Q: I am planning to aggressively run an advertising campaign for my eCommerce site. There’s a lot of buzz about Remarketing. How can I use Remarketing to increase by revenue?
A: Remarketing gives you a chance to bring back the customers who have previously visited your website with tailored ads. There’s a lot of noise about the effectiveness of Remarketing because businesses are finding it an easy way to make people come back to the website to complete a purchase.
Remarketing is important because:
96% of individuals leave a website before making a purchase
More than 60% of the items in the shopping cart are not purchased by customers
49% of the consumers visit a website 2-4 times before making a purchase
Brands have found Remarketing to be really effective in boosting their sales. While 11% are using it to get their competitor’s customers, 56% are using the technique to gain customers & 43% to increase brand awareness.
Here are some great Remarketing tips for you.
A number of eCommerce sites are using Remarketing, so it is essential for you to devise a strategy that provides you an edge in the competition.
Multiple copy for ads and landing pages tailored to site visitors will be of great help
Select a higher bid for Remarketing audience who is searching for keywords
Don’t show same ads to particular customers again and again
Create lots of Remarketing lists
Don’t show a generic display ad, instead craft the message according to the product and user
Don’t send ads to customers who have already made a purchase
An effective Remarketing strategy results in definitive success. Here is what you should include:
List making: Create a Remarketing list of:
People who didn’t complete a purchase
People who opened the abandon cart/activity emails
Up-selling: Show your customers ads of similar items or something related to the product that they have already purchased
Other Activities: AdWords, Targeted display, and Content Marketing too will work for you
It is not necessary that a visitor converts into a customer on his first visit itself. Remarketing makes it easier for websites to bring back the indecisive customers by showing tailored ads & offers related to the experience they had on your website. Remarketing is another chance to close the deal and you shouldn’t miss it anyhow.
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The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter