Did you know Google ranks and prefers sites with HTTPS over their traditional counterparts with simple HTTP? HTTPS simply adds a security layer or certificate to your website so your consumers and customers are protected from potential miss use of their valuable data such as name, email, address or credit card details. Soon you will see a warning when you visit websites that are no

Come July 2018 Chrome will be marking HTTP (Hypertext transfer protocol) sites as 'not secure' according to the announcement made by Google at the beginning of the year. This is a move that Firefox already executed in 2017, and it has not worked well with smal

SEO is one of the most popular traffic generation strategy because it ensures free and qualified stream of visitors to your site. And, we all know organic search has the best conversion rate across all online marketing channels. Different types of websites need a different kind of SEO treatment. You cannot use the same stick and carrot strategy on every website. For example, SEO Strat

As you well know, the rules of SEO are as ever evolving as a mutating virus. Old tactics won't cut it anymore. As you work on ranking on top in 2018, here are 9 SEO trends that will definitely set you on your way to becominge a trending name on the web. #1. Rich Snippet Will Need Careful Structuring As SEO best practices evolve, a very unlikely ranking hack is em

Let's be honest lead generation is a challenge for all businesses regardless of the type of industry or niche they are in. Search engine optimization, when done correctly and focussed on regularly, will produce consistent lead generation through popular search engines like Google, Bing and Yahoo. Here is a list of the top 10 lead generation tools that are available in the digital worl

If you are a new Webmaster, blogger, website administrator, SEO consultant or even a digital marketer you will have to rely on SEO tools to monitor traffic, back links, competitors, explore keywords, site speed and many more functions. It can be a tad overwhelming to know where to start. Google Tools such as Webmaster Tools, Analytics, Trends, Keyword Planner are always a good place to s

SEO Predictions for 2017 will not be something that is going to change the world of SEO – as it will continue to evolve just as it has in the previous years. Most experts tend to take the safe route when making SEO predictions, particularly at the beginning of each year… hence, it is advised that predictions should be tak

Most startups and small to medium enterprises are aware of the need for digital marketing to strengthen their online presence. Some believe the cost of digital marketing is so huge that it is not worth the investment. This is far from the truth. Here are 15 of the best free digital marketing tools in an infographic to help you gain on your competitors. Some tools offer basic features

If you have not heard nor done an SEO audit for a WordPress site, then it is high time you did one. Naturally, the next question will be how do you conduct a WordPress SEO audit? For starters, it is not difficult. If you are a bit tech savvy, which I guess you would be… otherwise you would not be reading this post. Besides, instead of taking you along the drawn-out process of con

The Search Engine Optimization (SEO) industry is worth $65 Billion according to Search Engine Land. The time that SEO was considered a passing trend has disappeared fast. Now even the non-techie modern entrepreneur understands the importance of online and search engine tr