Q. If an Indian company is optimizing local, how will it affect their organic search results in the USA?
A. You can carry out local optimization for your company based in India, nevertheless, build your social media audience in the USA. Try earning links from relevant US domains whenever possible but not at the cost of your Indian market. Besides this, specify in your on-page text, including the template, Home page and About Us page, that your company caters to both Indian and American markets. It is also recommended to use a ‘.com’ address rather than a ‘.in’ address.
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The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter