Google often makes algorithm tweaks on a daily basis. Some of these are intricate, local, while others are technical. Whichever the case, all these changes are meant to make content quality on websites better and useful to audiences. Google also rolls major algorithms that can cause huge shifts in how websites rank. E-A-T is one such example. It was introduced in August 2018 and is im

Digital marketing as an industry is highly competitive. To survive and grow amid cut -throat competition, you need to have access to the latest SEO tools. Here are some essential tools which you need to have-

For all we know, even your grandparents are on Facebook, the biggest social media platform. Facebook has been around since 2004 when Mark Zuckerberg founded and developed it with his roommate and co-Harvard University student Eduardo Saverin. For 14 years, the social network has gone through so many changes and improvements. If you were to compare how Facebook looks and functions toda

You cannot deny it. There is a sea of SEO tools that a company can use to further improve their search engine rankings by properly optimizing their websites. We have listed down the 15 tools that are very crucial for any SEO

Did you know Google ranks and prefers sites with HTTPS over their traditional counterparts with simple HTTP? HTTPS simply adds a security layer or certificate to your website so your consumers and customers are protected from potential miss use of their valuable data such as name, email, address or credit card details. Soon you will see a warning when you visit websites that are no

Come July 2018 Chrome will be marking HTTP (Hypertext transfer protocol) sites as 'not secure' according to the announcement made by Google at the beginning of the year. This is a move that Firefox already executed in 2017, and it has not worked well with smal

SEO is one of the most popular traffic generation strategy because it ensures free and qualified stream of visitors to your site. And, we all know organic search has the best conversion rate across all online marketing channels. Different types of websites need a different kind of SEO treatment. You cannot use the same stick and carrot strategy on every website. For example, SEO Strat

As you well know, the rules of SEO are as ever evolving as a mutating virus. Old tactics won't cut it anymore. As you work on ranking on top in 2018, here are 9 SEO trends that will definitely set you on your way to becominge a trending name on the web. #1. Rich Snippet Will Need Careful Structuring As SEO best practices evolve, a very unlikely ranking hack is em

Let's be honest lead generation is a challenge for all businesses regardless of the type of industry or niche they are in. Search engine optimization, when done correctly and focussed on regularly, will produce consistent lead generation through popular search engines like Google, Bing and Yahoo. Here is a list of the top 10 lead generation tools that are available in the digital worl

If you are a new Webmaster, blogger, website administrator, SEO consultant or even a digital marketer you will have to rely on SEO tools to monitor traffic, back links, competitors, explore keywords, site spe