Avoid Repetition Of Keywords In The Title

Well, you have been told ‘n’ number of times that using your keywords in the title tag will get you better search engine placements. It is true. Definitely. But the question here is how many keywords to use in the title, because as far as repetition of keywords in titles is concerned- the more are not merrier. If you use more a keyword more than 3 times, then you may fall into the spam category. That is why stick to the ideal – one time usage- or the acceptable two times usage of the keyword in the title tag.

Search engines are very particular about this- too much keyword repetition in a title tag communicates keyword stuffing to search engines. Also the users may brand you as one involved in poor copy writing. So, what does that mean? Do not give in to the temptation, and stuff your title with keywords.

For example: ‘Used Cheap cars-Cheap Used Cars-Cheap Cars’- is a very bad example of a title tag. It looks spammy to you too doesn’t it? No guesses here, whether the user will click on the link or not.

So how to go about using the keywords in the right manner in the title? Here is the first handy tip:

Type the more relevant and important keyword in the beginning. Only then will you be able to get a higher rank an better click throughs. You have to improve a keyword’s ‘prominence’. For example, if your business is called ‘No Pest Solutions’ and your keyword is ‘Pest Control’ then the recommended usage is:

<TITLE>Pest Control Treatment By No Pest Solutions<TITLE>

However, if you do something like this- then you will lose your ranking-

<TITLE>No Pest Solutions Offer Effective Pest Control<TITLE>

In this case, the keywords come right at the last of the title, which makes is less effective as far as search engines are concerned.

Use the keywords twice (at the most) in a title tag. The best choice is to use it once, however, you can get away with two usages. Do not get down to using the keyword thrice or more as it will be nothing but keyword spamming. If people get vary of your heavy selling, then your entire goal of search engine optimization is useless if your target audience does not click on the link to your site and convert.

Here is an example- if your business is called ‘Phones For All’ and your keyword is ‘Blackberry Phones’ then the title can be:

<TITLE>Blackberry Phones Latest Range At Phones For All<TITLE>

Remember that, for a title tag to be work, it must be relevant, and lead to click throughs and ultimately to sales.

Use the singular and plural form of the keywords. This is a fact, people while searching, may key in singular or plural form of the same keyword. So your title must have both. Here is an example- if your business is titled ‘California Car Loans’ and your keyword is ‘cheap car loan’, then this is how you benefit from singular and plural forms of your keyword (in this case -car loans)

<TITLE>Cheap Car Loan From California Car Loans <TITLE>

Now, your title is optimized for both ‘car loan’ and ‘car loans’. Whatever the user may key in, you have a chance to come up in search results.

So, the gist of it is to avoid keyword stuffing in your title tag-so that you are not tagged as ‘spammer’ by search engines and even users.

Frequently Asked Questions

How do you use keywords in a title?

A keyword in the title tag enables search engines to understand the webpage’s subject and differentiate between different pages. Even if two pages on a website have a similar appearance, the search engine can tell them apart thanks to the term in the title tag. Keywords also help your content rank better in SERPs, thereby increasing the chance of getting more visitors. Relevant title keywords are also helpful in getting more clicks on your website in the SERP as people will know what they would get upon visiting the page.

How do I make my title SEO friendly?

You should follow the below stated best practices to make your title SEO friendly. An SEO friendly title will help your website rank better in SERPs, thereby increasing the total visitor count.
1. Write the title first for people
2. Keep your titles succinct and direct
3. Consider placing the keyword closer to the start
4. Try to optimize the title for as many keywords as you can
5. When using keywords in other articles, try to prevent cannibalizing them

How many times can we repeat the keyword in the title?

While it is not recommended that you repeat the same keyword one more than once in a title, in exceptional cases the count can be taken twice. More than that would hurt your search engine rankings and will also adversely affect your website’s reputation among visitors. You should also make sure that the title that you are using makes sense with the contents of the page and aligns well with the keywords.

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Ritu Sharma
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