How many Keywords to use per page for SEO?

Selecting the right keyword mapping strategy for all pages on your website holds significant importance. Each page, whether it’s the homepage, a micro/blog page, or a landing page, requires a distinct approach to keyword usage.

The ongoing question about the optimal number of keywords to focus on per page has led to the creation of this blog post, aiming to offer a comprehensive answer. If you’re wondering:

  • What’s the ideal number of SEO keywords to aim for per page?
  • Should a specific keyword density be maintained?
  • Is it necessary to create new pages for each variation of a keyword?

Then, this post provides insights into such queries. When determining the suitable number of SEO keywords to target per page, it’s essential to follow established guidelines on how many keywords to use per page for SEO to achieve better rankings.

How Many Keywords Per Page for SEO?

Focusing on three to four keywords per page is essential to enhance your website’s SEO performance. Inquiring with SEO services about How Many Keywords To Use Per Page For SEO can provide tailored guidance to optimize your website’s content for better search engine performance. Choose a primary keyword and incorporate two or three variations as secondary keywords to optimize the page effectively.

For Micro or Blog Pages dedicated to specific topics, using only one keyword per page is best. Create a title tag and Meta description tag centered around the chosen keyword. Ensure that the on-page content contains text rich in keywords to support the main focus.

In the case of Landing Pages, concentrate on a keyword family by selecting related helper words. Align the title tag and Meta tag with this keyword family. Similar to blog pages, include keyword-rich content supporting the main keyword on the page. It’s also beneficial to direct inbound links to landing pages from site navigation and the homepage, focusing on the target phrase.

While this provides an essential strategy for keyword allocation, there are other factors to consider for achieving top rankings. Below, you’ll find answers to common questions about the number of keywords a page can rank for, the ideal number of SEO keywords per page based on page type, and whether targeting too many keywords poses a risk for effective search engine optimization.

How Many Keywords Are Needed For A Page To Rank?

A single page has the potential to rank for numerous keywords, ranging from hundreds to even thousands, depending on its SEO optimization and the overall search volume for associated queries. 

According to a keyword ranking study conducted by Ahrefs, the typical top-ranking page not only achieves high positions for its primary keyword but also ranks within the top 10 search results for nearly 1,000 other relevant keywords, with a median value of around 400. Pages that rank lower tend to cover fewer keywords.

This occurrence is due to the ability of a single page to rank for a broad spectrum of related keywords, commonly referred to as “long-tail” keywords. Long-tail keywords are expanded versions of the primary keyword. For example, a page ranking for “best SEO keyword tool” may also rank for variations such as “best SEO keyword tool for bloggers” or “best SEO keyword tool for small businesses,” depending on the content and optimization for relevant keywords.

How Many Keywords Should You Focus On?

It is crucial to focus on two to three keywords per page as a minimum threshold. This includes your primary keyword along with two closely correlating words. If you opt to have more keywords while ensuring your content maintains its natural flow, you can optimize for a broader range of keyword variations.

Determining the appropriate number of keywords to focus on per page depends mainly on the content’s length. For instance, a 500-word blog post can easily optimize for three keywords, but incorporating six keywords into a shorter article might compromise its natural tone.

However, if you choose to concentrate on six keywords within a longer 2,000-word piece, you’ll be able to distribute these keywords more effectively throughout the content. It’s essential to recognize that the more keywords you include, the greater the likelihood of your pages ranking within relevant search engines.

This underscores the importance of conducting thorough keyword research for SEO purposes. Ensuring vital keyword placement and research on each page is crucial for rapidly improving SEO on any website.

Should I Use the Same Keywords On Every Page?

It is essential to avoid using the exact keywords across all pages. Each page should target its own unique set of keywords to ensure clarity on topics and prevent issues with keyword overlap.

When identical keywords are used across multiple pages, these pages compete for attention in search engine results. Therefore, it is recommended to avoid duplicating keywords on other pages.

Optimizing articles and posts for similar search queries increases competition for ranking among these pages. This competition can confuse search engines like Google, making it harder for them to determine the most relevant page for a given query.

It is advisable to carefully track the specific keywords targeted on each webpage to mitigate this keyword competition, using tools such as Excel spreadsheets. Listing the URLs alongside their relevant keywords can prevent repetition across articles or blog entries.

This meticulous approach ensures focus on specific issues and prevents inadvertent repetition of keyword usage across your website’s content.

How Many Keywords Should Be On the Homepage?

Aim to incorporate at least four keywords into your homepage to enhance SEO benefits. Treat your homepage like any other webpage on your website in terms of keyword usage. Therefore, identify and include up to four keywords to optimize SEO advantages.

Increasing the length of your content is the most effective strategy for integrating keywords into your homepage. Content plays a crucial role in SEO rankings. Often, individuals view the homepage primarily for its visual appeal, overlooking the importance of embedding keywords within the page itself.

While this visually appealing approach may seem beneficial, it can hinder high rankings. It may negatively impact SEO and keyword standings as search engines struggle to associate the content with relevant keywords. Hence, it’s essential to boost the word count on your homepage directly to improve SEO keyword rankings and attract more website traffic.

