Q: How can I create a strategic link building plan for my website without the fear of getting penalized by Google?
A: You might have heard time and again about the “Link building is dead” theories, but link building is still alive. It is just that some of the old methods of link building have died. Google has never said links are dead, in fact it says something completely opposite. Google’s head of Search Spam, Matt Cutts, says Google has tried to exclude links from its algorithm in the past and the results were “much worse.”
So what you can do? You can’t approach a link farm and buy links. This might get your site potentially penalized because this method is dead. What you can do is hire someone with experience to create a strategic link acquisition plan for your website and help you implement it. In this way you can acquire natural links to your site through an effective link building campaign, and not through a link buying campaign.
A strategic link builder knows several ways to do this for you. The best thing is it will appear completely natural. However, at present this is a highly scrutinized area of SEO, so be careful while hiring someone to do the task for you.
Here are a few more link building strategies that you can employ:
These are some of the best ways you can improve your link building strategy without the fear of getting penalized by Google. Over time this will help you earn links form authoritative and relevant websites and blogs.
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