Pinterest SEO – Complete Guide for 2024

Pinterest isn’t just a great place to pin recipes and home decor ideas; it’s also a great tool for digital marketing. SEO for Pinterest can also assist you in making the most of it. Each month, more than 450 million people used Pinterest to discover and organize their favorite ideas. Pinterest is not only a powerful search engine but also a member of the social media family. Pinterest has turned into a main wellspring of social income for some organizations, particularly web based business. You would be remiss if you did not make use of this platform to grow your network of influence and convert fans into customers.

You need to reevaluate your perception of Pinterest, which is one of the most potent tools, if you have underestimated it and viewed it as merely a casual social media platform. The ability to connect your brand with online shoppers is very crucial. Pinterest can also increase traffic to your website and increase your brand’s visibility.  We will go over everything you need to know about Pinterest SEO and steps to leverage it, in this guide.

Pinterest – A Visual Search Engine

Pinterest is both a visual search engine and a social media platform. In May 2021, Pinterest announced that it processed over 5 billion monthly searches, which is 2 billion more than DuckDuckGo. With 5 billion monthly searches, you must conclude that Pinterest has spent a lot of time learning what its users actually want and turning that knowledge into useful resources for business owners. Relevance is also the ranking factor that you ought to concentrate on. You must demonstrate that the pins answer the questions people are looking for.

How Does the Pinterest Search Engine Algorithm Work?

Pinterest Search Engine Algorithm

Let us begin with the fundamentals. You are aware that you can pin any image found online. The images and topics you deem necessary can be compiled and simplified with ease. For instance, it is simple to locate and look for a golden retriever, save it to your own board, and make it available to your followers as well. However, the question now becomes, “How does Pinterest know what content to show up when a user searches for a query?” Here are the elements, Pinterest positions the content on:

  • Pin Quality 
  • Topic Relevance
  • Domain Quality 
  • Pinner Quality

Now, the question that comes to mind is how the pin quality is determined. The pin’s freshness, popularity, and, most importantly, engagement determine its quality on Pinterest. When other users view your pins and share them on their own boards, Pinterest interprets this as a positive sign. You can further develop the pin quality by involving engaging pictures as your pin. It also checks to see if you use the platform on a regular basis or not. However, keyword relevancy is also important in between all of these things. What appears in a Pinterest search is influenced by keywords.

How to Optimize Your Pinterest Profile for Better Rankings?

Pinterest optimization relies on a number of factors. Experienced SEO services providers consider these factors to develop a customized Pinterest optimization strategy that maximizes visibility, engagement, and traffic from the platform. Some of them are discussed below:

  1. Claim Your Company Website on Pinterest

This is the first step in using Pinterest SEO. This is an official way to inform Pinterest that the company you claim to own is in fact your own. In this step, you need to add a link to your website in order to verify your domain. It’s easy to do this. Pinterest allows you to claim your company website in four different ways. All four methods use either an HTML tag, an HTML file, or a TXT record, and they all require little technical expertise.

  1. Write a Catchy Company Description

Catchy Company Description

After claiming your Pinterest business website and setting it up, writing an appealing company description is crucial. Space for 500 characters is provided by Pinterest; Make good use of this space. Describe your brand as best you can after looking at the descriptions of other brands in your niche. Give an explanation of what you do, why you do it, and the value you add to the lives of your customers. When you write an appealing company description, don’t forget to include keywords that are relevant to your niche.

Also, Read: What is Apple SEO: All You Need To Know 

  1. Make High Quality and Engaging Pins

When we talk about SEO, whether we’re talking about the website, YouTube, or social media, quality content is the first step.  Keep in mind that search engines are now so sophisticated that they can determine what users would like to see. Because of this, you can’t just post random content hoping that the algorithms won’t notice. You must create content that offers real value to the user because the algorithms are much smarter than they were before. Give your users the information they truly desire.

The same idea applies to Pinterest: people won’t interact with your pins if you don’t make them interesting. They won’t just “like, comment, and share” the content. And the most important thing is that they won’t even follow you! Additionally, if the algorithms determine that you are not creating relevant content, they will not elevate your position, making it more challenging for you to rank your posts on Pinterest. In any case, the next question is, “What sort of content works for Pinterest?” There are several types of content that are suitable for Pinterest such as,

  • Products
  • Blogs
  • Infographics
  • Videos
  • Ebooks

All of this content can all be created for pins using software like Canva. You can only re-pin the same post four times per month on Pinterest. Pinterest wants to see different types of content, but those pins can be linked to the same content.

  1. Find What Your Audience Like to See

Pinterest Profile Search

Many think it is very important to perform keyword research for Pinterest and, they are correct, but you must first comprehend what users want to know before conducting keyword research. Which, of course, is the easiest thing to do. Simply searching for the term you want to create content for in the search bar on Pinterest will give you an idea of what your users want. You can discover a number of new keywords in the suggestion box while searching for any term. You will know what your target audience is looking for, even though you can’t see the volume of all those keywords. It’s just a way to come up with ideas. You can investigate the keywords’ potential here. Examine the boards of rivals, conduct more in-depth searches, and discover new topics to find the right type of keywords.

  1. Write Descriptions and Boards Optimized for Keywords

Now that you know what your target audience wants to see. Therefore, the time has come for you to comprehend the content that would draw their attention to you. Write a detailed description using long-tail keywords. Keywords should be used in the names of your boards, the descriptions of those boards, and the descriptions of each photo you pin. This instructs Pinterest on how to organize your content and pins. To begin optimizing your content, research keywords. Find terms that relate to your audience and industry on Pinterest. Pinterest automatically suggests a number of terms to help you narrow down your search as you type. Pay attention to these terms. Include them in your profiles, image text, board titles, and pin descriptions. You should also use phrases and relevant hashtags together.

  1. Use Appropriate Hashtags

You can add hashtags to your social media posts on almost every platform. On Pinterest, you can use more than 20 hashtags, but you shouldn’t use more than four in a single post. Since an excessive number of hashtags are continuously diverting and bothering. It also makes your post look spammy. Additionally, when it comes to Pinterest SEO, the post’s relevance is also important.

  1. Use High Quality Images

Pinterest High Quality Images

Because Pinterest is a visual search engine, you must make great use of the images. Since most of the Pinterest users are women, your social media strategy must include this platform if you want to reach this demographic, especially if images are required to demonstrate your products or services. The sizes of your images should be as follows:

  • Board Cover Picture – 200×200 (mm)
  • Pinterest Profile Picture – 400×400 (mm)
  • Pin Image – 600×600/600×900 (mm)
  1. Add a Pinterest “Save” Button to Your Images on Your Website

Would you believe us if we said that all it would take to increase your number of followers and engagement on your website is to include a “save” button? If you sell jewelry, your website already has pin-worthy content. Pinners can also save these images to their pins by adding a “save” button to them. You have the option of making the “Save” button appear by default or when a user hovers over it. When your website receives a lot of traffic from Pinterest, including a “save” button is crucial.

  1. Add a Pinterest Tag to Your Website

The Pinterest tag is the code that lets you see what a Pinterest user does when he visits your website. Look if they are making a purchase, doing something different or signing up for a newsletter. The SEO is not directly impacted by the Pinterest tag’s addition. You can make SEO efforts in the right direction with the information you get from the Pinterest tag. You can learn things like which keywords bring paying customers to your website.

  1. Track Pinterest Analytics

Pinterest Analytics

You can also examine your analytics by using Pinterest’s “Analytics Overview” feature. You are able to access your data and make adjustments as needed. You can check conversions, increase engagement, and find more keywords to target with Pinterest analytics.

Pinterest Ad Formats

Pinterest also offers you a chance to add a few promotions like,

  • Standard
  • Video
  • Collections
  • Shopping
  • Carousel

Pick the sort of promotion you want according to your specialty and prerequisites. For example, assuming you sell a few services, you can add collections that would suit the best for your requirements. Product demos can be used in video ads.

Wrapping Up

Although Pinterest SEO may initially appear intimidating, once you get the hang of it, it is simple to use. Pinterest is something you should consider if you’re looking for a tried-and-true strategy for increasing website traffic and brand awareness. Your website’s SEO will benefit from all incoming traffic. Posting high-quality content on Pinterest can also help your website’s search engine optimization (SEO) because Pinterest is a great source of highly relevant traffic. The best SEO strategy is content that is powerful and engaging. Because search engines are made for the end user, producing content that they enjoy will benefit you. You can successfully implement Pinterest SEO with the help of the above SEO tactics and drive more traffic to your site, thus growing your business.

FAQs

Is Pinterest SEO important for my business?

Any channel that attracts users must be of interest to you. With 450 million monthly searches, you would not want to miss the opportunity to drive some new traffic from Pinterest.

Is Pinterest SEO difficult to perform?

Once you get to know the working of any platform, SEO boils down to the same set of optimization metrics. This is true in the case of Pinterest too.

What kind of businesses can benefit from Pinterest?

Pinterest is a kind of visual search engine and there is no limitation to who can benefit from it. Even big brands like Rolex and Microsoft have their official accounts on Pinterest.

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