Q: I have come to know that insurance is the most sought after keyword on the Internet. I run an insurance agency and think that using AdWords for car insurance would be an expensive affair. Do I have other options? Can I go for SEO?
A:SEO or the search path involves drilling down to your keywords. Instead of trying to compete for “insurance”, it’s better that you identify niche or long tail keywords such as “Insurance agents Columbia” or “Health insurance for senior citizens”. Do remember to pay attention to the competitive level.
Some AdWords also work on broad keywords for a very specific geographic niche. It means that you can only advertise in a particular state or county or area and capture the lead by offering a unique product/service.
To have a successful SEO/marketing campaign, you need to:
- Choose your domain
- Become an expert
- Have an edge
Have you ever noticed how the insurance industry seems to grow more by the day? I know as a consumer, it’s hard not notice that most big companies are looking for new ways of expanding their clientele. This is where SEO rankings come in handy! Every company wants to be at or near top spot on search engines so they can reach out and grab potential clients who may need them one day. Whether you’re just buying your first car or thinking about retirement savings – there has never been a better time than now with all these changes going on in our society.
The insurance industry has a hard time getting the desired web traffic without executing SEO strategies in an effective manner. This article will show you how to execute these tactics and get your site ranking higher on search engines like Google or Yahoo! so that more people find out about what services are offered by your company, which leads them into buying coverage from you instead of going elsewhere for their needs.
Getting enough incoming website visitors can be difficult if not impossible for most Insurance companies unless they take advantage of Search Engine Optimization (SEO) techniques to raise awareness through better rankings on popular sites where potential customers could come across it while searching online. The next sections below will help provide some information concerning the significance of this process as well as outline proper ways to go
Why is SEO so important for insurance company websites?
If you want to attract new customers, the best way is to rank high. SEO rankings are a crucial factor of online growth for insurance companies because they can’t create their own recognition among thousands of other companies without generating leads and driving traffic through creative content that results in an increase in product sales – not just social media either!
According to the current scenario, an insurance company can generate way more leads through its website than offline. That’s when the significance of website SEO comes into play. The better rank the insurance website secures in the search engine ranking, the greater hike in revenue and commissions the company can expect.
As mentioned before, viewers visit insurance websites with lots of queries and confusion related to insurance products. The viewers expect an insurance website to instruct them in the right way to make prompt decisions about insurance policies.
Google ranks the insurance websites on the basis of their efficiency in resolving viewers’ queries. Naturally, when a viewer gets the accurate answer to his question from a website, he comes back to the website with another question. That’s how an insurance website becomes able to increase its web traffic. No need to specify that greater web traffic is the initial step to more lead generation and an increased number of sales.
Tips to follow while optimizing an insurance website
Insurance marketing is a bit different from other marketing strategies and the parameters of insurance marketing are different too. The following tricks SEO strategies related to insurance marketing are the most effective ones to give a boost to insurance sales-
Keyword research is a mandate
As you’re in an insurance business, your initial task would be to summarize what products you want to sell. Once you have a clear idea of the products you’re offering, it will be easy to research topics related to those products. Nowadays, the relevance and necessity of keywords in terms of SEO don’t need to be specified separately. So, you will have to conduct in-depth keyword research on the topics you have selected previously.
Once you shortlist topics and gather the relevant keywords, your next task is to develop the articles of your website with an interesting tone and stuff those with effective keywords. Make sure that you don’t forget to include long-tail keywords related to insurance as users mostly use those while searching for information. Also, you should conduct thorough research on the local search terms related to insurance. Include all those terms and phrases in your articles to attract local clients. This is how you can ensure a better rank for your insurance website in the search engine.
Your website’s on-page SEO is associated with keyword researches as well. Including the focus keywords in titles, sub-heads and URLs is a plus when you intend to increase your website’s visibility.
Backlink to other websites
If you’re new in the business and you’re putting your effort into establishing your insurance website, backlinks to reputed websites help you a lot. Your website content should consist of a good number of effective backlinks to the websites of reputed insurance brands or agencies. That’s what represents your business website as a more credible and trustworthy one to the users. Backlinking your site to established insurance websites increases your website’s web traffic rapidly too.
Optimize your Google My Business account
Haven’t you created a Google My Business account for your business? Well, it’s not possible for you to achieve the maximum profit ratio without enlisting your business in Google My Business. Being the most efficient business listing at present, Google My Business helps business owners get more leads than they expect.
Even if you have listed your business in the Google My Business listing, success isn’t assured for you. You’re supposed to optimize your business account according to the latest trends and requirements.
You should emphasize showcasing all your services and offerings through your Google My Business account. Try to include all the relevant information related to your business in your Google My Business listing. That’s how your targeted audience will come to know about your services and you’ll get more reach.
Paid advertising and PPC advertisements
Instead of relying on organic keyword research techniques and SEO strategies entirely, you should pay attention to paid advertising campaigns and Pay-per-click ads. Google Adwords Keyword planner is an efficient tool that enhances the effectiveness of your PPC ads by including specific keywords. Other paid advertising strategies should also be adopted by you to take your insurance website to the top of the search results.
Ordinary content creation won’t help
If you’re enthusiastic about improving your insurance website’s SEO ranking, you need to create exceptional content to engage readers. You must conduct market research to determine what your target audience is expecting from you. You should develop and optimize your website content according to those expectations. Try to address all the significant and common questions that most of your clients ask you. Apart from that, offering professional tips related to your targeted market is an effective key to earn your target audience’s attention.
Your business’s virtual reputation is decisive
Virtual reputation is probably the most important parameter to determine the success of an insurance agency. If you’re into the insurance business, you’re bound to create a good virtual reputation before anything else. As the insurance sector is all about finance and investments, most clients tend to be skeptical before investing money. If your insurance agency doesn’t have a good virtual reputation, it can’t sustain itself in the competitive market. Most clients research insurance companies and their services on the internet before purchasing certain policies. Hence, focusing on your business’s virtual reputations and optimizing your business’s Google reviews is a primary thing to do to boost sales.
Mobile site optimization turns out to be crucial
Most users conduct online searches using their smartphones according to the current trends. So, if your intention is to place your insurance website at the top of the SEO ranking, you have to invest in the mobile site of your brand. You stand a chance to miss out on interactions with potential clients if you don’t use an optimized mobile site. Most website owners don’t prioritize mobile site optimizations as they think that optimizing their main sites can do it all. You’re not supposed to make the same mistake if you want your company’s utmost success.
Optimizing the overall attire of your business’s website
No matter what type of business you own, your business website has to be structured and organized. Specifically, the website structure and layout matter a lot when you’re into the insurance business. Your website should navigate the visitors to the right pages where they can get to their required information. Apart from that, you should re-arrange the blogs, articles, and other content pieces of your website methodically to turn your website into a user-friendly one. That’s what will create good impressions in your targeted client’s minds.
Also, your website’s loading time is a significant factor to mention. Most users skip to other options when a particular website takes too long to load. Hence, you shouldn’t take a risk and ensure that your website’s loading speed is fast enough.
Removing the 404 Error pages makes your website more efficient
Often users become frustrated when they search for something on a website and get redirected to 404 error pages. In such cases, users tend to visit other websites that offer them adequate details with better surfing experiences. So, removing the 404 error pages from your website is an important task to retain your clients and to attract more clients.
Instead of wondering how to rank higher on Google, put the fundamentals into practice with these SEO strategies. They’ll help your business goals come true and earn you a top spot in organic search results!
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