Most startups and small to medium enterprises are aware of the need for digital marketing to strengthen their online presence. Some believe the cost of digital marketing is so huge that it is not worth the investment. This is far from the truth. Here are 15 of the best free digital marketing tools in an infographic to help you gain on your competitors. Some tools offer basic features

If you have not heard nor done an SEO audit for a WordPress site, then it is high time you did one. Naturally, the next question will be how do you conduct a WordPress SEO audit? For starters, it is not difficult. If you are a bit tech savvy, which I guess you would be… otherwise you would not be reading this post. Besides, instead of taking you along the drawn-out process of con

The Search Engine Optimization (SEO) industry is worth $65 Billion according to Search Engine Land. The time that SEO was considered a passing trend has disappeared fast. Now even the non-techie modern entrepreneur understands the importance of online and s

There are more bloggers who start blogging to create an income compared to those just doing out of passion. There are more blogs that never get read compared to those that get large traffic and revenue. There are more blogs that generate zero income than those who make a living out of blogging. Wouldn’t it be nice to learn from the pro bloggers who make a living out o

If you are a digital marketer or a blogger, keeping in the loop of latest trends is very essential. When you know what content marketing predictions have for you in the coming time, you can use it to gain more reach, and drive more traffic back to your blog. Almost full 2015 and 2016 till date was an inception for many new trends like video marketing and 10X content. Rest of the

Content creation is relatively straightforward; anyone can do it. You can only find out if the created content is any good after your content marketing efforts. A mediocre piece of content may become a hero content when combined with an awesome content promotion strategy. Similarly, an epic piece of content might not get noticed if the content promotion activities are weak

Google definitely wasn’t the first search engine that surfaced the Internet. But Google did things in a better way and provided results that were actually useful. Google hasn’t stopped expanding as a company since that very day. Though SEO is done for all the search engines that exist today, one major search engine that handles most of the traffic on the Internet is G

Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones? We all are familiar with the roll out of “Mobilegeddon” and also of the fact that non-friendly mobile websites will be clobbered. Hence, to survive in the cut-throat competition it has become important not only to have a website, but to have a website that is compli

Q. What are Parameter URL’s? Are they good or bad? Is it a good idea to move to WordPress in that case? A. Basically the URLs having a dynamic character in it, mostly a "?" are considered as parameter-based URLs. Here are some examples – http://www.mysite.com/hotel-search-results.jsp?Ne=292&N=461 http://www.mysite.com/results?search_type=search_video

The news became official recently! Google announced its new mobile-friendly algorithm to be launched on April 21st. Google intends to reward mobile-friendly websites with better mobile search engine rankings. But to every coin there is a flip side too. If your website