Podcast With Mads Singers

Top Strategies to Scale Your SEO Business Fast With Mads Singers

Show Notes

Unlock the secrets to scaling your SEO business fast! 🚀 Welcome to this episode of Agency Insider Podcast, where I, Navneet Kaushal, CEO of PageTraffic, dive deep into the best strategies to rank your website number 1 and achieve a #1 ranking on search engines. Join me and our special guest, Mads Singers from Mads Singers Management Consulting, as we unravel the top strategies to grow your SEO Agency

In this episode, Mads shares his incredible journey from the corporate world to building multiple successful companies. With a passion for management and a knack for SEO, Mads has transformed businesses by teaching leaders how to build and manage teams effectively. Discover the core strategies that can help you scale your business, delegate efficiently, and overcome common challenges faced by business owners.

We'll cover essential topics like:

• Mads' background and journey into management consulting and SEO
• The importance of delegation and effective hiring
• Strategies for niching down and optimizing business processes
• The power of building relationships and networking in the SEO industry
• Insights on balancing in-house teams vs. outsourcing

Whether you're a beginner looking to start your SEO journey or an advanced user aiming to refine your strategies, this video is packed with practical tips to help you stay updated with the latest trends and boost your visibility.

Don't miss out on this opportunity to elevate your SEO game!

Chapters:

00:00 - Intro

00:55 - How did you get into management consulting and SEO

03:44 - What inspired you to start your own consulting

05:26 - How do you typically approach helping clients

08:35 - Biggest challenges business owners face in SEO

12:22 - How do you help businesses grow their management skills

13:17 - How to scale your marketing agency

13:28 - Niche down at a process level

20:23 - When to automate processes

25:00 - In-house team vs outsourcing

28:40 - Importance of networking and building relationships

31:07 - Speaking at SEO conferences and its influence

32:13 - SEO Mastery Summit

36:05 - When is the next SEO Mastery Summit

38:10 - Book recommendations for entrepreneurs and managers

39:46 - What do you enjoy most about your work

42:00 - Final piece of advice for our listeners

43:26 - How can our audience connect with you

Transcript

Intro

0:00 welcome to the agency Insider the podcast that take you behind the scene of the digital marketing world I'm your

0:05 host nvit kosel CEO P traffic each week I'll be joined by the renowned guest speaker industry experts successful

0:12 marketers and digital Pioneers who will share their insights strategies and stories let's get started and unlock the

0:19 secrets to thriving in this ever evolving industry

0:25 [Applause]

0:30 [Music] today we have a very special guest with

0:37 us Matt singer Management Consultant at matad singer management consulting he

0:42 has worked with managers in several Fortune 500 companies welcome to the agency Insider

0:47 mat thank you very much for having me I'm super excited to have a good chat today yes yes yes yes uh Matt we have

How did you get into management consulting and SEO

0:56 known each other for years of course and I have always been impressed by your expertise in both SEO and More in

1:02 management consulting uh to kick things off uh can you tell your can you tell our listeners a bit about your

1:09 background and how you came to specialize in these two areas sure uh I I used work in a COR

1:16 World for for 10 11 12 years or something like that where I work big companies like serox and IBM and

1:23 management was was definitely my my core interest and and what I love doing after

1:29 I left the corporate world which is now about 10 years ago I started my my first

1:34 company with what's around management consulting I've seen Bill five other companies and yeah build and grown we

1:41 have about 300 people in total now across the different businesses and uh yeah really my passion is not just

1:48 teaching but also building uh so building teams building companies and I spent typically 25 to 30% of my time

1:56 coaching other people and how to do the same and yeah that's that's honestly my passion so I'm I'm very very passionate

2:02 about management I'm very passionate about building teams because unfortunately it's what I see most

2:08 people are lacking right so a lot of people have great ideas they have sort of a great business model but they they

2:13 don't know how to hire the right people they don't know how to delegate and so on and that's my passion to teach them

2:20 yes so so I mean uh when I I still remember when I first met you that was a Management Consultant in an SEO

2:27 conference so how does the you thing came into the picture I mean you were Consulting those for the management you

2:34 were a Management Consultant yeah I mean I I consult people in in many different

2:39 Industries but SEO is probably one of the industries where people have the the

2:46 least people skills by Nature so a lot of SEO a lot of SEO agency owners as

2:51 example uh really badly need training and coaching and help on on how to

2:57 manage better right right so so many agencies are are really struggling to

3:02 grow and they always think it's just a question of more sales more sales but in reality most of them it's really about

