How Popular is Shopify: 2024 Usage Statistics

Shopify, one of the leading eCommerce platforms worldwide, attracts a multitude of online businesses, making it a cornerstone of the digital marketplace. This widespread influence leads to a natural question: How popular is Shopify?

The eCommerce sector thrives on platforms like Shopify, which offer businesses access to a vast customer base and facilitate smooth transactions across various devices. This convenience, combined with Shopify’s user-friendly interface, enhances its appeal, attracting a wide range of users, from new entrepreneurs to established brands. The critical question remains: How popular is Shopify?

Analyzing market trends provides a clear answer. Concrete metrics support Shopify’s dominance. It holds the largest market share among eCommerce platforms in the US, making its prominence indisputable. Shopify consistently outperforms many competitors, reinforcing its position as a leader in the industry.

Global data further highlights Shopify’s widespread adoption. Research and statistics show that Shopify’s reach extends beyond geographical boundaries. Businesses of all sizes, from major cities to remote areas, choose Shopify to create their digital storefronts. This widespread popularity underscores the platform’s universal appeal and prompts further examination of its rapid growth.

When considering the eCommerce landscape and the platforms that shape it, Shopify’s pivotal role cannot be ignored. Its popularity spans industries and continents, solidifying its status as a cornerstone of modern commerce.

Understanding Shopify: An Introduction

Shopify is a practical application designed for online retailers to build a robust and multi-channel presence for their brand and products. With its subscription-based model, entrepreneurs can easily create and manage websites optimized for sales, shipping, and product management.

Shopify offers a variety of analytical tools, allowing users to explore every aspect of their online store. Its advanced SEO features enable merchants to create personalized online experiences, enhancing the effectiveness of their marketing efforts. Additionally, Shopify’s specialized technology simplifies tasks like customer relationship management and inventory management, improving efficiency and reducing costs.

Key facts about Shopify include:

  • Holding a substantial 32 percent market share in US eCommerce.
  • Adoption by both new startups and established companies.
  • Extensive flexibility with over 6,000 customizable apps.
  • A rich selection of over 100 free and paid themes, allowing users to customize their online presence.
  • Seamless integration with physical stores through its POS system, ensuring cohesive operations across online and offline retail channels.
  • Physical storefronts in key locations such as Los Angeles and New York City, showing its commitment to supporting merchants at every touchpoint.

Shopify has a workforce of over 11,000 employees and contractors, highlighting its dedication to providing comprehensive support and resources to its growing community of merchants.

Analyzing Shopify Stores: Counting Active Merchants

When evaluating Shopify for your eCommerce needs, it’s important to note its significant market presence. Shopify holds a 32 percent share of the US market, demonstrating its popularity and effectiveness among businesses. Examining the number of stores using the platform reveals a robust ecosystem.

According to Shopify, over one million active stores are currently using its services, with this number steadily approaching two million. This highlights the trust businesses place in Shopify for their online retail operations.

To understand the significance of these statistics, let’s explore the platform’s global footprint and merchant activity:

  1. Shopify hosts nearly four million live websites worldwide, indicating widespread adoption across various industries and regions.
  2. For Shopify Plus, over 17,500 domains are registered to nearly 12,000 merchants, showcasing the platform’s scalability and ability to support diverse businesses, from startups to large enterprises.
  3. Shopify’s reach extends to businesses in 175 countries, reflecting its versatility in catering to various markets and cultures.
  4. In 2020, about 42,000 Shopify partners contributed to a significant increase in new merchant referrals compared to the previous year. This surge indicates a growing recognition of Shopify’s capabilities within the business community.
  5. A notable milestone in 2020 was Shopify powering nearly 20 percent of all eCommerce websites, solidifying its position as a leading global eCommerce platform.

These insights into Shopify’s metrics and performance confirm its status as a reliable and scalable platform for businesses seeking solutions for their online retail operations.

Also Read: Shopify Site Speed Optimization – How to Speed Up Your Shopify Site

Analyzing Shopify Usage: Who Utilizes The Platform?

Shopify initially focused on serving English-speaking countries and only accepted transactions in USD. This strategy has contributed to its sustained popularity in these regions. Currently, Shopify hosts approximately:

  • 2,500,000 websites in the US
  • 149,000 websites in the UK
  • 97,000 websites in Australia
  • 89,000 websites in Canada

In 2018, Shopify expanded its language options to enhance accessibility. This update included French, German, Spanish, Italian, Brazilian, Portuguese, and Japanese. By 2024, Shopify will support 21 languages, enabling a more diverse and global audience to use its services.

Additionally, Shopify has expanded its payment options to handle international transactions better. Shopify Payments now supports 11 different currencies, facilitating smoother transactions for merchants and customers worldwide.

