Podcast With Kevin Meng

Can AI Really Replace Writers? Kevin Meng Explains

Show Notes

Can AI really replace writers? Kevin Meng, a pioneer in AI-driven copywriting, shares his expert insights on this game-changing question in the digital marketing world. In this step-by-step guide to mastering AI for content creation, Kevin reveals how agencies can balance automation with authenticity, overcome content bottlenecks, and drive more organic traffic in 2025.

Discover how to supercharge your SEO strategies, streamline workflows, and achieve a #1 ranking on search engines without sacrificing quality. Struggling with content quality or scaling your agency? Learn how AI tools can help reduce costs, boost efficiency, and maintain your brand voice while creating high-converting content that your clients will love.

From fixing common mistakes in AI-generated content to implementing actionable SEO strategies, Kevin explains how to humanize AI outputs and rank your website number 1. Whether you're a seasoned pro or just starting out in SEO, this video delivers practical tips to transform your approach and stay ahead in the game.

Ready to take your agency to the next level? Watch now and gain the tools to optimize your content strategy for 2025. Don't forget to subscribe for more expert tips and strategies!

Chapters:

00:00 - Intro

01:00 - How Did You Transition from Teaching English to AI Copywriting?

07:11 - What Are the Key Strategies for Fixing Agency Roadblocks with AI?

09:12 - How Can You Train AI to Write Like a Human?

11:13 - What’s the Best Way to Integrate AI into Your Agency’s Content Workflow?

14:21 - What Common Mistakes Do Agencies Make When Using AI for Content Creation?

18:08 - Can AI Really Produce High-Quality SEO-Friendly Content?

20:34 - Which LLM is the Best for Web Content?

22:27 - How Do You Balance Automation with Brand Authenticity?

26:58 - What Are the Biggest Red Flags in AI-Written Content?

30:03 - How Can You Humanize AI Content Effectively?

33:09 - What Tools Can Help You Humanize AI?

34:35 - What Does Your Personal AI Writing Process Look Like?

37:15 - How Can You Get Better Results from AI Tools?

40:14 - How Do You Reassure Clients About AI-Generated Content?

43:14 - What Steps Are Involved in Building AI Content Labs?

46:25 - In-House vs Outsourcing: What’s Best for Your Content Team?

48:18 - What Are the Most Common Issues Clients Face with AI Content?

50:48 - How Can You Fix Bad AI Content That’s Already Published?

53:06 - What Does the Future Hold for AI in Content Strategy?

56:35 - How Will AI Impact Agencies Moving Forward?

59:59 - What Are the Final Takeaways for SEOs and Agency Owners?

01:01:22 - Where Can You Find Kevin?

01:02:22 - Need Help Scaling Your Agency? How Can Page Traffic Assist You?

Transcript

Intro

0:00 welcome to the Agency Insider Show where we decode the secrets of scaling agencies and mastering digital marketing

0:07 Today I'm thrilled to have Kevin Ming a pioneer in AIdriven copywriting founder of the web copy masterclass and a

0:13 sought-after speaker on creating content that converts even in the age of AI

0:20 [Applause] [Music]

0:27 [Applause] [Music] Kevin Welcome Thanks man That was quite

0:33 an intro I don't think I've ever had an intro that good before We have more to follow

0:41 Before we dive in uh let me tell our audience if you are an agency owner struggling with content quality or

0:48 scaling stick around Kevin's insight will change how you approach AI and by the end I'll share you how page

0:55 trafficics white label SEO solutions can turn these strategies into profit for your business Kevin let's start with

How Did You Transition from Teaching English to AI Copywriting?

1:00 your journey You went from teaching English in Europe to training agencies

1:05 on AI copyrightiting right Yeah Well it's been a long journey man Uh you've

1:11 done your research you know about me You went to my my website or my LinkedIn or uh Well

1:18 I the webopy masterass website Yeah No thank you man That's really good I

1:24 appreciate it Yeah And what sparked this shift and how does your unique background shapes your approach today

1:32 Well um yeah I mean a long time ago now about um uh 12 or no it's 2025 So yeah

1:39 about wow 12 years ago I was an English teacher Uh I was an English teacher in Europe and then um I don't know I just

1:47 didn't like it I was working long hours The pay wasn't great Uh the weather was cold and um you know it's just was it

1:54 wasn't for me I was freelancing not a great job but I was making some money like correcting my students papers

2:01 because they were non-native speakers So I was doing a lot of editing and uh that kind of got me thinking like wow you

2:07 know I wonder if I could make some money online doing this So I just Googled um and I'd always been into writing I

2:13 always wrote papers and I did some uh like I wrote some papers for kids in school and I did some writing tutoring

2:18 here and there So um you know I just Googled how to make money writing online

2:23 and I found Locationrebel and uh Locationrebel I

2:28 think it's recently closed down I think but um on Locationrebel there was a there was an article by Kevin Cole who

2:35 was like I make you know $3,000 or whatever a month writing for SEO And I had no idea what that was So I just read

2:41 it and then I followed his advice started doing some cold outreach for uh

2:47 to to companies and eventually yeah I got some freelance gigs and that that I

2:53 parlayed into like a full-time writing job at an agency out of Canada I'm from the US but uh the first like agency job

3:00 I had was uh an agency from Canada And yeah that's that's kind of how I got

3:05 into the SEO world and writing SEO content uh as far as the the shift from

3:12 what I was doing before to AI is like um you know you can't you can't fight

3:18 you can't fight technology man you can't win that battle it's it's um I was against AI of course when it came out

3:24 because um you know you know for obvious reasons it's threatening to the industry to the job it's scary it's something new

3:32 um you know people like that kind of safety they like that kind of predictability um and I saw a lot of

3:38 writers losing their jobs which I didn't like Um but the more I started using AI I actually did a talk in Estonia in 2023

3:46 which was my first talk at SEO Estonia um which is happening again this year and I really recommend that people go

3:53 about how I was going to give a talk on AI and I was using chat GPT a lot and I

3:58 realized that like chat GPT is actually better than most human writers The the original idea was for me to talk about

4:04 all the shortcomings of of ChatGpt and which there still are plenty but um my

4:10 whole idea was to talk about the shortcomings of Chat GPT and and you know mistakes that people are making

4:16 with it And the more I used it the more I was like "Wow this thing is actually better than most of the writers that I work with because um you know human

4:23 writers are the worst They're really awful." Like me me included like the they miss deadlines and they work slow

4:30 and they don't listen to instructions and uh they halfass things and they just they don't care you know there are a lot

4:37 of good ones don't get me wrong and I I I hire and train writers a lot now and you know I do I definitely do find a

4:43 good a lot of good writers but it's 80% are not good um and chat GPT it writes

4:48 clearly it listens to instructions it shows up on time it never makes it never

4:54 makes a um an excuse like oh I have a hangover and I can't come in to work you know it never says those things Humans

5:00 do that all the time you know So I really think that chatbt even just listening to instructions and getting

