Q: What are some easy ways and tools to improve the page load speed of my website?
A: A one second delay in page load time can result in 11% fewer page views, 16% decrease in customer satisfaction, and 7% loss in conversions. So, it is really necessary for the website to have a good page load speed.
Site speed is important but how will you improve the loading time? Let me share some handy tips and tools to make it easier for you.
Minimizing HTTP Requests
Downloading images, scripts, Flash, stylesheets etc. takes around 80% of the web page’s load time. Since, each one of these elements makes in HTTP request, the more on-page components, longer will be the rendering time. What I will suggest is:
Streamline number of on-page elements
Combine multiple style sheets into one
Reduce the scripts and have them at the bottom of the page
Larger pages are often of 100kb and more, which means they will be slow to download. Zip them up through compression and the bandwidth of the pages will get reduced. This will reduce the HTTP response.
Focus on the size, format, and the src attribute of the images. Since oversized images take longer to load, crop images to correct size, reduce color depth, and remove image comments. Regarding the image format, JPEG is the best option to go. You can also use PNG but older browsers may not support it.
When you have the images in the right size and format, ensure the code is also right. The code of an image in HTML includes this:
If there’s no source in the quotation marks, the browser either marks a request to the page directory or actual page, which can add unnecessary traffic to the server. So, always include the src attribute with valid URL.
Cleaning up the Code
A poorly coded webpage will look similar to the well-coded one, but there will be a drastic difference in the performance of both. If the website has clean and minimalistic code, it will make the files smaller & also increase the loading speed of each page.
Reducing the Number of Plugins
Having too-many plugins on the website means slower speed, security issues, crashes, and other technical problems. Deactivate or delete the unnecessary plugins.
What you can do is select each of the the unnecessary plugin and disable it to measure the server performance. This way, you will be able to identify the plugins that are harming your site speed.
Keep redirects to a minimum because they create additional HTTP requests and increase load time. If yours is a responsive website, it is more likely to have redirects to take the mobile visitor from the main website to responsive one.
Google recommends using HTTP redirect for sending users with mobile user agents to the mobile equivalent URL directly
Here are some of the tools you can use to check the page speed, identify the issues, and resolve them.
The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter