The recently released Penguin 2.1 update by Google has taken the SEO community by surprise. Matt Cutts said Penguin 2.1 would affect >1% of searches, webmasters have however seen a significant impact of the update.
Post Penguin 2.1, PageTraffic did an in-depth analysis of its on-going campaigns and compared the search discrepancies before & after the update on Google. On the basis of the results derived after thorough study of the websites and the impact of Penguin 2.1, PageTraffic has updated its plan of action to make SEO plans Penguin 2.1 proof.
We have already started taking following measures across all our SEO campaigns:
Besides the above, we have also made some additions in our plan of action. The enhancements will result in serving niche content to the end-users & ultimately benefiting the positioning of our clients in front of Google.
Here is a glimpse of our offerings:
1. Guest Blogging: Inviting more guest bloggers to write for you. This is a relationship & relevancy focused strategy.
2. Presentation – An informative & crisp presentation will attract more eye balls on search engines & of course, the attention of Google crawlers (in positive way).
3. PRWEB – Submitting Press Release on PRWEB is a safe practice that will increase your outreach. And not to forget, almost all the links on PRWEB are NoFollow.
4. Link Building – Less focus on Anchor Text (Diversify) and more focus on trust at the core of integrity.
PageTraffic aims at bringing the latest and updated search marketing techniques to its clients. Our presentation on “SEO in the Age of Panda, Penguin & Beyond” also captures the essence of our processes & what we have in the store for our clients.
Our work doesn’t stop here. We will be continuously observing and analyzing the impact of these changes to our strategy & keeping an eye on the algorithmic updates, so that we can serve our clients better.
Want more? Get updates from PageTraffic, know about latest happenings, SEO news, digital marketing updates.