Q: Are meta descriptions still an important ranking factor? Any tips to write an effective meta description? A: Meta descriptions are really important. In fact, I would say that they are your last hope on SERPs to get more visitors on your website. I see a number of companies lacking in one thing, which is an effective meta description. Digital market

Q: What exactly is a semantic search and how do I make my webpages semantic search friendly? A: Over the years, we have seen search engines evolving & becoming more user friendly. Even the search has become more personal, interactive, and predictive. Semantic search, introduced with Google's Hummingbird is at the forefront of these chances. The id

Q: What are some easy ways and tools to improve the page load speed of my website? A: A one second delay in page load time can result in 11% fewer page views, 16% decrease in customer satisfaction, and 7% loss in conversions. So, it is really necessary for the website to have a good page load speed.

Q: What is the difference between an algorithm update and refresh? Was the recent Penguin 3.0 an update or refresh? A: I have seen a lot of people including the SEOs confused between Google algorithm update and refresh. So, what's the difference between the two? I am glad that you asked. An Algorithm Refresh

Q: What are toxic backlinks and how to identify and get them removed? A: Toxic backlinks are the unnatural links that harm the search rankings of a website. Google's Penguin update focuses on penalizing the websites that have a bad backlinks profile. How are Toxic Backlinks Created? If your website has a huge t

Q: How to create a site structure that will benefit my website from SEO perspective? A: We all know that better the site structure, more are the chances of the website ranking higher on search engines. I have seen many website owners overlooking the site structure, which is the most crucial aspect of the SEO performance of the website. A good site

Q: 301 and 302 the most commonly used redirects. Please tell how to use them in the right way and what influence will these have on the SEO. A: It is true that improper use of redirects can hugely impact the search engine optimization part of the website. The working of a redirect may look simple but it could be the main reason for poor SEO performanc

Q: I am almost done with a blog post but before publishing it, want to know if I can pass around 200 links. Google recommends keeping link number less than 100. Please tell if the post will be considered spammy with so many links, will it affect the ranking and why has Google provided the link numbers recommendation? A: Initially Google use to index o

Q: I have recently created a website and want to know how to use H Tag HTML elements properly. Also, I want to know if they help in Google rankings? Please explain. A: There's no exact proof if header tags contribute to an increase in Google rankings. There are several pages that work well without the header tags. But, I recommend using them and espec

Q: I have recently created an HTML 5 website, which has an endless scroll. However, we are not seeing a ranking improvement. What could be the matter? A: It is true that modern web development techniques are evolving at a pace we did not even imagine. If you do not keep up with the front end web development & design, you will eventually be at a di