Q: I am a dentist and have recently created a website. I have been told that I can be hugely benefited by local SEO. Are there any DIY tips that you can share for better rankings on Google? A: Local SEO can hugely benefit your business. Let me explain this with an example. If you have a clinic in Santa Clara and somebody looks for "dentis

Q: I have an eCommerce site and want to know the best way to handle user-generated & manufacturer-required duplicate content that is found across different URLs. A: If a content is found in exactly the same form on several URLs across the web, Google tends to penalize it. It is specifically the eCommerce websites and some travel sites that face th

Q: My website received a Penguin penalty and we did work on it to get the penalty removed. However, even after the new Penguin roll-out, we have not recovered. Can you please help us in understanding why? A: With a Panda or Penguin penalty, a website has no hope of relief until the next update or refresh comes. I am sure you must have waited long for

Q: How can I reduce the conversion time on the website? A: The very first thing I would tell you is the more time you can shave off things, higher will be the conversion rate. Page load time and on-page convert time are the two things that negatively impact conversions. A second's delay in page response can reduce the conversions by 7 percent.

Q: I have recently created a website and want to know if I should focus more on Technical SEO or Content Marketing? A: Technical SEO and content marketing are the two broadest categories of SEO & both are equally valuable. A few years ago, if you had performed technical SEO well on the website, it was all that you needed. Good site structur

A solid content marketing plan is going to be the key for any successful SEO campaign in 2015.

Q: Is using only low competition keywords the right way to start your SEO campaign? Do you think that we can rank high for medium & high competition keywords also? A: My answer would be, it depends. I am not very fond of the competition feature of the keyword planner tool. The reason being, if you will choose reasonable keywords over educational k

Q: What are things I need to take care of to have my local business website ready for SEO in 2015? A: Understanding local SEO and how to capture local search will be instrumental to your online success in 2015. You need to have a more focused and customized SEO strategy to fulfil the unique needs of audience in your region. Coming straight to how y

Q: Are meta descriptions still an important ranking factor? Any tips to write an effective meta description? A: Meta descriptions are really important. In fact, I would say that they are your last hope on SERPs to get more visitors on your website. I see a number of companies lacking in one thing, which is an effective meta description. Digital market

Q: What exactly is a semantic search and how do I make my webpages semantic search friendly? A: Over the years, we have seen search engines evolving & becoming more user friendly. Even the search has become more personal, interactive, and predictive. Semantic search, introduced with Google's Hummingbird is at the forefront of these chances. The id