3:09 better management right so that's I would say at the moment probably 30 to

3:14 35% of my customer bases SEO agencies and SEO companies of various kinds so um

3:21 yeah I've spent a good bit of time um obviously also from many of my companies we utilize SEO as a great traffic

3:28 channel so um yeah SEO is a great space and obviously we run the best SEO

3:34 conference in the world which is SEO Mastery Summit as well yeah we got to talk about it later as well I'm very

3:40 improved and yes excited to understand those things as well right so so when you were doing your management what

What inspired you to start your own consulting

3:46 actually inspired you to start your own Consulting and uh what has been the most

3:51 rewarding part of your journey yeah I think the the main reason why I I sort of separated from the Corp

3:58 World honestly I love my job I love what I was doing I love managing people um but I think the the biggest

4:04 differentiator was really again financially to a large extent right I started coaching people while I was

4:11 still working in the corporate world and I could very quickly see that with five hours a week I made very similar money

4:17 to what I did working a full-time job right so at some point it didn't make

4:23 sense and and I saw the ability to help more people because when when you work in a company you're you're managing you

4:29 you can manage a lot of people but the problem is you're only touching those people right whereas when I was coaching

4:36 people if I go and Coach 20 people who each have big teams you know I I end up

4:42 influencing a lot more people and reality is when you look at it today so many people sit around being unhappy

4:48 because they have a bad boss and my goal is really helping companies train their

4:53 their leaders and managers to become better not only to make people happier but to make make and create more

5:01 successful businesses because I think the biggest challenge the the world is seeing right now is is lack of jobs and

5:08 and I think particularly with AI coming in and so on we need creative people we need people who have the ability to

5:14 build companies to lead and manage well to to create really sustainable not just

5:20 companies but sustainable Industries and and so on right right right right now we

How do you typically approach helping clients

5:26 have chatted a bit offline and of course I've taken a con consultation with you in the past but uh can you share some

5:32 insights on how you typically approach helping clients and maybe given an anonymized example of a success story

5:39 you had with a business similar business let's say in a digital or NSU yeah yeah

5:45 I mean honestly most clients come to me with with one of sort of two core

5:50 reasons number one is I'm tired I build a million dollar company and I'm working

5:55 nonstop how do I get out and basically people that I help get out so they

6:01 they're currently the owner of the company or the CEO but they want to replace themselves so they want to get

6:06 someone or or some people in to do what they're doing so that they can actually just own the company without having to

6:14 work in a day-to-day or they're in a situation where they're overwhelmed working in the business and you know

6:20 they are working a lot but they're not really seeing the right results so by again upskilling them helping them grow

6:27 the management skills they can they can end up in a position where they actually work on the business they can get the

6:32 people in below them to to really run the company so they can focus on the

6:38 right things right because again for many owners if you're doing the right things in your business the business

6:43 grows really fast right if you're stuck in operation if you're stuck in doing daytoday then that often limit the

6:51 growth very significant yes so I would I would say that's sort of the core aspect

6:57 that yeah that that's that's the starting point for most clients and in terms of how I do it I I

7:04 typically have a a a training program that I actually go through with people in the beginning so I have it both as an

7:10 online course called effective management Mastery uh or I do that in person so typically with smaller

7:17 companies they can buy the course they can go to the course and basically get my 8020 of how to manage people

7:23 effectively uh if it's larger companies that already have multiple managers typically they hire me and I I do the

7:30 training with them on a zoom call like this or or in person if it's somewhere that I'm physically near and yeah then

7:38 going through that is is really the essence I I say it's the 8020 of effective management and I really

7:44 believe that uh I could speak for months and months About Management um but what's important for busy entrepreneurs

7:51 is to really figure out what is the core thing like and and for me it's like a one- day training so it's you know what

7:57 can you learn in one day that's going to make you significantly better at people management and and I would say I'll go

8:04 so far saying when people Implement and and do the things we go through in that one day training they become better than

8:11 90% of the managers out there right and and that's really because most managers

8:16 don't have a lot of training they yes everyone's doing best they know how to do right but they don't have a lot of

8:22 training they don't have that much experience and and therefore you know everyone does the best they know how to

8:28 do but that there's a lot you can learn from people who have the right level of

8:34 experience right right and and given your background of course both in Su and management what are some of the biggest

Biggest challenges business owners face in SEO

8:40 challenges you see business owners facing in this industry and how can your

8:46 uh Consulting Services help them overcoming those challenges except of course you told us working in the

8:52 business is one challenge but besides these two yeah I think if we if we go

8:58 down into a little bit more detail like the core things people really fundamentally struggle with uh number

9:03 one tend to be delegation so a lot of people really struggle to not just let

9:09 go but understand how to let go why to let go and how to do it the right way H

9:14 so so delegation is definitely one of the core aspect that probably most

9:20 people get the most value out of really learning and getting good at okay the second aspect is around like hiring and

9:27 firing a lot of time people h one or two staff members and you know again they

9:32 don't know necessarily know how to hire so it might not be the best people on the planet and you know they're like oh

9:38 my God I failed I hire bad people you know I can't hire I can't manage people they they they blame it all on

9:44 themselves but it's like the first time you tried to build a website you know it not everything went right right and it's

9:51 the same thing like hiring is a skill so it's something you need to learn how to do uh and and you're not I mean even as

9:57 a very experienced recruiter like I prob get it right nine out of 10 times but that's still one out of 10 times I don't

10:02 get it right um so the whole thing is that that it's people you're dealing with humans and and you know the it is

10:10 where you can get the most value like the the value of companies is generally within the people right it's in the

10:16 people that you hire it's the people you grow and and it's the people that your company build on right so that's the

10:21 core value now um learning to let go when it's the right time um that's a

10:27 good old thing that's highest slow and Fire fast and that's very important the

10:32 cor is that just about you know how do you say Hey you know it's time to separate but it's it's setting up the

10:39 right systems and Frameworks for you to know and understand that and to set the right expectation with the staff you

10:45 have um a lot of the time many people are afraid of conflict they feel so

10:51 uncomfortable having to let go of people and because of that you you really need to build yourself the right systems that

10:58 one enables you to to have clear reasoning both with yourself and

11:04 with your staff and two really pushes you to to take that step when it's needed right because having a bad

11:11 performer in your company that's just sitting there first of all what happens in most companies is when you have bad

11:17 people sitting around the best people leave now if you have a bad performer in your

11:24 company and you're in action of letting them go means that your best performer

11:30 leave because they don't want to be around people like that you know you're you're not just screwed you're triple

11:36 screwed right so so learning to take the right actions in that regard is really

11:42 really important to to keep your best people because the best people want to be surrounded by great people they don't

11:48 want to be surrounded by people who don't care who who don't have the skills or whatever like great people want to be

11:55 surrounded by greatness because they want to build they want to build amazing things they want to do do amazing things and when they look around and see the

12:02 people sitting around them when upgrade uh they they find better opportunities yeah so those are the core things and

12:09 then I'll say lastly probably um like understanding people we we all

12:15 difference as humans and learning how to understand people is is is an absolute core concept um that that's really

How do you help businesses grow their management skills

12:22 really important right so people are motivated differently we have different strength and weaknesses and we're

12:28 learning to understand that is probably also one of the biggest game changers when people are going through my

12:35 training yes I I feel I I think some of these situations I've been through and

12:40 I'm sure every entrepreneur must have gone through these Cycles because you learn on the job is what I

12:47 feel yes that yeah we all learn on the job right and and there's the same thing with SEO like you can learn a lot from

12:54 scratch yes but if listen to other people if you never listen to other people's ideas and you have to learn

13:01 everything from stretch you know yeah it take you five six seven years right now

13:06 you could build a company in five six seven years or you could do it into a tree now I would rather spend

13:11 significantly less time doing it making a lot more money yes yeah so let's let's talk scaling and

How to scale your marketing agency

13:19 growth so for our listeners who run marketing agency what are the key strategies you recommend for scaling

13:24 their business effectively I I think that there's sort of two aspect of business the first one

Niche down at a process level

13:31 is to figuring out your business model so figuring out like what are you actually selling and the core aspect of that is

13:39 really niching down and everyone have heard niching down but most people do it in a in a it's not an

13:48 incorrect way but most people do it in a way that's not very Factor right the core aspect of niching down is about

13:55 niching down at a process level it's not about saying I only work with dentist I

14:00 only work with coaches or whatever that that's not necessarily anything down because these people could have wildly

14:07 different needs needing down at a process level is about understanding what is the process that we as a company

14:14 can execute repeatedly again and again what is the same thing we can do again

14:19 and again that we have skills in that we can charge decent money for where we give the customer a great return right

14:27 so if you take an example you see a lot of companies that do web development as example and you know one day they're

14:33 building an e-commerce store and the next day a local SEO site and the day after I don't know internal site right

14:41 and and the problem is every time they ask the customer what do you want but here's the thing if I go to an

14:47 architect I want to I want to give them some ideas of what I want but I want them to tell me this is what it should

14:53 be like because they're the expert the problem with many companies is they're not the experts and in business you want

15:00 to be the expert you want to add significantly value to your clients by doing the same things repeatedly right

15:07 so if you work like let's say you just do e-commerce stores on Shopify for

15:13 customers who are in a parel right like you have a very set framework of what

15:18 you do right and you you spend the time really getting to understand the apparel Niche you start understanding like you

15:25 know how what's the best way of setting up category pages what's the best way of having landing

15:32 pages what's the best way of doing categories etc etc right and you really spend your time doing that now there's

15:38 so many sites out there on a parel that could be relevant to you and if you

15:44 really figure out that stuff if you can walk into any apparel website and say hey we're the Shopify experts on apparel

15:51 if you work with us here's the benefits you will get and by the way here's seven case studies of seven other apparel

15:58 shops that we help grow significantly right then you get down to a process

16:03 level where you can get people to do the same stuff over and over again because you know and understand the process in

16:10 most companies particularly in the world of SEO if the founders not doing the work

16:16 the companies goes down and it's always because oh no one else how to do it I'm the only one and I'm like well if you're

16:23 the only one one you don't have a business you have a glorified full-time job and two it usually comes down to

16:29 your ego of saying oh yeah I want to deal with it and reality is instead of niching down to a process level you're

16:36 doing like this you're doing the desperate moves of oh anyone with anything SEO come to me and I can help

16:42 you but that's while that makes sense to some degree in the beginning to do that

16:49 the sooner you knee down the sooner you find your core Focus the sooner you will

16:54 grow a big company because when you're doing the same thing repeatedly you get much results you add much more value and

17:01 you can charge more money for example a friend of mine he was doing uh he was

17:07 doing dentist specifically and he spent about six seven months developing a

17:12 really really solid template for dentist site right they researched everything

17:18 they did all the keyword research they had a couple of client under n and they really built the ultimate

17:24 template and while that took some time what that enabled them to do was it

17:29 enable them to go to other dentists and say hey if you guys want to work with us you got to use our template right so

17:36 anyone that came to them they only wanted to work with them if they were using their template now what happened

17:41 was obviously they changed logo they change some colors and so on but but generally the sites were the same which

17:46 means instead of his staff spending one to two weeks building a site they spent a couple of hours right so now he could

17:55 set up a brand new site for a client in like two hours right right right so instead of having the cost of having a

18:00 developer for two weeks he had a developer for two hours now here's the thing not only did it take short of time

18:08 but the value he provided was much higher because he already knew his stuff he already had something that Worth

18:15 right and therefore he it took less time he provided more value he could charge more money and his profit margins doing

18:22 this were like 80 plus percent right so at the end of the day he ended up with

18:28 incredible profit Mark and this is just a simple example I'm not saying this is what you have to do but when you look at

18:34 a niche in general it doesn't matter if you're selling links or whatever you're doing like find a find a specific Niche

18:42 and really break it down and say what's that one process we execute again and again because then you can start

18:48 breaking down that process into steps for different people so one step might be for a developer and in his case every

18:55 time they build a new site what they did was they had the they had the content descriptions or the content briefs and

19:01 they were using the same content briefs every single time just changing like city name or whatever but then they had

19:07 one person who would just spent five minutes sending out these brief to writers and then eventually the content

19:13 would come back right right but they were utilizing the same brief over and over so they had people they had a

19:18 developer they had a Content writer they had a graphic person I think it was but they basically separated the process

19:24 into simple steps that was very repeatable and people could get really good at them because they were doing the

19:30 same thing over and over and over again right so one they could literally grow

19:35 infinitely fast because training up someone in how to do that part of the process took them less than a week right

19:42 so if they were doubling the business in a month they could easily double the stuff they could easily handle the scale

19:50 because it was so quick to grow new people and this is the big thing most seos are trying to copy themselves

19:56 they're trying to say okay how can I create a clone of myself so I can do twice the work right but organizations

20:03 exist for the specialization of labor meaning you're not if it took you five

20:09 years to learn SEO you don't want to spend five years training someone on how to do what you're doing you want to

20:14 break and compartmentalize things into boxes that make sense that are

20:20 repeatable and therefore becomes easily scal right now now I understand nishing down

When to automate processes

20:27 is everybody says nishing down no so I I know several companies and some of my listeners also would be some companies

20:34 who are stuck at a let's say for example a million dollar Revenue a year and they

20:39 they are they're just stable they're not increasing there so in this case and

20:44 they are doing generally everything in SEO not they haven't they haven't niched down and their turnover let's say is

