It depends on how frequently Google indexes the site content.
You can use the site:command to find out the indexing pattern.
In case Google is crawling the website in a week or lesser duration, chances are that the changes will be picked up quickly. This will be better if you use One Click from home page for identifying new content for Google.
The existing crawl pattern depends majorly on the New content that is being added to the website. It could be:
New blogs
New press release
Product updates
Other fresh content
If no new content is being generated on the website, Google sees the site as a “slow update” one and the crawl pattern could be slow, sometimes more than a month.
But, here are the ways you can use to signal Google that the site is updated frequently:
Building Links – It is good to get new links, as it improves indexing. You can ask your friends, business associates, or an acquaintance with a blog to pass a link to your website.
Press Release – Issue a Press Release with judicious links and Google will notice it quickly.
Social Mentions – Google considers Tweets and Google+ updates valuable.
Home Page – You should rotate the content through the home page of the website. Anything that is just a click away from the home page will get Google’s attention and help the site in getting indexed.
Slowly, start training Google to index your website by changing the keywords. Google loves websites, which delivery fresh and timely content to users. You can start off with a weekly update pattern.
Have you optimized your website? We’ve got some advice for optimizing SEO strategies. In this article, we will help you understand what those pesky “phase 3 results” are and how long it takes to see them!
You might be wondering when the final phase of a SEO campaign is going to show up on Google SERPS (search engine result pages). There’s no specific answer because there isn’t one that applies in every case. The time-frame varies depending on many factors including: keyword competitiveness, content quality, backlinks acquired by competitors vs links gained from new sources since the last update; volume, geographical location and more.
The timeframes for showing up SEO results depend on the search engines. Different search engines take different spans to show up a website’s SEO results, Anyway, the average timeframe for showing up SEO results is approximately six months. Specifically, Google shows up the SEO results of a website within six to eight months.
Why does Google take so long to show up SEO results?
It’s impractical to expect SEO results to show up right after you have performed SEO optimization on your website. If you look into the SEO algorithms of Google, you will find out that Google has a lot of complicated parameters to evaluate and rank a website’s SEO. Every website needs to go through these algorithms before securing a specific SEO rank. As there are multiple strategies and algorithms that Google uses to determine a website’s SEO rank, it takes time to show up SEO results.
On the contrary, PPC advertisements and other campaigns can generate instant results and you can check out those results instantly as well. But when it comes to SEO, the process becomes way more complicated and time-consuming.
Also, Google has to rank millions of websites simultaneously. Like your website, all these websites go through the same algorithms and strategies before they get dedicated SEO ranks. Naturally, the process consumes a lot of time to be accomplished.
The primary factors that determine the time-length for showing up SEO results
Your website’s competition
When you’re competing with another website for securing better SEO ranks, Google takes every detail of both the websites into consideration. In such cases, both the websites optimize their SEO strategically and smartly. So, it becomes difficult for Google to prioritize one of those websites for a better SEO rank. Naturally, Google takes a longer span to show up SEO results for both the sites. You have thousands of competitors when you launch your website in the search engine. The greater competition you have, the longer time Google will take to show the SEO results of your website.
The keyword you’re focusing on
No matter what keyword you’re focusing on, a lot of other websites are targeting the same keyword at the same time too. Hence, the job of ranking websites becomes complicated for Google. That’s another reason behind the delay in showing up the SEO results.
How easy it is for Google to index your website content
Google indexes the content of every website while determining a specific SEO ranking for that site. If you update and refresh your website content frequently, Google finds it easier to index your website content. No matter what type of content you’re posting on your website, Google takes that into consideration while determining an SEO rank for your site. As Google becomes able to index your website content easily, the time for showing SEO results becomes shorter.
You should keep these factors in mind while optimizing your website content and SEO. That way, you can shorten the time that Google takes to show up your site’s SEO results.
Some factors that make SEO strategies take more time to work
How long your website’s domain has been there in the search engine
SEO strategies of old domains work comparatively faster than domains registered recently. While ranking an old domain, Google indexes its well-built content library that helps Google trust the domain more than a new domain. Apart from that, older domains tend to have better reputations and recognition and those prove the domain’s authenticity. So, Google takes shorter spans to show up SEO results of old and reputed domains.
The backlink profile of your website mattes
Every website owner knows about the relevance of backlinks in terms of SEO. The more organic and high-quality backlinks your website includes, the easier Google finds it to evaluate your site’s credibility. However, you should ensure that the backlinks of your site should be active and working. Otherwise, you won’t meet your expectations in terms of your website’s SEO.
Hosting issues and errors
These issues delay the functioning time of your SEO strategies. Specifically, poor web hosting and site maintenance damage your website’s credibility from SEO perspectives. Besides that, numerous 404 errors and 301 redirects create difficulties while Google tries to index your website content. So, the SEO strategies that you have implemented take longer periods to function effectively. The simplest way to get rid of these issues is to fix these errors and redirects for the betterment of your website.
The design and structure of your website
Your primary aim should be designing your website in an SEO-friendly way and you should enable an efficient content management system for your website. In case, your website’s design doesn’t turn out to be helpful and friendly for users and Google, Google might take longer to generate your website’s SEO results.
The same applies to your site’s content management system. As mentioned before, managing the website content timely is a priority to stand out in the SEO ranking. Therefore, you should emphasize your website’s design, structure, and content to succeed with your SEO campaigns.
On-page and Off-page SEO
Optimizing your website’s on-page and off-page SEO is the key to get faster SEO results. You can’t enjoy good SEO outcomes unless you optimize both on-page SEO and off-page SEO of your website. In such a case, your competitors will leave you behind in the SEO competition.
You should analyze and inspect your competitor websites’ on-page and off-page SEO strategies to get a better idea of what they’re planning and executing. Improvised and properly optimized on-page and off-page SEO help Google assess your website’s credibility in a faster and smoother manner.
Conclusion
It’s time to put your knowledge into practice. The key factors that affect SEO results have been made clear in this article, and now it is up to you to use them correctly for faster keyword rankings! Get started with these six tricks:
1) Analyze what the competition’s keywords are;
2) Optimize content so Google can better index it;
3) Create backlinks using different methods (e.g., guest blogging);
4) Increase social sharing of posts on major platforms like Facebook or Twitter;
5) Make sure all links point directly towards their destination pages, making them easy for search engines crawlers not just humans!)
6) Now get out there and start getting those top positions!
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The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter