What are Interactive Posts for Social Media and How to Create Them

Platforms for social media are always changing. It often appears that as soon as you discover the most effective method for engaging with the social community and acquiring new followers, someone else discovers a better method. However, you shouldn’t take it as evidence that someone else is ahead of you; instead, think of it as a useful tool that you can use to improve your own posts in the future. Because they have mastered the art of attracting attention and constructing their brand or business, the best social media content creators are getting more followers than you. And a lot of them are doing so by using content that is interactive. Social media is all about people talking to each other. Therefore, it makes perfect sense that interactive content has emerged as one of the most effective strategies for engaging online and elevating your brand to new heights.

There are many ways to make a single social media post interactive, whether you want to make interactive Facebook posts or engaging Instagram stories. How and why interactive posts for social media are necessary is outlined in this post.

What are Interactive Posts for Social Media?

Interactive social posts are pieces of content made with the intention of creating interaction between two parties on social media, the creators and the viewers. It could be argued that all social media posts are interactive. Social media content is, all things considered, intended to be imparted to other people, and when others read your post, they’re cooperating with you. On a social media platform, even posting something as innocuous as “the sky is blue” can result in comments and responses. But it does not mean it is an interactive post. When we talk about posts on social media that are interactive, we are referring to posts that are designed to engage the reader and encourage them to take some kind of action or response.

The format, size, and shape of interactive posts vary, but they all have one thing in common. They are designed to get the reader to play, answer, click, click through, or respond in real-time.

What is Social Media Interaction?

The act of liking, commenting, or sharing a post on social media is what is meant to be called engagement. The author can create posts with questions, polls, or surveys to encourage this kind of behavior, as well as posts that ask your audience for suggestions or opinions to encourage action. Social media content that is interactive encourages readers to contribute their thoughts, ideas, comments, or any other form of input that comes from the other side of the screen. Personalization is an important part of this format because, unlike static content, the user’s response determines the course that each post will take on its own. Depending on how they respond or how they submit their interaction, people will have different experiences. The format is recommended for expanding the brand’s online reach.

Companies that prioritize unappealing content for the sole purpose of self-promotion or sales and work closely with the corporate universe are able to differentiate themselves thanks to this.

How to Make Your Social Media Posts Interactive

By making your social media posts interactive, you can increase engagement, build relationships with your audience, and drive more traffic to your website or product.

  • Use polls and surveys to get feedback and insights from your audience
  • Host Q&A sessions or live streams to engage with your audience in real-time
  • Create contests or giveaways
  • Use interactive visuals, such as videos or infographics
  • Use interactive features, such as Instagram Stories or Twitter Threads
  • Create quizzes or trivia games related to your brand or industry
  • Use interactive calls-to-action to encourage your audience to engage with your posts

Benefits of Social Media Interaction

There are two reasons for brands to be on social media: engagement and exposure for the audience. Interactions are the best thing for engagement. The hard part is actually generating comments, which is the ideal form of engagement. Let’s look at why interactive posts are so important to your content strategy.

  • Increases Engagement

Every business aims to generate engagement on its social media platforms. As a result, the natural next step is to create interactive, relevant content. Up to twice as many people engage with content that requires interaction, according to a study, as static content. Social media platforms are informed that your content is valuable when a user shares, likes, or comments on your posts. An entire system begins to operate from this point forward. Your posts will be promoted by more social media channels to a larger audience the more people interact with them. You begin to be perceived as a high-quality information source (both by your audience and by the algorithm) once your posts consistently generate engagement. Because you now have a following that is always responding to what you post, visibility and interaction will be much easier to generate. The majority of the content that appears in your social media feed originates from authors with whom you interact the most.

  • Gather Information

You probably know at least five different ways to get leads. The majority of them are skilled. Your brand offers something that collects audience data. The issue is that many internet users are already familiar with this tactic. Consequently, some of them become impatient with this. However, if you are able to combine lead generation with interactive content, you will discover a winning social media strategy. Imagine that your business sells products for new mothers and babies. You are aware of your target market and what they want. As a result, you decide to publish a due date calculator on the Facebook page of your business. Your audience will greatly benefit from this instrument. As a result, they won’t be concerned about giving you some data in exchange for your free service.

