A year after launching the Keyword Planner, Google made the first major update to the tool last week and added a set of new features to make it highly visual and more powerful. These updates are likely to make the tool less time consuming and more useful for marketers. With the new updates to the Google Keyword Planner, advertisers get a deeper insight into data over time, mobile tren

Q: Should I just use one single keyword to optimize the homepage, or should I include few other keywords? What should be the keyword strategy for landing pages and blog pages? A: It is very important to choose the correct keyword mapping strategy for all the pages on your website. Each page, whether it is the homepage, micro/blog page or a landing page, has a different approach to the

Q: Is it recommended to have one powerful website or a group of several cross linked domains? A: If all of your web content are related thematically, it is better to have one powerful website with many inbound links, rather than having several weak websites. But, if you are optimizing for local sites and your content is not thematically relate

Q: How can I localize my website to make sure that it gets showed up for local searches? A: Google and Bing localize content for those searches in which the user enters the city name. So this means that you have to give a hint to Google about your location. For eg, if someone searches for New Delhi SEO companies, you have to signal Google that you are

Q: What are sitelinks? How does Google decide which sitelinks to display for a particular search? Can I customize them according to my preference? A: The links below a site on Google are called sitelinks. If you search for a company name, Google will often display sitelinks. For example, search for

Q: How relevant is page speed for SEO? What are the other factors which one should take into account? A: Page speed is certainly of great significance to SEO. Google's Head of Search Spam, Matt Cutts has already indicated several times that Google is paying more and more attention to this factor. This is due to a tremendous growth in mobile searches.

Q: How does the Google and businesses tackle authorship? Can the company's logo be used as the picture on Google search? A: Authorship is only for individuals and not for a corporation or enterprise. A business needs to appoint a spokesperson, who is usually the CEO or founder of the organization, and identify him as the maestro of the realm that the

Q: Can I use an HTML 5.0 Slider to punch up page one keywords? Can this be used for new posts or blogs? A: HTML 5 sliders make it easier for you to "slide" or "hide" content. It won't be wrong to say that they are on the border between what should be showed to Google & not to humans and what's allowed. Matt Cutts has also hinted that this might ca

Q: If I add a top navigation with mega menu of all the pages of the website (html as well as indexable by Google), will this defuse the link juice? A: As far as I believe, Google either ignores or deprecates any CMS or Javascript based content. Pull down menu is one form of it. Even on going through the

Q: Should a meta description contain keywords only or it should be in sentence format? If it has only keywords, do we have to add commas to separate? A: In general, a meta descriptions should be short phrases written with the motive to compel a person to click. In personal, I do not recommend a string of keywords and commas. It should rather have a fo