It is no secret that Google is intent on making search results as accurate as possible, the recent announcement of “the most important update in 5 years” is a testament to that intention. The BERT update is an attempt at teaching machines human language. Google says they are aiming at search queries that take on a natural-conversational structure. So, BERT is supposed to let the sear

Mind blowing fact: "Happy employees make a great team which is like a four leaf clover - hard to find and lucky to have! This is because happy employees are more creative, innovative and dedicated." While work is the priority at offices, sometimes employees just need to let go off the heat and pressure. So, it is important to break up t

Google does not usually provide details about the updates before they officially announce it. But this time, the June 2019 Core Update was pre-announced by Danny Sullivan on Twitter and went live on June 3. It took Google about five days to roll out this core update. As Google said,

We have been around since the early days of search marketing – PageTraffic was founded in 2002, four short years after Google. As the industry has evolved, we have adapted along with new trends and updates to the algorithm to ensure our clients are in the most effective positions in search resul

Visuals speak louder than the words! Just because the human mind processes things in images, visuals have become the most effective way to communicate. Even though many of your readers may embrace the words that you share, visual element in your content will most likely stick with those people much better than your words will. Effective visuals possess the ability of passing informat

About the Update On the 12th of March 2019, Google rolled out a core update to its algorithm. It was announced by Google on the 13th. Google regularly updates its algorithms. This has an effect on search results and hence is of interest to Webmast

Google often makes algorithm tweaks on a daily basis. Some of these are intricate, local, while others are technical. Whichever the case, all these changes are meant to make content quality on websites better and useful to audiences. Google also rolls major algorithms that can cause huge shifts in how websites rank. E-A-T is one such example. It was introduced in August 2018 and is im

Digital marketing as an industry is highly competitive. To survive and grow amid cut -throat competition, you need to have access to the latest SEO tools. Here are some essential tools which you need to have-

For all we know, even your grandparents are on Facebook, the biggest social media platform. Facebook has been around since 2004 when Mark Zuckerberg founded and developed it with his roommate and co-Harvard University student Eduardo Saverin. For 14 years, the social network has gone through so many changes and improvements. If you were to compare how Facebook looks and functions toda

You cannot deny it. There is a sea of SEO tools that a company can use to further improve their search engine rankings by properly optimizing their websites. We have listed down the 15 tools that are very crucial for any SEO efforts in the form of an infographic along with links to each and a small explanation at the end of the infographic. We dare say that you, as a webmaster, sh