As you probably know, the majority of engines place considerable relevance on the HTML title tag, making it generally the most important tag on your page.
You also probably know that title tags appear in the search results for most of the major engines, making the tags even more important. But, have you ever taken the time to learn how to create killer title tags, tags that will boost click-throughs, or traffic, to your site?
To make a point about how important titles are, let’s look at some sample search results. In a search for "low cost life insurance" in one of the major engines, here are some of the titles from the top ten results.
Do any of those titles appeal to you? Notice that the first example has a misspelled word, which doesn’t elicit much confidence in the site. The second example isn’t even using a title tag, which is why it’s listed as "untitled." The third example is simply a listing of capitalized keywords, which isn’t as easy to read.
Now, let’s say that the next three titles on the page are:
Would you skip over the first three listed titles to visit one of the titles above?
My point is, if your title is more effective than sites that are actually above you in the ranking, you may get the traffic anyway, simply due to the effectiveness of your title tag.
Furthermore, offering something for free almost always improves response rates. For example:
Notice how the above title emphasizes a benefit (i.e., saving money) while mentioning it is FREE. The "21 Ways" quickly defines what they’ll be getting to achieve the benefit.
Let’s look at some tips for creating killer title tags, and then some mistakes that will cause your site to be passed over in the search results.
In Conclusion . . .
Create your title tags in such a way that they will serve as an online marketing campaign for your site. Remember that a well-written and effective title can make up for a lower search engine ranking.
Spend a lot of time on your title tags, and it ultimately will pay off for you in renewed traffic to your site.
Robin Nobles is Director of Training for OnlineWebTraining.com. Robin has taught well over a thousand students in her online and onsite search engine positioning courses during the past several years. Her latest book Web Site Analysis and Reporting, as well as her past book, Streetwise Maximize Web Site Traffic, can be ordered through Amazon. Visit the OnlineWebTraining.com training site to learn more about their search engine ranking courses and products.
This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of WebPosition Gold. FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. A free trial of WebPosition Gold is available from their Web site.
By Robin Nobles
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