The Search Engine Optimization (SEO) industry is worth $65 Billion according to Search Engine Land. The time that SEO was considered a passing trend has disappeared fast. Now even the non-techie modern entrepreneur understands the importance of online and search engine traffic.
There are many SEO tools that can help you with your quest for free ongoing organic search traffic but it can take time and money to sort the wheat from the chaff. Thankfully we have put together a list with 15 of the best SEO tools for 2020 in the form of an infographic so it is easy to the eye and mind.
Here are the category wise listing:
Keyword Research:
1. Google Keyword Planner
The Keyword Planner is a major part of the Google Adwords advertising platform. It allows users to research and analyze the lists of keywords with their search volumes.
2. SEMrush
It’s is an online SEO tool designed for taking a look at a domain’s position in search, as well as the ranking of the keywords and other related keywords that might generate more traffic.
3. Longtail PRO
You need not be an SEO master to use this tool. The user interface is simple and straightforward. You will get used to it very quickly. This SEO tool is more than just a keyword research tool, as it’s packed with tons of features and now comes with online version as well.
Technical SEO:
4. Screaming Frog
The Screaming Frog “crawls” through your whole website and creates a list of all your internal pages. It keeps a track on the crawl level, internal and outbound links per-page, keyword elements like title and description and their lengths and the HTTP status codes. The new version is a delight to use and comes with some power packed features.
5. DeepCrawl
One of my favourites, DeepCrawl will crawl any website to the deepest level and provide accurate information about a variety of topics. They categorize the information by indexation, content validation universal and site explorer. It is an incredible tool to help track all the technical issues that might be preventing the website from doing better in the SERPS (Search Engine Result Pages).
6. Woorank:
Its designed to allow website publishers and marketers evaluate the SEO-friendliness and other aspects of their websites, free of charge. It evaluates websites based on 50 criteria in an automated fashion and provides helpful SEO and other tips.
Backlink Monitoring And Analysis:
7. Ahrefs
It is a link research tool used by digital marketers around the world. A well-known tool set for backlinks and SEO analysis, Ahrefs currently stand out from the herd of other similar services by the largest base of live links, huge index and the best speed of index updates.
8. Open Site Explorer:
Developed by Moz.com, Open Site Explorer is an optimization tool which can also be called as a search engine for links. It helps one to track the links leading to their website. It shows stats such as overall link counts and a count of domains that link to a URL, along with anchor text distribution and more.
9. Majestic
Claimed to be The planet’s largest Link Index database, Majestic’s Backlink Checker tools are recognized as World Class, based on the world’s most comprehensive back-link data crawled from all over the world.
Link Building:
10. Link Research Tools
Kind of a swiss knife, Link Research Tools is one of the best internet marketing tools that provides unique features like a full aggregation of 24 sources, re-crawling, and validation of all links.
11. Ontolo
Ontolo is designed to find link prospects based on topic, link types and phrases you provide. Ontolo not only made their SEO tools for beginners but also for hard core advanced users, so irrespective of your level; you can use their tools to their maximum capacity.
12. Whitespark
Improve your rankings and uncover the best link opportunities with the Link Prospector. Discover 1000s of link building & outreach prospects in minute with the help of Whitespark link prospector and citation tools.
Rank Tracking:
13. Google Search Console
In GSC, you can go to Search Traffic > Search Queries which shows keyword queries bringing users to your site, as well as the number of impressions, clicks, and CTR you’re getting for each keyword. You can even see your average position for keywords
14. Advance Web Ranking:
Advanced Web Ranking is an SEO software suite that focuses on tracking, managing and reporting of sites on search engines.
15. Authority Labs:
Its a premium keyword tracking tool .Its basic features are ability to tracks Google, Bing, and Yahoo SERPs, Views estimated search volume for your tracked keywords, views daily ranking charts for a selected keyword.
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The author is a first generation entrepreneur. He is the founder and CEO of India’s most
award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter
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The Search Engine Optimization (SEO) industry is worth $65 Billion according to Search Engine Land. The time that SEO was considered a passing trend has disappeared fast. Now even the non-techie modern entrepreneur understands the importance of online and search engine traffic.
There are many SEO tools that can help you with your quest for free ongoing organic search traffic but it can take time and money to sort the wheat from the chaff. Thankfully we have put together a list with 15 of the best SEO tools for 2020 in the form of an infographic so it is easy to the eye and mind.
Here are the category wise listing:
Keyword Research:
1. Google Keyword Planner
The Keyword Planner is a major part of the Google Adwords advertising platform. It allows users to research and analyze the lists of keywords with their search volumes.
2. SEMrush
It’s is an online SEO tool designed for taking a look at a domain’s position in search, as well as the ranking of the keywords and other related keywords that might generate more traffic.
3. Longtail PRO
You need not be an SEO master to use this tool. The user interface is simple and straightforward. You will get used to it very quickly. This SEO tool is more than just a keyword research tool, as it’s packed with tons of features and now comes with online version as well.
Technical SEO:
4. Screaming Frog
The Screaming Frog “crawls” through your whole website and creates a list of all your internal pages. It keeps a track on the crawl level, internal and outbound links per-page, keyword elements like title and description and their lengths and the HTTP status codes. The new version is a delight to use and comes with some power packed features.
5. DeepCrawl
One of my favourites, DeepCrawl will crawl any website to the deepest level and provide accurate information about a variety of topics. They categorize the information by indexation, content validation universal and site explorer. It is an incredible tool to help track all the technical issues that might be preventing the website from doing better in the SERPS (Search Engine Result Pages).
6. Woorank:
Its designed to allow website publishers and marketers evaluate the SEO-friendliness and other aspects of their websites, free of charge. It evaluates websites based on 50 criteria in an automated fashion and provides helpful SEO and other tips.
Backlink Monitoring And Analysis:
7. Ahrefs
It is a link research tool used by digital marketers around the world. A well-known tool set for backlinks and SEO analysis, Ahrefs currently stand out from the herd of other similar services by the largest base of live links, huge index and the best speed of index updates.
8. Open Site Explorer:
Developed by Moz.com, Open Site Explorer is an optimization tool which can also be called as a search engine for links. It helps one to track the links leading to their website. It shows stats such as overall link counts and a count of domains that link to a URL, along with anchor text distribution and more.
9. Majestic
Claimed to be The planet’s largest Link Index database, Majestic’s Backlink Checker tools are recognized as World Class, based on the world’s most comprehensive back-link data crawled from all over the world.
Link Building:
10. Link Research Tools
Kind of a swiss knife, Link Research Tools is one of the best internet marketing tools that provides unique features like a full aggregation of 24 sources, re-crawling, and validation of all links.
11. Ontolo
Ontolo is designed to find link prospects based on topic, link types and phrases you provide. Ontolo not only made their SEO tools for beginners but also for hard core advanced users, so irrespective of your level; you can use their tools to their maximum capacity.
12. Whitespark
Improve your rankings and uncover the best link opportunities with the Link Prospector. Discover 1000s of link building & outreach prospects in minute with the help of Whitespark link prospector and citation tools.
Rank Tracking:
13. Google Search Console
In GSC, you can go to Search Traffic > Search Queries which shows keyword queries bringing users to your site, as well as the number of impressions, clicks, and CTR you’re getting for each keyword. You can even see your average position for keywords
14. Advance Web Ranking:
Advanced Web Ranking is an SEO software suite that focuses on tracking, managing and reporting of sites on search engines.
15. Authority Labs:
Its a premium keyword tracking tool .Its basic features are ability to tracks Google, Bing, and Yahoo SERPs, Views estimated search volume for your tracked keywords, views daily ranking charts for a selected keyword.
Related Services
Explore the award winning services of PageTraffic that puts you in the search engine spotlight.
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Navneet Kaushal
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