Can You Use Too Many Keywords?

Having an excessive number of keywords on a single page can lead to various issues. Firstly, repeating keywords excessively, known as “keyword stuffing,” can result in penalties for your content. Additionally, overcrowding a post with numerous keywords can make it unreadable.

Google strongly discourages keyword stuffing, labeling it as an attempt to manipulate website rankings in search results. For example, repeating words or phrases excessively in a manner that sounds unnatural, such as:

“We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re considering buying a custom cigar humidor, please contact our custom cigar humidor specialists at”

When Google identifies keyword stuffing on a page, it may penalize the content, causing it to drop in rankings or fail to rank highly altogether. Hence, it’s crucial to steer clear of this ineffective strategy.

Also Read: How the keywords should be placed within the content?

What Is The Ideal Keyword Density?

The ideal keyword density typically falls within the range of 1-2%, meaning a keyword should appear up to two times per 100 words of content. As content length increases, keyword density tends to decrease to maintain effectiveness in SEO ranking efforts.

It’s essential to recognize that search engines lack a definitive rule for keyword density, necessitating tailored standards for each page and keyword. Therefore, relying solely on keyword density as a metric for SEO effectiveness is unreliable. Instead, prioritize natural writing and strategic keyword usage.

Conducting research by analyzing the keyword density of top-ranking pages on Google can offer valuable insights for optimizing your own content. Additionally, referencing keyword density in your own top-ranked content on similar topics provides a practical benchmark.

Considering overall SEO, word count is crucial. Ensuring keywords are strategically placed throughout your webpage sends the right signals to Google for ranking purposes.

When determining how many keywords to use per page for SEO, thorough research and optimization strategies are paramount to avoid detrimental effects on keyword ranking.

Are FAQ Pages Good For SEO Rankings?

SEO pages are crafted to optimize keywords for a better user experience, while structured data integration enhances organic performance.

FAQ pages efficiently address critical questions, directing users to appropriate solutions. However, maintaining relevance is crucial; irrelevant questions can harm page rankings and deter organic traffic.

Users anticipate useful answers that match their queries. Irrelevant content can frustrate them, defeating the purpose of the FAQ page.

The main goal of an FAQ page is to align with the SEO topic, providing precise information and including relevant keywords. This improves meta descriptions, title tags, and structured data, boosting the page’s SEO value and Google ranking.

Ultimately, the success of an FAQ page for SEO depends on its accuracy. Disorganization and inaccuracies can negatively impact overall SEO performance. Prioritize delivering the most accurate FAQ experience to potential clients.


We trust you found this post addressing the question of how many keywords per page for SEO helpful.

The ideal number of keywords for SEO is contingent upon the length of the content. For shorter posts, target 2-3 keywords per page; for longer ones, aim for 5-6 or more. Ensure readability by seamlessly integrating keywords. Maximizing SEO is pivotal for attracting a broader audience and potential business prospects.

Integrating a structured FAQ section is a method to include keywords naturally. Avoid excessive keyword usage to sidestep search engine penalties. Overuse of keywords may lead to diminished search rankings.

Place keywords strategically, including on the homepage, to bolster traffic. For optimal SEO outcomes, strike a balance between keyword optimization and overall word count.


Is it advisable to include multiple keywords on a single page to target different search queries?

Yes, incorporating multiple keywords on a single page can broaden the scope of search queries related to your content. However, ensuring these keywords are semantically related and seamlessly integrated into the content is crucial to maintaining relevance.

Is there a risk of keyword stuffing if I use too many keywords on a page?

Indeed, using excessive keywords on a page can lead to keyword stuffing, which can negatively impact your SEO efforts. Search engines penalize websites that engage in keyword stuffing by lowering their rankings or removing them from search results altogether. It’s better to focus on producing high-quality content that delivers value to users rather than attempting to manipulate search engine rankings with an abundance of keywords.

Are long-tail keywords beneficial for SEO, and how many should I use per page?

Long-tail keywords can be highly advantageous for SEO because they typically have lower competition and higher conversion rates. Since long-tail keywords are more specific, you can utilize multiple variations on a single page to effectively target different search intents. However, it’s essential to prioritize relevance and user experience when incorporating long-tail keywords to prevent overloading the content with unnecessary terms.

Should I concentrate solely on keywords, or are other SEO factors more critical?

While keywords are essential for SEO, other factors such as content quality, user experience, website speed, mobile-friendliness, backlinks, and technical optimization significantly influence rankings. Aim to create valuable, authoritative, and user-friendly content that aligns with search intent while naturally incorporating keywords within the content.

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Yun Chia
Yun Chia
9 years ago

Will you please give me a short tip on, how to of keywords in meta description & title? By the way, nice post 🙂

9 years ago
Reply to  Yun Chia

Come up with 5 to 6 main keywords for a particular web page

Title : Primary Keyword | Secondary Keyword | Brand Name, and not more that 70 characters

Description : Use primary keyword or secondary keyword or both at-least once and not more than 160 characters

Tip : Targeting keywords should be relevant to page content.

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