Q: How does the Google and businesses tackle authorship? Can the company's logo be used as the picture on Google search? A: Authorship is only for individuals and not for a corporation or enterprise. A business needs to appoint a spokesperson, who is usually the CEO or founder of the organization, and identify him as the maestro of the realm that the

Q: Can I use an HTML 5.0 Slider to punch up page one keywords? Can this be used for new posts or blogs? A: HTML 5 sliders make it easier for you to "slide" or "hide" content. It won't be wrong to say that they are on the border between what should be showed to Google & not to humans and what's allowed. Matt Cutts has also hinted that this might ca

Q: If I add a top navigation with mega menu of all the pages of the website (html as well as indexable by Google), will this defuse the link juice? A: As far as I believe, Google either ignores or deprecates any CMS or Javascript based content. Pull down menu is one form of it. Even on going through the

Q: Should a meta description contain keywords only or it should be in sentence format? If it has only keywords, do we have to add commas to separate? A: In general, a meta descriptions should be short phrases written with the motive to compel a person to click. In personal, I do not recommend a string of keywords and commas. It should rather have a fo

Q: Is the process of optimizing a website for mobile different from normal SEO? A: Although, there are not major differences between optimizing a site for mobile and regular SEO, but mobile is a new thing so changes will flow with time. One thing that you would notice is very different on the mobile is the user experience. In the desktop search, 10

Q: I am trying to fix a website and have always been told that putting duplicate content is a complete No. I decided to put 500-550 character text and have now realized that I have already put 736 characters text on 80 pages. Please tell me if it is ok to put duplicate content on each page and if 736 characters is too much. A: You are confusing duplic

Q: What is a Naked Link? A: A naked link is a hyperlink for which, anchor text is the URL itself. The link is in a format http://www.example.com/. If we talk in terms of SEO and link building, a naked link could be one of the below variants: Branded link - A link around your company's name Optimized link - Lin

Q: I have a website hosting company but cannot have a "news feed" on my home page. So, should I set up a news page & update it on regular basis? What would you suggest? Will that be counted as an effective SEO, even if not on the home page? A: One important thing you need to know is that news & fresh content will help your home page, only if t

Q: If I have written a nice feature on a particular topic or product & a number of websites are linking to my site by using my company's name or the topic that I have covered, will Google penalize me? How can I stop other people from linking to my site with the same keyword? A: This question has got a great value in the post-Penguin era. The last

Q: If we talk about link building in Post-Penguin age, I would like to know how important are these two factors: 1) What the site is about? 2) Anchor text - on links as votes? A: Link building has become all about quality after the Penguin update. So, what is the parameter of quality? Firstly, the website should be real and not some junk such as

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