Q: What are sitelinks? How does Google decide which sitelinks to display for a particular search? Can I customize them according to my preference?
A: The links below a site on Google are called sitelinks. If you search for a company name, Google will often display sitelinks. For example, search for www.pagetraffic.com, and you will see sitelinks below.
By having a good site architecture of links between pages, including a breadcrumb trail and sitemap, you can tell Google which sitelinks you want.
To customize the sitelinks you want Google to display for a particular search, you need to:
- Login to Webmaster Tools.
- Click on Search Appearance.
- Select Sitelinks.
- Deprecate the ones you do not like. If you don’t see any sitelinks there, it means Google has not yet selected any.
CEO at PageTraffic
The author is a first generation entrepreneur. He is the founder and CEO of India’s most award winning SEO Agency, PageTraffic. He also works as an advisor and consultant with many large companies. He helps value-conscious businesses build site traffic increase the user base, and boost web sales and bolster customer satisfaction. He can be reached @navneetkaushal on Twitter
