Updated 14 October 2026. Google Trends data captured 14 October 2026.
Do you know what people are searching for on YouTube in 2026?
The most searched term on YouTube is “song”: it tops Google’s January to June 2026 worldwide list and Google Trends’ YouTube index for India, ahead of “movie”, “video”, “songs” and “dj”. This month in India, festival music is rising fastest, led by “navratri song”.
When you check the trending searches on YouTube, you get insights into social trends, which can help you refine digital marketing strategies and understand the constantly changing needs of viewers. SEO services can always help you with that but you should also be aware of the top YouTube searches and the keyword research tools you can use to reach the right audience.
YouTube reaches an advertising audience of 500 million people in India, 34.1% of the population (late 2025). It reports “billions” of monthly logged-in users worldwide but publishes no search volumes. So every list below comes with its source and date, and you can check the Google Trends ones yourself. So, what are people’s YouTube Searches right now? Let’s start with India.
Top 20 YouTube Searches in India in 2026
| # | YouTube search | Google Trends signal (India, past 30 days) |
| 1 | song new | 100 (top related query) |
| 2 | song dj | 72 |
| 3 | song hindi | 60 |
| 4 | bhojpuri song | 45 |
| 5 | gana song | 37 |
| 6 | video song | 35 |
| 7 | sad song | 27 |
| 8 | punjabi song | 27 |
| 9 | song tamil | 24 |
| 10 | dance song | 23 |
| 11 | navratri song | +850% (rising) |
| 12 | guzarish song | +550% (rising) |
| 13 | honey singh new song | +400% (rising) |
| 14 | yo yo honey singh new song | +400% (rising) |
| 15 | durga puja song | +350% (rising) |
| 16 | song | 100 (category) |
| 17 | movie | 45 (category) |
| 18 | cartoon | 15 (category) |
| 19 | news | 10 (category) |
| 20 | bhajan | 8 (category) |
Source: Google Trends, YouTube Search, India, past 30 days, captured 14 October 2026. Rows 1 to 10 are the top related queries for “song”, rows 11 to 15 the rising ones, rows 16 to 20 five category terms compared. Scores are a relative index (top = 100), not searches per month.
What Is the Most Searched Thing on YouTube in India?
Songs. “song” scores 100 on Google Trends’ YouTube index for India, more than double “movie” (about 45), with “cartoon” (15), “news” (10) and “bhajan” (8) far behind. Indians search by language and format, not artist: “song new”, “song dj”, “song hindi”, “bhojpuri song” and “gana song” are the top five related searches.
In October 2026, Navratri and Durga Puja songs rose the fastest. Indian searches also show up in the global keyword lists: Sourav Joshi Vlogs, TMKOC, Techno Gamerz and “dhurandhar song” appear in all three 2026 global lists.
Top YouTube Searches Worldwide in 2026
| Rank | Most searched on YouTube worldwide, Jan to Jun 2026 | Google Trends index, past 30 days to 14 Oct 2026 |
| 1 | song | 88 |
| 2 | movie | 45 |
| 3 | video | 37 |
| 4 | songs | 33 |
| 5 | dj | 15 |
Fastest rising worldwide, Jan to Jun 2026: Yeraltı, TikTok mashup 2026, trending music, Sevdiğim Sensin, bairan song.
Source: Google’s January to June 2026 list as reported by Dünya Gazetesi (26 July 2026); Google Trends, YouTube Search, worldwide, past 30 days, captured 14 October 2026.
What Is the Most Searched Thing on YouTube Worldwide?
“song”. It is first on Google’s January to June 2026 list of the most searched terms on YouTube worldwide, followed by “movie”, “video”, “songs” and “dj”, and Google Trends shows the same order for the past 30 days.
Some lists say “asmr” instead. Those tables (Exploding Topics, Analyze AI and Backlinko, January to May 2026) use Semrush’s estimated monthly volumes from licensed third-party data. Google’s own measure says “song”.
Top 50 YouTube Search Terms Worldwide (2026)
The most searched YouTube keywords worldwide in 2026, by estimated monthly volume, are “asmr”, “mrbeast”, “music”, “song” and “karaoke”: all five are in the top ten of every list below.
| # | YouTube search term | In how many lists (of 3) | Rank (ET Jan / AA Feb / BL May 2026) | Monthly searches (range across lists) |
|---|---|---|---|---|
| 1 | asmr | 3 | 1 / 1 / 1 | 22M to 68M |
| 2 | mrbeast | 3 | 5 / 4 / 2 | 11M to 34M |
| 3 | music | 3 | 6 / 3 / 4 | 10M to 30M |
| 4 | song | 3 | 3 / 8 / 6 | 7.9M to 37M |
| 5 | karaoke | 3 | 2 / 9 / 9 | 7.1M to 38M |
| 6 | minecraft | 3 | 12 / 10 / 12 | 6.4M to 24M |
| 7 | asmongold | 3 | 13 / 5 / 17 | 5.7M to 22M |
| 8 | songs | 3 | 10 / 16 / 13 | 6.1M to 25M |
| 9 | ishowspeed | 3 | 9 / 21 / 15 | 5.8M to 26M |
| 10 | wwe | 3 | 29 / 12 / 8 | 7.2M to 15M |
| 11 | lofi | 3 | 23 / 15 / 19 | 5.3M to 18M |
| 12 | sidemen | 3 | 19 / 27 / 18 | 5.2M to 19M |
| 13 | phonk | 3 | 19 / 23 / 29 | 4.2M to 19M |
| 14 | nba | 3 | 36 / 26 / 10 | 5.5M to 13M |
| 15 | caseoh | 3 | 44 / 22 / 23 | 4.5M to 12M |
| 16 | coryxkenshin | 3 | 54 / 17 / 21 | 5.1M to 11M |
| 17 | sourav joshi vlogs | 3 | 7 / 44 / 44 | 3.4M to 29M |
| 18 | valorant | 3 | 24 / 39 / 42 | 3.4M to 17M |
| 19 | markiplier | 3 | 77 / 7 / 24 | 4.5M to 9.6M |
| 20 | sml | 3 | 85 / 14 / 11 | 6.5M to 9.1M |
| 21 | bad bunny | 3 | 44 / 2 / 70 | 2.5M to 19M |
| 22 | movies | 3 | 54 / 36 / 30 | 4.1M to 11M |
| 23 | michael jackson | 3 | 68 / 50 / 5 | 4M to 10M |
| 24 | roblox | 3 | 36 / 47 / 46 | 3.3M to 13M |
| 25 | news | 3 | 54 / 32 / 43 | 3.4M to 11M |
| 26 | jynxzi | 3 | 81 / 33 / 20 | 4.9M to 9.4M |
| 27 | podcast | 3 | 26 / 58 / 63 | 2.8M to 16M |
| 28 | dream | 3 | 29 / 20 / 100 | 2M to 15M |
| 29 | movie | 3 | 32 / 63 / 55 | 3M to 14M |
| 30 | tmkoc | 3 | 19 / 69 / 65 | 2.7M to 19M |
| 31 | techno gamerz | 3 | 36 / 64 / 54 | 3M to 13M |
| 32 | marvel rivals | 3 | 83 / 38 / 39 | 3.6M to 9.3M |
| 33 | dhurandhar song | 3 | 8 / 75 / 82 | 2.3M to 28M |
| 34 | react to | 3 | 75 / 66 / 37 | 3.5M to 9.7M |
| 35 | bts | 3 | 68 / 89 / 25 | 3.1M to 10M |
| 36 | bruno mars | 3 | 29 / 81 / 72 | 2.5M to 15M |
| 37 | cocomelon | 3 | 54 / 68 / 61 | 2.8M to 11M |
| 38 | musica | 3 | 36 / 78 / 75 | 2.5M to 13M |
| 39 | eminem | 3 | 44 / 71 / 85 | 2.3M to 12M |
| 40 | mukbang | 3 | 86 / 79 / 73 | 2.5M to 9M |
| 41 | hytale | 2 | 3 / 48 / – | 4.2M to 37M |
| 42 | arc raiders | 2 | 16 / 37 / – | 4.7M to 20M |
| 43 | penguinz0 | 2 | 44 / – / 22 | 4.9M to 12M |
| 44 | my mix | 2 | – / 40 / 35 | 3.8M to 4.6M |
| 45 | ufc | 2 | – / 34 / 41 | 3.5M to 4.9M |
| 46 | wemmbu | 2 | 36 / 46 / – | 4.2M to 13M |
| 47 | justin bieber | 2 | 91 / – / 7 | 7.2M to 8.7M |
| 48 | arknights endfield | 2 | 77 / 24 / – | 5.8M to 9.6M |
| 49 | youtube | 2 | – / 49 / 53 | 3M to 4.2M |
| 50 | taylor swift | 2 | 54 / 59 / – | 3.7M to 11M |
Which YouTube Keywords Appear in Every 2026 List?
43 search terms appear in all three 2026 lists. The ten most consistent are asmr, mrbeast, music, song, karaoke, minecraft, asmongold, songs, ishowspeed and wwe. Music queries, big creators and a few games (Minecraft, Roblox, Valorant) make up most of the list, and Indian creators such as Sourav Joshi Vlogs and Techno Gamerz appear in all three even though the lists are not filtered by country.
Identifying popular YouTube searches is only the first step. To turn these insights into better visibility, creators should focus on relevant keywords, optimized video titles, descriptions, and thumbnails. Our video SEO guide explains how to optimize videos for improved discoverability.
Top 50 YouTube Searches in the US (Keywords, 2026)
The most searched term on YouTube in the US is “asmr”, first in both 2026 US lists, followed by “mrbeast”, “ishowspeed”, “music” and “minecraft”.
| # | YouTube search term | In how many lists (of 2) | Rank (ET Jan / AA Feb 2026) | Monthly US searches (range) |
|---|---|---|---|---|
| 1 | asmr | 2 | 1 / 1 | 8.1M to 38M |
| 2 | mrbeast | 2 | 2 / 2 | 5.4M to 20M |
| 3 | ishowspeed | 2 | 5 / 8 | 3.2M to 17M |
| 4 | music | 2 | 5 / 13 | 2.6M to 17M |
| 5 | minecraft | 2 | 8 / 12 | 2.7M to 14M |
| 6 | coryxkenshin | 2 | 20 / 5 | 3.6M to 9.3M |
| 7 | song | 2 | 2 / 26 | 1.5M to 20M |
| 8 | lofi | 2 | 18 / 15 | 2.4M to 10M |
| 9 | karaoke | 2 | 5 / 31 | 1.3M to 17M |
| 10 | nba | 2 | 34 / 11 | 2.8M to 7.6M |
| 11 | markiplier | 2 | 44 / 3 | 4.2M to 6.5M |
| 12 | caseoh | 2 | 33 / 23 | 1.7M to 7.7M |
| 13 | roblox | 2 | 35 / 22 | 1.7M to 7.5M |
| 14 | bad bunny | 2 | 51 / 7 | 3.4M to 6.2M |
| 15 | wwe | 2 | 25 / 34 | 1.2M to 8.7M |
| 16 | valorant | 2 | 20 / 40 | 1M to 9.3M |
| 17 | movies | 2 | 36 / 25 | 1.6M to 7.4M |
| 18 | nfl | 2 | 53 / 18 | 2.1M to 6.1M |
| 19 | sml | 2 | 30 / 41 | 0.9M to 7.9M |
| 20 | jynxzi | 2 | 44 / 29 | 1.4M to 6.6M |
| 21 | podcast | 2 | 39 / 37 | 1.1M to 7.2M |
| 22 | taylor swift | 2 | 67 / 17 | 2.2M to 5.4M |
| 23 | cocomelon | 2 | 53 / 32 | 1.2M to 6.1M |
| 24 | bruno mars | 2 | 39 / 46 | 0.8M to 7.2M |
| 25 | news | 2 | 42 / 43 | 0.9M to 7M |
| 26 | eminem | 2 | 56 / 35 | 1.1M to 5.8M |
| 27 | marvel rivals | 2 | 48 / 49 | 0.8M to 6.3M |
| 28 | fortnite | 2 | 83 / 21 | 1.8M to 4.9M |
| 29 | moist critical | 2 | 79 / 27 | 1.5M to 5M |
| 30 | drake | 2 | 83 / 28 | 1.4M to 4.9M |
| 31 | hytale | 1 | 2 / – | 20M |
| 32 | snl | 1 | – / 4 | 3.8M |
| 33 | asmongold | 1 | 8 / – | 14M |
| 34 | joe rogan | 1 | – / 9 | 3.1M |
| 35 | fox news | 1 | – / 10 | 2.9M |
| 36 | meri zindagi hai tu | 1 | 10 / – | 13M |
| 37 | songs | 1 | 10 / – | 13M |
| 38 | arc raiders | 1 | 12 / – | 12M |
| 39 | stranger things | 1 | 12 / – | 12M |
| 40 | ufc | 1 | – / 14 | 2.5M |
| 41 | dhurandhar song | 1 | 15 / – | 11M |
| 42 | phonk | 1 | 15 / – | 11M |
| 43 | sourav joshi vlogs | 1 | 15 / – | 11M |
| 44 | kendrick lamar | 1 | – / 20 | 1.9M |
| 45 | dream | 1 | 20 / – | 9.3M |
| 46 | penguinz0 | 1 | – / 24 | 1.6M |
| 47 | sidemen | 1 | 25 / – | 8.7M |
| 48 | poppy playtime chapter 5 | 1 | – / 30 | 1.3M |
| 49 | wemmbu | 1 | 30 / – | 7.9M |
| 50 | tmkoc | 1 | 32 / – | 7.8M |
What Do People Search Most on YouTube in the US?
“asmr”, then MrBeast, IShowSpeed, music and Minecraft: those five are in the top 13 of both US lists. Google has published no US list of its own, so to check a US topic yourself, use the Google Trends method below with geo=US.
Most Searched YouTubers and People on YouTube (2026)
The most searched person on YouTube in 2026 is MrBeast: “mrbeast” is in the top five of all three global lists. Here are the creators and musicians that appear in those lists.
| Name searched on YouTube | Type | In how many global lists (of 3) | Best rank in a list |
|---|---|---|---|
| mrbeast | Creator | 3 | 2 |
| asmongold | Creator | 3 | 5 |
| ishowspeed | Creator | 3 | 9 |
| sidemen | Creator group | 3 | 18 |
| caseoh | Creator | 3 | 22 |
| coryxkenshin | Creator | 3 | 17 |
| markiplier | Creator | 3 | 7 |
| sml | Creator channel | 3 | 11 |
| jynxzi | Creator | 3 | 20 |
| penguinz0 | Creator | 2 | 22 |
| sourav joshi vlogs | Indian creator | 3 | 7 |
| techno gamerz | Indian gaming creator | 3 | 36 |
| dhruv rathee | Indian creator | 1 | 32 |
| samay raina | Indian comedian | 1 | 47 |
| carryminati | Indian creator | 1 | 84 |
| ashish chanchlani | Indian creator | 1 | 54 |
| bad bunny | Musician | 3 | 2 |
| michael jackson | Musician | 3 | 5 |
| bruno mars | Musician | 3 | 29 |
| bts | Band | 3 | 25 |
| eminem | Musician | 3 | 44 |
| taylor swift | Musician | 2 | 54 |
| justin bieber | Musician | 2 | 7 |
Source: the same three 2026 lists as the worldwide top 50. Indian creators marked “1” appear in one list only, so read them as a signal of Indian demand, not a ranking.
Top YouTube Searches in Turkey, Pakistan, Bangladesh and Indonesia
| Country | #1 on YouTube | Next | Source and date | YouTube ad reach (late 2025) |
|---|---|---|---|---|
| Turkey | Taşacak Bu Deniz | Yeraltı, şarkılar (songs), Manifest, Uzak Şehir | Google, Jan to Jun 2026, via Dünya Gazetesi | 57.9M (66.0%) |
| Pakistan | drama (index 80) | song 70, movie 40, cartoon 35, naat 10 | Google Trends, past 30 days, 14 Oct 2026 | 54.3M (21.2%) |
| Bangladesh | song and natok (tied, 95) | movie 75, cartoon 50, news 8 | Google Trends, past 30 days, 14 Oct 2026 | 49.8M (28.3%) |
| Indonesia | lagu, song (index 80) | karaoke 32, dj 30, film 25, dangdut 12 | Google Trends, past 30 days, 14 Oct 2026 | 151M (52.7%) |
Ad reach: DataReportal Digital 2026 country reports. Ad reach is the audience Google gives advertisers, not monthly users.
Turkey: Top 10, Jan to Jun 2026
| Rank | Search |
|---|---|
| 1 | Taşacak Bu Deniz |
| 2 | Yeraltı |
| 3 | şarkılar |
| 4 | Manifest |
| 5 | Uzak Şehir |
| 6 | Minecraft |
| 7 | Sevdiğim Sensin |
| 8 | şarkı |
| 9 | Eşref Rüya |
| 10 | araba |
Rising in Turkey: Daha 17, Kabe’de hacılar hu der Allah, Survivor, Delikanlı, Daha İyi. Source: Google’s data via Dünya Gazetesi, 26 July 2026.
What Is Most Searched on YouTube in Pakistan, Bangladesh and Indonesia?
In Pakistan, drama beats song (80 vs 70 on Google Trends’ YouTube index). In Bangladesh, song and natok (Bengali for drama) tie at the top. In Indonesia, “lagu” (song) leads, the same as in 2024 when Google Trends via We Are Social had lagu 100, dj 44, karaoke 44, film 37 and dangdut 16.
What People Search for on YouTube, by Category
| Category | What the data shows (Google Trends YouTube index, past 30 days to 14 Oct 2026, unless noted) |
|---|---|
| Music | “song” is #1 worldwide (Google, Jan to Jun 2026) and in India (100); “lagu” leads Indonesia; “şarkılar” is #3 in Turkey |
| Movies and film | “movie” is #2 worldwide and scores 45 in India, 40 in Pakistan, 75 in Bangladesh |
| Drama and TV serials | “drama” leads Pakistan (80); “natok” ties for first in Bangladesh (95) |
| Kids and cartoons | “cartoon” scores 15 in India, 35 in Pakistan, 50 in Bangladesh |
| Devotional | “bhajan” scores 8 in India; “naat” 10 in Pakistan |
| News | “news” scores 10 in India and 8 in Bangladesh |
| Gaming | “Minecraft” is #6 in Turkey (Google, Jan to Jun 2026) |
Each country’s scores are relative to its own top term, so compare the order within a country, not the numbers across countries.
YouTube Search Trends: How to Find the Most Searched Keywords on YouTube in Your Country
Google Trends has a YouTube Search setting that shows the search popularity of any term on YouTube, country by country. To find the most searched keywords on YouTube:
- Visit Google Trends with the YouTube property and replace geo=IN with your country’s code (TR, PK, BD, ID, US).
- Type up to five subjects, such as song, movie, drama, cartoon, news.
- Look at the bars that indicate average; the leading subject is worth 100 while others are measured against it.
- Click on the “Related queries” tab and toggle between Top and Rising (requires a time period of more than seven days).
- Remember the time of search; the samples of Trends vary from one loading to another.
For any current trend, select “Past day” as the date range and view the interest graph; related searches are displayed only if the date range is greater than seven days.
Google Trends helps identify popular searches, but exploring additional free keyword research tools can help you discover related search terms, evaluate keyword opportunities, and plan videos around topics your audience wants to watch.
YouTube Search Statistics 2026
| Statistic | Period | Source |
|---|---|---|
| 500 million YouTube ad reach in India, 34.1% of the population | Late 2025 | DataReportal Digital 2026: India |
| 20 million+ videos uploaded every day | Current | YouTube press page |
| YouTube Shorts: 200 billion+ daily views | January 2026 | YouTube CEO letter |
| #1 in US streaming watch time for nearly three years | January 2026 | Nielsen, via YouTube |
| $100 billion+ paid to creators, artists and media companies in four years | To January 2026 | YouTube CEO letter |
| YouTube ads revenue $11,055M in Q2 2026, up 12.9% from $9,796M | Q2 2026 | Alphabet Q2 2026 earnings |
| Available in 100+ countries and 80 languages; “billions” of monthly logged-in users | Current | YouTube press page |
| 55.4% of online adults use YouTube monthly | October 2025 report | GWI via DataReportal Global Overview |
| Average Android app session 14 min 29 sec; about 5.9 opens a day | August 2025 | Similarweb via DataReportal |
YouTube does not publish a monthly active user number, so figures like “2.5 billion users” seen elsewhere are not from YouTube. Running ads instead? See how much YouTube ads cost.
Also Read: How to Promote YouTube Videos and Channels for Free in 2026
Tools to Find YouTube Keywords
- Google Trends (YouTube Search): free, by country, relative index. The source of every country table above.
- Semrush Keyword Analytics for YouTube: paid app with estimated volumes for 17 countries, using data licensed from third-party providers. The data behind most “top 100” tables online.
- Keywordtool.io: YouTube autocomplete suggestions, hashtags and questions.
- Ahrefs Keywords Explorer: YouTube and Google demand side by side.
- TubeBuddy: keyword explorer and tag suggestions inside YouTube.
More options in our list of YouTube SEO tools and our keyword research guide.
Conclusion
Music is what the world, and India above all, searches for on YouTube. Indians type the language or format first (“song hindi”, “bhojpuri song”, “song dj”), so title videos are the same way. Pakistan and Bangladesh lean to drama, Turkey to specific titles such as “Taşacak Bu Deniz”, and Indonesia to “lagu”. Check the rising list two weeks before a festival and publish ahead of it. Then make the video rank with our guide to the YouTube algorithm and promote it for free, or let our social media marketing team run it.
FAQs on Top YouTube Searches
What are the top YouTube searches right now?
On Google’s measure, worldwide (January to June 2026):
song
movie
video
songs
dj
In India this month (14 October 2026), the top related searches are “song new”, “song dj” and “song hindi”, and “navratri song” is rising fastest.
What is the most searched thing on YouTube?
“song”, on Google’s January to June 2026 list and on Google Trends for the past 30 days. Semrush-based tables put “asmr” first, using estimated volumes from a different data source.
What is most searched on YouTube in India?
Songs. “song” scores 100 on Google Trends’ YouTube index for India against about 45 for “movie”, 15 for “cartoon”, 10 for “news” and 8 for “bhajan”.
What are people searching on YouTube today?
The rising list is the closest answer. On 14 October 2026 in India, “navratri song” (+850%) and “guzarish song” (+550%) were rising fastest on Google Trends’ YouTube index.
Does YouTube publish search volumes?
No. YouTube publishes no search volumes. Tools like Semrush Keyword Analytics for YouTube give estimates from licensed third-party data.
How do I find trending YouTube keywords in my country?
This can be found by using the YouTube Search feature on Google Trends. Choose the country you want, choose up to five queries, and then look into Related Queries (Top and Rising) for the last 30 days.
What are the most searched tags on YouTube?
Tagging is different from searching, and according to YouTube, the tags play a minor role in the discovery of your videos because the website says that the “tags play a minimal role in your video’s discovery,” and what really matters in addition to the video are its title, thumbnail, and description (YouTube Help).
What topics are trending on YouTube right now?
In India this month, festival music: “navratri song” and “durga puja song” were rising fastest on 14 October 2026. Across 2026, the steady topics are music, big creators (MrBeast, IShowSpeed), games (Minecraft, Roblox) and ASMR, all in every 2026 keyword list.
