Maximize Your Impact: The Complete Guide to LinkedIn Ads Dimensions

LinkedIn is one of the most powerful social media platforms for businesses to connect with professionals, build brand awareness, and generate leads. One of the most effective ways to leverage LinkedIn for business growth is through LinkedIn Ads. However, creating a successful LinkedIn Ads campaign requires much more than just targeting the right audience and crafting a compelling message.

You need to understand LinkedIn ads dimensions, which refer to the size and format specifications of ads on the platform. In this comprehensive guide, we will dive deep into everything you need to know about LinkedIn ads dimensions, including the different types of ads, the ideal image and text sizes, and tips for optimizing your ads for maximum impact.

The LinkedIn advertising platform is unlike any other. The network is used by millions of business professionals worldwide, making it the most excellent spot to put your next ad. There are several types of LinkedIn advertising to select from, so we’ve written down the specifications for each style below to help you make the best decision.

What size are LinkedIn ads in 2024?

LinkedIn ad sizes can vary depending on the ad you run on the platform. As of 2024, the recommended LinkedIn ads dimensions are:

  1. Promoted Content: 1200 x 627 pixels
  2. Sponsored InMail: 300 x 250 pixels
  3. Text Ads: 100 x 100 pixels (small), 300 x 250 pixels (medium), and 300 x 600 pixels (large)
  4. Dynamic Ads: 100 x 100 pixels (small), 200 x 200 pixels (medium), and 300 x 250 pixels (large)

It’s important to note that LinkedIn may update its ad dimensions occasionally, so be sure to check the platform’s advertising guidelines for the most up-to-date information. Additionally, it’s a good practice to test different ad sizes and formats to see what works best for your specific marketing goals and audience. If you have hired a social media marketing company, they will guide you or design LinkedIn ads creatives as per the specs.

Promoted Content

Promoted Content

Promoted Content lets you connect with LinkedIn members who have not followed you. It enables you to reach out to folks similar to your target audience. Promoted Content makes use of native advertising, which blends in with the other material that a user follows in their feed. But, there will always be a label on Promoted Content to alert consumers that they see an advertisement. Promoted Content may be a single image ad, a carousel image ad, a video ad (more on this below), or a single job ad.

You can include a call-to-action using the Sponsored Content format (CTA). A CTA provides direct action for LinkedIn users who are interested in and want to contact your organization. For example, if your company is planning a conference, include a CTA in your LinkedIn ad requesting interested members to register.

Lead Gen Forms in Sponsored Content advertising is a fantastic way to generate leads. These forms are pre-populated with LinkedIn profile data (e.g., name, job title, company) and can be submitted to your ad with a single click by users.

  • Image size recommendation: 1200 x 627 pixels in JPG, GIF (non-animated), or PNG format.
  • Bigger photos have a greater click-through rate (CTR), whereas smaller images are displayed as a thumbnail.
  • Headlines should be clear, concise, and under 150 characters (including spaces)
  • Description: no more than 70 characters (including spaces)

Also Read: What are Interactive Posts for Social Media and How to Create Them 

Video advertisements 

Video advertisements are a novel method to reach your professional target group. They are appealing, intriguing, and creative. These adverts are excellent for capturing and holding LinkedIn users’ attention. 

  • MP4 video format
  • File sizes range from 75 KB to 200 MB.
  • Frame rate: less than 30 frames per second (frames per second)
Video Advertisements

Advertised Messaging

Advertised Messaging

Advertised Messaging enables you to reach out to your target audience in a highly tailored manner using LinkedIn’s private message system. This approach guarantees that your message reaches your consumer immediately.

Advertised Messaging produces leads and increases conversions by continuously reaching your target audience. You may pick between two formats: Message Advertising and Conversation Ads.

Message Advertising is more potent than traditional email marketing. They let you communicate directly with your target audience via LinkedIn, including a brief message and a call to action.

Conversation Advertising makes it simple for your audience to engage. It provides visitors with several options and directs them to an appropriate landing page with a single click. Conversation Advertising, as the name suggests, should be conversational, warm, and pleasant.

Conversation Advertising

While utilizing Sponsored Messaging, you must select a representative to appear beneath your direct message. It’s preferable to use someone with a high title (for example, a director), and their profile should have a high-quality public profile photograph of their (pleasant!) face. A banner graphic linking back to your firm might also be included in your message.

  • Banner images should be 300 × 250 pixels and saved in JPG, GIF (non-animated), or PNG format.
  • A click-through Link is required.
  • Limit file size: 40 KB
  • Limit for Messaging Ads: You can use up to 1500 characters, but keep it brief and succinct for a greater click-through rate (CTR)
  • Three links in your message are advised to engage the consumer and make it easy for them to interact with Conversation Ads: Employ LinkedIn templates.

Use our Chatbot service for more assistance building great chats with your consumers.

Also Read: Top 20 Advantages and Disadvantages of Social Media 

Dynamic Ads

Dynamic advertisements customize adverts by using a LinkedIn user’s profile data. These advertisements will show to the right of a LinkedIn member’s regular feed. In addition, the active ad will incorporate your audience’s profile photo and name, making it personalized for each person.

The dynamic ad comes in numerous forms, including follower, spotlight, job, and content ads. Each advertisement contains a clear message and a call to action.

Dynamic Ads

Advertising for Followers

  • Encourages users to follow your company profile on LinkedIn.
  • Logo dimensions: 100 by 100 pixels in JPG or PNG format, square image; otherwise, it will be cropped to fit.
Advertising for Followers

Advertising in the Spotlight

  • Brings your viewers to your website or landing page in an instant.
  • It is possible to insert a backdrop image.
  • Logo dimensions: 100 by 100 pixels in JPG or PNG format, square image; otherwise, it will be cropped to fit.
  • Optional background picture size: 300 x 250 pixels
Advertising in the Spotlight

Job Advertising 

  • Job Ads boost the number of candidates for job ads.
  • One or more employment opportunities are promoted to qualified members.
  • Other names are possible: “Jobs You Could Be Interested In,” “Imagine Yourself.”

Ads with Content

Allowing your audience to download your material is a simple approach to creating leads (e.g., downloading an eBook or guide)

Display Advertisements

Display advertisements on LinkedIn, like dynamic ads, show to the right of the user’s feed. These are often basic graphics that aid in brand recognition and give your firm a presence on LinkedIn.

Display Advertisements

Text Advertising 

Text advertisements are another type of direct advertising that might show to the right or on top of the LinkedIn main feed. They contain a title, description, and picture that directs to a landing page.

  • Picture size: 100 by 100 pixels in JPG or PNG format, no more than 2 KB
  • Headline: no more than 25 characters
  • Description: no more than 75 characters

Text advertising comes in various sizes to accommodate any quantity of information. Sizes available include:

  • 300 x 250 pixels
  • 17 x 700 pixels
  • 160 x 600 pixels
  • 728 x 90 pixels
  • 496 x 80 pixels


The opportunities for advertising on LinkedIn are limitless. Follow the requirements for each ad, and you’ll quickly increase your company’s network. If you need help with where to begin, consider reading this article for some ideas!


What are LinkedIn ads dimensions?

LinkedIn ad dimensions refer to the size and format specifications of ads on the LinkedIn platform. Ad dimensions include image size, text length, and aspect ratios, and they can vary depending on the type of ad you choose to run on LinkedIn.

What types of ads can I run on LinkedIn?

LinkedIn offers a range of ad formats to choose from, including Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads. Each ad type has its own set of specifications, including image and text sizes.

What is the ideal image size for LinkedIn ads?

As of 2024, the ideal image size for LinkedIn Sponsored Content is 1200 x 627 pixels. For Sponsored InMail, the recommended image size is 300 x 250 pixels.

How long should my ad copy be on LinkedIn?

The character limit for LinkedIn Sponsored Content headlines is 70 characters, and the limit for the ad body text is 600 characters. Sponsored InMail messages have a character limit of 1,000.

What tips can help me optimize my LinkedIn ads for success?

To optimize your LinkedIn ads, target the right audience, choose the correct ad format, use eye-catching visuals, and craft a compelling message that speaks to your audience’s pain points and goals. Test different ad formats and sizes to see what works best for your audience and marketing goals.

Ritu Sharma
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