5:06 things done is better than 80% of of human writers because uh a lot of them myself included like to make excuses you

5:12 know So um yeah I decided to shift I still do human content for some clients

5:19 and there's still a lot of uh you know sales copywriting sales pages all that stuff I don't think should be done with

5:24 AI if you want it to be really good Um but for SEO purposes you know if you want good content at scale you know AI

5:33 is is more affordable faster and higher quality than most human writers for sure You still need a human who knows what

5:39 they're doing to oversee things to understand the brand tone to understand you know prompting and training and all

5:45 that have all that coming in the upcoming cautions Yes Right For sure Yeah Uh I I want to talk about the whole

5:51 process from start to finish So you know it's just AI speeds your job up It

5:56 doesn't do the job for you Before as an SEO agency you may have needed 10 writers Now you only need three or four

6:03 you know and uh you and you can use AI tools to to get that work done you know

6:08 So I like to say a good rule of thumb is like doubling the efficiency So if you have 10 writers you can get away with five now maybe four

6:15 and uh maybe less if you're really really good Um but yes that whole transition was just like I saw that

6:21 there was a big boom coming and there was nothing I could do to stop it And I thought that there were a lot of bad

6:27 advice about using AI from a people who were not content writers You know there's a lot of people out there who

6:33 are g there's a lot of people giving good advice um about AI but there's a lot of people out there who are giving

6:39 you know bad advice about AI as well So you have to be careful So I saw that gap in the market and I was like "Okay I think there's a I think I could really

6:45 help the SEO community by showing people how to write good human sounding content with AI." Um and just kind of jumping

6:53 because I was trying to talk to SEOs I know I'm rambling but they're like "Hey humans do this." And they weren't even listening They're just like "AI AI AI."

6:59 And I'm like "Okay well I have no choice." You know this is uh this is the future Time to jump on it now So yeah

7:06 Long story short that's it Okay Well

What Are the Key Strategies for Fixing Agency Roadblocks with AI?

7:12 We're going to jump into our first segment which is basically about fixing agency roadblocks with AI which you also

7:18 mentioned that everybody was talking AI Now you have worked with countless agencies and of course trained many

7:23 writers What key challenges do you see agencies facing when it comes to content creation and SEO

7:32 Uh I think the biggest issue is that SEOs misunderstand

7:38 uh what AI can do and what it's what it's actually meant for I think that a

7:43 lot of SEO people and that that their job is to do SEO They're not content writers you know right So what I what I

7:50 think a lot of SEOs don't understand is you should be putting a writing person somebody who knows content in charge of

7:56 the the AI content right A lot of them try to just have SEO people in charge of it or or they try to have um SEO

8:03 managers make the outlines and generate the articles and the SEO managers don't really know what good content looks like

8:09 or what it sounds like or what would be good for the readers They know what's good for Google which is great but they

8:15 don't know the other side of things and they end up producing what I think sounds like very generic AI style

8:20 content So that's um you know and there's low engagement uh there's not a

8:25 lot of clicks The clients sometimes get angry and you know not angry but the clients will say things like you know

8:30 this is not the type of content that we want This is not in our brand tone We don't like this There's a lot of editing

8:36 bottlenecks Uh you know you have to do a lot of revisions The client's not happy You wait a week you know for them to

8:42 respond Then the writer doesn't do the work and for three days You know it just it's it's a lot of headaches Um so I

8:49 think that's the biggest bottleneck that I see Another bottleneck I think is that um is kind of what I said before about

8:56 the clients is that uh uh agencies working with clients often have unhappy clients who request a

9:02 lot of revisions because the AI content sounds very very thin It sounds very

9:08 robotic very generic and the a lot of SEO people don't know how to solve that They think that the answer is in the

How Can You Train AI to Write Like a Human?

9:14 prompting and in reality it's not It's in it's in the the training and customization of the of the AI It's not

9:21 really in it's not really in your prompts People always ask me like what's the prompt for this That's not uh that's

9:28 not the way to think about it It's it the way to think about it is like I'm going to I'm going to do the writing and

9:35 the thinking the or I'm going to do the thinking The AI is going to do the writing And um so you need to think okay

9:42 what should I put here What should I put here What should I put here and then just tell the AI exactly hey in this

9:47 section I want you to say this and then back it up with this and then add a statistic Make sure it's 200 words or

9:54 less That kind of thing Very direct simple prompting like that is the way that you get very high quality content

10:00 And um so yeah that that's those are the two biggest struggles I think that clients of mine have Uh if another

10:08 uh struggle I would say is that there is poor communication between the SEO side

10:16 of things and the content uh managers and the content writers So what they'll do is they'll give a content brief and

10:22 they'll say here are your headings Here's your H2 And your H2 is we'll say we're writing an article the top five

10:28 SEO tips for 2025 And your H2 is uh tip number two and it's uh it's you know uh

10:34 use schema markup and they'll just say in the in the outline write about schema markup you know and then the writer you

10:41 know make sure to follow our brand tone The writer doesn't really know what to write They don't know what the brand

10:47 tone is They don't know which words to use and not to use They don't they don't know what's good or bad content So

10:53 there's that disconnect Uh so they just they write something and then the SEO is like oh I don't like this You know

10:59 they're like well what do you want and then the SEO person's like "Well I don't really know you know but I don't want this It's just I look at it and I don't

11:05 like it." Um so that that's also a big bottleneck that that disconnect between

11:10 the two sides of things Okay Now let's talk if a if an agency wants to

What’s the Best Way to Integrate AI into Your Agency’s Content Workflow?

11:16 integrate AI into its content workflow what will be the first steps they should take to ensure a smooth transition

11:26 Um okay Yeah if you're going to transition well I think what it's it starts with is that first they need to

11:34 understand that the goal is obviously not to replace your whole writing team The goal is to amplify what your writing

11:40 team can do by giving them AI If they used to write 2,000 words a day now they can write 3,000 or 4,000 words a day You

11:47 know uh so you want to amplify what they're doing and understand that the the goal here is an AI assisted content

11:54 department It's not just going to be AI is doing all the work for you you know So um that's step one Step two would be

12:02 to train your entire team on how to actually use AI properly And that would

12:08 come down to like how to how to train it to write in your own brand tone telling it which words to use and not to use

12:13 telling it how to write high quality content uh teaching people how to prompt how to outline and getting them to

12:20 understand the process of how they're going from start to finish From filling in an outline adding in extra context

12:25 prompting generating editing They need to learn all of that Once they learn all of that you can slowly start integrating

12:32 AI into the workflow Uh you know a lot of agencies have different levels of clients So they might have like one

12:38 client okay this person they don't pay that much and they don't even really care about the quality of their content They never ask questions

12:44 Okay so let's start with them You know they're not going to care if we use AI or not or you know maybe they will but

12:50 they won't notice you know Um so just slowly start to introduce it Train your team start to introduce it and then as

12:56 your team gets better you can start to expand to some of your other clients You don't want to just start doing AI

13:02 content right away especially if you don't have that that foundational knowledge of how to use it or what even

13:07 high quality content is which is you know it's crazy to me sorry to say but it's crazy to me that there are a lot of

13:12 people running content agencies who don't actually know uh who some they ask me like "What is high what is high

13:18 quality content What does it look like?" I'm like "How?" Well man I I don't know Like you know you'd think you they would

13:25 they would know something like that I'm sorry I'm not trying to bring any anybody down uh specifically most of the

13:30 agency owners I talk with are really really good and they have good content people in charge of things I'm not saying everybody's like that but um I've

13:37 definitely worked with some people like that before So you want to get that foundational knowledge understand that

13:43 we're only going to do AI assisted content let everybody train on it in a small controlled environment and then

13:50 slowly introduce it uh into the company And then for each of your clients make a custom GPT trained on their brain brand

13:57 voice Um and uh assign you know one writer to that to that client that is in

14:04 control of that custom GPT you know and is training that to like okay I don't like this I like that I don't like this

14:09 I like that Here are examples to follow and not to follow And uh they you know they can create all the content for that

14:16 for that brand And one writer should be able to handle all of it right now Uh

What Common Mistakes Do Agencies Make When Using AI for Content Creation?

14:22 what are the biggest mistakes agency make when relying on AI for content creation I know you mentioned quite a

14:28 few but are there any other big mistakes also Um yeah I would say just you know I've

14:35 said it already but relying on AI too much you know just thinking like okay if I just create this like uh I'm going to

14:42 use an outline and then I'm just going to plug the outline into chat GBT and I'm going to say oh you're an expert in this topic and uh write me an engaging

14:49 article on this Well then you're going to get you know trash But if you if you

14:54 put you know more complex if you put like better detailed outlines more complex tone instructions better

15:00 examples better training um you know that that's that will be much better So

15:05 that's one of the biggest mistakes Um another mistake I would say is not

15:10 investing in building a process because a lot of the times when I when I work with a client we'll do a discovery call

15:18 and you know it be kind of like okay well you know what's the process like and a lot of them are just like oh we

15:23 just make this outline and or we just make this article and then we hand it to the writer you know or like you know we

15:30 put it here in Trello and the writer has to access it you know whereas like it should be very well defined it should be

15:35 like an assembly line You have a content manager who selects the topic and

15:42 creates an outline That outline will then be sent along will be assigned to a writer The writer is given specific

15:49 instructions to follow their content guidelines to create that article That is then sent to an editor The editor

15:55 uses a checklist to make sure that it that it's high quality And then from there it is either sent to the client or

16:01 if you have your own websites then you can publish it And then every week the manager the content manager comes in and

16:08 evaluates the editor and the writer very quickly just to make sure everything is going They select one or two articles

16:14 depending on your volume and they look at the quality control checklist to make sure that they've passed the checklist

16:19 Make sure that everybody's doing their jobs correctly everybody's following the SOPs everybody's following the guidelines and then that there is

16:26 everything is standardized or you know maybe not standardized but written in stone is probably a better word This

16:31 writer does 50,000 words per month using AI They do this many articles This is

16:38 the article they do today This is the one they do Tuesday Wednesday Thursday This is when it the editor reviews it

16:44 Just make sure there's a system in there uh that everybody needs to follow and then it runs itself You know it might

16:50 it's a lot more work upfront and sometimes it's intimidating but once you set up the system it starts to run very

16:57 very smoothly And sometimes the agency owner can actually just detach from it

17:02 and not have to worry about it because their content manager is now running it And the content manager everything is so

17:08 systematized that the content manager doesn't even have to really worry about it either The writers and the editors are doing the the grunt work

17:15 So um and even bigger agencies will sometimes have another step They'll have a content manager and then they'll have

17:22 people who who construct the outlines for the writers and they'll have another layer of you know uh let's call it

17:29 management in there So they'll have content manager another outline manager we'll just say you can call whatever you

17:35 want Uh writer editor quality control checklist and then submission some you

17:41 know So make sure everything is systematized Make sure it's like an assembly line Uh don't just say "Uh

17:48 maybe we'll do this article tomorrow and here writer you you maybe do this Monday." You know you need to keep track

17:54 of your writers Uh give them check marks and strikes give them steps to get to bonuses long-term goals of becoming

18:01 editor all that stuff That'll get rid of your writer turnover It'll improve your your content quality all that all that

18:07 good stuff Okay Now uh can you like TPD I'm sure with this

Can AI Really Produce High-Quality SEO-Friendly Content?

18:15 they can produce very high quality SEO friendly content Yes they can if you put in the work Yeah

18:22 they can Uh for sure but it's not going to do it in one in one shot You know

18:27 you're going to need to to give it some you're going to need to give it good instructions You're going to need to give it good examples to follow You're

18:33 going to need to put in the right rules for it to follow And you know if you're an agency creating for for clients each

18:40 of those clients is going to have different requirements like they like this brand tone they like their content like this Some clients are very picky

18:47 and you know you need very specific rules You need a writer who understands the niche You need an editor who

18:53 understands the client's needs Um but for a lot of clients I would say 80%

19:00 that don't care too much Yes with with some good training and good prompting

19:05 And when I say training I don't mean fine-tuning You do not need fine-tuning I don't think for web content you really

19:12 don't need that I I I've I've seen a lot of people you know on Medium and on social media sites talking about the

19:19 value of fine-tuning and I'm sure it has a lot of value in other in other areas of AI I don't know about those areas but

19:25 uh in terms of content I've seen what people are have talked about like okay we've done a lot of fine-tuning and

19:31 here's the output I could have gotten that same output in 30 minutes of work without all the fine tuning you know Um

19:38 you just need good examples You need the right rules put into your uh custom GPT back end And you need to just understand

19:44 good content and learn how to prompt Like uh you don't need to pay tens and tens of thousands of dollars for

19:50 fine-tuning And I would also this is a good chance since I am now on a podcast if the person who is fine-tuning the LLM

19:56 is not a content writer or a copywriter then I think you're just going to have an LLM that's fine-tuned on bad web

20:02 content That's just my opinion But um may may maybe I'm wrong Uh maybe I'm

20:08 just I'm a little bit of a I'm a little bit of a sometimes for to use that word but um I don't think you need

20:14 it So you just need that that you know if you have that training and you have

20:19 the right outlines and the right style of prompting I think you can get very reader friendly and Google friendly

20:26 content that that that's going to have good engagement good time on page low bounce rate good rankings all that stuff

20:32 Now I'm sure you must have tried all the LLMs Which one would be because a lot of people swear by claude and you most of

Which LLM is the Best for Web Content?

20:40 the time talked about chat GP2 Is there a favorite which you would recommend when somebody's doing a setup like this

20:47 or how uh I I always use chat GPT I don't I really don't get the hype around

20:52 Claude To me Claude just it looks like ChatGpt but just in a conversational

20:58 tone Like that's really if you were to put like in my in my experience if you just put like write this in a

21:04 conversational tone into chat GPT that's almost exactly what you'll get with Claude You know Claude it all of these

21:10 AI tools have the same shortcomings They're very robotic They're very surface level They're very generic They

21:18 make a lot of content mistakes and the tone is not so good Now I will say that Claude out of the box does have a little

21:24 bit more readable tone than chat GBT and it doesn't make some of the same chat GBT annoying stuff like too much

21:30 em um you know crucial and delve and key and all that stuff embark and all that I

21:37 get less of that from Claude The thing is though if you just like I I use I use a custom GPT that's been just trained on

21:44 my voice for and I've been doing it for so long now that my that my custom GPT

21:49 sounds a lot like me and there's just no reason for me to switch to another LLM

21:55 Um because I'm getting what I want out of chat GPT already So I will say that

22:00 out of the box if you were to just use raw chat GPT and raw Claude you would probably

22:07 get slightly better result from Claude but I still think you're going to have almost all the same AI problems And I

22:13 feel like chat GBT is just better and it's more user friendly uh to me and I

22:19 that that's why I'm still sticking with it And I've just I I I have that custom GBT trained in my voice already So

22:24 there's no reason for me to switch Okay Now many agencies fear losing their

How Do You Balance Automation with Brand Authenticity?

22:30 voice when scaling with AI How do you balance automation with brand authenticity

22:39 Um yeah I I think it's definitely possible I will just say that uh and again I'm sorry if I sound a little bit

22:44 cheeky here A lot of agencies tell me that they really like their brand tone and then I look at the brand tone and it

22:51 just looks like the same academic corporate SEO style content that I see everywhere else you know So the first

22:57 thing I would think is like we need to really take a good look at your content and make sure you actually do have a

23:03 brand voice you know Um I'm not saying that all agencies are like that There are a lot of agencies that produce good

23:09 content for sure Um but I've also worked with agencies who are like "Well we want to maintain

23:14 our brand tone." And then I look at the content and it's just kind of like it sounds like standard SEO content you know But it's it's 100% possible to

23:21 maintain your brand tone with AI so long as your editor uh puts in some work to improving

23:29 the output And that's no different than if you're working with humans Back before AI when I was working with humans

23:35 after a human wrote things that had to be submitted to an editor who would then improve things to make sure it matched

23:42 the brand tone you know right Uh so we still have that editor who's there doing the same job as before It's just now the

23:48 writers are producing things with AI Um and yes you can you can maintain the brand tone if if you give your AI good

23:56 examples to follow If you say "I like this word and I don't like this word." When instead of using this style

24:02 sentence let's use this style sentence Oh here are some customer testimonials of mine Here are some good things

24:07 they're saying about us Please work this into your content Oh here's some stuff that we like here's some reusable

24:13 language like oh we're we are one of the longest running SEO companies and we've won this award and we specialize in

24:19 helping clients do this this and that you know you can copy paste that language into your into the back end of

24:25 chat GPT and then you know when you're writing you can just say okay mention some client testimonials mention this

24:31 type of language oh mention um mention what we specialize in oh u make make a

24:37 joke here's uh here's something that I've liked um you

24:43 uh emulate this style of content in this section you know So as long as the AI

24:48 knows exactly what you want you can't say things like make it engaging You can't say things like make it friendly

24:53 You don't want to say that It's too gen it's too ambiguous But if you say "Here is what I mean by engaging Here's a

25:00 thousand words of examples Here is the type of sentences that I like Here are the type of words that I like This is

25:05 what I mean by engaging." And then you say "Follow your tone guidelines." then

25:11 you will get uh content that's on brand for sure you're gonna get 80% there 90%

25:16 there with AI And then your editor has just got to touch things up And that's exactly how it was before with humans

25:21 except for humans were twice as expensive and produced half the amount of content you know So I mean maybe more

25:28 than twice as expensive you know So I will say this with uh if you're an

25:34 agency and you want to keep your costs down you can sacrifice a bit If you want

25:39 to keep costs down which I don't always recommend I definitely recommend you do invest in your writers You want good

25:45 ones You can sacrifice a little bit of quality on your writers if you want to keep costs down but you can't sacrifice

25:51 on the editor You need a really good editor because the editor is going to be that last line of defense between you

25:56 and the bottlenecks and the angry clients and the you know the crappy articles on your website or a client's

26:02 website you know So uh that right that editor should be able to touch up things and be able to like clean up the AI

26:09 sounding stuff and and and all that you know but again like when we were working with um humans only three years ago four

26:16 years ago we had all these problems as well I mean the fluffy content uh you

26:22 know dumb words that nobody uses non-con conversational tone missing the brand tone not elaborating enough you know all

26:29 that stuff It's the same problems I mean what people say that AI content sucks Well where did AI content come from It

26:35 was ch it was trained on all the human right that was on the web before you know so the human content was just as

26:41 bad You know AI content wasn't spawned out of the air It came from human writing U so um so yeah Uh okay that's

26:52 that's my rant Now let's move to the next segment

26:57 humanizing AI content and of course beyond the hype Uh now when you audit AI

What Are the Biggest Red Flags in AI-Written Content?

27:03 written content what are the biggest red flags you see Um the biggest red flags for AI

27:10 content aside from AI words like we all know those words crucial delve embark

27:15 key all of that stuff for me is like the robotic structure of AI U AI follows a

27:21 very robotic and factual structure So it's like what's the benefit of SEO for local businesses You know SEO for local

27:28 businesses helps increase your visibility It does this by improving your rankings in Google Google prefers

27:35 you know uh local businesses who use uh who use uh local citations and who add

27:40 like local keywords into their headings This is beneficial for you because like it's just fact after fact after fact

27:46 right Um that's that's a dead giveaway of AI AI also loves to to to

27:54 um write very surface level things You know it might be like what's the benefit of AI for SEO And be like you know AI

28:00 for SEO can help speed things up and reduce your costs Okay And then what Okay Well it does this by by automating

28:08 tedious tasks Okay It's just there's not much detail There's not much variation It's just very surface level stuff So I

28:16 would say that AI also has a lot of behaviors that like it tries to act like a human and it fails miserably It does

28:21 that like question and answer type game where it's like "Oh what's the benefit of AI I'll tell you buddy." And it's

28:28 like "Okay it's not how humans write It's not how they talk." Uh AI uses a lot of hype like a lot of exclamation

28:34 points That's a big one Um also like a lot of people don't know

28:39 how to use chatbt properly So they they use that standard chatbt tone which is

28:44 very corporate and it doesn't fit like with the with a so say your niche is like um you know uh supplements you know

28:53 male male uh testosterone supplements or something and then I'll see I'll see

28:58 content written for that like testosterone brand It's like if you're in the world of testosterone supplements

29:04 then you must understand that it's a pivotal choice you make in order to optimize your health you know and it's like okay that's that just sounds like

29:11 very very stale right It sounds very generic you know To me that's a very that's a dead giveaway That's a red flag

29:18 of AI content for sure Um you know no transitions between ideas

29:25 is a big one too where it's like testosterone will help you grow more muscle in the gym With more muscle

29:31 you'll feel better and be healthier Everybody wants to be healthier like it just goes again from one idea to the

29:36 next without elaborating without transitioning or like however moreover

29:42 in addition you know um continu uh in addition to that that kind of stuff Um

29:50 so those are all dead giveaways Poor transitions generic content stiff corporate stuff uh AI

29:58 words Yeah I would say that that's okay Now uh a lot of agencies are trying to

How Can You Humanize AI Content Effectively?

30:05 humanize AI content but what does that actually means

30:11 That's a good question I would throw it back at you What do you think it means It means what you mentioned It means not

30:19 being superficial going in depth connecting with the content And that's

30:24 what you just you gave the answer just minute back So is that all I mean that's the that's the that's the main thing for

30:31 me um is that uh you know humanizing the content Yeah sure changing the words

30:37 will help a little bit I see a lot of people like you can humanize your AI by getting rid of these AI words That's a

30:44 good start That's just one out of many many factors though Um you know good human content well a way to think about

30:51 humanizing content is like well what what do humans do that AI cannot do Humans are good at understanding the

30:58 customer Humans are good at empathizing Humans are good at emotion Humans are good at uh elaboration and details and

31:05 creativity right AI is very mechanical It's very good at writing very quickly and clearly and concisely and structured

31:13 right Humans are good at the other stuff the creativity and the emotion and the experience and all that stuff So you

31:19 have to you have to add in things that AI is not capable of doing your own

31:26 personal opinion your own personal experiences uh emotions empathy uh mentioning even

31:34 the reader It's like if you're reading this we know that you have experienced this or you might be thinking this you

31:40 know uh if I see that in a piece of content I always think like oh that's a really good touch that's like pretty engaging you know like

31:46 um um I work with one mental health clinic and uh you know sometimes we

31:52 write things like if you're experiencing this problem we know that you're feeling X Y and Z and all you want is to just

31:58 feel better right So and the readers you know when they see that they're going to be like okay this person gets me you

32:03 know AI doesn't really get that It does get it if you tell it to do that If you

32:08 tell it please please identify with this reader's problem this problem and give

32:14 them this solution you know it will do it but it's not going to do that instinctually because it's a robot

32:19 Humans are more instinctual about that So yeah humanizing you're right it's it's getting it that connection with the

32:25 reader is is how you humanize it So the first step is to remove all the BS Um

32:30 it's to remove all the BS As one client of mine said it's making sure that the AI doesn't f it up You know I don't want

32:37 to swear on the pot I don't know who uh I don't know who's listening but make sure the AI doesn't screw things up in

32:42 the beginning That's step one to humanizing things And then the next step is getting to that next level adding

32:48 experiences um adding your own opinions Even something as simple as like here at our

32:54 company we like this because in the past we've seen this you know people don't expect AI to do that Uh that's a human

33:01 thing So you know humanizing AI is a lot more than using the right words It's it's it's making that connection

33:08 Okay Are there any tools that generally help or is it all about the writer and

What Tools Can Help You Humanize AI?

33:14 editor Um you mean help to humanize things Yes

33:19 Um I think that it's really down to the writer However you can also use chat GPT

33:26 to help humanize things You can put in some content like put in a section of your content be like are there any

33:31 experiences I can add here Is there maybe some type of um you could just have it make up the experiences if you

33:38 want Can you add your own opinion in here Uh what are some ways we can connect with the reader here Those are

33:44 those are things you can use uh chatpt for Uh you can even you can even just try and fiddle around with it and say

33:50 like hey I'm writing about this Can you connect with the reader here on an emotional level and and see what you get

33:55 I think that's good But it's going to come down to the person who's using it And uh the person who's using it needs

34:01 to know uh how to make that connection with people And I've seen it uh I've seen the engagement go way up the bounce

34:07 rate go way down time on page go way up because people you're actually creating content that resonates with people And

34:15 um that's always a that's always a good thing However um you know I'm sure that I I I to be

34:22 honest with you I haven't used the humanizing tools so I I can't say for sure Um it's just because I kind of have

34:28 skepticism about them but they might work I don't know Um I don't know if they do or don't because I've never

34:33 tried them Now uh what's your personal AI process Do you use AI to draft and render refine

What Does Your Personal AI Writing Process Look Like?

34:41 or do you use it differently So the AI process would be depending on

34:48 who I'm writing for If I I would you if I'm writing for a certain client that day I will use the custom GPT that I've

34:54 created for them And then yeah I will outline the articles and I'll put specific points into the article that I

35:00 think will help humanize it and make it flow better I will add extra details where necessary to improve the outlines

35:06 And then I'll generate section by section And when I generate section by section I will add different parts to it

35:13 to help it flow better And once it's once it's done then I'll go through each section and I'll just make like I'll run

35:19 through a checklist of things and I will just kind of touch up each section a little bit depending on the client Some

35:26 of my clients I write human content for because they don't want AI and they're pretty you know well educated in the

35:31 area They can they know what's AI and what's not Um so I only write you know

35:36 human content for them For other clients um you know uh I will use AI and that's

35:43 that that's the process that I use And again depending on how picky the client is I will put more work into editing the

35:50 content Um but yeah for the most part that's the process Custom GPT outline

35:55 extra details extra humanizing elements uh prompting and then editing finishing

36:01 up section by section Correct Yeah Right Now uh AI sometimes generate incorrect

36:09 or misleading information What's the best way for agencies to fact check AI generated content and ensure accuracy

36:18 Never let the AI generate the facts on its own You know um always always have

36:25 somebody responsible for researching and creating outlines And when they create outlines make sure to tell them make

36:33 sure to tell them like "Okay let's put a statistic here." But have the human find the statistic for you They can use AI to

36:39 find it They can be like "Hey can you show me some some statistics on this along with links?" And then you can

36:44 check the links to make sure it's correct But um yeah I I I wouldn't trust

36:50 AI to do it It's just too risky in my opinion It hallucinates too much and just makes random up all the time So uh I wouldn't I I I wouldn't trust it

36:58 So either the writer or your your content outline creators your man your content managers or whoever is going to

37:04 create the outlines should be responsible for finding the statistic and the editor must check Factchecking

37:10 is a very important part of quality control Okay Now are there any specific

How Can You Get Better Results from AI Tools?

37:18 prompts technique that agencies should use to get better results from AI tools or is more about custom chat GPS only

37:26 It's I would say it's like more I would say it's like 80% the custom GPT trained

37:31 on how to write good content and that that 80% also includes like the human being who knows how to improve the

37:38 content That's 80% of the battle right there Prompting is is relatively prompting is relatively

37:45 little you know it's it's it's of relatively little importance in my opinion What really matters is creating

37:50 that outline for your article and putting the right information into that outline uh when you when you have that

37:57 outline with the right information in it all you have to do with prompting is put that outline section by section into

38:02 chat GPT That's it You don't need these 10,000word prompts If you want to call uh if you want to call that outline your

38:09 prompt that's fine by me Um sometimes people call it chain of thought prompting I don't think you need a fancy

38:15 term for it at all I think it's just called outlining you know And um you can

38:21 you can put those outlines directly into chat GPT and just say generate this you know uh you know and

38:28 um that's it But you know the skill is understanding what good content is and

38:34 writing your outlines accordingly with extra details to help guide the AI along That's that's the big skill in my

38:40 opinion So yeah I guess you could say that's prompting but that's that that's how I do it outline extra details put

38:47 the outline into chatbt and generate You don't need any fancy prompts like uh you know imagine you're a an astrophysicist

38:54 with 25 years of experience and you need to delve deep into your you know childhood to find these beautiful

39:01 memories to create It's like that's not how AI works It's not just not how it works at all man Like that's all just

39:07 that's all so you don't need to you don't need to call an avatar for that No

39:13 no you don't No man You don't you don't need prompt engineering You don't need any of that stuff man Not to create uh

39:21 it's AI is just a writing assistant That's all it is U you just give it specific instructions

39:28 I want you to write this I want you to write this heading Then I want you to write this And I want you to write that

39:33 and then this And make sure to mention this and mention this statistic And then have AI fill it in for you That's that's

39:39 how you use it the correct way And the best way to think about it is like a scribe from the medieval ages like

39:45 medieval times you know there was like a there would be like that scientist He's like you know a chemist who's practicing

39:51 uh you know whatever they called it at the time What what was the name of it Um

39:56 and chemistry but there's another word for it You know how they're like practicing things and they tell the scribe "Hey write this down Write that

40:02 down." And the guy is sitting there just writing it for them right You know that's what AI is It's you saying "Hey

40:07 can you write this and can you write that and you write this?" like uh it does the manual work you do the thinking

How Do You Reassure Clients About AI-Generated Content?

40:14 Okay Now agencies often get push back for from clients who call out AI content

40:20 So what's your script for reassuring them and how can white label partners like page traffic add credibility here

40:29 So um I think that if you're writing good enough quality content the the the the client is not even going to know

40:35 it's AI And even if they do know it's AI they should still be satisfied with the content if it's high enough quality

40:42 because I guarantee you if you write quality content with AI it's going to be better than most human written content

40:48 It's going to be more concise It's going to be more full of value and unique data It's it's going to it's going to be

40:54 error-free It's going to be uh a lot of those different things I think the people who are getting push back from

41:00 clients are the ones who are not editing their content properly and let keeping too many AI artifacts in there and

41:06 keeping too many like AI sounding words and phrases like if you've ever heard of this then you know this or whether

41:12 you're this this or this you're going to love our services or you know cliches and stuff So if the client is still

41:18 picky and the client still says um you know hey we're worried about AI

41:24 you can assure them that look uh Google it doesn't have the the resources to really know exactly who's creating the

41:30 content with what you know it's not going to it's not going to crawl every it's not going to understand every single word and know oh this company's

41:38 using AI therefore we're going to banish them It's it's about quality It's not about means of production You know I

41:43 don't think Google cares if you write it on paper It doesn't care if you write it on uh papyrus It doesn't care you know

41:49 if you're using a clay tablet or a keyboard or AI or whatever It's not about how you're producing it It's about

41:55 the end quality you know And um so

42:01 um as long as the the content is quality enough that then AI shouldn't matter The

42:06 people who I do think are in danger are the people who are creating just very

42:11 generic spammy AI stuff because you know Google might not care right now I mean I

42:17 think they do uh based on what I've seen they do care a bit you know for the worst AI stuff Um I don't think they

42:24 care if your AI is you know decent And um but they you know everybody's

42:30 creating AI content Google is h has a lot of data on what AI content sounds

42:36 like and uh you know what common words and phrases are and uh common language

42:42 structure and stuff like that And I do think that kind of a day of reckoning is coming where they're going to have some

42:48 types of updates that affect websites that are using two mechanical AI style

42:54 content that's optimized for for search engines But I mean I don't know when that's going to be And obviously as

43:00 things stand right now AI content is ranking just fine so long as you put in some effort Um yeah you don't want to

43:06 just one click chat GPT things You want to make sure it's good But I mean I see AI content ranking just fine So that's

43:13 how I would reassure them Okay Now let's talk a little bit about scaling content departments Uh you advise agencies to

What Steps Are Involved in Building AI Content Labs?

43:21 build AI content labs Now what does this look like in practice and what roles are

43:28 non-negotiable Um so you're talking about um when

43:35 you're scaling up like just starting or just in scaling up not starting up but

43:40 scaling up So yeah when you're scaling up um I

43:45 think it's really important to have that that process in place that I talked about before because when you have that process in place

43:52 um you also need you need to have that process like the assembly line that I was talking about You also need to have the the foundational principles of

43:58 content like good content guidelines and AISOPs Here's how we use chat GPT to

44:04 create content You need those things and you need uh you need good outlines and I

44:10 also think that you should go through a training process So like when I say like lab or like controlled environment you

44:15 know I don't think you should just immediately have writers go into creating content for clients uh with AI

44:22 because there's just too many things that can go wrong And uh what I've seen over time is that if a if a writer can't

44:27 write 300 good words they can't write 3,000 good words So I would start very

44:32 small and just do small training exercises Let's do 300 words See if you can get it right Okay now we're going to

44:39 do 600 Now we're going to do 2,000 Now you're going to write for a client you know So kind of build them up slowly

44:45 that way That That's how I would slowly introduce things And then scaling up

44:51 Yeah you want to hire more writers And when you're hiring you want to give them tests You want to test them on their

44:56 writing abilities You don't need to I I don't even care about applications I I I almost never look I never look for

45:03 application applications at all All I care about is the writing test I want to see if this person can write or not

45:09 Um and then when I see if they can write or not then I bring them in and I start testing them on their abilities to first

45:15 write uh human content and then to write with AI And the first test always do not use AI If I catch you using AI and I

45:22 know what AI looks like then you're gone You know I don't use AI content detectors have seen so much AI content

45:27 every day that I know what it looks like Um then they're gone you know and then I move them into AI testing and then boom

45:36 I I teach them okay here's a custom GPT here's the tone we like here's your outline here's how to use the outline

45:43 here's how to edit here's the quality control checklist They need to know all those rules And then the best writers

45:50 uh let me give a caveat here You don't always want to do this but yeah as you're scaling the best writers should become your editors right But what I

45:57 would do is give them half writing If they're a really good writer stick them on the pickiest clients and reduce their

46:03 workload Just give them a little bit of work each week on your pickiest clients and have the rest of the time they are directing the other writers on how to

46:10 write with AI They're the editors who are leaving feedback They're the editors who are touching up the other articles

46:16 Uh that's a good way to do it Um what else about scaling up

46:23 Well uh yeah Do you have any specific questions about scaling up I'm trying to like Okay Yeah Yeah Hit me That would

In-House vs Outsourcing: What’s Best for Your Content Team?

46:29 give me a little bit of inspiration Yeah So so uh what's the future of in-house

46:35 versus outsource content team Where should agencies double down versus delegate

46:42 So you when you say in-house do you mean like you you mean in-house for the agency specifically like the agency is

46:49 creating the content with their team for their clients not not the client creating their their own content right I

46:55 think everything should be I I personally think that agencies should try to keep everything inhouse Um

47:02 because if they really understand how to use AI the right way and they have good people and they have good processes and

47:09 they have good knowledge of AI they have that massive competitive advantage over everyone else And I wouldn't want to

47:15 outsource and and you know get other content writers into the mix that don't know our processes that don't know our

47:22 quality standards And you know if I've paid a lot of money to learn that and invested a lot of time in that I

47:27 wouldn't want to um I wouldn't want to like start teaching other service providers how to do that stuff you know

47:35 And um I mean I guess if you're overloaded and you have a lot of work to do I guess

47:41 it's not a bad idea You're talking about specifically creating content So as like an agency you would have your own writing

47:47 team but then you would also outsource to other content providers right Yeah I wouldn't want to do that I wouldn't want

47:53 to do that because now you're creating yet another step in the process between

47:59 between the client and the you know and the end article that they get Um and I

48:04 wouldn't want to have to train new people and and muddy up the works like that you know Um I think you're much

48:09 better off hiring new writers into your own agency if you have too much work If you really need it in a pinch sure But I

48:15 think keeping everything inhouse is the is the way to go Okay Now when client

What Are the Most Common Issues Clients Face with AI Content?

48:20 comes to you for content help what's the most common issue they face

48:28 Uh specifically agencies you mean right No uh uh to you when a client comes uh what

48:36 are the most common issues which have for content help I mean they can be agencies specifically

48:42 for agencies I as well you can give examples for both yeah I think for agencies the two most common issues are

48:49 just like the the processes are not working we're wasting too much time with bottlenecks the content is not

48:56 satisfactory you know like I would just say that there's that one blanket problem where it's just like this ain't

49:01 working like the content is low quality and then I've got to kick it back to the writer The writer takes forever to get

49:07 back to me Now the client's unhappy and it's just it's just not working So that that problem would be like we don't

49:13 really understand how to create quality content at scale That's the that's the problem that they come to me with Uh the

49:19 like the efficiency is not good They're investing a lot of money and not getting a lot of output That that's just that that one big blanket problem is

49:26 something's wrong here Um and the the other one that I think is just as common there with agencies is their their

49:32 clients are not happy Like you know they keep creating content and the clients just don't like it you know and um

49:39 there's too many revisions needed or sometimes even some clients of mine have

49:44 either been in very you know danger of losing the client or have lost them because they didn't produce quality

49:52 Um other issues are like you know our our content is not ranking or like we

49:58 don't have good time on page the bounce rate is really high nobody's uh downloading any of our uh any of our

50:04 downloadables or nobody's contacting us or anything like that Or if we're writing product reviews nobody's

50:10 clicking and buying There's a lot of those problems You know obviously like not ranking is is a big problem but

50:15 that's more of the SEO side of things Uh some people have told me they have problems getting indexed and I think

50:21 that at least in my experience a lot of that content that's not getting indexed is just really bad lowquality unedited

50:28 AI content So there's that as well Um so yeah it all ties back to uh

50:36 unhappy clients uh poor processes low efficiency headaches uh content that's

50:42 not converting content that's not ranking all all that kind of stuff Okay Now how do you help an agency fix

How Can You Fix Bad AI Content That’s Already Published?

50:50 bad AI content that's already published

50:56 The first thing that we would need to do is just make a spreadsheet with all the content and do a full audit Okay And we

51:03 would need to we would need to figure out now already published on on a client's site right But if the client if

51:08 the client's complaining you know we need to make a spreadsheet of all the content then we need to audit things We need to assign a

51:15 score to each article We need to see is this salvageable Do we need to full rewrite or is this okay Then we order

51:21 them from uh most important to least important We create a a CRO checklist

51:26 saying we're going to do this this this and this to each article We try to talk we we try to come up with a a standard

51:33 amount of time to invest in each article Maybe it's 30 to 60 minutes Maybe if it's longer it's 2 hours Whatever We say

51:39 "Okay the writing team is going to invest a maximum of of one hour into each of these articles." And then we

51:45 just start assigning the articles day by day You know here are your two articles to revise for today here or whatever

51:50 your three articles depending on how much time they have And um we go through and we start revising the content If the

51:57 content's not ranking as well then we we have to revise the SEO side of things too Like we have to make sure like you

52:03 could use surfer or something like that Whichever whichever tool you're using we have to do that

52:08 And then if it's just like if it's not driving any engagement the bounce rate is high the clients aren't happy then we

52:14 need to go if the clients aren't happy then we need to go talk to the client and figure out what's going to make them happy Because a lot of times clients

52:20 will be like they'll just say things like we don't like this And then I'll say well why don't you like it And they

52:26 say we don't we don't know And I'm like okay well that's that's not helpful You know thanks Um so we need to figure out

52:33 like you know what's going to make them happy And then we need to come up with a again we would come up with a checklist for that and we would say all right

52:39 let's let's do 45 minutes on each of these articles to change them and make the make the client happy And then we

52:44 show them after we create the article Here's what you asked for Here's what we changed in the articles You can there's

52:51 no possible way you can be unhappy now Almost like telling them like priming them to be happy Be like this is this

52:56 has made you happy right That way they're just like yeah fine It's h I'm happy And they go away you know

53:03 So yeah that's what I would do Now let's talk about a future of AI in content

What Does the Future Hold for AI in Content Strategy?

53:08 strategy a bit Now uh AI is being used for personalization in marketing How can

53:13 agencies leverage AI to create more personalized content experiences

53:19 Um when you say personalized do you mean like personalized to a specific client

53:24 or like to to the audience or to that to that reader Exactly To that reader like dynamic to the readers to the audience

53:32 Well I think that um yeah because I was going to say I don't really know much about dynamic content stuff but I know

53:37 yeah about personalizing for an audience you know I think AI is is I think AI is

53:42 great for personalizing content to an audience because this is a bit of a complicated answer but let me explain So

53:48 like back in the day before AI if I had to write for a client and I

53:54 didn't really understand the niche it would take me like six hours to write an article and I didn't have the brain

53:59 power left to really sit there and think about how can I personalize this for an

54:04 audience You know I didn't have the time to do the research I didn't have the brain power to be like uh yeah how can I

54:10 how can I personalize this for this audience And what do I think this audience wants What are their problems

54:15 What are the solutions I just didn't have the brain power to do that at the time unless a client was really paying a lot of money and I understood the niche

54:22 Um you know now with AI you can create articles in one to two hours you know maybe less and you don't have to use

54:29 your brain as much So now you have more time to sit there and actually think about rather than how do I finish this

54:35 content you have more time to sit there and think how can I make this content better And now you have AI which is like

54:41 the best research tool of all time You can say "I'm writing an article about this for this

54:48 audience and tell me some things that I should include in the content Give me bullet points of different things to

54:54 include." And then you can take those things and you can add it into your content I do not recommend telling

54:59 ChatGpt "Hey I'm writing this article for this audience." And then just generating the article That does not

55:05 work It's going to be very generic and all you're going to get is it's going to change some of the words you know like

55:10 oh I'm writing an article about running for beginners You know write this audience for an audience of beginners

55:17 All you're going to get is chat JBT is be like hey beginner are you just starting out on your running journey

55:22 Well now we're going to help you And like it's not going to be it's not going to be good But if you use it as a

55:28 research tool and say "Hey I'm writing an article about running My audience is beginners What can you tell me about a

55:34 beginner and what they're looking for in a running shoe or a running gear or whatever What what problems might they

55:39 be facing What solutions do they want What um what emotions are they feeling right

55:45 now Are they feeling fear or greed or you know anger or whatever You can take

55:51 all of that AI does the research for you and then you just use your brain power to figure out where to put that into the

55:57 content AI is freeing up our brains to do the thinking We used to have to it's the

56:03 same thing with like machines to make clothing right We used to sit there all day knitting clothes you know and it

56:10 would take you days and days to make a shirt So nobody had time to think about branding Nobody had time to think about

56:15 marketing you know People would be like "What branding What the hell is branding I don't have enough I I don't have enough time to even make this shirt."

56:21 You know um you know nowadays the machine makes the shirt and the human thinks about branding and style right So

56:28 that's kind of where I think um AI is going with personalizing content

56:34 Okay Now how do you see AI impacting the way agencies grow and scale their business

How Will AI Impact Agencies Moving Forward?

56:42 Oh uh I mean it's going to change everything It already has I think you know AI has doubled or tripled

56:49 efficiency for people Um you know you can have uh at the very

56:54 at the very least you can have a writer who used to produce you know like I said 2,000 words a day Now they produce 4,000

57:01 um and for the same price you know and it kind of sucks for the writer but it it also doesn't because 4,000 words for

57:08 them now is the same effort as 2,000 words used to be So it's not like they're really working much more Um you

57:15 know so it's huge And um I saw a very good post on Facebook the other day and

57:21 I don't want to steal credit for this but uh I don't know who wrote it but I I will say I did not come up with it that

57:28 they think that people are wrong about AI and that oh I can just fire my team and use AI and I can do the same output

57:34 as before I think a better way to think about it is now you have AI you should be giving that to your existing team and

57:41 increasing the the production You know you don't want to maintain the same level of production and just replace

57:47 your h human employees with AI You want to give your human employees AI and double or triple the current production

57:52 That's that's what you want to do Um and it's going to free us all up from

57:58 burnout it's going to free us up from thinking about all these little details and uh having to remember all this BS

58:04 and like uh you know with a lot of clients I have so much like data on them and so many so many examples saved now

58:10 into their specific chat windows and stuff that like if I I don't have to like sit there and like read documents

58:16 anymore and think too much about the client uh because it's all saved in there you know I could be like oh hey

58:21 what problem is this what fe what does this feature do uh what are some testimonials you know I don't have to

58:27 use my brain for that anymore I can let Catchy BT tell it to me and then I can use my brain to think about that stuff

58:33 So yeah um I think that what we're gonna see is leaner teams for sure We're not gonna you're not gonna have agencies

58:39 with like 50 writers anymore You're not going to have like you're not going to have like a hundred writer content mills

58:44 anymore I think those days are gone or soon to be gone completely But what you will have is like you know good good

58:51 agencies with specialized AI for each client trained on the client's voice They're going to be lean teams with one

58:57 to two editors three four five writers you know and they're going to be able to produce hundreds of thousands of words

59:04 of content per month That's even better quality than before I mean this is very

59:10 rarely in in human history does technology come around that improves quality improves efficiency and

59:18 decreases costs all at the same time you know Um okay So yeah I think it's I

59:24 think it's going to be amazing for agencies if they learn to integrate it properly Right now can AI tool

59:30 effectively help with keyword research and content planning or should agencies still rely on traditional SEO tools

59:39 I will I think I should refrain from answering that question because I'm not an expert in this topic I'm a con I I'm

59:46 an expert in writing and I don't want to give advice I mean I do have experience with it uh but I don't want to give

59:52 advice that might not be uh correct So I hope you don't mind if I just recuse myself answer Yeah Okay We are at the

What Are the Final Takeaways for SEOs and Agency Owners?

59:59 final takeaway now What are the three takeaways you would give to SEO consultants and agency owners trying to

1:00:06 scale content and SEO services effectively

1:00:11 in terms of content Yeah Um so the uh the three key takeaways

1:00:17 number one will be like first off you have to learn the core principles of high converting content You have to

1:00:23 learn how to write in a good tone You have to learn how to write readable content and you have to learn how to write helpful content for for readers

1:00:29 You need to learn that first The next thing you need to do is install an AI process that's guided by those

1:00:35 principles Once you install that AI process where you learn how to use AI the right way

1:00:41 and you have a team that's trained on it from there you need to install quality

1:00:46 control and make sure you have somebody who's trained in editing and you know overall quality control of the articles

1:00:54 Um and once once you do you can create those articles with AI have trained eyes look at them and make some improvements

1:01:00 You know think of it like 8020 You get 80% of the way there or 90% of the way there even then the editor does the

1:01:06 final 10 to 20% And uh that's that's how you should do it You need to use AI

1:01:11 assistants not AI uh overlords who do everything for us You know the AI is

1:01:18 your team Yeah Right Right Right Uh this has been a killer conversation Kevin

Where Can You Find Kevin?

1:01:24 Tons of great insights And if our listeners want to connect with you or learn more about your work where can

1:01:29 they find you The best way to find me is on Facebook I'm Kevin Mang Uh in case

1:01:35 you're listening to this on audio and not video that's ke I n

1:01:41 um that And I'm also uh I am the found of Next Level AI content That's supposed

1:01:48 to be founder Um but it's okay You know what It's too late We've been talking for an hour Um

1:01:55 as you can tell my brain is always like going 100 miles an hour so I don't I don't uh check these things But yeah

1:02:01 next level AI content is my content writing course And by the way this mistake here is why you need editors I

1:02:07 even have editors right You need people to proofread things Um so um so yeah you

1:02:13 can find me at Next Level AI content and you can find me at webcopy masterclass or you can find me on Facebook uh as

1:02:20 Kevin M All right And for all the agency owners and SEO consultant turning in if you are

Need Help Scaling Your Agency? How Can Page Traffic Assist You?

1:02:27 struggling with scaling your SEO services or need expert content that actually ranks page traffic has got you

1:02:33 covered Let's chat about how we can help you grow Make sure to subscribe leave a review and share this episode with your

1:02:39 team And once again thank you Kevin for giving us your time and uh definitely

1:02:45 there were some knowledgeable things I'm sure I myself picked a lot of things in it So thank you for Thank you Thank you

1:02:51 Appreciate it This is a fun conversation I appreciate it