Q: I want to come up in Google Maps for other towns around the one I service. Adding these towns to my business’s About on Google+ hasn’t helped much. However, my competitors show up for these towns even thought they have not mentioned the other towns anywhere on their Google+ page. How can I do the same for my business? A: There are certain facto

Q: What is the cut off point for keyword volume in terms of global monthly searches? A: There is no strict rule regarding keyword volume. While large industries like insurance can use thousands of keywords in terms of volume in the Keyword tool, tightly concentrated industries may use small volumes of keywords. Keyword volume may vary but what is imp

In the beginning the invitation was open to all- it was easy to implement rel=author code and get authorship snippets for your content. But in December 2013, Google began cutting down authorship results in search. At that time the authorship snippet of a

Q: While creating an online marketing campaign, should I index my PPC landing page on search or use“nofollow” and “robots.txt” to hide it from search? Which is the best strategy for my conversion page? A: There are number of reasons for both indexing your PPC landing pages and for using “nofollow” and “robots.txt” to hide them from sea

Google Search, Google Maps, Google+ and one unified interface to bind them all. The launch of Google My Business, appears as a seamles

Doubts on search results and ranking flux early in May? Cleared. The roll out of Panda 4.0 update? Confirmed. The list of the biggest losers and winners? Seen. So, what’s next? Well, it’s time to take steps to recover from the Panda 4.0 penalty, and create content that is Panda friendly. We have come up with the complete story of Google Panda 4.0 update, how did it affect websites

Q: When I type a query in the search box, Google automatically starts predicting what I am going to write and also shows results based on my location. As such, what is more important- the analytics which are always mentioned in optimizing the webpage, the IP address or the searcher’s gateway? Suppose I have offices in different countries, how can I make sure the users

Q: What should I do if I want to show my video in the Rich Snippets of Google Search Engine? A: To assure your video appears in the rich snippets of Google search results first of all ensure that it is present in YouTube and is optimized. This is because, most of the videos shown in the search results are from YouTube. However, videos can also be extr

Q. If an Indian company is optimizing local, how will it affect their organic search results in the USA? A. You can carry out local optimization for your company based in India, nevertheless, build your social media audience in the USA. Try earning links from relevant US domains whenever possible but not at the cost of your Indian market. Besides this

As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. 2013 was one of the most eventful years in the history of search marketing, with Google releasing a volley of updates making traditional SEOs run for cover. As SEO (search engine optimization) gets more content-centric, let’s look at what this year has in store for us.