How Effective Remarketing can Increase your Revenue?

Q: I am planning to aggressively run an advertising campaign for my eCommerce site. There’s a lot of buzz about Remarketing. How can I use Remarketing to increase by revenue?

A: Remarketing gives you a chance to bring back the customers who have previously visited your website with tailored ads. There’s a lot of noise about the effectiveness of Remarketing because businesses are finding it an easy way to make people come back to the website to complete a purchase.

Remarketing is important because:

• 96% of individuals leave a website before making a purchase
• More than 60% of the items in the shopping cart are not purchased by customers
• 49% of the consumers visit a website 2-4 times before making a purchase

Brands have found Remarketing to be really effective in boosting their sales. While 11% are using it to get their competitor’s customers, 56% are using the technique to gain customers & 43% to increase brand awareness.

Here are some great Remarketing tips for you.

A number of eCommerce sites are using Remarketing, so it is essential for you to devise a strategy that provides you an edge in the competition.

• Multiple copy for ads and landing pages tailored to site visitors will be of great help
• Select a higher bid for Remarketing audience who is searching for keywords
• Don’t show same ads to particular customers again and again
• Create lots of Remarketing lists
• Don’t show a generic display ad, instead craft the message according to the product and user
• Don’t send ads to customers who have already made a purchase

The Strategy

An effective Remarketing strategy results in definitive success. Here is what you should include:

List making: Create a Remarketing list of:

• People who didn’t complete a purchase
• People who opened the abandon cart/activity emails

Up-selling: Show your customers ads of similar items or something related to the product that they have already purchased

Other Activities: AdWords, Targeted display, and Content Marketing too will work for you

Summing up

You need not wait for your first visit to convert into a customer. Remarketing makes it easier for websites to bring back the indecisive customers by showing tailored ads & offers related with their experience from your website, so you can close that deal no matter what!

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Navneet Kaushal

CEO at PageTraffic

The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter

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