What is Not Considered a Default Medium in Google Analytics?

You should now that Google Analytics does not consider Google to be a default medium.

If you use Google Analytics to track your website traffic, you might be wondering what is not considered a default medium in google analytics and what a “default medium” is. This is useful to know if you are trying to track specific traffic channels or sources. Continue reading to learn more about Google Analytics’ default mediums.

If you face difficulty understanding these terms in relation to SEO and other digital marketing aspects, it might be better to hire an SEO consultant to help you out with the process.

What Exactly is Google Medium?

Google Analytics is a web analytics service that tracks and reports on website traffic. It also provides other tools to assist businesses in growing online. One of Google Analytics’ features is the ability to track traffic sources, which can be useful for marketing.

The term “medium” refers to the broad category of traffic source. For instance, if someone clicks on a link in an email, the medium is “email.” If someone arrives at your website via a paid advertisement, the medium is “CPC,” which stands for “cost-per-click.”

There are four primary types of traffic sources:

  1. Direct traffic is traffic that arrives at your website without going through another website or source.
  2. Referral traffic is traffic that arrives at your website from another website.
  3. Social traffic refers to visitors who arrive at your website via social media platforms such as Facebook, Twitter, and LinkedIn.
  4. Paid traffic is traffic that comes to your website as a result of paid advertisements.

Why Is Knowing What is Not Considered a Default Medium in Google Analytics Important?

Knowing what Google Analytics considers a default medium can be useful for a variety of reasons.

First, if you want to track a specific traffic source or channel, you should know which ones are included by default in Google Analytics. This ensures that you’re looking at the correct data.

Second, if you want to exclude specific traffic sources from your data, you should know which ones are considered defaults. If you’re trying to track organic traffic, for example, you might want to exclude social traffic from your data.

Finally, knowing which traffic sources are considered defaults can be useful when troubleshooting an issue with your Google Analytics tracking. For example, if you notice a drop in referral traffic, it could be because social traffic is being classified as direct traffic.

What Are the Google Analytics Default Mediums?

Google Analytics includes three default mediums:

  1. Direct
  2. Referral
  3. None/Direct

Also, Read


Google Analytics offers a variety of options for tracking website traffic. While the three default channels are a good place to start, you may find that you need to customize your channels to meet your specific needs. If you are not sure which channel is best for you, consider consulting with a Google Analytics Partner. You can ensure that your website receives the most accurate data possible with their assistance.

Frequently Asked Questions

What is the difference between a channel and a medium?

A channel is a collection of traffic sources that share similar characteristics. A medium is a specific source of traffic within a channel.

How can you use Google Analytics to track specific traffic channels or sources?

You can specify which mediums should be considered part of each channel by creating custom channel groupings.

How Much Time Does It Take To Install Google Analytics On A Website?

The time it takes to set up Google Analytics on a website varies according to the site’s size and complexity. Most implementations, however, can be completed in a matter of hours.

What distinguishes Google Analytics from other web analytics tools?

Google Analytics is a free web analytics tool that offers a comprehensive set of features for tracking website traffic. Other web analytics tools, such as Adobe Analytics and IBM Digital Analytics, are usually more elaborative.

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