Q. I had set up a personal Google+ page for my business and completed the authorship. Since, Google+ business pages are now available, should I change the authorship of my business website to Google+ business page?
A. When you are doing SEO, you have to look at things the way your customers see it. Therefore:
The Difference between Google+ Profile, Google+ Page, and Google+ Local
Google+ Profile – This is the Google+ at the personal level. If you have a Google+ personal profile, you will act as individual writing content and sharing information with your followers on the Google+. You can also show up your picture on Google search results.
Google+ Corporate – This is for Google+ at business or corporate level and is similar to Facebook page. If your company has a page and people like it, you get the permission to talk to them & all your posts will be read by them on news feeds. A less number of people are active on Google+ so, I would recommend that you set up a Google+ page only if you have a Facebook page for your business & customers are a part of your circle. You can also duplicate your Facebook posts for your Google+ business page. Also, cross link your website to Google+ page.
Google+ Local – This Google product behaves like Yelp. This business listing or page is optimized for local searches. If you are a local business, it is important for your Google+ Corporate page to show up on local search. The Google+ Page (corporate) can also be linked to Google+ Local listing. All you have to do is to indicate that you are a local business and it is the first time that you are setting up the Google page. By not doing so, you might end up creating two separate pages.
The +1 button lets users “vote” for a website that is cool, worth sharing with friends, and signals that the Google Plus site is important.
The services by Google are not mutually exclusive. You must enable the Google+ Profile to show your picture. Moreover, you can set up a Google+ profile to show your picture, as only profile has this feature. You can set up Google+ Local, corporate level page for sending a signal to Google that you are playing the game.
The +1 button should also be enabled to get people to +1 your content, as Google considers this important.
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The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter