Unlock Sales: Must-Have ECommerce SEO Tools in 2024

In the world of fast-paced online shopping, it’s crucial to stand out, especially with many options available to consumers. The visibility of your online store is critical, going beyond just having a lot of products to how well you present them to potential customers. This is where SEO tools come in, serving as a helpful guide through the vast array of choices.

These ecommerce SEO tools are not merely accessories; they are the linchpins in sculpting your online presence, driving traffic, and converting browsers into buyers. The right SEO Tools for your online store can elevate your platform from the mundane to the magnificent, ensuring that your products do not just linger in digital obscurity but thrive in the spotlight of consumer attention.

Engage with the upcoming discourse as we unravel the must-have E-Commerce SEO Tools for 2024, each designed to enhance your visibility, streamline your user experience, and magnify your conversion rates. Embrace them, and you set the stage for a year where your sales figures are not just numbers, but testimonials of your brand’s resonance and reach.

With these tools, your store can go from just another option to leading the pack. So, get ready to explore the world of ecommerce SEO tools and take your online store to new heights.

Why SEO Matters for E-commerce Businesses?

In today’s fast-moving e-commerce landscape, getting noticed is crucial, and Search Engine Optimization (SEO) is vital. It’s not something you can afford to overlook – it significantly impacts how easily people can find your online store in digital searches.

SEO works to boost your website’s position on search engines like Google, Bing, and Yahoo, making it more visible and drawing in more natural traffic. Studies show that the first result on Google gets around 31.7% of clicks, underscoring just how vital ranking well is.

But SEO isn’t just about bringing in any traffic; it’s about attracting the right traffic. By optimizing for relevant keywords, SEO ensures that your site appeals to potential customers actively searching for your products or services, making your online presence align more closely with what they’re looking for and ultimately leading to higher conversion rates. SEO-generated leads have a close rate of 14.6%, surpassing traditional outbound leads.

Moreover, SEO tools make optimizing your e-commerce site much easier, like testing its speed, researching and prioritizing keywords, analyzing competitors, and creating more relevant content. These tools give you a comprehensive understanding of data, empowering you to make informed decisions based on solid facts rather than guesswork.

ECommerce SEO experts harness the power of advanced eCommerce SEO tools to secure superior search rankings and drive unprecedented success for their clients.

For e-commerce sites – including webshops and online stores – driving as much traffic as possible to your online platforms is crucial. A larger audience means more potential sales, underscoring the necessity of using SEO and its associated tools to improve organic search engine rankings and overall visibility.

The essential channels for building an audience include

Paid Channels For Online Stores:

  • Google Ads
  • Social media platforms like Facebook
  • Price comparison sites such as Kelkoo

Organic Channels For Online Stores:

  • Organic search (SEO)
  • Social media
  • Branding, though not a channel, plays a crucial role in sustainability.

Building a brand and optimizing for SEO is vital for sustainable business growth. Branding requires careful attention from business owners, while we can offer assistance with organic search optimization. Alternatively, individuals can effectively manage SEO themselves using the tools outlined in this article.

Prioritizing SEO involves ensuring that e-commerce pages rank highly for relevant search terms. However, achieving high rankings requires a solid understanding of SEO concepts and the use of appropriate tools.

While these tools offer significant advantages, their effectiveness depends on proper usage and goal alignment. Utilizing the right tools, as outlined in this post, can expedite the process of auditing e-commerce sites.

Benefits Of Using eCommerce SEO Tools For Online Stores

  • Executing your marketing strategy efficiently requires timely action.
  • Utilize data-driven decision-making rather than relying on intuition.
  • Monitoring your progress becomes simpler.

These tools provide substantial benefits, allowing for better analysis of vital statistics and identifying growth opportunities for your e-commerce business. Without them, pinpointing areas for improvement becomes more speculative. Furthermore, having ample data facilitates the swift and effective creation of content, which is crucial for a strong ecommerce SEO strategy.

List of Top E-Commerce SEO Tools For Growing Your Online Store

Understanding the importance of SEO is crucial, but effectively putting it into practice requires the appropriate tools. Here are our top SEO tools for enhancing visibility, increasing customer engagement, and promoting growth for your e-commerce store. Each tool offers distinct features that help in building a comprehensive and robust SEO strategy.

  1. SEMRush: Your Complete SEO Solution

SEMRush SEO Tool

SEMRush is a leading SEO tool known for its extensive platform tailored to meet diverse SEO requirements. It is highly favored among e-commerce businesses due to its wide array of SEO resources, making it the go-to choice for enhancing online visibility and fostering growth.

A notable feature of SEMRush is its robust keyword research capability, providing insights into high-performing keywords within your niche and competitor strategies. This valuable information aids in crafting SEO-optimized content and devising marketing plans to drive organic traffic. Its SEO audit function identifies potential issues impacting SEO performance, enabling timely resolution to bolster search engine effectiveness.

SEMRush excels in tracking and analyzing backlinks, a critical aspect of enhancing domain authority and search engine rankings. It facilitates monitoring backlink quality, identifying detrimental ones, and developing strategies for acquiring valuable new ones. Furthermore, it offers detailed tracking of website search engine rankings over time, providing a clear perspective on SEO progress and areas for improvement.

For e-commerce firms seeking to enhance their online presence, SEMRush offers a comprehensive SEO solution.

  1. Ahrefs: Mastering Backlink Analysis And More

Ahrefs SEO Tool

Ahrefs is widely recognized as an SEO tool renowned for its comprehensive backlink analysis capabilities. Backlinks, which are inbound links from other websites to your own, significantly impact search engine ranking algorithms. A robust backlink profile can greatly enhance the SEO performance of your e-commerce site, and Ahrefs is primarily crafted to assist you in this realm.

The tool’s backlink analysis feature offers detailed information about your site’s backlink profile, enabling you to comprehend the sources, quality, and impact of these connections on your search engine rankings. Moreover, Ahrefs extensively assesses your competitors’ backlink profiles, enabling you to discern their linking strategies and uncover new opportunities for your store.

In addition to backlinks, Ahrefs offers robust keyword research capabilities, enabling you to pinpoint high-performing phrases in your niche and evaluate their search volume, difficulty, and potential traffic.

Furthermore, it includes a website audit feature that meticulously examines your e-commerce site and offers actionable insights to enhance your SEO endeavors. From refining your backlink strategy to optimizing your content with pertinent keywords, Ahrefs is a versatile tool for mastering various aspects of SEO and nurturing growth for your online store.

  1. Moz Pro: SEO Tool For Ads Experts To Boost Websites

Moz Pro SEO Tool

In the realm of SEO tools tailored for professional advertisers, Moz Pro stands as a reputable choice. It assists e-commerce firms in crafting comprehensive SEO strategies through its extensive array of features.

One of its notable strengths lies in its robust keyword research and tracking capabilities. The Keyword Explorer tool delivers detailed insights into search volume, difficulty, and competition, facilitating the selection of optimal keywords for content and product descriptions. Furthermore, the Rank Tracker tool keeps a vigilant eye on website rankings over time, providing valuable insights into SEO performance and areas ripe for improvement.

A standout feature of Moz Pro is its Link Explorer, which meticulously analyzes backlink profiles, assessing both quantity and quality while flagging potentially detrimental links. Additionally, Moz Pro offers on-page optimization, furnishing actionable recommendations grounded in data and insights.

In summary, Moz Pro provides an integrated SEO platform equipped with tools that significantly contribute to the growth and visibility of e-commerce stores.

Also Read: The Definitive Ecommerce SEO Audit Handbook for 2024 

  1. Yoast SEO: Optimize Your WordPress Site

Yoast SEO Tool

Yoast SEO is a powerful tool designed specifically for businesses operating e-commerce stores on WordPress. Widely recognized as one of the top WordPress plugins, Yoast SEO is indispensable for optimizing all aspects of your site’s SEO.

The tool presents an intuitive interface that streamlines the complexities of SEO. It navigates users through optimizing meta tags, generating XML sitemaps, and implementing breadcrumb navigation – all pivotal for enhancing SEO. A notable aspect of Yoast SEO is its readability analysis, ensuring content is easily understandable to both audiences and search engines, thereby bolstering search rankings.

Furthermore, Yoast SEO excels in keyword optimization. It aids in identifying suitable keywords, evaluates optimization endeavors, and offers suggestions for improvement. Moreover, it monitors keyword usage to prevent overloading, mitigating potential search engine penalties. Whether it pertains to blog posts or product descriptions, Yoast SEO optimizes all content on your WordPress e-commerce site, significantly amplifying visibility and fostering growth.

  1. Google Keyword Planner: Direct Insights from Google

Google Keyword Planner

Google Keyword Planner plays a vital role in keyword research, providing direct insights from Google itself. It offers crucial data on keyword search volume, competition, and suggested bid amounts, which is invaluable for e-commerce businesses seeking to enhance their SEO strategy.

The tool helps identify relevant high-performing keywords within your niche by analyzing search volume trends. Understanding popular search terms allows alignment of content and product descriptions with customer interests. Additionally, it provides insights into keyword competition, aiding in identifying less competitive keywords where ranking higher is more achievable.

Furthermore, Google Keyword Planner assists in optimizing paid advertising campaigns by suggesting bid amounts for keywords. This optimization can lead to better allocation of your advertising budget and improved ROI. Leveraging the data and insights from Google Keyword Planner allows e-commerce businesses to refine their SEO strategies, attract targeted traffic, and increase conversion rates.

  1. Screaming Frog: Crawling Your Way To SEO Success

Screaming Frog SEO Tool

The Screaming Frog SEO Spider Tool is a comprehensive website crawler essential for optimizing your e-commerce store for search engines. It meticulously examines your website’s URLs, scrutinizes on-page elements, and provides actionable insights to enhance SEO performance.

One of Screaming Frog’s notable features is its ability to identify common SEO issues that may impede your website’s visibility. It uncovers broken links, duplicate content, and inefficient redirections, allowing for prompt resolution. Addressing these technical SEO challenges ensures a seamless user experience and improves search engine rankings.

Additionally, Screaming Frog provides crucial data on essential on-page elements such as title tags, meta descriptions, headings, and image attributes. Analyzing this information optimizes content with relevant keywords, compelling titles, and engaging meta descriptions. This optimization assists search engines in understanding the significance and context of your web pages, thereby increasing the likelihood of higher rankings in search results.

  1. KWFinder: Discover The Power Of Long-Tail Keywords

KWFinder SEO Tool

KWFinder is a specialized tool designed for keyword research, assisting e-commerce businesses in uncovering long-tail keywords. Long-tail keywords, which are more specific search phrases, typically encounter less competition while offering higher conversion potential. Focusing on these keywords allows for the optimization of online store content and product descriptions to attract relevant traffic.

The tool offers insights into various aspects of long-tail keywords, such as search volume, keyword difficulty, and cost-per-click (CPC). This data aids in pinpointing keywords with significant search volume and lower competition, facilitating the creation of content tailored to the audience to drive organic traffic and improve conversion rates.

Additionally, KWFinder helps in understanding search trends and keyword seasonality. This information enables tailored marketing campaigns and product promotions to leverage peak search periods, enhancing e-commerce stores’ visibility and their sales potential. With its comprehensive data and user-friendly interface, KWFinder proves to be an indispensable tool for discovering valuable long-tail keywords and optimizing SEO strategies.

Also Read: 15 Best e-Commerce Platforms Compared For 2024 

  1. BuzzSumo: Enhancing Content Creation And Promotion

BuzzSumo SEO Tool

BuzzSumo is a powerful tool for improving content creation and promotion, playing a crucial role for e-commerce businesses. With BuzzSumo, businesses gain access to deep industry insights, identify influential content creators, and refine content strategies for optimal outcomes.

One of BuzzSumo’s primary functions is its ability to analyze content popularity and engagement across various social media platforms. Users can discover their niche’s most shared and engaging content by entering relevant keywords or topics. This data clearly explains audience preferences, empowering businesses to develop compelling, shareable content that drives traffic to their e-commerce platforms.

Moreover, BuzzSumo facilitates the identification of key influencers within specific industries. Given influencers’ significant impact on consumer behavior, utilizing BuzzSumo’s influencer discovery feature proves invaluable. This feature enables businesses to establish connections with relevant influencers, collaborate on content initiatives, and expand their brand reach to a broader audience.

Additionally, BuzzSumo offers a content monitoring feature, allowing businesses to monitor brand mentions and competitor activity across the web. This functionality ensures businesses remain informed about industry trends, track customer sentiment, and seize opportunities for engagement and brand advocacy.

  1. Ubersuggest: Neil Patel’s Contribution To SEO Tools

Ubersuggest SEO Tool

Ubersuggest, developed by Neil Patel, plays a significant role in SEO tools. It offers a variety of features specifically designed for e-commerce businesses. One noteworthy feature is its keyword research tool, which provides insights into search volume, competition, and CPC data. This assists businesses in optimizing their content and product descriptions to enhance search engine rankings.

Furthermore, Ubersuggest includes an SEO site audit feature that identifies technical issues such as broken links and missing meta tags. This helps businesses improve their websites’ performance and visibility.

Moreover, Ubersuggest provides content ideas and competitor analysis, allowing users to uncover popular topics and competitor strategies within their industry. With this information, e-commerce businesses can create compelling content and fine-tune their SEO strategies to stay ahead in the digital realm.

  1. SpyFu: Monitor The Strategies Of Your Competitors

SpyFu SEO Tool

SpyFu is a comprehensive SEO tool tailored to assist e-commerce businesses by providing valuable insights into their competitors’ strategies. With SpyFu, you can gain a deep understanding of your competitors’ SEO tactics, keywords, and ad campaigns, empowering you to make well-informed decisions and maintain a competitive advantage in the online realm.

One standout feature of SpyFu is its competitor analysis capabilities. By entering your competitor’s domain, SpyFu generates detailed reports on their organic search rankings, paid search campaigns, and top-performing keywords. This information lets you pinpoint the keywords driving traffic to their websites, allowing you to refine your SEO strategy accordingly.

Furthermore, SpyFu offers historical data, allowing you to monitor your competitors’ performance over time and identify trends and patterns. SpyFu’s keyword research feature is equally powerful, providing insights into profitable keywords and search terms that drive organic and paid traffic to your competitors’ sites. This aids in uncovering untapped opportunities and crafting targeted content and advertising campaigns. 

Additionally, SpyFu offers a rank tracker to monitor your search engine rankings for specific keywords, facilitating the evaluation of your SEO efforts’ effectiveness compared to your competitors.

  1. Verbolia.com To Lead Long-tail E-Commerce

Verbolia SEO Tool

The Verbolia solution provides significant benefits for e-commerce operations. It facilitates the creation of numerous category pages based on desired keywords, offering a streamlined approach to expanding pages. This functionality proves particularly valuable for e-commerce businesses aiming to optimize their online presence.

Verbolia simplifies the generation of thousands of high commercial intent pages, which would otherwise be time-consuming if done manually. The process is straightforward: import your product feed into the tool and specify your targeted keywords.

Once these steps are completed, Verbolia swiftly generates e-commerce category pages, significantly reducing the time and effort required. This streamlined approach allows businesses to quickly expand their online presence and optimize their SEO strategy with minimal hassle.

This solution focuses on long-tail keywords, often overlooked in e-commerce strategies. Additionally, Verbolia provides insights into potential revenue gains through its long-tail SEO approach.

Notable clients of Verbolia include prominent retailers such as Walmart.com, Decathlon.com, and Boohoo.com. This demonstrates the tool’s effectiveness in enhancing organic visibility, potentially reducing reliance on paid advertising channels like Google Ads.

For large-scale e-commerce retailers, Verbolia presents an opportunity to strengthen their online presence and drive organic traffic.

Also Read: Product Page SEO: The Missing Link in Your E-commerce Strategy 

  1. Google Search Console To Monitor Your E-Commerce Visibility

The Google Search Console stands out as the most effective free tool for improving your organic search rankings, especially favored by SEO professionals. Its features include analyzing URL health and confirming the indexing status of relevant pages. This tool gives you valuable insights into the queries and keywords influencing your page rankings and user visibility.

The abundance of data the Google Search Console provides significantly informs and shapes your SEO strategy. Its accessibility, comprehensive documentation, and free courses make it a highly recommended option.

For those aiming to maximize insights, using the GSC API is advisable. The standard tool’s limit of 1000 rows of data presents challenges, particularly for large websites, potentially leading to significant data omission. Accessing the GSC API requires programming knowledge, a skill considered essential for SEO professionals.

  1. SERanking To Do Keyword Research And Analyze Your Competitors

SERanking SEO tool

SERanking is a comprehensive SEO tool we utilize for various purposes due to its diverse functionalities. Firstly, it tracks page performance across different search engines, helping us identify improvement areas.

Additionally, it analyzes competitors’ strategies, offering insights into content gaps we can exploit. Moreover, SERanking aids in keyword research, enabling us to pinpoint and target relevant keywords for better ranking.

While SERanking comes with a cost, it delivers significant value by providing quantitative insights otherwise unavailable.

A notable feature of SERanking is the Content Editor, a tool we’ve found highly beneficial for efficient, high-quality article creation. It doesn’t simply generate random AI content but significantly speeds up the writing process while maintaining quality standards.

The Content Editor in SERanking is a useful tool that employs AI to assist in outlining and improving content effortlessly. It tracks article progress in real-time and prompts inclusion of important terms or links. Additionally, it accelerates the writing process with AI assistance, simplifying content creation.

This tool effectively addresses writer’s block, streamlining content creation processes.

While alternatives like Ahrefs or Moz exist, they come at a higher price point. SERanking comprehensively meets the needs of e-commerce stores, making it a cost-effective choice compared to pricier alternatives with minimal additional benefits. Hence, we strongly endorse the use of SERanking.

  1. Use AnswerThePublic To Discover The Most Relevant Topics To Write About

Answer the Public

To identify the most relevant content for a given keyword; AnswerThePublic is a useful tool. It gathers both short- and long-tail queries from Google, presenting them in a way that helps understand user interests in a topic.

AnswerThePublic is particularly good at finding keyword combinations, including short and long-tail ones, and alphabetical and related searches. 

AnswerThePublic is essential for generating topic ideas and conducting research. It helps grasp the intentions behind keyword searches, whether users are looking to buy something, seek information, or make comparisons. This tool provides valuable insights into user search behavior and intent associated with each keyword, with the option to quickly check SERPs by clicking on any displayed query.

AnswerThePublic offers insights and content suggestions, aiding in creating information that users actively seek. Search engines prioritize such valuable content, potentially leading to higher rankings in search results, aligning with Google’s focus on delivering relevant content to users.

Although Alsoasked is an alternative, AnswerThePublic’s user-friendly interface and accurate information delivery make it the preferred choice.

  1. Jasper: Never Experience A Writer’s Block Again

Jasper SEO Tool

E-commerce websites often comprise numerous pages filled with written content. AI content writers like Jasper can significantly speed up the content generation process. Nowadays, AI-powered tools can autonomously create content across various languages and topics. It’s highly probable that Jasper can proficiently write about your products and product categories.

Jasper operates by allowing you to input a term or sentence, and it will generate text automatically. While this approach seems like an effective method for crafting unique content on each page, it should be approached with caution.

Occasionally, Jasper’s output may contain spelling errors or produce incoherent text based on the provided keyword. Therefore, it’s crucial to regard this tool as a supplement during moments of uninspired content creation rather than a substitute for human writers.

AI writing tools, such as Jasper, can aid in the writing process by overcoming “writer’s block.” Ultimately, they expedite the creation of content and keywords for e-commerce blogs, product descriptions, and category pages.

Other options include Rytr or SUUS.AI, although our experience indicates that Jasper outshines them as the most robust option.

Lastly, Chat GPT is another viable option to consider, although we understand if you’ve already explored it thoroughly.

Examples Of How To Use SEO Tools

We’ve developed a specialized Google Sheet template for efficiently creating high-quality SEO briefs in a matter of minutes. Access the template here:  GPT for Sheets – SEO Use Case – Content Briefing Template.

As mentioned earlier, utilizing tools can significantly boost your efficiency and speed up the implementation of your marketing strategy. Below are examples demonstrating how to use an SEO tool effectively:

  1. SEO Tools To Check Your E-Commerce Site’s Speed

Search engines prioritize fast-loading pages. If your pages are not optimized and take too long to load, search engines will penalize them. It’s crucial to evaluate your website’s performance and ensure quick loading times. You can utilize the following SEO tools for testing:

  1. Google PageSpeed Insights
  2. Gtmetrix Website Test
  1. Finding And Ranking Keywords

Increasing website traffic requires using relevant keywords for products and integrating a wide range of pertinent keywords across your site. Using a keyword research tool is vital for identifying suitable keywords to include and those to exclude. Furthermore, it’s essential to analyze keyword search results manually to ensure alignment with search intent.

  1. To Analyze Your Competitors

It’s vital to grasp their search engine optimization (SEO) performance to outperform your competitors. It’s better to slightly outdo all your competitors’ pages rather than having only a few significantly superior ones. Using a competitor analysis tool is essential for gaining valuable insights into your competitors’ strategies.

  1. To Generate More Relevant Content

To ensure your content remains relevant to users and search engines, it’s essential to continually enhance and develop new content. Achieving this demands considerable time, effort, and energy. Utilizing the latest content generation tools can significantly expedite these processes, streamlining your content creation workflow and enhancing its effectiveness.


In conclusion, becoming proficient in SEO is essential for the expansion and prosperity of e-commerce enterprises. The SEO tools covered in this article offer valuable insights, data, and features to improve the visibility of your online store and foster growth.

Ranging from comprehensive platforms like SEMRush and Moz Pro to specialized options like Yoast SEO and KWFinder, each tool uniquely optimizes your website, identifies important keywords, studies competitors, and refines your content strategy. It’s imperative to utilize these tools efficiently to reach your e-commerce objectives.


How do E-commerce SEO tools differ from traditional SEO tools?

E-commerce SEO tools are specialized for online stores, offering functions like product optimization, competitor analysis, and tracking sales metrics, addressing the unique challenges of the e-commerce landscape.

Can you suggest some essential features to look for in E-commerce SEO tools?

Key features include keyword research, on-page optimization, backlink monitoring, competitor analysis, performance tracking, and integration with platforms like Shopify or WooCommerce.

How can e-commerce SEO tools help optimize product pages?

These tools aid in schema markup, image optimization, analyzing product descriptions, and improving metadata, enhancing product page optimization and search rankings.

How can E-commerce SEO tools assist in identifying and fixing technical SEO issues?

They conduct website audits to pinpoint issues like broken links, duplicate content, and crawl errors, providing solutions to boost site performance and search rankings.

Are there any E-commerce SEO tools suitable for small businesses or startups with limited budgets?

Yes, tools like Google Analytics, Google Search Console, and Yoast SEO plugin offer free or affordable plans tailored for small businesses.

What metrics should online store owners track using E-commerce SEO tools to measure success?

Key metrics to monitor include organic traffic, keyword rankings, conversion rates, bounce rates, backlink growth, and revenue from organic search, providing insights into SEO effectiveness and overall store health.

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments

Related Posts

Are you an online shopper searching for a fast and...
By Navneet Kaushal 10139 reads
Are you looking for an innovative new way to make...
By Ritu Sharma 9088 reads
Welcome to our Shopify SEO guide! In this guide, we'll...
By Navneet Kaushal 4731 reads