Q: While creating an online marketing campaign, should I index my PPC landing page on search or use“nofollow” and “robots.txt” to hide it from search? Which is the best strategy for my conversion page?
A: There are number of reasons for both indexing your PPC landing pages and for using “nofollow” and “robots.txt” to hide them from search. While it always pays off to index your long term landing pages, there are reasons why you would want to hide them from search.
How You Can Tell Search Engines Not to Index Your Page?
I would suggest you to review your business needs first, do a cost-benefit analysis, then decide on whether you want Google to index or not your specific landing pages.
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