Q: My website received a Penguin penalty and we did work on it to get the penalty removed. However, even after the new Penguin roll-out, we have not recovered. Can you please help us in understanding why? A: With a Panda or Penguin penalty, a website has no hope of relief until the next update or refresh comes. I am sure you must have waited long for

Q: How can I reduce the conversion time on the website? A: The very first thing I would tell you is the more time you can shave off things, higher will be the conversion rate. Page load time and on-page convert time are the two things that negatively impact conversions. A second's delay in page response can reduce the conversions by 7 percent.

Q: I have recently created a website and want to know if I should focus more on Technical SEO or Content Marketing? A: Technical SEO and content marketing are the two broadest categories of SEO & both are equally valuable. A few years ago, if you had performed technical SEO well on the website, it was all that you needed. Good site structur

A solid content marketing plan is going to be the key for any successful SEO campaign in 2015.

Q: Is using only low competition keywords the right way to start your SEO campaign? Do you think that we can rank high for medium & high competition keywords also? A: My answer would be, it depends. I am not very fond of the competition feature of the keyword planner tool. The reason being, if you will choose reasonable keywords over educational k

Q: What are things I need to take care of to have my local business website ready for SEO in 2015? A: Understanding local SEO and how to capture local search will be instrumental to your online success in 2015. You need to have a more focused and customized SEO strategy to fulfil the unique needs of audience in your region. Coming straight to how y

Q: Are meta descriptions still an important ranking factor? Any tips to write an effective meta description? A: Meta descriptions are really important. In fact, I would say that they are your last hope on SERPs to get more visitors on your website. I see a number of companies lacking in one thing, which is an effective meta description. Digital market

Q: What exactly is a semantic search and how do I make my webpages semantic search friendly? A: Over the years, we have seen search engines evolving & becoming more user friendly. Even the search has become more personal, interactive, and predictive. Semantic search, introduced with Google's Hummingbird is at the forefront of these chances. The id

Q: What are some easy ways and tools to improve the page load speed of my website? A: A one second delay in page load time can result in 11% fewer page views, 16% decrease in customer satisfaction, and 7% loss in conversions. So, it is really necessary for the website to have a good page load speed.

Q: What is the difference between an algorithm update and refresh? Was the recent Penguin 3.0 an update or refresh? A: I have seen a lot of people including the SEOs confused between Google algorithm update and refresh. So, what's the difference between the two? I am glad that you asked. An Algorithm Refresh