Caution: Repetition of Keywords in the Title
If you've read our previous newsletters you've heard that
having your keywords in the title tag is very important. So...
that would mean that repeating the keyword in the title twice,
must be twice as good, and three times is three times as good?
Right!? Well, not always.
Based on our research, some engines will
"penalize" sites that repeat a keyword in the title
tag. Does this mean that you'll be banned for putting "Come
here to buy Cars, Cars, and more Cars!" in your title
on those engines? You probably won't be banned but you may
lose a few points toward a high ranking if you repeat the
word two or more times in the title -- at least if these words
are repeated right next to each other.
If you've had trouble getting good rankings
and have repeated a keyword in your site title, try deleting
the repeated word so it only appears once in the title. For
some search engines you may find that a title that includes
just one word:
<TITLE>Keyword</TITLE>
will give a better score. In any event,
always keep your most important keyword or phrase near the
beginning of the title. This is called improving a keyword's
"prominence". For example if your keyword is "flower
delivery" then:
<TITLE>Call Tulips-N-More for your
FREE flower delivery</TITLE>
is a poor title because the words "flower
delivery" are the last two words in the sentence - not
very prominent. A better one for that phrase would be:
<TITLE>Flower delivery FREE from
Tulips-N-More<TITLE>
Extra Tip: When submitting your Web site
title and description to Yahoo, prominence is of paramount
importance in deciding who gets placed first. Take extra care
when crafting the description you submit to Yahoo.
About the Article
This article is copyrighted and has been
reprinted with permission from FirstPlace Software, the makers
of WebPosition
Gold. FirstPlace Software helped define the SEO industry
with the introduction of the first product to track your rankings
on the major search engines and to help you improve those
rankings. A free
trial of WebPosition Gold is available from their Web
site.
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