20:50 around $1 million per year so do you still recommend them also to Niche down when they already have an existing

20:56 cliental base yeah 100% I mean that that's often the reason why they can't grow right because like you see it a lot

21:03 with social media companies like there's a lot of these social media companies that are constantly trying to hire

21:08 people who are great at YouTube and Facebook and Instagram and and the people who are great at all of those

21:14 platforms and can deliver consistent results like if they go out and hire 10

21:19 people you know they're going to get very inconsistent results because it's so much to know and understand and

21:25 manage and it's it's it's not an easy thing to do right whereas if you go out

21:31 like if you have an existing client base I'm not saying you should fire them right now right but go in look at your existing client base and saying who is

21:38 our biggest best client right who is the clients we have right now that pay us the most money and take the least work

21:45 how can we just focus on getting a lot more of that right so if you're a social media company for example if you say

21:52 well actually we're really good at this Pinterest thing instead of doing all the social media if you just go in do

21:58 Pinterest and you figure out what is the right process for us to do to scale this

22:04 out and then you break it down you might have one person who do research you might have one person who just do the

22:09 sign of pins and you then have one person who do the I don't know posting and the the text around them or whatever

22:16 right but then again you can then set it up in a way where it's scalable it's

22:21 easy to do and you can you can make it repeatable enough because it's broken down into steps that people can do on a

22:28 basis right right right makes sense right now at what point do you think a

22:35 business owner should start automating process and building a team I mean um I I'll say those two aspects are

22:43 two different things right I see a lot of people who spend a lot of time automating before they have figured out

22:49 what they're actually doing they start they spend a lot of time automating stuff that they shouldn't really be automating right so so the core aspect

22:55 is figure out your process now you have your process you obviously need some money because sometimes if you need to

23:02 hire a developer or whatever to help automating things um that that often cost money right but obviously if

23:09 there's things in your process that you can see okay you know we can automate step two four and six well definitely

23:16 look at it right like look at what is the cost benefit if it cost you $20,000 to automate something that takes three

23:23 minutes that might or might not be a good worth in terms of optimizing now if

23:29 you have 10 clients that might not make sense if you suddenly have a thousand clients that might suddenly make a ton

23:34 of sense right so again with scale most things become more financially feasible when it comes to automation um and the

23:41 same with hiring right like hiring your goal is like sometime people

23:47 like yeah our goal is not to hire and I'm like that's a silly goal it's just a

23:52 goal to not grow fast right uh and if you're that afraid of hiring I mean that's fine you you can build a good

23:57 living by yourself right and you can automate a lot of things I'm not saying you can't but for me at least the goal

24:03 is to to make money and uh often it it helps you if you have people manually

24:08 doing certain steps in a process you often figure out over time well what are the things that make sense to automate

24:14 right what are the things that you need a human doing and need human creativity and ownership and so on for right

24:22 um yeah I mean you you could say something like creating a logo like you could probably get AI to do it now the

24:28 quality of those logos might not be you know the best in the planet but I mean you can get it done you can get it

24:34 automated so now if what your goal is if you're spitting out you know pbns

24:40 automating it makes a ton of sense because no one cares about the logo now if you're building building customer

24:45 sites then that is probably not the right approach right so again it depends what you're doing so you need to

24:51 evaluate different pieces of the process or even better having someone in your team evaluating the processes and and

24:58 saying well you know is there anything here that makes sense to also right now when we are a team I've been uh building

In-house team vs outsourcing

25:05 in so my next question is what do you think are the critical factors to consider when deciding building an

25:11 in-house team versus Outsourcing so so generally what the way

25:16 I look at it as a company is figuring out what do you want to own right so like if if you take an

25:24 example like Ferrari Ferrari is absolute top brand they don't want to go and

25:31 Outsource their customer service because they want to make sure that their customer service is the freaking tip of

25:37 the ice work like it's the best of the best of the best because if someone goes and pay the amount of money that a Vari

25:43 C they need the absolute best service you can find right so a company like that probably want to own customer

25:50 service now if you're running a e-commerce store and you're selling I

25:56 don't know cheap Chinese products um you know you're probably wanting to be customer service to be as cheap as

26:03 possible now as a company you might make the choice and saying customer service is going to be one of our strength

26:09 therefore we want to have it all in house you know we want to be really in control we want to really push it now

26:14 you can also go on Outsourcing now Outsourcing doesn't necessarily DET te on the quality right but it means you do

26:22 have to some extent less control right and often not just a Cost question

26:30 but it's also what you want to spend your time controlling so in the world of SEO for example like a lot of people who

26:36 succeed Outsource link building now why is that well reality is link building is

26:43 a very easy to segregate it's it's quite easy to separate it out and say well

26:49 we'll buy them or we'll build a team and house to do them but whatever way you can typically get similar links so it's

26:57 relatively easy as a company to say well we don't want to spend the time building an a link building team having all the

27:04 resources sitting there uh spending all the energy in making it work right just say okay we're going to pay for the link

27:11 our focus is going to be on the content and on the on page and so on right so it's really about understanding what do

27:17 you want to own and what is your expertise as a company why why are you successful right so some companies are

27:23 very successful because they're great at doing content some companies are very uccessful because they're great at links

27:29 some companies are successful for what whatever the reasons are right so it's like you need to sit down and evaluate

27:36 what are the things that we want to own as a business and and the less you own

27:42 and this is not a question of Outsource everything but it's a question of really focus what is it you want to be the best

27:49 at right so some of the guys like ni Nick Jordan and the content distributor

27:55 team like they're so focused on content right like they yes they do some link

28:00 building yes they have some in-house people to do on page optimization but their core focus is on content right and

28:07 they spend all their living breathing time focusing on how can they make the content process better how can they get

28:14 better results and that's why they succeed because they're so focused on that aspect when people hire them it's

28:22 because people want great content so they go to them for great content right and yes they do some of other things but

28:28 where they stand out as come and this is what you need to understand as a company what is your core strength and where do

28:34 you stand out all right uh uh that's an

Importance of networking and building relationships

28:40 interesting take uh I knew I know you and I are both

28:46 uh big believer in the power of building relationships uh how do you see networking and building a strong

28:52 professional Community playing uh a role in a role in success in an Su industry

28:58 it's everything like not just an SEO but in every industry I mean it's it's you can sit at home and many people are like

29:05 oh just sit at home stop going to conferences stop going meeting people um

29:11 reality is all business is about relationships it's all about people to people right and and sometimes you go to

29:19 an event or you go meet some people and you find someone who can double your business right it's Happ multiple times

29:25 to us um so for me it's definitely like

29:30 as a CEO you want to make sure you have the time to build relationships right

29:36 whenever I get to a new city whenever like I travel a lot but whenever I have spare time I go to a new place I look up

29:42 at LinkedIn and I start just looking for interesting people so I search for interesting titles or I search for

29:48 something and drop them a message and say hey I'm in town you want to have a coffee and you know I meet a lot of

29:54 people all over the world it's not my goal is not to sell to them right like one of the big things that people people

30:00 misunderstand with networking is they think it's about like hey do you want to buy links do you want to buy links do you want to buy links that's never the

30:06 case right my focus is never ever to sell to people my focus is always build good relationships relationships are

30:13 many things for many reasons but as example it could be business partners it could be potential employees it could be

30:21 it could be clients um it it could be anything it could be people who give you business advice it could be people who

30:27 have been through some of the things You' have been through it could be people who are good at you're not and

30:32 that there's so many great people you can meet out there and and life as an entrepreneur is generally pretty lonely

30:39 right like when you're just sitting at home in your basement and you're working 60 hour weeks like one it can get lonely

30:46 and and two some of them have a person some people have a personality that can work with that most people don't right

30:52 like at some point they just burn out or they they start being ineffective they St

30:58 yeah they they get in a difficult situation so knowing other people around you with similar issues and challenges

31:04 is is super super helpful right right right now you've been a speaker at manyu

Speaking at SEO conferences and its influence

31:10 conferences of course I Met You in Chang we've been also in the SEO conference how has speaking in these events influenced your perspective on the SE and management

31:17 I don't think speaking specifically have influenced my view on things um I would I mean I love sharing

31:29 so some same reason I'm here today I I love sharing and for me speaking is an ability to just like coaching is an ability to possibly impact a lot of people and and that's why I do it uh relatively consistently now again it's

31:44 great for networking right so it's great to meet a lot of people and ID say the biggest hack with speaking is that everyone comes up and want to speak to you right so sometimes you go particular if you're newer in an industry you you

31:56 go to an event you don't know a lot of people uh when you're a speaker everyone want to come and talk to you right whereas if

32:01 you're just an attendee yes you you you can go and talk to everyone uh but if particularly if you're an introvert like me it's definitely easier when people come and talk to you right

SEO Mastery Summit

32:13 right now you organize of course as we spoke about SEO Mastery Summit so can

32:18 you tell us a little bit about the event and uh why you are passionate about this

32:23 and how come this I mean how this whole thing got born and how you got involved into uh SEO Summit yeah yeah um so so

32:33 the SEO Mastery Summit was was started during covid so basically the events

32:38 stried up and there wasn't any good events to go through and wasn't not much networking happening during covid okay

32:45 so I started the online Summit where we quickly got up to about 10,000 people attending uh our events uh which was

32:52 great build a lot of connections again a lot of network from it um then at the end of Co we were like well let's turn

33:00 this into a real thing um as you say I've been speaking at many events and I've been to many many events in many

33:06 Industries all over the world and uh one of the key things is every time you go to an event there's always something you

33:12 would do slightly different if it was your event right and for me it was the opportunity to do things the way I

33:18 wanted to do them so it was the opportunity to make the event or the conference that I wanted to be at and

33:25 that's what we have tried so our goal is very simple to build the best SEO event in the world um and I I do say that with

33:33 a smile on my lips but I'm also serious about it in the sense of um you know we

33:39 we have many companies so it's not the main goal for us is not just to make money from it but our goal is really to

33:45 build an event where we where people build the best connection because again it's it helps us build the best

33:52 connections and one of the Coe things with a event system you know for some people it's always about bigger bigger

33:57 bigger our focus is not bigger our focus is increasing the quality so we we have 400 attendees uh every year and

34:06 basically our focus is to increase the quality of those attendees year after year after year and we have many people

34:12 returning right so I think we had 70% of people from 2022 were back oh sorry from

34:19 2023 were back in 2024 right about 6% came back right so

34:25 that's both a testament to a very good conference to but it's also a it's a great way to to build on a great

34:32 conference right because when you're just aiming at the numbers a lot of the time people go and they're like yeah

34:38 okay that was cool and then they don't come back right but our Focus because we really focused on on really

34:45 providing hopefully the best experience in in a SEO event in the world

34:50 um we we are really putting in the effort right we're we're we're doing events that hopefully add more value we

34:57 we get the best people together we are we have some amazing sponsors we put the

35:02 best tties we can find and our our focus is really doing everything and and I I

35:09 love delegating but one of the things when it comes to events is I'm I'm very very much into details right so when

35:15 when you go to our event you'll see a lot of the small small details all being

35:20 very purposefully done right because for me events like it of only takes like

35:25 small things that annoys you and you're like Ah that's annoying right but we really really try and make as much of

35:31 the event as great as we possibly can uh to get people the best event experience

35:37 and and reality is our event happens in Vietnam and most people come from the US or Europe Australia so they travel a

35:44 long time so you know it's it's also a commitment to them like if someone spent

35:50 you know time traveling that far right I am also very keen on on you know sort of

35:57 giv well used to them yeah exactly I mean they they they put trust and faith in us and and we want to definitely pay

36:04 them back and reward them for that so right right right so uh when is the next

When is the next SEO Mastery Summit

36:11 uh event so I think in April this year you wrapped up the 2024 right yeah so

36:16 our next event is in March 10th next year okay that's the starting date it's

36:22 five day event so it's also longer day event yes uh call Reon is very simple

36:28 when people travel all the way from Europe or us Australia you might as well make the most out of it right so again

36:35 my my goal is not necessarily for everyone to sit down and watch every presentation right like when I go to

36:41 event like I you know I sit and look at the agenda up front I make some notes and I say okay I want to watch these

36:46 speakers or I want to watch these workshops or whatever and then the rest of the time I spend and making

36:51 appointments with people and you know go out have lunch with people or sit down and having a coffee with someone so it's

36:57 it's it's networking is a huge part of it and and um I encourage people even

37:03 when I speak right I'm I'm like if if you feel my presentation is something that's really going to be significantly

37:08 valuable for you definitely go see it but honestly most of the time when you're at a conference you're better off

37:14 spending time talking with people because reality is a lot of what people say on stage you can also find somewhere

37:21 on YouTube right now yes there is some power and sitting watching the same stuff with a bunch of people and talking

37:27 about it and so on but but reality is for me the the power of events is is

37:32 people it's the People to People interaction it's the network you get and it's it's those experiences that you had

37:40 right so I will uh for my listeners I will provide the link to your uh

37:45 conference in my description below so we have the the ticket sales so we we

37:52 pre-sold a lot of the tickets to the people from last year but the rest of tickets go on sale and setember 1st um

37:59 okay so there still a little bit of time so people have a bit of time to to get ready and walk up short and this is one

38:07 conference I would definitely recommend people to attend right yeah so uh are

Book recommendations for entrepreneurs and managers

38:13 there any resources or books you recommend for aspiring entrepreneurs or uh

38:20 managers yeah that's a lot it depends a little bit what what they're struggling with or what direction right mostly team

38:26 let's say building teams or building uh company what one of my favorite books

38:32 that I really learned a lot from when I was younger was called First Break All the Rules and I love the title so I love

38:39 breaking rules so but First Break All the Rules by a guy called Marcus Singham uh that was definitely one of the sort

38:46 of from a managerial perspective it was something that really helped me a lot of the time people ask me they're like oh

38:52 you know I don't think I'm a manager I'm not made to manage people and so on and

38:57 and by the way everyone does this like I I work with people like mat digy

39:02 Kurt Phillips I work with the guys at Ag and so on and uh they all come to me saying the same thing they all say oh

39:09 you know I don't want to manage people I just want to do SEO but as soon as they start learning and understanding management and start utilizing it

39:16 they're like wow instead of me sitting down building a site I can actually you

39:22 know write a message at night and then in the morning when I show up someone build it already that is way more powerful

39:27 right so um while that's the the mindset of many people uh learning to manage is

39:33 really so powerful like learning to get things done without having to do it is the best leverage in the world right so

39:41 that's one book I will definitely put the link to that as well there and uh uh

What do you enjoy most about your work

39:47 so what do you enjoy most about your work I mean and what keeps you motivated people um I would say the the number one

39:54 call thing for me is definitely uh seeing people but both seeing my clients

40:00 like build big businesses and you know I've created i' would say hundreds of millionaires which is great um but it's

40:08 also just seeing the people in those companies like I have so many staff members and and managers message me

40:15 after trainings or after the experiences and you know they giving so good feedback of you know how their manager

40:22 changed or how their boss changed or whatever and for me that's a absolute core motivator right right I I I I

40:30 fundamentally believe in in leading with love and what I mean is that in the sort of traditional business world uh a lot

40:37 of a lot of people look up to people that are um not always the kindest right so

40:44 when you look at people like Steve Jobs or Elon Musk and so on you know they're

40:49 not they're not known as the kindest leaders on the planet um and I don't think anyone have to be but I I think

40:55 that ahead of everything when you're leading other people you have to do it with a sense of love because everyone is

41:02 doing the best they can like no one wakes up in the morning and says I want to do a job today right okay so you

41:08 have to number one is assume responsibility so if I have people that fail it is 100% my fault now it was

41:14 either the right the wrong people it was the the wrong responsibility it was the wrong timing uh whatever but whenever

41:22 people fail it's my fault as a as a leader and as a manager right and I have to draw that action so sometimes that

41:28 action is you know hey I I did the wrong thing I need to put you somewhere else sometimes the action is to let people go

41:35 um but there's a big difference between letting people go with aggression and unhappiness versus from a from a place

41:41 of love and uh I I yeah I I fundamentally look at the world from a a

41:48 place like yeah I love the quote when you said nobody wakes up in the morning and would say I want to do the shitty

41:54 job absolutely yeah so uh so what final piece of advice

Final piece of advice for our listeners

42:01 would you give to our listeners who are looking to elevate their management skills and grow their

42:08 businesses yeah I I would say the the number one thing is spend time on it right like a lot of particularly in the

42:14 world of SEO a lot of people are just so busy with SEO the thing is when you have

42:19 spent Five Years Learning SEO like the things you learn is like incremental gain right like it's tiny tiny potential

42:26 gain when you start learning something new like management that you have not spent a lot of time on you can often learn a lot more a lot faster and

42:34 reality is like 99% of seos out there is not making less money because they're

42:41 not good at SEO right they're making less money because they're not good at business and and whether it's business

42:46 or management like spend more time on those things because it's not your SEO skills that's bringing you down right

42:53 like I know thousands of people who could make hundreds of million if they

42:59 had better business and management skills it's it's not lack of SEO

43:04 skills okay and how can our audience connect with you and learn more about your Consulting

43:11 Services yeah mat singers.com or just put in Matt singers in pretty much any

43:16 social media platform I'm the only person in the world currently with that name so um should be easy to find me

43:23 yeah so you have your own Knowledge Graph yeah some some people find it difficult because of the name right

How can our audience connect with you

43:30 right right okay thank you Matt for sharing your valuable Insight with us today it's been a pleasure to have you

43:36 on the show to our listeners thank you for tuning into agency Insider be sure to subscribe tune for more episodes

43:42 featuring industry experts like maths and digital Pioneers until next time I'm your host the Kel signing off