  • Enhances Customer Retention

One of the most crucial functions of incorporating social media into your strategy is to establish a community around your brand. You can basically post anything to your social media pages to keep them active. Your audience will be kept up to date with your most recent news, promotions, and events if you diversify your social media strategy and avoid posting only promotional content. This will help you establish yourself as an authoritative source of information. Explore additional concepts for engaging and interactive content that will expose a new facet of your brand to your audience.

Ideas for Social Media Interactive Posts

  1. Polls

Social Media Poll

Polls are excellent content ideas for Instagram as well as excellent interactive Facebook posts. This content format is supported by both social media platforms, making it simple to create impromptu polls that provide insight into your audience’s thoughts and effortlessly generate sweet engagement. Choosing an engaging poll topic to increase engagement is the first and most crucial step. Here are some ideas for polls. Conduct satisfaction surveys to find out which products your customers like best. Find out what your audience thinks about pressing issues. Get your audience involved in the decision-making process (for example, let them choose an idea for your next post).

  1. Quizzes

Social Media Quiz

Quizzes are a great way to keep your audience entertained while also being challenging. Quizzes are an excellent way to capitalize on people’s natural curiosity and competitive nature. You can, for instance, make quizzes that tell you something about your audience such as, “Which F.R.I.E.N.D.S. character are you?”. or quizzes that test your audience’s knowledge such as questions about your industry.

  1. Live Q&As

Social Media Live Q&As

You can interact with your audience in real time and break down barriers between you and them by going live. Customers are likely to tune in to hear what you have to say because a live Q&A session gives them the chance to get an answer to their most pressing questions. Make sure to promote your live session on all of your social media platforms a few days ahead of time, and use this time to ask your audience questions. By doing this, you will simultaneously promote your live Q&A and get comments under your promotional posts. These kinds of projects are great for getting ideas for new content. Based on the questions you received from your social media followers, you can easily turn your live Q&A session into a business blog post or even several articles.

  1. Games

Make your posts on social media into engaging games that your audience can’t resist.

Making simple video and image content into tools for interaction and engagement is a straightforward tactic. Since everybody enjoys having fun, why not do so while using social media? It’s a straightforward concept that can be replicated on social media by any company, and all it takes is a little imagination.

  1. Viral Content

Viral Content

It is simple to incorporate this kind of content into any strategy, brand profile, or social network. Make an investment in content that is more playful and look into everyday situations that might pique the user’s interest in sharing it with people in their immediate circle.

  1. Contests

Social Media Games

There is a prize attached to challenges and competitions. You need to find a way to make this prize profitable in order to get the most out of it. To ensure that you increase brand awareness and expand your following, ask people to like, share, comment, and tag friends in your post. You can even ask customers to take pictures of them using your products to enter your contest. Consequently, you will increase your engagement and collect user-generated content that you can use as social proof.

  1. Interactive Calculators

Interactive calculators are innovative, useful, and engaging types of content for social media. In addition to generating new leads and starting the conversion process, they assist brands in increasing their reach and engagement. You must be familiar with how to use this format correctly on your social media accounts. Your post should ideally begin by addressing a customer issue. Then you can demonstrate that your calculator is the best solution to their problem. For instance, you will need to design a calculator, create a landing page for it, and then share it on social media in order to achieve this.

  1. Challenges

It is sufficient to encourage your target audience to try a new recipe or style of one of your products, you do not need to make them jump out of a plane. You can even launch challenges that, like the one in our next post, will assist your followers in becoming more efficient and productive. Challenges are a popular social media series for most brands. They do this to build anticipation and establish a group of people who celebrate a common custom. You can ask your customers to share a photo, try a new kind of candy, come up with a motivational quote, buy a gift for a friend or cook a meal for your family. You can also use this occasion to collect user-generated content, which is a form of proof from your audience that they conquered your challenge. 

  1. Feedback

Utilizing your social media platforms to solicit feedback and generate ideas for new initiatives that your brand ought to implement in the future demonstrates to your followers that you value their feedback. Interacting on social media can be fun and useful at the same time. Therefore, get your followers involved by asking them specific questions in the comments section of your posts. Some examples of requests for feedback on social media include, What would you add to our product’s features?

Why do you give our product or service such a low rating? In the next two years, what kind of product or service do you want to see us develop?

  1. Conversations

In terms of conversations, what topics are currently trending in your feed? Is there anything of significance going on? Then it’s time to start a debate in your comment section and take advantage of the topics’ popularity. The majority of social media users are passionate or at least curious about a particular event or piece of industry news that is trending. People want to discuss what’s trending and hear what other creators have to say. That still qualifies as engagement, regardless of whether they concur or disagree with you. Keep in mind that just because some of your followers might disagree with you does not mean that they will react negatively. As long as it doesn’t go over certain limits, it actually hurts a healthy debate.

Promoting Interactive Content Formats Using Social Media

In addition to making use of a variety of interactive posts within the platforms themselves for social media, active social channels are excellent ways to provide access to additional experiences. There are a lot of exciting new ways to present interactive content. Popular choices include helpful tools like interactive calculators and maps as well as informative materials like interactive ebooks, infographics, whitepapers, or videos. Promote options like these to your audience through your social media channels. Invite interested parties to check out the content by providing direct links to it. If you want to sweeten the deal even more, you can offer additional incentives.

How to Create Interactive Social Media Posts?

Interactive social media posts can transform ordinary content into extraordinary content.

Encouragement of interaction between you and your audience can significantly increase your reach and engagement levels. You can increase the number of people who are interested in what you have to say by asking questions, encouraging comments, and making the most of interactive features like polls and quizzes. You can follow the below guidelines to create interactive content for your business.

  1. Research Your Target Audience

Customers have different preferences, likes, dislikes, opinions, and other characteristics. Make sure you have a good understanding of who they are, where they are based, and other metrics before starting a campaign. You’ve hit the jackpot if you can identify which of your customers are likely to make a second or subsequent purchase of a particular product. You can choose which strategy to use with which customers by combining data on purchase history and buyer behavior. You can identify which of your customers will convert by segmenting them using this data, allowing you to focus your marketing segments more on those customers. Additionally, you can gain insight into the potential lifetime value of each customer’s spending.

  1. Create a Strategy

Interactive posts, like the rest of your content marketing plan, should have a consistent message and be relevant to your target audience. While thinking of intuitive post thoughts, ensure that you pick themes and configurations that will reverberate with your crowd. An interactive infographic about Olympic sports, for instance, might not pique the interest of a fashion brand. However, an infographic on Olympic uniforms over time might.

  1. Group the Content Platform-wise

Since each social network has its own unique features and user profiles, it’s worth investigating which ones work best for each individual. For instance, according to the strategies we discussed in the post, games and content that goes viral work best on Twitter, whereas quizzes and polls can be created on Instagram. On LinkedIn, it’s worth betting on more formal content and engaging calls to share thoughts and information in comments or even tag friends.

  1. Have a Content Creation Team

Posting a brief post on Twitter, Instagram, or Facebook is simple. However, creating a series of interactive posts takes a little bit more skill than simply typing a thought and clicking the publish button. To create the interactive social media posts you want, it’s critical to have the right content creators in place. As a result, you’ll need to work with graphic designers or professional writers to create your written content. Someone who can film and edit videos is necessary if you want to post them. Hire a freelancer to carry out the work for you if you do not have a staff member with these capabilities. If you can’t afford it, stick with the kinds of posts you can make the best yourself.

  1. Follow the Trends

If you are looking to increase your brand awareness and take your content marketing strategy to the next level, you need to stay up to date on social media’s rapid changes. Keep an eye on the trends in your sector. Find conversations, hashtags, and topics that are popular in your sector. Investigate your rivals and keep up with the most recent tactics of your rivals. What kinds of content are they using? Does it benefit them? How can you incorporate their concepts into your own company? Follow thought leaders and influencers. Pay attention to how your audience’s influencers interact with their followers and keep an eye on them. You’ll be able to focus on what is working for others and keep up with the most recent trends by doing this.

