Q: I have come to know that insurance is the most sought after keyword on the Internet. I run an insurance agency and think that using AdWords for car insurance would be an expensive affair. Do I have other options? Can I go for SEO? A:SEO or the search path involves drilling down to your keywords. Instead of trying to compete for "insurance", it's be

Q: We are a local business operating in Chicago. Some of our competitor listings are displayed with stars when people search for industry specific keywords, but ours does not. How can we make these stars show up for our listing in Google search? A: Stars show up in Google search as a result of your status in Google+ Local. Google+ Local, which is now

Not long after Yelp accused Google of manipulating its search results to favor it’s own content over that of the latter, the search engine giant updated the local search algorithm to fix the problem. Since the fire spread in the forest, there have been speculations about why does the update matter and how the update is going to affect the local businesses.

Q: How can I create a strategic link building plan for my website without the fear of getting penalized by Google? A: You might have heard time and again about the “Link building is dead” theories, but link building is still alive. It is just that some of the old methods of link building have died. Google has never said links are dead, in fact it

Q: I want to come up in Google Maps for other towns around the one I service. Adding these towns to my business’s About on Google+ hasn’t helped much. However, my competitors show up for these towns even thought they have not mentioned the other towns anywhere on their Google+ page. How can I do the same for my business? A: There are certain facto

Q: What is the cut off point for keyword volume in terms of global monthly searches? A: There is no strict rule regarding keyword volume. While large industries like insurance can use thousands of keywords in terms of volume in the Keyword tool, tightly concentrated industries may use small volumes of keywords. Keyword volume may vary but what is imp

In the beginning the invitation was open to all- it was easy to implement rel=author code and get authorship snippets for your content. But in December 2013, Google began cutting down authorship results in search. At that time the authorship snippet of a

Q: While creating an online marketing campaign, should I index my PPC landing page on search or use“nofollow” and “robots.txt” to hide it from search? Which is the best strategy for my conversion page? A: There are number of reasons for both indexing your PPC landing pages and for using “nofollow” and “robots.txt” to hide them from sea

Google Search, Google Maps, Google+ and one unified interface to bind them all. The launch of Google My Business, appears as a sea

Doubts on search results and ranking flux early in May? Cleared. The roll out of Panda 4.0 update? Confirmed. The list of the biggest losers and winners? Seen. So, what’s next? Well, it’s time to take steps to recover from the Panda 4.0 penalty, and create content that is Panda friendly. We have come up with the complete story of Google Panda 4.0 update, how did it affect websites

Want more? Get updates from PageTraffic, know about latest happenings, SEO news, digital marketing updates.