank you Cas thanks