Using Tracking Code, Google Analytics Can Report on Data from Which Systems?

Google Analytics can report data on an e-Commerce platform, online point-of-sale systems, and mobile applications using tracking code.

Google Analytics is utilized for tracking a website’s performance and collects visitor insights as well. Organizations use it to determine the top sources of traffic and gauge the success of the marketing strategies and activities. Using tracking code, google analytics can report on data from which systems, is a question users often ask?

I have answered that question in this post.

Ever heard of Google Analytics tracking codes?

Here’s how it works:

The tracking score is a JavaScript code embedded on the website pages. When the users see a page, the code uses a Javascript file as a reference. It tracks the activity for Google analytics.

The question is, using tracking code, google analytics can report on data from which systems?

Google Analytics cannot collect statistics on systems that are not connected to the internet. This is because it needs an online connection to perform any function. However, it collects all the information through an HTTP request of the first-party cookies, user, and browser/system information. That’s why solutions such as mobile applications, e-commerce platforms, and online point-of-sale systems enable the tracking code to report and record all the activity.

When all the data gets collected, it is then transferred to the servers of Analytics that process all the information to showcase the results in the reports.

Also, Read

Frequently Asked Questions

What can Google analytics tracking code track?

The Google Analytics tracking code is a special identifier that allows Google Analytics to collect all the data when it is inserted into a website. The data includes how much time people spend on a webpage, the search terms used, and how they came to the website.

Where is the tracking code of Google Analytics placed?

As per the instructions, you can find the tracking code just after opening the head tag of your website. <head> is the tag you will find. However, the code placement might differ from one website to another.

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