No doubt, Novel Coronavirus or Covid-19 has impacted most industries. People all over the globe have seen its adverse effect on businesses and jobs. The good news from an SEO perspective is that we can take a deep breath and analyze the data that is coming thr

When pandemics hit, life takes priority over everything else. This means businesses will take a hit and sometimes the predictions of economic collapse may leave a lot of people convinced that there is not much else they can do. But take heart, it will come to an end and in the meantime, while you shelter from the storm, you can still

Towards the end of 2019, Google introduced a new algorithm that partly started off possible trends for the next year. Keeping a keen eye on the trends will help website owners improve their ranking and if they are already up there, they can keep a step ahead of the competition and not see a surprise drop in their ranking. We saw a number of trends in 2019 which included mobile-first o

It is no secret that Google is intent on making search results as accurate as possible, the recent announcement of “the most important update in 5 years” is a testament to that intention. The BERT update is an attempt at teaching machines human language. Google says they are aiming at search queries that take on a natural-conversational structure. So, BERT is supposed to let the sear

Mind blowing fact: "Happy employees make a great team which is like a four leaf clover - hard to find and lucky to have! This is because happy employees are more creative, innovative and dedicated." While work is the priority at offices, sometimes employees just need to let go off the heat and pressure. So, it is important to break up t

Google does not usually provide details about the updates before they officially announce it. But this time, the June 2019 Core Update was pre-announced by Danny Sullivan on Twitter and went live on June 3. It took Google about five days to roll out this core update. As Google said,

We have been around since the early days of search marketing – PageTraffic was founded in 2002, four short years after Google. As the industry has evolved, we have adapted along with new trends and updates to the algorithm to ensure our clients are in the most effective positions in search resul

Visuals speak louder than the words! Just because the human mind processes things in images, visuals have become the most effective way to communicate. Even though many of your readers may embrace the words that you share, visual element in your content will most likely stick with those people much better than your words will. Effective visuals possess the ability of passing informat

About the Update On the 12th of March 2019, Google rolled out a core update to its algorithm. It was announced by Google on the 13th. Google regularly updates its algorithms. This has an effect on search results and hence is of interest to Webmast

Google often makes algorithm tweaks on a daily basis. Some of these are intricate, local, while others are technical. Whichever the case, all these changes are meant to make content quality on websites better and useful to audiences. Google also rolls major algorithms that can cause huge shifts in how websites rank. E-A-T is one such example. It was introduced in August 2018 and is im