Not long after Yelp accused Google of manipulating its search results to favor its own content over that of the latter, the search engine giant updated the local search algorithm to fix the problem. Since the fire spread in the forest, there have been speculations about why does the update matter and how the update is going to affect the local businesses.
MozCast feature report shows the following changes to the local results:
Here’s what you need to know.
What did the Update do?
According to Search Engine Land, the local search algorithm update aimed to “provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.” This means, search results will emphasize more on the searcher’s location in traditional search results and Google Maps. More local results will be added at the top of the search results page as compared to before. The update brought these changes:
Why the Update?
There are multiple reasons why Google brought about this update in the local search algorithm. We have tried to analyze a few of them:
How will it Affect Local Businesses?
What You Need to do Now?
The local search algorithm update, popularly dubbed as the Pigeon update by Search Engine Land, is more likely to benefit small businesses, with more emphasis laid on the local search results. Like all other Google updates, it might take a few more days before we completely understand the impact the Pigeon update will have on businesses.
Changes in the Google algorithms, such as the Pigeon update, tells how vital is a professional SEO agency for your business. They will ensure your organization can roll with these punches. If you are not using an SEO service for your business, we would suggest you to check your local placement on Google and find out if there has been any changes in the past one week.
As of now, the update is rolling out only in the US English, we will update you when it will be made available to other countries. If you have any questions regarding the local search algorithm update of Google, you can feel free to ask us in the comments section below.
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