Content creation is relatively straightforward; anyone can do it. You can only find out if the created content is any good after your content marketing efforts. A mediocre piece of content may become a hero content when combined with an awesome content promotion strategy. Similarly, an epic piece of content might not get noticed if the content promotion activities are weak

Google definitely wasn’t the first search engine that surfaced the Internet. But Google did things in a better way and provided results that were actually useful. Google hasn’t stopped expanding as a company since that very day. Though SEO is done for all the search engines that exist today, one major search engine that handles most of the traffic on the Internet is G

Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones? We all are familiar with the roll out of “Mobilegeddon” and also of the fact that non-friendly mobile websites will be clobbered. Hence, to survive in the cut-throat competition it has become important not only to have a website, but to have a website that is compli

Q. What are Parameter URL’s? Are they good or bad? Is it a good idea to move to WordPress in that case? A. Basically the URLs having a dynamic character in it, mostly a "?" are considered as parameter-based URLs. Here are some examples – http://www.mysite.com/hotel-search-results.jsp?Ne=292&N=461 http://www.mysite.com/results?search_type=search_video

The news became official recently! Google announced its new mobile-friendly algorithm to be launched on April 21st. Google intends to reward mobile-friendly websites with better mobile search engine rankings. But to every coin there is a flip side too. If your website

Q: What is Google Knowledge Graph? Do you have any tips to get search traffic from it? A: Google's Knowledge Graph created noise in the search community, when it was rolled out on May 16, 2012. It has been more than two years that Knowledge Graph is with us, there are still very less SEOs who have been able to understand its significance.

Q: How can Google Analytics help small businesses? A: Consumers can access a website 24 hours and 365 days of the year. We know that the traffic coming to your website plays a crucial role in the ROI. Still, I have seen several small businesses neglecting the analytics part of the website while taking strategic decisions. What they don't know i

Q: How can "Google My Business" impact local search results? Also, please tell me if it is making third-party local directories irrelevant? A: While having a website is helpful to promote a local business, it may not be enough to get higher return in Google's local listings. In 2014, Google introduced a new local product "Google My Business", which su

Q: We know that mobile search will increase this year. I am thinking of creating a mobile friendly version of my desktop website, however, confused on how to make the navigation friendly for the visitors. Do you have some tips to share? A: Google has recently sent notifications to non-mobile friendly websites to fix their mobile usability issues. So,

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