Unlocking The Power Of Shopify: Leveraging Sales, Revenue, And Traffic Data To Safeguard Your Market Influence

Shopify’s popularity among merchants is evident from its substantial user base. While exact figures for 2021 are pending, the platform has shown steady growth since 2020. Here is a summary of recent sales, revenue, and traffic data:

  • In 2020, Shopify achieved total revenue of $2,929.5 million, an 86% increase.
  • Shopify’s gross profit in 2020 was $1,541.5 million, a 78% rise compared to 2019.
  • Projections for 2021 indicate Shopify will surpass its 2020 revenue, with an expected total of $3.6 billion.
  • The one billionth order on Shopify was placed in the second quarter of 2018.
  • By 2020, the number of buyers on Shopify grew to 457 million, up from 218 million in 2018.
  • During the Black Friday to Cyber Monday period in 2020, Shopify’s sales exceeded $5.1 billion, a 76% increase from the previous year.
  • At least 25% of Shopify’s recurring annual revenue comes from Shopify Plus.

Also Read: 16 Best Shopify Plugins for Your Online Store 

Analyzing Shopify’s Company Growth: What’s The Measure Of Success?

The data highlights Shopify’s significant expansion across various metrics in recent years. Starting with its merchant base, Shopify grew from 42,000 in 2012 to 377,000 in 2016 and over one million by 2019. By the end of 2020, this number reached 1,749,000, showing a strong upward trend. This growth is expected to continue into 2021.

Alongside its increasing merchant count, Shopify’s stock performance has been outstanding since its IPO in 2015. Starting at $28, the stock rose dramatically to $1,500 by November 2021. This increase reflects investor confidence and the platform’s market value.

Additionally, Shopify’s gross merchandise volume (GMV) saw a significant rise, increasing by 95.58 percent from 2019 to 2020. This metric is now 170 times greater than in 2012, illustrating the platform’s robust economic activity and its role as a major player in e-commerce.

Shopify’s Top Competitors: Who Are They?

Shopify has experienced continuous growth alongside the expansion of the eCommerce sector. Numerous competitors have emerged, vying for prominence in the industry. Among the noteworthy contenders are BigCommerce, WooCommerce, Volusion, Wix, Squarespace, Weebly, and Square Online. While various other eCommerce platforms strive to compete with Shopify, these seven stand out as the primary players contending for the top position.

Presently, WooCommerce emerges as the leading competitor to Shopify. Analyzing the top one million eCommerce websites reveals that WooCommerce currently outpaces Shopify, accounting for 28 percent of online stores compared to Shopify’s 21 percent.

Many of Shopify’s competitors are relatively smaller ventures in the eCommerce realm, particularly Volusion, Wix, and Squarespace. While BigCommerce presents a viable alternative, it has yet to achieve the same level of success in terms of user adoption as Shopify. It’s noteworthy that numerous website builders aim to capture a portion of Shopify’s market share by offering their own eCommerce solutions. The ultimate success of these endeavors remains to be observed.

Boost Your Shopify Store With Expert Solutions

Shopify’s growth trajectory remains strong, showing increased profitability, popularity, and feature expansion annually. For those considering migrating to Shopify or looking to maximize their current investment, specialized assistance is available. Our team comprises seasoned SEO strategists, specialists, content creators, and account managers with extensive expertise in Shopify SEO.

With over a decade of experience in Shopify, we possess the proficiency to elevate any campaign’s performance. Our comprehensive understanding of the platform empowers us to craft and implement strategies that deliver substantial outcomes. Collaborating with our SEO experts can fully optimize the Shopify experience, driving desired business results.


Improving the speed of your Shopify store website holds significant importance for enhancing user experience, search engine rankings, and conversion rates. Key strategies involve reducing HTTP requests, optimizing images, employing browser caching, and utilizing a Content Delivery Network (CDN) to decrease page load times.

Selecting a swift and dependable theme, minimizing the usage of apps and plugins, and upholding clean and efficient site code serve to enhance performance further. It’s advisable to regularly monitor and test your site’s speed to pinpoint areas requiring enhancement and guarantee an optimal user experience. These actions play a crucial role in sustaining the competitiveness and success of your Shopify store in the online marketplace.


How has Shopify’s international user base changed in 2024?

Shopify has seen substantial growth in its international user base, with significant increases in Europe, Asia, and South America. Localized support and marketing efforts drive this global expansion.

How does Shopify’s market share in 2024 compare to previous years?

In 2024, Shopify holds approximately 35% of the e-commerce platform market share, up from 30% in 2023. This increase signifies its growing dominance in the e-commerce sector.

What industries will predominantly use Shopify in 2024?

Shopify is widely used across various industries, with significant representation in fashion, beauty, electronics, home goods, and health and wellness sectors. Its versatility makes it suitable for a diverse range of products and services.

What are the most popular features in 2024?

The most popular features include Shopify Payments, Shopify POS, multi-currency support, advanced analytics, SEO tools, and the Shopify App Store, which offers a wide range of plugins to enhance functionality.

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