How to Gain Links from Major Industry Associations
Most industries have major associations
and user groups whose recommendation carry a lot of weight.
These are excellent Web sites from which to obtain links for
gaining both targeted traffic and for increasing link popularity.
However, they sometimes are the most difficult links to obtain.
Saying, "I'll link to you if you link to me" often
does not cut it if you're a smaller company.
One excellent link building strategy is
to offer an affiliate program that pays the company a percentage
of any sales resulting from the link. There are numerous affiliate
programs and services on the market to help you do this. However,
some of the most respected publications and associations shy
away from joining affiliate programs. They fear that collecting
money from their recommendation might taint their reputation
for unbiased reporting.
However, many of these groups are also
looking for ways to add value to their services. Some charge
yearly membership dues, and therefore are always trying to
find new ways to offer benefits that justify those dues.
One excellent industry example is the
non-profit AAA automobile club. Starting out as a way to offer
automobile discounts and services to its members, AAA now
offers discounts on everything from shoes and eyeglass prescriptions,
to discounted theme park tickets. Other industries have their
own associations that also offer member discounts from time
to time.
You'd be wise to approach these types
of organizations and show them the products and services you
could offer their members or readers. Propose setting up a
Web page to offer their members a special discount of 10-20%
off your products or services. Tell them if they'll agree
to link to your site, or mention you in their newsletter,
you'll provide this discount for free. They can then pass
along special savings to their customers and the organization
looks like a "hero" for negotiating such a great
discount for their members.
If that doesn't peak their interest, try
offering them a cut of the profits too. Tell them you'll provide
a 10% discount to their customers and a 10% commission to
them. That way everyone benefits. If the organization is particularly
large or important, offer them some kind of "exclusive"
bonus or benefit that they can pass on to their customers.
Every company likes to offer something exclusively that no
one else can offer.
About the Article
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