If like all digital marketers, you’re interested in data and analytics, you’ll like insights of all kinds. Who your audience is, where they’re from, and what devices they utilize are all things to consider. You will also be interested in detailed website analytics, such as how users traverse your site, which pages bring in the most traffic, the top referring domains, and how does visitors locate your site.
Aside from the primary tool of the trade – Google Analytics – there are a slew of free applications that can help you figure out how well you’re doing. We have put together a list of free website grading tools for you below:
Hubspot’s original website grader debuted in 2006 and evaluated over 4 million websites. In 2011, Hubspot developed a new Marketing grader, acknowledging that marketing has become more difficult since 2006.
This marketing grader summarizes your website’s performance and assigns a score from 1 to 100. It also does a quick review of five important areas: blogging, social networking, SEO, lead generation, and mobile. After that, you’ll receive straightforward optimization advice in each of those areas.
HubSpot Website Grader is user-friendly and delivers quick results, and is perfect for beginners. The instrument is ideal for beginners. If you have web pages with the same keywords that target drastically different terms, HubSpot crawlers may not give accurate information. But you can always change the similar content after you see the final report to ensure that HubSpot crawls the right web pages.
To get the perfect reading, you may need to tweak the results page one or two times. Still, HubSpot Website Grader is a great tool for website auditing.
Woorank provides a wealth of data about your website. It starts with an overall grade of 1 to 100 and then goes into detail about SEO, Mobile, Usability, and Technologies.
The tool includes a checklist that outlines what you should do to improve each of the important categories. It also indicates the difficulty of each option.
Nibble, unlike other marketing evaluators, goes beyond popularity and technical aspects to give a more complete picture. It provides some insight into content and marketing with keywords.
In the world of marketing graders, Wordstream’s Google Ads Performance grader is unique. If other similar programs have examined your website, this one examines your AdWords account and analyses its performance.
The Google Ads performance grader examines ten key aspects of your PPC campaign, including wasted expenditure, quality score, impression share, click-through rate, ad optimization, and landing page optimization. You’ll get tips on how and where you may improve, just like with other similar programs.
All you have to do now is join up with the Google Ads account you’re already using. You don’t have to be concerned about security because it is completely safe.
While it doesn’t provide much in the way of marketing advice, this website grader checks to see if everything is in order from a technical standpoint. It does a complete website audit and displays the mistakes and lines of code that need to be updated.
If you’re wondering how this tool differs from the others we’ve discussed, keep in mind that organic algorithms favor websites that follow current HTML standards.
Netpeak Spider is an SEO crawler that can be used to perform regular SEO audits, find quick faults, analyze systems, and parse websites. It’s a desktop application that runs on the Windows operating system.
How to Make the Most of It
Create a free Netpeak account and download and install the Netpeak spider on your PC or laptop. To open the software, click the Netpeak spider icon on your desktop after it has been installed.
After the program has been opened, you must input the URL to be studied in the “Add URL” bar. Within minutes, the crawler will begin gathering URLs and presenting the concerns.
The Reaction Engine evaluates your website’s URI against a specific phrase as part of a free report. You’ll obtain a content overview from here, including your site’s ranking and the number of pages indexed by major search engines.
When evaluating your website, Nibbler focuses on overall quality, accessibility, user experience, marketing, and technology. It has an overview section that displays scores for content and code quality, popularity, and others.
But Nibbler doesn’t get deep like other marketing tools to point out the right and wrong things in your website. They specify the “page titles” quality which tells how many of your web pages have proper titles, but not how many titles are good.
Nibbler provides a list of your topmost priorities that you can consider to enhance and optimize your website. As it looks at a tiny sample of your web pages, you need to sign up for Siltide’s paid option to get better results.
People scan web pages rather than read them. As a result, it’s critical to be as clear as possible. This is when Clarity Grader comes in handy. This tool focuses on your website content and evaluates the language’s clarity and consistency to evaluate your success. It scans your website material for anything that could make it difficult to scan and understand.
A user-friendly website always boosts conversions. Clarity Grader finds and helps you in fixing long sentences, passive voice usage, reading level, spelling, and improper language. It also highlights the areas where you need to improve and tells the words that are used the most on each page. Such information helps you browse your web pages and delete the complicated language so users can understand the content and access your website easily. A user-friendly website always boosts conversions.
Unfortunately, Clarity Grader assesses approximately 10 pages at a time. When using it, you automatically get enrolled to a free trial. If you are okay with these limitations, Clarity Grader can be a great choice to rephrase the web page content and increase conversions.
One of the most essential criteria in the ranking algorithm is page speed. It’s understandable: pleased consumers don’t want to be kept waiting for their pages to load for too long.
The Google Page Speed Insights grader checks your page and tells you what you can do to make it faster on desktop and mobile.
Competitive backlink analysis, markup validator, and keyword research tool are all features of Microsoft Bing SEO Analyzer. The benefit of this is that it provides you with suggestions that are simple to comprehend and implement. Another thing to keep in mind is that you must register.
That’s it – the 10 website graders that can make a difference for your website. Take them for a trial run and have a good time enhancing your website. With the perfect website, you can stand out in the marketplace, rank high on SERPs, drive traffic and grow your business.
Get in touch with PageTraffic to audit your website and identify its positive and negative aspects. Our experts use the tools and technologies to identify and work on the weak areas of your website to boost your website.