SEO

You may have worked on all your pages equally well, but even then one of your page never shows up in search. Why? Maybe because it shares its title tag with another one of your pages, and the result, Google or other engines get confused, as to which page to show in

There are many times you may with to exclude certain pages from being indexed by certain engines. One way to do this is by utilizing a robots.txt file and uploading it to the root directory of your Web site. Basically, you just create a text file with Window's NotePad or any ot

Sometimes people submit but become frustrated as to why the search engine only indexes their home page. In theory, isn't the search engine supposed to spider to all the other pages on your site too? In reality, the engines are inconsistent. Google often does an exc

Seasoned search engine marketers know that to gain top rankings, your important keywords should appear as close to the beginning of your HTML code as possible. In search engine marketing lingo, this is called keyword "prominence." Search engines assign greater value to keywor

The purpose of this post is to help improve your pages' performance for both visitors and search engines. The HTML, CSS, JavaScript are those parts of your website, which are the most accessible and you can tweak them easily to see your site perform better. If these are flawed, then you

If you're a regular reader of the MarketPosition newsletter, then you already know about the potential pitfalls of using frames, Flash, and dynamically generated pages on your site. Search engine spiders struggle with these technologies, so using them heavily can limit your success in t

Perhaps you can relate to the involuntary groan elicited by search engine optimizers when a client presents an expensive new Web site featuring high quality FLASH movie content. Of course, the client (or maybe your boss?) is thrilled with the dazzling presentation, and they rare

I recently ran across an interesting new newsletter offering Search Engine Optimization help for Miva Merchant users. Miva Merchant is an immensely popular E-Commerce product that adds product catalog and order basket support to a Web site. If your site uses Miva Merchant or you're thin

For years I've been asked how we keep track of our sales, our ad campaigns, number of software downloads, and other vital e-commerce statistics. After all, generating and tracking traffic to your Web site is important, but what really matters is how many sales that traffic produces and

Despite the fact that this article might cause more controversy than any I have previously written, I feel that this subject needs to be addressed. Before implementing any new marketing strategy, you should ask yourself "Is this the right thing to do?" Although this sounds si