  1. Make Use of Hashtags

Engaging users on social media can be greatly improved by using hashtags. They can help make your content more visible if used correctly. Use relevant or trending terms that are related to both your content and niche to get the most out of hashtags. Also, don’t forget about the popular hashtags, which get more people to see your content because they are used more often. Choosing the right social media platform for the job is also crucial. After all, while some of the best social media platforms do require the use of hashtags, half of them don’t. While Facebook, Pinterest, and Google Business Profile do not require you to use hashtags, Twitter, Instagram, TikTok, and LinkedIn are well-known for using hashtags. Try not to use hashtags too much. If you use too many, your posts may appear to be spam and deter potential customers. Try to use no more than three to four useful hashtags per post.

  1. Use the Right Tools

Applying the right tools to your campaign can make a big difference, as can hiring the right creative talent and using what you know about your audience as a guide. Even if you’re a complete novice there are many tools that make it simple to start from scratch and create fully responsive interactive content experiences. Additionally, these tools take the guesswork out of data collection and analysis. All well-known businesses rely on tools to create interactive posts, get more engagement from customers and make their campaigns a successful one.

  1. Learn from Customer Comments

People can interact with one another, start conversations, and build more meaningful connections through comments. You can cultivate a sense of community among your followers and spark interesting conversations by encouraging comments on your posts. This could result in even more engagement from them. You can ask questions in your posts or simply invite people to share their thoughts and opinions to get more comments. But comments are not just one-sided statements, they are conversations. When having conversations with your followers, make sure to respond thoughtfully and with respect. In addition to increasing your content’s engagement, this will create an atmosphere where people feel comfortable commenting and sharing their thoughts.

  1. Analyze the Results

It is essential to conduct an analysis of each post, regardless of the type, to determine its success or failure. Ask yourself the following questions after creating an interactive post and receiving responses:

  • Did the post make people more interested?
  • Did the post make sales happen?
  • Did the post attract additional followers?

You can help steer your subsequent posts in the right direction by taking the time to analyze each one. In order to determine the best format and content for your audience, it’s also a good idea to test a variety of interactive posts and compare the results.

Analytics on social media can help you learn how your posts and content are being received by your intended audience. You can learn about your followers’ preferred topics and content types, when they are most active on various platforms, and basic demographic information about them with the right data. Your content may become more relevant and engrossing if you make use of this information to create individualized posts that are geared toward their interests.

Also, Read

Tips for Creating Interactive Social Media Posts

1. If your client’s objective is to increase social media engagement, check out the competition. The best competitors already know what kinds of interactive content work best. Learn about your client’s target market, identify their pain points, and increase engagement by analyzing their strategies.

2. Cross-promote on social media. If you’re conducting polls on Twitter, you should also conduct them on other platforms to quickly increase customer brand loyalty across networks and collect more data. Cross-promoting interactive content also enables you to build new accounts by utilizing your existing social reach. For instance, if you want to know how to increase the number of views on your TikTok videos after they have been posted, simply share your videos with your followers on other platforms. Your TikTok content’s user engagement numbers should rise as a result.

3. Reach out to other brands. Organically interacting with other social media users creates interaction. Mention other brands or respond to their content in full-length posts or comments to increase your client’s message visibility to a wider audience.

4. Don’t force readers to copy and paste the URL of your content in order for them to share it. Sharing your content will be simpler and more comprehensible if you incorporate a “Click to Tweet” button or referral box into your blogs. Social media marketing is more than just using clever hashtags. It is time to start creating interactive posts and well-written, shareable blogs that can attract attention if you want to increase audience engagement.

Final Thoughts

It is essential for your success on any social networking platform to engage users with your brand. As you would have guessed, incorporating interactive social media posts into your marketing strategy is one way to accomplish this. Interactive content marketing has been around for a long time in the marketing industry and will continue to do so. In addition, creating interactive content need not be a brain teaser if the appropriate plan and tools are put to work.


What are interactive social media posts?

Anything that requires the audience’s input to move the experience forward is considered interactive content. Interactive activities include anything from responding to a survey to viewing a 360-degree video.

What are the uses of interactive social media posts?

Marketing with interactive content has the potential to increase click-through rates, engagement rates, and traffic to your website. They are also useful for gathering user-generated content and valuable audience insights.

How to make interactive Instagram posts?

You can add a fun and interactive element to your posts by utilizing features like polls and quizzes. Businesses can also answer questions or host interactive Q&A sessions with their followers by using Instagram live videos or Stories.

Ritu Sharma
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