Q: What are sitelinks? How does Google decide which sitelinks to display for a particular search? Can I customize them according to my preference? A: The links below a site on Google are called sitelinks. If you search for a company name, Google will often display sitelinks. For example, search for

Q: How relevant is page speed for SEO? What are the other factors which one should take into account? A: Page speed is certainly of great significance to SEO. Google's Head of Search Spam, Matt Cutts has already indicated several times that Google is paying more and more attention to this factor. This is due to a tremendous growth in mobile searches.

Q: How does the Google and businesses tackle authorship? Can the company's logo be used as the picture on Google search? A: Authorship is only for individuals and not for a corporation or enterprise. A business needs to appoint a spokesperson, who is usually the CEO or founder of the organization, and identify him as the maestro of the realm that the

Q: Can I use an HTML 5.0 Slider to punch up page one keywords? Can this be used for new posts or blogs? A: HTML 5 sliders make it easier for you to "slide" or "hide" content. It won't be wrong to say that they are on the border between what should be showed to Google & not to humans and what's allowed. Matt Cutts has also hinted that this might ca

Q: If I add a top navigation with mega menu of all the pages of the website (html as well as indexable by Google), will this defuse the link juice? A: As far as I believe, Google either ignores or deprecates any CMS or Javascript based content. Pull down menu is one form of it. Even on going through the

Q: Should a meta description contain keywords only or it should be in sentence format? If it has only keywords, do we have to add commas to separate? A: In general, a meta descriptions should be short phrases written with the motive to compel a person to click. In personal, I do not recommend a string of keywords and commas. It should rather have a fo

Q: Is the process of optimizing a website for mobile different from normal SEO? A: Although, there are not major differences between optimizing a site for mobile and regular SEO, but mobile is a new thing so changes will flow with time. One thing that you would notice is very different on the mobile is the user experience. In the desktop search, 10

Q: I am trying to fix a website and have always been told that putting duplicate content is a complete No. I decided to put 500-550 character text and have now realized that I have already put 736 characters text on 80 pages. Please tell me if it is ok to put duplicate content on each page and if 736 characters is too much. A: You are confusing duplic

Q: What is a Naked Link? A: A naked link is a hyperlink for which, anchor text is the URL itself. The link is in a format http://www.example.com/. If we talk in terms of SEO and link building, a naked link could be one of the below variants: Branded link - A link around your company's name Optimized link - Lin

Q: I have a website hosting company but cannot have a "news feed" on my home page. So, should I set up a news page & update it on regular basis? What would you suggest? Will that be counted as an effective SEO, even if not on the home page? A: One important thing you need to know is that news & fresh content will help your home page, only if t