Q: What is a Naked Link? A: A naked link is a hyperlink for which, anchor text is the URL itself. The link is in a format http://www.example.com/. If we talk in terms of SEO and link building, a naked link could be one of the below variants: Branded link - A link around your company's name Optimized link - Lin

Q: I have a website hosting company but cannot have a "news feed" on my home page. So, should I set up a news page & update it on regular basis? What would you suggest? Will that be counted as an effective SEO, even if not on the home page? A: One important thing you need to know is that news & fresh content will help your home page, only if t

Q: If I have written a nice feature on a particular topic or product & a number of websites are linking to my site by using my company's name or the topic that I have covered, will Google penalize me? How can I stop other people from linking to my site with the same keyword? A: This question has got a great value in the post-Penguin era. The last

Q: If we talk about link building in Post-Penguin age, I would like to know how important are these two factors: 1) What the site is about? 2) Anchor text - on links as votes? A: Link building has become all about quality after the Penguin update. So, what is the parameter of quality? Firstly, the website should be real and not some junk such as

Q: I am helping small businesses with Google Places and noticed that most of them haven't claimed their listing. The reason could probably be that they don't know about it. If I am setting up their listing by adding photos, advertisements, reviews etc., am I taking the advantage of their ignorance to generate business, when they could have done it themselves?

Q: I am creating 3 web pages and optimizing each for similar but different searches. Is the okay to have similar content on these pages or same content in some parts of the page? Is it true that Google does not like similar or duplicate content? A: Duplicate content has high chances of getting penalized by Google. If you have same content (exactly the

Q: I have a list of 15 keywords that I would like to target my website for. How these keywords should be placed within the content. A: The very first task for you is to define the high priority target keywords. If you have 15 keywords, you will eventually end up having 5-10 of these in your list. The second phase would be to create landing pages

Q: How can one find out if he has been affected by Negative SEO? A: Negative SEO is a big concern for webmasters. When a competitor complaints about your website, this could result in affecting your ranking and getting you a manual action from Google. If you have been affected by negative SEO, you must have done something to violate the Google Term

Q: Is it right to use short and keyword heavy footers? What do you suggest using? Canonical and 301 redirect or just one of these, in case you have moved the content from one website to another? A: Short, keyword heavy footers raise the keyword density site-wide, allow for link-sculpting around the targeted keywords, and also get natural syntax onto t

Q: Is it true that moving up listing or say Search Engine Optimization in Yelp also results in an improved Google SEO Optimization? A: If you think of Yelp as a search engine, the very first step would be to claim your free listing on Yelp. The next step would require optimizing the listing by placing the search queries or keywords that people type i

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